SUSTAINABLE DEVELOPMENT GOALS OF MRF TYERS.

Madras Rubber Factory was started by K. M. Mammen Mappillai as a toy balloon
manufacturing unit in 1946 at Tiruvottiyur, Madras (now Chennai). In 1952, the company
ventured into the manufacture of tread rubber. Madras Rubber Factory limited was
incorporated as a private company in November 1960 and ventured into manufacture of tyres
in partnership with Mansfield Tire & Rubber company based in Ohio, United States. The
company went public on 1 April 1961 and an office was established in Beirut, Lebanon to
develop the export market in 1964 and its current logo of the muscleman was born. In 1967,
it became the first Indian company to export tyres to USA.

In 1973, MRF started manufacturing Nylon tyres for the first time. The Company entered into
with a technical know-how collaboration with B.FGoodrich in 1978. The Mansfield Tire &
Rubber Co sold out its share in 1979 and the name of the company was changed to MRF Ltd
in the year. The company finalized a technical collaboration agreement with Marangoni TRS
SPA, Italy for the manufacture of pre-cured tread rubber for retreading industry. MRF tyres
supplied tyres to Maruti 800, India's first modern small car. In 1989, the company
collaborated with Hasbro International United States, the world's largest toy maker and
launched Funskool India. Also, they entered into a pact with Vapocure of Australia to
manufacture polyurethane paint formulations and with Italian tyre manufacturer Pirelli for
conveyor and elevator belt manufacture. During the year 2004-05, the product range of the
company expanded with Go-kart & rally tyres and tyres for two/three wheelers.
The MRF story is a truly remarkable one. What started as a rubber balloon factory with a
funding of Rs.14, 000 way back in the 40’s is now a multibillion legacy that produces quality
tyres used all around India & internationally along with a presence in paints & coats, toys,
motorsports and cricket training. MRF’s origin traces back to the humble shack in Madras
that housed its first makeshift toy balloon manufacturing unit set up by KM Mammen
Mappillai in 1946. It was not until 1952 when it changed course and turned to tread rubber
manufacturing. Thus began its glorious reign as the undisputed leader in the tyre making
industry. By the early 60’s, MRF was exporting its quality tyres to offices overseas in the
U.S. & Beirut and soon made its presence known globally across 65 different countries - with
tyres rolling out of 6 interdependent facilities built across 450 acres, 3000 strong dealer
networks and 180 different offices. MRF shares a passion for quality tyres and fast cars just
as it does for quality cricket and fast bowlers. It has chosen to associate itself with some of
the world’s best fast bowlers through ‘Pace Foundation’ - An academy that has trained
legends such as Irfan Pathan, Munaf Patel, RP Singh, Bret Lee, Shoaib Akhtar, Glenn
McGrath and many more.

SUSTAINABLE DEVELOPMENT GOALS ARE:

The sustainable development goals (SDGS) are a universal plan for all countries to end
poverty, project the planet and ensure prosperity for all. They are set of 17 goals which
includes 169 targets.

They provide a focus for the international community’s development efforts until 2030 and
are yardstick by which progress will be measured. They are intended to be tackled as a group
rather than individually- the 17 goals are interlinked.

The sustainable development goals (SDGs) are a collection of 17 global goals set by United
Nations General Assembly in 2015 for the year 2030. The (SDGs) are part of resolution 70/1
of the United Nations General Assembly, the 2030 Agenda.

 No Poverty
 zero hungry
 good health and well being
 quality education
 gender equality
 clean water and sanitation
 affordable and clean energy
 decent work and economic growth
 industry , innovation and infrastructure
 reducing inequality
  sustainable cities and communities
 responsible consumption and production
 climate action
 life below water
 life on land
 peace, justice and strong institutions
 partnership for the goals

The goals are broad based and interdependent. The 17 sustainable development goals each
have a list of targets that are measured with indicators.
CSR ACTIVITIES OF MRF TYER LTD.

CSR Foundation Description:

MRF Pace Foundation

The MRF Pace Foundation conducted its first selection camp in 1987, in which aspirants
from all over the country turned up for selections. One of the aspirants to attend this selection
camp was Sachin Tendulkar. Within a short span of two years, the first trainee from MRF
Pace Foundation - Vivek Razdan - was selected for the Indian cricket team’s tour of Pakistan
in 1989. The MRF Pace Foundation continues its illustrious journey, with single-minded
focus on its mission of producing world-class pace bowlers for India.

MRF Institute of Driver Development

MRF has instituted a non-profit organisation known as the MRF Institute of Driver
Development (MIDD), which imparts training to unemployed young men in light and heavy
commercial vehicle (LCV and HCV) driving. The objective of the institute is to produce
proficient HCV drivers in the larger interest of the road transport industry. Over two decades,
the institute has turned out over 2000 LCV and 700 HCV drivers since its humble beginnings
in 1988.
 Headquarter and Plant/Office Locations:

Headquarter: Chennai-Tamil Nadu.
 
Plant/Office Locations: Medak-Telangana, Goa, Vellore-Tamil Nadu, Chennai-Tamil Nadu,
Puducherry, Kottayam-Kerala, Perambalur-Tamil Nadu.

CSR Projects of the Company:

1. Promoting Sports Activities (2016-17):

Project Sector: Promoting national and rural sports, Paralympic, Olympic sports.

Implementing Partners:  MRF pace foundation, Mylapore Sports Trust.

Project Description :
The Company has spent some amount of money for providing training for development of
pace bowlers through MRF Pace Foundation & contributed some amount of money to train
young children in tennis and table tennis.
Project Location:   Chennai-Tamil Nadu.

2. Tree plantation & Support to International Antarctica Expedition (2016-17):

P
roject Sector: Eradication Hunger, Poverty, Malnutrition

Implementing Partners:  Sutru Soozhal Kalvi Kazhagam

 
Project Description :

Company has contributed some amount of money for Tree plantation in nearby schools under
“Massive Tree Plantation Campaign” in Puducherry & providing support to International
Antartica Expedition -2041 and spreading environmental awareness.
 
Project Location:   Puducherry, Chennai-Tamil Nadu.

3. Educational Activities & Vocational Skills for Youth (2016-17):

Project Sector: Education, Employability and Livelihoods Enhancement

Implementing Partners:  MRF Institute of Driver Development, Madras Medical Mission.

Project Description:

The Company has spent some amount of money in various Educational Projects.
 The Company has spent some amount of money for providing Training for under
privileged youngsters to become commercial vehicle drivers through MRF Institute of Driver
Development.
 The Company has spent some amount of money for Construction of additional floor
in the undergraduate girls’ hostel at Pondicherry Institute of Medical Sciences [PIMS].
 The Company has contributed some amount of money for construction of Mahila
Mandal for Dhatwada Village / Pre-primary school/ Community Hall for Usgao Village etc.
 The Company has contributed some amount of money for purchase of an Ambulance
vehicle, R.O Water treatment plant for drinking water, steel benches with desktop for school,
CC TVs for national highway etc.

Project Location:   Chennai-Tamil Nadu, Puducherry, Goa, Telangana.

4. Rural Development Projects (2016-17):

Project Sector: Rural Development

Implementing Partners:  District Collector
 

Project Description:
 The Company has spent some amount of money in various Rural Development Projects

 The Company has contributed some amount of money for desalting of Arkonam Big
Tank channels project.
 The Company has contributed some amount of money for providing walkers’ track in
Government Boys Higher Secondary School at Arkonam in Vellore District.
 The Company has contributed some amount of money for completion of Panchayat
building of Usgao Panchayat near Goa Factory.

 
Project Location:   Vellore-Tamil Nadu, Goa.

SUGGESTIONS TO THE COMPANY:

 The company can also support the paraplegic rehabilitation centre (PRC). Which
meant for the after care and rehabilitation of personnel from India’s Defence force’s.
 The company may also involve in nature saving, campaign’s and may also empower
people by conducting lectures and workshops.

CONCLUSION:
Madras Rubber Factory mobilized itself as the market leader. The strong performance of
MRF is because of combined efforts of management and employees. MRF provides high
quality and technologically superior products to its customers. The company has the
provision to find out which tyre is manufactured by which worker. The effective management
along with successful workers is very dedicated and is aware of new developments taking
place in the industry. There is “no compromise on the quality policy” makes them King of
Kings in tyre industry. If they implement the suggestion put forward, will help them to
improve profit and helpful for the workers. So the company can attain global standard
through continuous improvement in the quality products and service in order to maintain
market leadership and can be the king in tyre industry for many years.