ASSIGNMENT/ TUGASAN

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OUMM2103
ENTREPRENEURSHIP
KEUSAHAWANAN
MAY SEMESTER 2020

SPECIFIC INSTRUCTION / ARAHAN KHUSUS

1. Answer in Malay or English. /

2. Number of words : 2500 – 3000 words excluding references. /

3. Submit your assignment ONCE only in a SINGLE file. /

4. Submit your assignment ONLINE. /

5. Submission date : 26 July 2020 /

6. This assignment accounts for 60% of the total marks for the course. /
Tugasan ini menyumbang sebanyak 60% dari jumlah markah kursus.

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 ASSIGNMENT QUESTION

PURPOSE
This assignment is designed to develop learners’ ability to discuss the external
environmental elements that influence a business organisation in Malaysia.

REQUIREMENT
Select a service business organisation in Malaysia that you are familiar with and discuss
how the external environmental elements influence the organisation. Suggest new
services in responding to the opportunities and threats, and describe some reasons for
the choice in term of market, competitor and profitability.

[Total: 60 marks]

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 SOALAN TUGASAN

TUJUAN
Tugasan ini direka untuk meningkatkan keupayaan pelajar membincangkan elemen
persekitaran luaran yang mempengaruhi sesebuah organisasi perniagaan di Malaysia.

KEPERLUAN
Pilih sebuah organisasi perniagaan perkhidmatan di Malaysia yang anda biasa dan
bincangkan bagaimana elemen persekitaran luaran mempengaruhi organisasi ini.
Cadangkan perkhidmatan-perkhidmatan baharu sebagai respons kepada peluang dan
ancaman, dan huraikan beberapa sebab pilihan tersebut dari segi pasaran, pesaing dan
keuntungan.

[Jumlah: 60 markah]

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 ATTACHMENT
ASSIGNMENT RUBRICS
OUMM2103 ENTREPRENEURSHIP /MAY 2020
Excellent/ Good/ Fair/ Poor/ Unsatisfactory/
*QN/ Criteria/ Weight/ Cemerlang Baik Sederhana Lemah Tidak memuaskan Max
CLO
*NS Kriteria Pemberat Marks
4 3 2 1 0
Introduction of the Introduction of the Introduction of the Introduction of the Introduction of the No introduction.
selected service business selected service business selected service business selected service business selected service business
organisation in Malaysia. organisation was very organisation was clear organisation was quite organisation was rather
clear and detailed and quite detailed clear but brief, covering unclear covering only 1 of
covering the name of the covering 3 of the only 2 of the following: the following: the name
organisation, its location,
following: the name of the name of the of the organisation, its
mission, and the organisation, its organisation, its location, location, mission, and
product/service. location, mission, and mission, and product/service.
1 1 2.0 product/service. product/service. 8
Pengenalan terhadap Pengenalan terhadap Pengenalan terhadap Pengenalan terhadap Pengenalan terhadap Tiada pengenalan.
organisasi perniagaan organisasi perniagaan organisasi perniagaan organisasi perniagaan organisasi perniagaan
perkhidmatan yang dipilih perkhidmatan yang dipilih perkhidmatan yang dipilih perkhidmatan yang dipilih perkhidmatan yang dipilih
di Malaysia. adalah sangat jelas dan adalah jelas dan agak agak jelas tetapi ringkas agak tidak jelas meliputi
terperinci meliputi nama terperinci meliputi 3 meliputi 2 daripada hanya 1 daripada berikut:
organisasi, lokasi, misi, daripada berikut: nama berikut: nama organisasi, nama organisasi, lokasi,
dan produk/servis. organisasi, lokasi, misi, lokasi, misi, dan misi, dan produk/servis.
dan produk/servis. produk/servis.
Description on the Detailed descriptions on Quite detailed Brief descriptions on the Very brief descriptions on No description.
external environmental the four external descriptions on the external environmental the external
elements that influence a environmental elements external environmental elements were given. environmental elements
business organisation in were given. elements were given. were given.
2 1 Malaysia. 2.0 8
Huraian tentang elemen Huraian terperinci Huraian yang agak Huraian yang ringkas Huraian yang sangat Tiada huraian.
persekitaran luaran yang tentang elemen terperinci tentang elemen tentang elemen ringkas tentang elemen
mempengaruhi organisasi persekitaran luaran persekitaran luaran persekitaran luaran persekitaran luaran
perniagaan di Malaysia. diberikan. diberikan. diberikan. diberikan.
3 3 Discussion on how the 3.0 Discussion was very Discussion was quite Discussion was very brief Discussion was unclear. No discussion. 12
external environmental clear. Four relevant clear. Three relevant relevant. Two examples Only one relevant
elements influence the examples were given. examples were given. were given. example was given.
selected organisation.
Perbincangan tentang Perbincangan adalah Perbincangan adalah Perbincangan adalah Perbincangan adalah Tiada
bagaimana elemen sangat jelas. Empat agak jelas. Tiga contoh sangat ringkas. Dua tidak jelas. Hanya satu perbincangan.
persekitaran luaran contoh releven diberikan. releven diberikan. contoh releven diberikan. contoh releven diberikan.
1
 mempengaruhi organisasi
yang dipilih.
Suggestion on the new Three suggestions were Three suggestions were Three suggestions were Three suggestions were No suggestion.
services that grab the given. Discussion on the given. Discussion on the given. Discussion on the given. Discussion on the
opportunities and avoid operation of new services operation of new services operation of new services operation of new services
the threats. was very clear. was quite clear. was very brief. was unclear.
4 3 Cadangan mengenai 3.0 Tiga cadangan diberikan. Tiga cadangan diberikan. Tiga cadangan diberikan. Tiga cadangan diberikan. Tiada cadangan. 12
perkhidmatan- Perbincangan mengenai Perbincangan mengenai Perbincangan mengenai Perbincangan mengenai
perkhidmatan baharu operasi perkhidmatan operasi perkhidmatan operasi perkhidmatan operasi perkhidmatan
yang merebut peluang baharu adalah sangat baharu adalah agak jelas. baharu adalah sangat baharu adalah tidak jelas.
dan mengelak ancaman. jelas. ringkas.
Describe some reasons Detailed descriptions on Quite detailed Brief descriptions on the Very brief descriptions on No description.
for the new services in the reasons. descriptions on the reasons. the reasons.
term of market, reasons.
competitor, and
5 3 profitability. 3.0 12
Huraian beberapa sebab Huraian yang terperinci Huraian yang agak Huraian yang ringkas Huraian yang sangat Tiada huraian.
untuk perkhidmatan tentang sebab-sebab. terperinci tentang sebab- tentang sebab-sebab. ringkas tentang sebab-
baharu dari segi pasaran, sebab. sebab.
pesain, dan keuntungan.
Summary Four key points were Three key points were Two key points were Only one key point was No summary.
summarised and summarised and summarised and summarised.
presented in a coherent presented in a coherent presented in a coherent
manner. manner. manner.
6 3 1.0 4
Ringkasan Empat perkara penting Tiga perkara penting Dua perkara penting Hanya satu perkara Tiada ringkasan.
telah diringkaskan dan telah diringkaskan dan telah diringkaskan dan penting telah
dipersembahkan dengan dipersembahkan dengan dipersembahkan dengan diringkaskan.
cara yang betul. cara yang betul. cara yang betul.
Proper essay format (cover All formats of writing are Most formats and APA Some formats are applied Traces of formats but No format.
page, table of content, applied and adhered to referencing style are with APA referencing does not follow APA
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page numbering, APA the correct APA applied. style. referencing style.
format references, etc.). referencing style.
7 3 Kesesuaian format esei 1.0 Semua format penulisan Kebanyakan format dan Beberapa format Mengikut beberapa Tiada format.
(muka surat hadapan, isi diaplikasikan dan gaya rujukan APA diaplikasi dengan gaya format tetapi tidak
kandungan, nombor menepati gaya rujukan diaplikasikan. rujukan APA. mengikut gaya rujukan
halaman, format rujukan APA yang betul. APA.
APA, dsbnya).
Total 15 60
*QN = Question Number / *NS = Nombor Soalan
2