2014 Holiday Toy Guide ALL

Report 2

ITEMS 1-50 without current eBay data

Holiday Toy Guide 2014
Welcome to the first update for the 2014 Holiday Toy Guide!
*** IMPORTANT... PLEASE READ BEFORE GETTING TO THE LIST ***
Before we get to the list, I wanted to mention a few things so that you can better take
advantage of the information here.
Although toys are starting to move earlier than previous years... it is important to know
that this first list is looked at more as a benchmark. It is our starting place.
You'll notice that there are some items on the list that aren't selling right now at all
others are selling at retail... and others are starting to sell above retail pricing.
Remember, this is a list of toys that are expected to be the most popular for the holiday
season. This is NOT a list of what is expected to be the best for resale. Although that is
what we will eventually end up with as we get deeper into these reports.
The information provided takes each item that is expected to be popular (that
were in the ebook) and looks at how each one is performing on eBay and
Amazon and compares that to retail pricing. Knowing that an item isn't selling well
is valuable information... just like knowing what is selling. You get BOTH here... no one
can predict what is going to be the best resellers. We can look at trends... look at
previous years... and make educated guesses but, only research and time will tell.
Please keep in mind this list will morph as we get deeper in... some items will go up,
others will skyrocket, some won't sell well on eBay or Amazon and those will eventually
be removed the purpose of this report is to provide all of that information. So,
remember... this is NOT necessarily a list of toys that are hot sellers online. Instead, it is
a tool to get us to the hot sellers for the 2014 Holiday selling season.
This IS a list of toys that are predicted to be popular this year and we have
provided research for you so that the good sellers can be determined.
One more thing...
Some of the items are extremely difficult to narrow down. We use advance search
strategies to narrow down the search results to be as specific as possible so that we get
the most accurate data. We cannot control, however, how a seller lists the item.
Sometimes there were so many different configurations of bundles and lots that included
all kinds of accessories as well as the pets. It can be impossible to remove all of the
options and just get data for the single product itself. We will do our best to include any
additional notes so that the information we are providing is clear.
Please comment with any questions on the facebook page or shoot me off an email.
Thanks,
Jenni Hunt

2014 Holiday Toy Guide ALL

Report 2

1. Air Storm Firetek Bow

Amazon: $39.95FBA down from previous $44.95, rank down to 6k from
23k (red), green is up to $39.89 from $34.99 6k rank
Walmart: $24.97
Target: unavailable
TRU: unavailable
Kmart: unavailable
eBay
eBay DATA
Average Price

# Listings

Sell Through Rate

$44.25

100%

2. Amiibo
Amazon: $12.96
Target: $12.99
Walmart: $12.96
Toys R Us: $13.99
Kmart: unavailable
3. Baby Alive 3 Pack outfits one size Pretty Lil Fashion Set
Amazon: up to $59.99 FBA from previous $40.38MF, rank up to 317k from
previous 162k
Walmart: unavailable
Target: unavailable
TRU: $24.99
Kmart: unavailable
eBay: 1 active listing none sold in last week. Listing is TRU.
4. Barbie 2014 Holiday Brunette Doll Kmart exclusive
Amazon: up to to $49.89 from previous $43.49, rank dropped again to 4k
from 6k
Target: unavailable
Walmart: unavailable
Toys R Us: unavailable
Kmart: $39.99
eBay: 12 active listings none sold in last week

2014 Holiday Toy Guide ALL

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5. Barbie Fashion Design Maker Doll

Amazon: down to $36.00 from previous $39.97 rank 2100
Target: down to $36.99 from $39.99
Walmart: down to $38.76 from 39.97
Toys R Us: down to $39.99 from $49.99
Kmart: $39.06
eBay:
eBay DAT
Average Price
# Listings
Sell Through Rate
$39.99

20.00%

6. Barbie Hug 'n Heal Pet Dr Maltese White

Amazon: $112.83 from $145.90FBA, rank up to 197k from 116k
Walmart: unavailable
Target: unavailable
TRU: unavailable
Kmart: unavailable
ShopKo (seen in stores): $22.00
NOTE: I would keep an eye out for this Maltese/White dog at stores with
discontinued items Ross/TJMaxx/etc.
Ebay: listings up to $180, none sold
7. Barbie Sisters Camper
Amazon: down to $68.00 rank 144
Walmart: $68.00
Target: down to $74.99 $94.99
TRU: $74.99
Kmart up to $89.99 from $71.99
eBay:
eBay DATA
Average Price
# Listings

Sell Through Rate

$131.30

20.00%

15

8. Batman Classic TV Series Surfing Joker Collector Action Figure

Amazon: up to $29.64 from $24.89 FBA, rank up to 70k from 25k
Walmart: in stores? Only seeing batman figure sold out online $22.99
Target: $15.99
TRU: unavailable

2014 Holiday Toy Guide ALL

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Kmart: unavailable
eBay: up to $47.31 active, none sold in last week
9. BOOMco. Rapid Madness Blaster
Amazon: down to $34.99 from previous $37.49, rank 1k
Target: up to $39.99 from $37.99
Walmart: down to $34.99 from $37.49
Toys R Us: down to $34.99 from $40.99 online only
Kmart: $39.61
eBay: up to $166.66 active
eBay DATA
Average Price
# Listings
Sell Through Rate
$37.50

14.00%

10. Bungees Battleground Deluxe

Amazon: down to $14.99 from $19.99, rank down to 4k from 12k
Walmart: unavailable
Target: unavailable
TRU: $19.99
Kmart: unavailable
eBay: up to $65.52 active listing, none sold in last week.
Charmazing Color Me Up! Heart Collection
Amazon: $33.11FBA from previous $37.95MF, rank 42k from previous
206k
Walmart: unavailable
Target: unavailable
TRU: $14.99
Kmart: unavailable
eBay: up to $19.95 active none sold in last week

11.

12. Chatsters Pop Star Gabby Interactive Doll

Amazon: up to $109.99 from previous $106.33 FBA, rank up to 53k from
12k
Walmart: down to $48.88 from previous $64.88
Target: down to $49.99 from previous $67.99
TRU: $84.99
Kmart: $79.99
eBay: up to $129.99 active
eBay DATA
Average Price
# Listings
Sell Through Rate

2014 Holiday Toy Guide ALL

$84.99

Report 2
50.00%

13. Chuck Tumblin' Chuck

Amazon: up to $57.99 from previous $49.95FBA, rank up to 32k from 13k
Walmart: $19.00 in stores only
Target: unavailable
TRU: unavailable
Kmart: unavailable
eBay: up to $68.87 active
eBay DATA
Average Price
# Listings
Sell Through Rate
$8.00 (used)

33.34%

14. Deluxe Light Up Flutterbye Fairy, Rainbow

Amazon: down to $29.67 from $43.99, rank down to 339 from 1500
Walmart: $29.67
Target: down to $29.99 from $34.99
TRU: $29.99
Kmart: up to $39.99 from $34.99
eBay: up to $89.55 active
eBay DATA
Average Price
# Listings
Sell Through Rate
$37.10

10

50.00%

15. Disney Frozen Cool Tunes Sing-along Boombox

Amazon: up to $51.95 from $49.99, rank 728
Target: $29.99 (out of stock online)
Walmart: $29.97 (out of stock online)
TRU: unavailable
Kmart: $32.99 out of stock online
eBay: up to $99.00 active
eBay DATA
Average Price
# Listings
Sell Through Rate
$40.48

20

15.00%

2014 Holiday Toy Guide ALL

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16. Disney Frozen Crystal Kingdom Vanity

Amazon: up to $59.99 from previous $49.99, rank up to 2800 from 521
Walmart: unavailable
Target: $44.99
TRU: up to $64.99 from $54.99 sold out online
Kmart: unavailable
eBay: up to $184.95 active
eBay DATA
Average Price
# Listings
Sell Through Rate
$64.58

23

52.18%

17. Disney Frozen Dance & Sing Olaf Walmart Exclusive

Amazon: down to $23.20 from $24.99, rank k
Walmart: unavailable online no pricing
Target: unavailable
TRU: unavailable
Kmart: unavailable
eBay: up to $119.99 active, none sold in last week
18. Disney Frozen Deluxe Toddler Elsa and Anna Dolls
Amazon: up to $64.75FBA from $50.00MF, rank 1k down from 2k
Walmart: unavailable
Target: $37.99
TRU: unavailable
Kmart: unavailable
eBay: up to $110.00 active, none sold in last week
19. Disney Frozen Elsa Lights and Sounds Musical Bank
Amazon: up to $41.99 from $39.72FBA, rank down to 7400 from 12k
Walmart: unavailable
Target: heard this was at Target for $24.99 not finding it in search
TRU: unavailable
Kmart: unavailable
eBay: up to $39.99 active, 1 sold $29.99
NOTE: Be sure to check other regional stores in your area. I think I saw this
at Fred Meyer in the PNW.

2014 Holiday Toy Guide ALL

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20. Disney Frozen My Size Anna Doll Target exclusive

Amazon: up to $135.94FBA from $120.00FBA, rank up to 11k from 6k
Walmart: unavailable
Target: $59.99 (out of stock online)
TRU: unavailable
Kmart: unavailable
eBay: up to $225.00 active
eBay DATA
Average Price
# Listings
Sell Through Rate
$91.46

49

24.49%

21. Disney Frozen My Size Elsa Doll Target exclusive

Amazon: down to $159.25FBA from $179.00FBA, rank 3k
Walmart: unavailable
Target: $59.99 (out of stock online)
TRU: unavailable
Kmart: unavailable
eBay: up to $400 active
eBay DATA
Average Price
# Listings
Sell Through Rate
$109.03

140

45.00%

22. Disney Frozen Outdoor Inflatible Blow up with LED 5 ft

Amazon: up to $199.99FBA from $75.00FBA, rank down to 1k from 6k
Lawn & Garden
Walmart: exclusive $33.00 out of stock online
eBay: up to $55.99 active, none sold in last week
23. Disney Frozen Royal Sisters Doll (2-pack)
Amazon: up to $40.00 from $38.75, rank down to 132 from 1k
Walmart: $29.97
Target: down to $22.99 from $39.99 (stack with red card 5% discount)
TRU: $39.99
Kmart: $34.99
Fred Meyer (Pacific NW): $22.50
eBay: up to $89.99 active

2014 Holiday Toy Guide ALL

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eBay DATA
Average Price

# Listings

Sell Through Rate

$38.56

20

15.00%

24. Disney Frozen Snow Glow Elsa

Amazon: up to $68.95 from $49.71, rank 81
Walmart: $28.88 out of stock
Target: $29.99
TRU: down to $34.99 from previous $39.99
Kmart: $34.99
eBay: up to $279.79 active
eBay DATA
Average Price
# Listings

Sell Through Rate

$39.78

25.45%

393

25. Disney Infinity: Marvel Super Heroes (2.0 Edition)

Amazon: ~$74.96, rank 13 in video games
Walmart: down to $54.99 from $74.96
Target: $74.99
TRU: $74.99
Kmart: $74.99
26. Disney Mickey Mouse Non Stick Electric Waffle Maker Red and Black
Amazon: down to $42.21 from $48.07, rank 25k in Kitchen
CVS: $21.00 (rumored)
eBay: up to $49.99 active, no data for last week
27. Disney Princess Cinderella Enchanted Waltz Grand Piano
Amazon: $34.97 rank down to 318k from 347k (was 50k prior)
Ross: $19.99
eBay: up to $64.25 active, no data for last week
28. Disney Princess Kids Drum Set Kit
Amazon: down to $43.43 from $44.06, rank down to 58k from 168k
Walgreens: $19.99 (rumored)
eBay: up to $59.99 active, non data for last week

2014 Holiday Toy Guide ALL

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29. Disney Princess Palace Pets Magic Dance Pumpkin

Amazon: up to $83. FBA from previous $49.97, rank 839
Walmart: down to $49.97 out of stock
Target: down to $49.99
TRU: unavailable
Kmart: $59.99
eBay: up to $109 active
eBay DATA
Average Price
# Listings
Sell Through Rate
$55.41

16

31.25%

30. Disney Princess Shoe Boutique 31307

Amazon: down to $19.99 from $32.02, rank 6k
Walmart: $19.97 back in stock
Target: $19.99
TRU: unavailable
Kmart: $22.49
eBay: $59.40BIN active, no data for last week
31. Doc McStuffins Doctor's Bag, pink
Amazon: up to $34.89FBA from $29.47 rank up to 48k from 29k
Walmart: $14.99 out of stock online
Target: down to $16.99 from $17.99
TRU: up to $19.99 from previous $14.99
Kmart: $14.99
eBay: up to $96.75 active
eBay DATA
Average Price
# Listings
Sell Through Rate
$19.73

38

32. Doc McStuffins Get Better Talking Mobile

Amazon: NONE on this listing, rank 2k
Walmart: $44.97 out of stock online
Target: $44.99
TRU: $44.99

34.22%

2014 Holiday Toy Guide ALL

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Kmart: down to $44.96 from $49.99

eBay: up to $149.99 active
eBay DATA
Average Price
# Listings

Sell Through Rate

$55.96

23.34%

60

33. Doc McStuffins Sleepy Time Lambie Kmart exclusive

Amazon: up to $40.46 from previous $29.99, rank up to 204k from 45k
Target: unavailable
Walmart: unavailable
TRU: unavailable
Kmart: $24.99
eBay: up to $49.99 active, no data for previous week
34. Doc McStuffins Stuffy's Bag Set (blue)
Amazon: $19.99, rank 3k
Walmart: $19.99 out of stock
Target: unavailable
TRU: $19.99
Kmart: $19.99
eBay: up to $75.97 active, no data for previous week
35. DohVinci Style & Store Vanity Design Kit
Amazon: down to $15.97 from $17.99, rank 860
Target: $17.99
Walmart: $15.97 back in stock online
TRU: $15.99
Kmart: down to $15.39 from $19.79
eBay: up to $64.08 active
eBay DATA
Average Price
# Listings
Sell Through Rate
$15.99

25.00%

36. Ever After High Thronecoming Dolls

Amazon: down to $19.99 from $22.99, rank ~2k
Target: $21.99
Walmart: $19.99
TRU: back up to $24.99 from $19.99
Kmart: $24.99

2014 Holiday Toy Guide ALL

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37. Fisher-Price Little People City Skyway Playset

Amazon: up to $74.99FBA from $29.97 rank down to 162 from 23k
Target: $29.99
Walmart: $29.97
Toys R Us: down to $29.99
Kmart: $34.99
eBay: Up to $61.98 active, no data for previous week
38. Frozen 69127 Disney Karaoke with Screen
Amazon: up to $170 FBA from $110.99MF no FBA sellers, rank down to
2k from 17k
Walmart: $89.96
Target: unavailable
TRU: unavailable
Kmart: $94.99
eBay: up to $199.99 active, no data for sales in previous week
39. FurReal Friends My Bouncin' Lion - Target exclusive
Amazon: $50.44 FBA, rank 45k
Target: $29.99
eBay: $29.99 active, no data of sales in previous week
40. FurReal Friends Get Up & GoGo My Walkin' Pup Pet
Amazon: $49.00, rank 262
Target: down to $39.00 from $49.00
Walmart: down to $39.88 from $49.00
Toys R Us: $49.99
Kmart: down to $51.99 from $54.99
eBay: up to $158.47 active, no data of sales in previous week
41. Furreal Friends Newborn Penguin
Amazon: up to $75.77FBA from previous $65.78 + Shipping MF, No FBA,
rank down to 108k from 200k
Walmart: $15 not listed online, heard it was $15 in store
Target: unavailable
TRU: unavailable

2014 Holiday Toy Guide ALL

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Kmart: unavailable
NOTE: BOLO in stores that carry discontinued toys for this one
eBay: up to $89.23 active, no data of sales in previous week

42. Go! Go! Smart Animals Zoo Explorers Playset

Amazon: $29.72, rank down to 372
Target: $34.99
Walmart: $29.72
Toys R Us: down to $34.99 from previous $39.99
Kmart: up to $31.99 from $29.99
eBay: up to $168.32 active, no data for previous week
43. Hot Wheels Street Hawk Remote-Control Flying Car, Orange/Blue
Amazon: $49.92, rank down to 152 from 484
Walmart: $49.92
Target: $49.99
TRU: $49.99
Kmart: up to $69.99 from $49.99
eBay: up to $114.88 active
eBay Data:
Average Price
# Listings
Sell Through Rate
$57.55

13

53.85%

44. Hot Wheels Super Loop Chase Race Track Set

Amazon: $34.00, rank 3k
Target: down to $39.99 from previous $49.99
eBay: up to $54.62 active, no data for previous week
45. Hot Wheels Track Builder Total Turbo Takeover Track Set
Amazon: down to $26.10 from $34.86, rank 401
Walmart: down to $33.00 from $34.86
Target: unavailable
TRU: down to $34.99 from $36.99
Kmart: up to $39.99 from $36.99
eBay: up to $119.29 active
eBay Data:

2014 Holiday Toy Guide ALL

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Average Price

# Listings

Sell Through Rate

$43.57

57.00%

46. Huffy Disney Frozen Preschool 3-wheel Kick Scooter

Amazon: down to $59.25FBA $72.99 + 8.49 shipping MF, rank 1800
Sports/Outdoors
Walmart: unavailable
Target: unavailable
TRU: $39.99 in store pick up only
Kmart: up to $38.94 from $34.99
ebay: Up to $99.95 active, no data for sales in previous week
47. Imaginext 2-in-1 Supernova Battle Rover
Amazon: $99.99, rank down to 767 from 10k
Walmart: $99.99
Target: unavailable
TRU: unavailable
Kmart: $121.99
eBay: Up to $102.71 active no data for sales in previous week
48. It's My Biz T-Shirt (and various)
Amazon: up to $43.32 FBA from $24.32 + $9.95 shippingMF (no FBA),
rank 21k
Target: unavailable
Walmart: unavailable online I saw in store but don't recall price
TRU: $24.99
Kmart: unavailable
eBay: up to $60.32 active, no data for sales in previous week
49. Kitty Surprise Maple TRU exclusive
Amazon: up to $48.00 from $40.95, rank down to 6k from 30k
TRU: up to $24.99 from $19.99 still out of stock online
eBay: up to $89.90 active
eBay Data:
Average Price
# Listings
Sell Through Rate
$39.95

13

15.00%

2014 Holiday Toy Guide ALL

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50. Laugh & Learn Smart Stages Chair

Amazon: up to $44.99FBA from $28.48, rank 68
Target: $28.49
Walmart: $28.49
TRU: $34.99
Kmart: $35.54
eBay: up to $79.99 active
eBay Data:
Average Price
# Listings
Sell Through Rate
$35.15

42

66.00%