COMPARATIVE STUDY OF STRATEGIC MARKETING OF TATA MOTORS LTD

FOR THE PARTIAL FULFILMENT FOR THE REQUIREMENT OF

THE AWARD OF DEGREE OF

MASTER OF BUSINESS ADMINISTRATION (MBA)

DR. APJ UNIVERSITY, LUCKNOW
(SESSION 2020-2022)

MAHARANA PRATAP ENGINEERING COLLEGE

KOTHI, MANDHANA KANPUR
UNDER THE GUIDENCE OF:
Dr. Ashutosh Mishra

SUBMITTED TO: SUBMITTEDBY:

MR.ASHUTOSH MISHRA SHARAD MISHRA

SENIOR PROFESSOR ROLL NO:2000460700026

(MPEC,KANPUR). MBA-II YEAR (IV SEM)
 ACKNOWLEDGEMENT

In order to make my project I acknowledge a special thanks to all those people

without whose supports it would not be possible for me to complete my report.

First of all I really thankful to my college MPEC because of them I could

achieve the target. I express my sincere thanks to my project guide Dr. Ashutosh
Mishra who had guide to me throughout my project.

I am highly indebted to Director D.D. Singh and HOD Dr. Mamta Shukla for
the facilities provided to accomplish this project report.

I pay me deep senses of gratitudeto my faculty members Mr. Shyam Dubey, Mr.
Mayank Tripathi, Mr. Shailendra, Mr. Somnath Pal, Mr. Rohit Verma, Mrs.
Kamini Singh, Mrs. Ajita Gupta, Mrs. Jyoti to encourage me to highest peak.
.

Also I would like to express my inner feeling for all the people for co-operating
and helping me throughout the project.

Last but not the least I am thankful to my parents and friends who have provided
me with their constant support throughout this project.

SHARAD MISHRA
 PREFACE

I have put my sincere efforts to accomplish my objectives within the stipulated time. Despite
all limitations, obstructs, hurdles and hindrances, I have toiled and worked to my optimum
potential to achieve desired goals. Being neophytes in the highly competitive world of
business. I came across some difficulties to make my objective a reality. Anyhow with the
kind of help and genuine interest and the guidance of my teachers. I am presenting this hand
carved effort. I tried my level best to conduct a research to gain a thorough knowledge about
the project on topic, “Study of marketing strategies of Tata Motors ”. I put the best of my
efforts and have also tried to be justice with available. If anywhere something is found
unacceptable or unnecessary to the theme; you are welcomed with your valuable suggestions.

Thanks and regards

Yours sincerely
Sharad Mishra
 CONTENTS

Sr. No Descriptions Page No.

1.

2.

3.

4. Acknowledgement 5

5. Contents 6

6. Executive Summary 7-10

7. Introduction 11-13

8. Company Profile 14-27

9 History 28-46

10. Organization Structure 47

11. Direct Competitors 48-49

12. Company Position 50-52

13. Product Mix 53-90

14. Research Methodology 94-95

15.. Analysis and Finding 96-104

16. Finding and Inference 105-106

17. Recommendations and Conclusion 107-108

18. Questionnaire 109-111

 19. Bibliography 112-113

EXECUTIVE SUMMARY

The project on Marketing Strategy of TATA MOTORS based on financial

performance and customer survey.

 Report is divided into various sectors:-

 
1. Company profile:

Tata Motors Limited is India's largest automobile company, with consolidated

revenues of Rs. 2.64lakh crores (USD 37 billion) in 2019-20. It is the leader in
commercial vehicles in each segment, and among the top three in passenger vehicles
with winning products in the compact, midsize car and utility vehicle segments. The
company is the world's fourth largest truck manufacturer, and the world's second
largest bus manufacturer.

The company's 78906 employees are guided by the vision to be "best in the manner
in which we operate, best in the products we deliver, and best in our value system
and ethics."

Established in 1945, Tata Motors' presence indeed cuts across the length and
breadth of India. Over 5.9 million Tata vehicles ply on Indian roads, since the first
rolled out in 1954. The company's manufacturing base in India is spread across
Jamshedpur (Jharkhand), Pune (Maharashtra), Lucknow (Uttar Pradesh), Pantnagar
(Uttarakhand) and Dharwad (Karnataka). Following a strategic alliance with Fiat in
2005, it has set up an industrial joint venture with Fiat Group Automobiles at
Ranjangaon (Maharashtra) to produce both Fiat and Tata cars and Fiat powertrains.
The company is establishing a new plant at Sanand (Gujarat). The company's
dealership, sales, services and spare parts network comprises over 6000 touch
points; Tata Motors also distributes and markets Fiat branded cars in India.

The foundation of the company's growth over the last 50 years is a deep
understanding of economic stimuli and customer needs, and the ability to translate
them into customer-desired offerings through leading edge R&D. With over 5,000
engineers and scientists, the company's Engineering Research Centre, established in
1966, has enabled pioneering technologies and products. The company today has
R&D centres in Pune, Jamshedpur, Lucknow, Dharwad in India, and in South Korea,
Spain, and the UK. It was Tata Motors, which developed the first indigenously
developed Light Commercial Vehicle, India's first Sports Utility Vehicle and, in
1998, the Tata Indica, India's first fully indigenous passenger car. Within two years
of launch, Tata Indica became India's largest selling car in its segment. In 2005,
Tata Motors created a new segment by launching the Tata Ace, India's first
indigenously developed mini-truck.

In January 2008, Tata Motors unveiled its People's Car, the Tata Nano, which India and the
world have been looking forward to. The Tata Nano has been subsequently launched, as
planned, in India in March 2009.

The Prima range of trucks offers increased productivity and longer life making the range an
indispensable asset for large captive users, miners or transporters.

M&HCV Construck

Widest range of trucks for the demands of the construction and mining industry.
ICV Truck
The range caters to diverse application segments with ease and efficiency to provide the
optimum balance between performance and economics.

Light Truck
The range caters to diverse application segments with ease and efficiency to provide the
optimum balance between performance and economics.

M&HCV Cargo
Pioneers in product innovation and in segment introductions, M&HCV Trucks cater to a
comprehensive range of cargo across diverse industries and markets.

ULTRA
The Ultra range of international standard light commercial vehicles set new benchmarks in
India. Designed to offer performance standards that are streets ahead of competition.
Yodha Pick-up
From commercial applications to pure lifestyle usage, Tata Motors' portfolio now has the
entire range with Rx pickup, Telcoline and the new Yodha Pick-up Pickup to cater to any
need.

Ace Gold
Becoming the fastest auto brand to reach the one million mark in 2012, the 'Chhota Hathi'
continues to remain true to its promise of being a trusted business partner.

Super Ace Mint

Powered by a 1.4 Litre Dicor BS4 Engine it is the ideal vehicle to negotiate all types of
gradients.

Zip Gold
With a payload capacity of 600kg and an unbelievable mileage, this small cargo truck is the
ladder to success for transporters.
Ace Mega
Powered by a 4th generation DICOR engine the Ace Mega is the most reliable small pickup
truck for you.

Tata Intra
Intra is a range of rugged & powerful compact trucks built on TML’s new ‘Premium Tough’
design philosophy for commercial vehicles, which combines rising levels of visual richness
and sophistication with robustness and reliability.

Passenger Transportation
Buses
Buses from Tata Motors are a hallmark of excellence and the range has adapted innovations
to suit Indian and global travel conditions.

Winger
Winger, India’s first Maxi Van is a stylish passenger vehicle recognised as a sleek, smart and
reliable performer that is ideal for travel between cities, towns and villages.
A development, which signifies a first for the global automobile industry, the Nano
brings the comfort and safety of a car within the reach of thousands of families. The
standard version has been priced at Rs.100,000 (excluding VAT and transportation
cost).

2. Objective of project:

 Marketing strategic in automobile industry.

 Market performance & Market position of company.

 Satisfaction amongst the customers of Tata Motors.

3. Methodology:

The purpose of methodology is to describe the process involved in research work.

This includes the overall research design, data collection method, the field survey
and the analysis of data.

Primary:

For my survey primary data have been used as a questionnaire to collect the data.

SECONDARY:

The secondary data has been collected from the following modes:

· Magazines

· Books

· Newspaper

· Data through internet sources

. Data collected from organization.

SAMPLE SIZE : Total sample size is 100. The following sample size according to area wise is
as follows:

 20 New Gate

 20 Vashasli Nagar

 20 Gpo,M.I Road

 20 Rambagh Circle

 20 Tonk Road

4. Key finding:

A detailed analysis of the company shows that the company has had a strong
fundamental as well as a strong market performance over the years.

Given the economic and the industry environment (improving outlook for the PC
industry) TATA Motors would be a key beneficiary. While a pick-up in its CV
volumes is evident, operating leverage and cost saving initiatives will improve
margins.

On an average more than 73% people feel that the prices are affordable whereas
12% do not agree, 74% believe that attractive discounts are offered whereas 26%
are not satisfied with the discounts offered.

The overall opinion about TATA Motors is very good.

5. Recommendation:

A Tata motor is one of the best cars manufacturing company in India, customers are
satisfied because of affordable price, but the maintenance problem and resale value
is too low. These are the two main reasons of customers dissatisfaction and other
reason is not responding to customers complaints quickly especially said by nano
customers, that means all the comments are not fulfilled properly, and indigo
customers says engine performance are not good.

INTRODUCTION

India is an emerging country with huge potential. The domestic economy is now
growing at around 15-16% per annum and India’s importance in global terms is
being reinforced by rapidly rising exports and domestic consumption. At a time
when numbers of a slowdown and overheating in the Indian economy have started
gaining momentum, the Indian rupee sprang a surprise by pushing the GDP figure
past the trillion-dollar (9.6trillion) mark.

The automotive industry is at the center of India’s new global dynamic. The
domestic market expanding rapidly as incomes rise and consumer credit becomes
more widely available. Manufacturer’s product lines are being continually
expanded, as is the local automotive

manufacturing base. Expectation are high that India can develop as a global hub for
vehicle manufacturers and as an outsourcing center that offers the global automotive
industry solution high up the automotive value chain.

 India eyes30 million automotive jobs.

 India's GDP is set to double over the next decade

 In percentage terms, the automotive industry's contribution should also

double.

 In dollar terms, the sector's contribution is set to quadruple to some $145bn.

The automobile industry in India accounts for a business volume of $45 billion and
has the potential to grow much faster both through Indian as well as international
manufacturers who have established huge facilities in the country.

With the world’s second largest and fastest-growing population, there is no denying
India’s potential in both economic and population terms and the effect it will have
on the auto industry in the years to come.

The country is already off to a good start, with a well-developed components

industry and a production level of 1 million four-wheeled vehicles a year, plus a
further 5 million two- and three-wheelers.

The implications, market drivers and scope of a future massive Indian vehicle
market are covered in the India Strategic Market Profile, a brand-new forecast of
Indian automotive and related activity to 2020. Based on Max Pemberto's unique

relational long-term forecasting model, it forecasts car and CV sales, demographics,

materials usage, auto industry employment, and explains their inter- year of healthy
growth in auto industry.

INDUSTRY GROWTH:
Future of the Automobile in the Economy:

US based consultancy, keystone predicts that India will become world’s third
largest automobile market by 2030. Overall size expected to exceed 20 million with
compounded annual growth rate of over 12%.
 INDIA THEN & NOW

1983

 Number of brands 2

 Number of models 2

2021

 Number of brands 40

Number of models 250ar more

COMPANY PROFILE

TATA GROUP
Tata is a rapidly growing business group based in India with significant
international operations. Revenues in 20 19-20 are estimated at $106 billion
(around Rs7.5trillion), of which 70 per cent is from business outside India. The
Group employs around 750,000 people worldwide. The Tata name has been
respected in India for 140 years for its adherence to strong values and business
ethics.

The business operations of the Tata Group currently encompass seven business
sectors: communications and information technology, engineering, materials,
services, energy, consumer products and chemicals.
The Group’s 27 publicly listed enterprises have a combined market capitalization of some
$123 billion, among the highest among Indian business houses, and a shareholder base of 5.2
million. The major companies in the Group include Tata Steel, Tata Motors, Tata
Consultancy Services (TCS), Tata Power, Tata Chemicals, Tata Tea, Indian Hotels and Tata
Communications.

The Group’s major companies are beginning to be counted globally. Tata Steel
became the sixth largest steel maker in the world after it acquired Corus. Tata
Motors is among the top five commercial vehicle manufacturers in the world and
has recently acquired Jaguar and Land Rover. TCS is a leading global software
company, with delivery centres in the US, UK, Hungary, Brazil, Uruguay and
China, besides India. Tata Tea is the second largest branded tea company in the
world, through its UK-based subsidiary Tetley. Tata Chemicals is the world’s
second largest manufacturer of soda ash. Tata Communications is one of the
world’s largest wholesale voice carriers.

In tandem with the increasing international footprint of its companies, the Group
is also gaining international recognition. Brand Finance, a UK-based consultancy
firm, recently valued the Tata brand at $ 20 billion and ranked it 35th amongst
the Top 100 brands in the world.

Business week ranked the Group sixth amongst the World’s Most Innovative
Companies. And the Reputation Institute, USA, recently rated it as the World’s
Forth Most Reputed Firm.

Founded by Jamsetji Tata in 1868, the Tata Group’s early years were inspired by
the spirit of nationalism. The Group pioneered several industries of national
importance in India: steel, power, hospitality and airlines.

In more recent times, the Tata Group’s pioneering spirit has been showcased by
companies like Tata Consultancy Services, India’s first software company, which
pioneered the international delivery model, and Tata Motors, which made India’s
first indigenously developed car, the Indica, in 1998 and recently unveiled the
world’s lowest-cost car, the Tata Nano, for commercial launch by end of 2008.

The Tata Group has always believed in returning wealth to the society it serves.

Two thirds of the equity of Tata Sons, the Tata Groups promoter company, is
held by philanthropic trusts which have created national institutions in science
and technology, medical research, social studies and the performing arts.

The trusts also provide aid and assistance to NGOs in the areas of education,
healthcare and livelihoods.

Tata companies also extend social welfare activities to communities around their
industrial units. The combined development related expenditure of the Trusts and
the companies amounts to around 4 per cent of the Group’s net profits.

Going forward, the Group is focusing on new technologies and innovation to

drive its business in India and internationally. The Nano car is one example, as is
the EKA supercomputer (developed by another Tata company), which in 2008 is
ranked the world’s fourth fastest.

The Group aims to build a series of world class, world scale businesses in select
sectors.

Anchored in India and wedded to its traditional values and strong ethics, the
Group is building a multinational business which will achieve growth through
excellence and innovation, while balancing the interests of its shareholders, its
employees and wider society.
 CORE VALUES OF TATA

At the Tata Group our purpose is to improve the quality of life of the
communities we serve. We do this through leadership in sectors of national
economic significance, to which the Group brings a unique set of capabilities.

This requires us to grow aggressively in focused areas of business. Our heritage

of returning to society what we earn evokes trust among consumers, employees,
shareholders and the community.

This heritage is being continuously enriched by the formalization of the high

standards of behavior expected from employees and companies. The Tata name is
a unique asset representing leadership with trust. Leveraging this asset to
enhance Group synergy and becoming globally competitive is the route to
sustained growth and long-term success.

 FIVE CORE VALUES

The Tata Group has always sought to be a value-driven organization. These

values continue to

direct the Group’s growth and businesses. The five core Tata values
underpinning the way we do

business are:

Integrity: We must conduct our business fairly, with honesty and transparency.
Everything

we do must stand the test of public scrutiny.

Understanding: We must be caring, show respect, compassion and humanity for
our colleagues and customers around the world, and always work for the benefit
of the communities we serve.

Excellence: We must constantly strive to achieve the highest possible standards

in our day-today work and in the quality of the goods and services we provide.

and mutual cooperation.

Responsibility: We must continue to be responsible, sensitive to the countries,

communities and environments in which we work, always ensuring that what
comes from the people goes back to the people many times over.

TATA Group Companies

Family pride

The TATA family of enterprises comprises 98 companies in seven business

sectors. This section

lists all these companies under the sectors in which they operate Unity: We must
work cohesively with our colleagues across the Group and with our customers
and partners around the world, building strong relationships based on tolerance,
understanding, besides the two promoter

companies of the Group.

The Seven Business Sectors are:

Engineering (AUTOMOTIVE):

 Tata Auto comp systems:

Subsidiaries/Associates/Joint Ventures: International Automotive, Knorr Bremse

Systems for commercial Vehicles, Tata Auto Comp GY Batteries, TACO
Engineering, TACO Faurecia Design Centre, TACO Hendrickson Suspension
Systems, TACO Interiors and Plastics Division, Taco Kunstofftechnik, TACO
MobiApps Telemaics, TACO Supply Chain Management, TACO Tooling, TACO
Visteon Engineering Center, Tata Ficosa Automotive Systems, Tata Johnson
Controls Automotive, Tata Toyo Radiator, Tata Yazaki Auto Comp, TC Springs,
Technical Stampings Automotive.

 Tata Motors:

Subsidiaries /Associates/ Joint Ventures: Concorde Motors, HV Axels, HV

Transmissions, Nita Company, TAL Manufacturing Solutions, Tata Cummins,
Tata Daewoo Commercial Vehicles Company, Tata Engineering Services, Tata
Precision Industries, Tata Technologies, Telco construction Equipment.

 Engineering Services

Tata Projects, TCE Consulting Engineers, Voltas

 Engineering Products

TAL Manufacturing Solutions, Telco Construction Equipment Company, TRF

METALS:

 TATA STEEL

Subsidiaries /Associates/ Joint Ventures: Hooghly Met Coke and Power

Company, Jamshedpur Injection Powder (Jamipol), Jamshedpur Utility and
Service Company Limited (JUSCO), Lanka Special Steel, Mjunction Serves,
NatSteel, Sila Eastern Company, Tata Blue Scope Steel, Tata Metallic, Tata
Pigments, Tata Refractories, Tata Ryerson, Tata Sponge Iron, Tata steel
(Thailand), Tata Steel KZN, Tayo Rolls, The Dhamra Port Company, The Indian
Steel and Wire Products, The Tinplate Company of India, Tm International
Logistics, TRF.

ENERGY:

 POWER
  Tata BP Solar India

 Tata Power

Subsidiaries /Associates/ Joint Ventures: Tata Ceramics, Tata Power Trading,

North

Delhi Power Limited

 OIL AND GAS

 Tata Petrodyne

CHEMICALS:

 Rallis India

 Tata Pigments

 Tata Pigments

 PHARMA

 Advinus Therapeutics

SERIVES:

 HOTELS AND REALTY

 Indian Hotels (Taj Group)

Subsidiaries /Associates/ Joint Ventures: Taj Air, Roots Corporation (Ginger

Hotels)

 THDC

 Tata Realty and Infrastructure

 FINANCIAL SERVICES

 Tata AIG General Insurance, Tata AIG Life Insurance, Tata Asset
Management, Tata
Capital, Tata Financial Services, Tata Investment Corporation

 OTHER SERVICES

 Tata Quality Management Services, Tata Services, Tata Strategic

Management Group.

CONSUMER PRODUCTS:

 Infiniti Retail

 Tata Tea

Subsidiaries /Associates/ Joint Ventures: Tata Coffee, Tata Tetley, Tata Tea Inc

 Tata Ceramics

 Tata McGraw Hill Publishing Company

 Titan Industries

 Trent

INFORMATION SYSTEMS AND COMMUNICATIONS:

 Nelito Systems

 Tata Consultancy Services

Subsidiaries /Associates/ Joint Ventures: APONLINE, Airline Financial Support

Services, Aviation Software Development Consultancy, CMC, CMC Americas

Inc, Conscription, HOTV, Tata America International Corporation, WTI Advance
Technology.

 Tata Elxsi

 SerWizSol

 Tata Interactive Systems

 Tata Technologies
COMMUNICATIONS

 Tata Sky

 Tata Teleservices

Subsidiaries /Associates/ Joint Ventures: Tata Teleservices (Maharashtra)

 Tata Communication

 Tata Net

INDUSTRIAL AUTOMATION

 Nelco

Subsidiaries /Associates/ Joint Ventures:

 TATA MOTORS LIMITED

The largest passenger automobile and commercial vehicle manufacturing

company of India Tata Motors Limited, was formerly called TELCO (TATA
Engineering and Locomotive Company), has its headquarters in Bombay, now
Mumbai, India. Established in 1945, listed on the New York Stock Exchange in
2004 has created Rs. 320 billion wealth and was one of the top 10 wealth
creators in India, With manufacturing facilities in the towns of Jamshedpur,
Lucknow, and Pune. This company was founded by Jamshetji Tata and is run by
Ratan Tata under the flagship company known as Tata and sons group. He
commands 22000 employees working in three plants as well as other regional and
zonal offices across the length and breadth of India.

Tata motor’s passenger cars still need to reach acceptable international

requirements. The company commands an imposing 65% share of the domestic
commercial vehicle market and is trying to modernize this segment. The
financial business of Tata motors was separated into a subsidiary company in
sep. 2006, where it recorded a strong financial performance during the last 5 year
period. From year 2003-2007, the profits of the company went up at a CAGR of
36.4%, to attain Rs. 331, 525 million in 2007 from Rs. 95, 731 Million in 2003.
By floating two rights issues at the end of Sep 2008 Tata Motors Ltd expected to
raise Rs 4, 150 crores.

They are offering one ordinary share valued at Rs. 340 every six shares
expecting to net Rs. 2.90 Crores, the so called “A” share would have different
voting and dividend rights, for every such 6 shares held at a face value of 305
would raise Rs. 1.960 Crores, these proceed would be utilized for an early
repayment of the short term funding of 2.3 Billion $ (Rs. 10,189 Crores)
Borrowed for Acquisition of jaguar and Land Rover from their principle “The
Ford Motor Company’s”.

It is also in talks with private equity funds to offload 25% of stake in each of
the following 6 unlisted group units, they are Tata Daewoo commercial vehicle

company, HV transmissions, Tata motors finance, Tata technologies and TELCO

construction equipment, the sales of the stakes would possible conclude by June
2009, helping it to raise further funds for this acquisition, earlier in July it sold
24% stake in an Auto component unit to a group firm and booked a profit of Rs.
110 crores, it also sold 10 million shares or 1.36% of Tata steel for RS. 486
crores to Tata Sons, the holding company of whole Tata group firms.

"The Company aims to monetize a part of its funds through a phased divestment
of certain investments preferably as inter-group sales wherever possible at

current market prices in the coming six to eight months," the money that will be
released from these investments will become a part of the capital to be lifted for
repayment of the bridging loan taken for the Jaguar-Land Rover acquisition.
Taken in March 2008" (Tata Motors Profile) It took a 15 month bridge loan of 3
billion in March from a consortium of banks to finance the JLR accusation and
its expansion plans Since the rights issue was announced on 28th may its share
value has fallen more than 30% and fell by 1.82% to Rs. 429.85 on BSE, even
though the bench mark index gained 3.8% to end at 15, 049.86 points.
The Analysts say that, this is a strategic move taken by Tata Motors because it is
allowing the company to make a lot of profit even when the market is in the
financial pressure allows Tata sons to raise its wager in group companies.

If the company will follow the above mentioned trends then possibly it can raise
its finances in a low liquidity and high interest rate set-up.

INDUSTRY OUTLOOK

The Indian Automobile Industry enjoys the advantage of low cost base, high
skilled labour, strong ancillary network coupled with Government’s support by
way of concessional excise duty of 16% for small cars, ban on overloading and
also significant investments proposed for removing infrastructure bottlenecks.
The CV industry is directly related to the economic growth and development.
The growth in demand for CVs is directly related to the IIP index and any
upsurge in economic activities will call for more cargo movement in the
economy.
The domestic CV market grew at a CAGR of 26.7% during the last 6 years. In
FY07, the CV segment registered a growth of 32.2% due to Supreme Court’s ban
on over loading trucks.

However, we believe that this is a one-time demand and the CV segment may not
witness such kind of growth repeatedly. There is a regulation that restricts the
movement of vehicles above certain age (15 years in National Capital Region and
8 years in Mumbai). Though the rule is not being followed strictly at present, in
future if this rule is implemented strictly it will result in huge replacement
demand.

With the Indian economy expected to grow at 8.5% to 9% in coming years, we

expect the demand for CVs to be fairly decent except for the fact that the
industry is currently experiencing a correction due to sharp spurt in demand in
the previous years.

The CV industry witnessed a change in demand dynamics in last few years. The
demand for LCVs in the <=3.5 tonnes segment is rising at the cost of demand in
5 to 7.5 tonnes category, while demand in 7.5 to 12 tonnes segment and 16.2 to
25 tonnes segment is booming at the cost of demand in 12 to 16.2 tonnes
segment. Demand for trailers of >35.2 tonnes is witnessing a surge while demand
for semi-trailers in 26.4 to 35.2 tonnes segment is suffering.

This structural shift in demand dynamics is due to the evolution of Hub & Spoke
model of distribution, which is now adopted by transportation players because of
improved road infrastructure and also the ban on trucks in many cities by the
authorities to tackle the traffic congestion issues. According to the Hub & Spoke
model, HCVs plying over the highways to transport goods to different states and
districts.
HISTORY OF TATA MOTORS
1.

Tata Motors launches its first truck in collaboration with Mercedes-Benz.

Tata Motors is a part of the Tata and Sons Group, founded by Jamshedji
Nussarwanji Tata and J. Baker. The company was established in 1945 as a
locomotive manufacturing unit and later expanded its operations to commercial
vehicle sector in 1954 after forming a joint venture with Daimler-Benz AG of
Germany.
2. TATA Indica

The first generation Tata Indica

After years of dominating the commercial vehicle market in India, Tata Motors
entered the passenger vehicle market in 1991 by launching the Tata Sierra, a
multi utility vehicle. After thelaunch of three more vehicles, Tata Estate (1992, a
stationwagon design based on the earlier

'TataMobile' (1989), a light commercial vehicle), Tata Sumo (LCV, 1994) and
Tata Safari (1998, India's first sports utility vehicle). Tata launched the Indica in
1998, the first fully indigenous passenger car of India. Though the car was
initially panned by auto-analysts, the car's excellent fuel economy, powerful
engine and aggressive marketing strategy made it one of the best selling cars in
the history of the Indian automobile industry. A newer version of the car, named
Indica V2, was a major improvement over the previous version and quickly
became a mass-favourite. A badge engineered version of the car was sold in the
United Kingdom as the Rover CityRover.

Tata Motors also successfully exported large quantities of the car to South
Africa.The success of Indica in many ways marked the rise of Tata Motors.
3. TATA Brads

DAEWOO ACQUISITIO

Tata Novus is one of the best selling commercial trucks in South Korea. With
the success of Tata Indica, Tata Motors aimed to increase its presence
worldwide. In 2004, it acquired the Daewoo Commercial Vehicle Company of
South Korea. The reasons behind the acquisition were:

 Company’s global plans to reduce domestic exposure. The domestic

commercial vehicle market is highly cyclical in nature and prone to
fluctuations in the domestic economy. Tata Motors has a high domestic
exposure of ~94% in the MHCV segment and ~84% in the light
commercial vehicle (LCV) segment. Since the domestic commercial
vehicle sales of the company are at the mercy of the structural economic
factors, it is increasingly looking at the international markets. The
company plans to diversify into various markets across the world in both
MHCV as well as LCV segments

 To expand the product portfolio Tata Motors recently introduced the

25MT GVW Tata Novus from Daewoo’s (South Korea) (TDCV) platform.
Tata plans to leverage on the strong presence of TDCV in the heavy-
tonnage range and introduce products in India at an appropriate time. This
was mainly to cater to the international market and also to cater to the
domestic market where a major improvement in the Road infrastructure
was done through the National Highway Development Project.

 Tata remains India's largest heavy commercial vehicle manufacturer and

Tata Daewoo is the 2nd largest heavy commercial vehicle manufacturer in
South Korea. Tata Motors has jointly worked with Tata Daewoo to
 develop trucks such as Novus and World Truck and buses namely, GloBus
and StarBus.

HISPANO CARROCERA

Hispano Divo at the 2008 FIAA in Madrid In 2005, sensing the huge opportunity
in the fully built bus segment, Tata Motors became acquired 21% stake in
Hispano Carrocera SA, Aragonese bus manufacturing company giving it
controlling rights of the company.

JAGUAR CARS AND LAND ROVER

After the acquisition of British Jaguar Land Rover (JLR) business, which also
includes the Rover, Daimler and Lanchester brand names Tata Motors became a
major player in the international automobile market.

On 27 March 2008, Tata Motors reached an agreement with Ford to purchase

their Jaguar and Land Rover operations for US$2 billion. The sale was completed
on 2 June 2008 Tata has gained the rights to the Daimler, Lanchester, and Rover
brand names.

In addition to the brands, Tata Motors has also gained access to 2 design centers
and 3 plants in UK. The key acquisition would be of the intellectual property
rights related to the technologies.

JOINT VENTURES
Tata MarcoPolo released this low-floor bus in India and now it is widely
used as public transport

In 2005, sensing the huge opportunity in the fully built bus segment, Tata
Motors acquired 21% stake in Hispano Carrocera SA, Aragonese bus
manufacturing company and introduced its highend inter-city buses in the
country.

Tata Motors has also formed a 51:49 joint venture with Marcopolo S.A., a
Brazil-based global leader, lead by Brian Behrle, in bus body building. This joint

venture is to manufacture and assemble fully-built buses and coaches targeted at

developing mass rapid transportation systems.

The joint venture will absorb technology and expertise in chassis and
aggregates from Tata Motors, and Marcopolo will provide know-how in
processes and systems for bodybuilding and bus body design.

IMPORTANT DEVELOPMENTS
In 2005 & 06

Tata Ace was India's first mini truck

Tata Ace, India's first indigenously developed sub-one ton mini-truck, was
launched in May 2005. The mini-truck was a huge success in India with auto-
analysts claiming that Ace had changed the dynamics of the light commercial
vehicle (LCV) market in the country by creating a new market segment termed
the small commercial vehicle (SCV) segment. Ace rapidly emerged as the first
choice for transporters and single truck owners for city and rural transport. By
October 2005, LCV sales of Tata Motors had grown by 36.6 percent to 28,537
units due to the rising demand for Ace. The Ace was built with a load body
produced by Autoline Industries. By

2005; Autoline was producing 300 load bodies per day for Tata Motors. Ace is
still one of the number makers for TML, TML sold the 2,00,000th Ace in August
2008, within 4 years since its introduction.

Tata Ace has also been exported to several European, South American and
African countries. Electric-versions of Tata Ace are sold through Chrysler's
Global Electric Motorcars division.
In 2007

In 2007, Tata Motors launched several concept models and future designs of
existing models. It also formed joint ventures with various local companies in
several countries to assemble Tata cars. Tata Motors launched a re-designed
version of Tata Xenon TL during Motor Show Bologna which would be
assembled in Thailand and Argentina. A pick-up variant of Tata Sumo was also
launched under the program 'Global Pick-Up'. The company plans to launch the
new pick-up model in India, Southeast Asia, Europe, South Africa, Turkey and
Saudi Arabia.

Tata Motors also unveiled newer model of Tata Indigo and Tata Elegante
concept-car during the Geneva Auto Show.

Tata Motors also formed a joint venture with Fiat and gained access to Fiat’s
diesel engine technology. Tata Motors is looking to extend its relationship with
Fiat and Iveco to other segments like the 'Global Pick-Up' program. The launch
of the 'Global Pick-Up' will mark the entry of the company into developed
markets like Europe and the United States. The project was initially
collaboration between Tata Motors and its subsidiary Tata Daewoo Commercial

Vehicles, but later Tata Motors decided to work with Iveco as Daewoo’s design
was not in sync with the needs of sophisticated European customers. The
company has formed a joint venture with Thailand’s Thonburi Company, an
independent auto assembler, in which Tata Motors will hold a 70% stake.

In 2008
COMPRESSED AIR CAR

Tata One CAT

Motor Development International of Luxembourg has developed the world's first

prototype of a compressed air car, named One CAT. In 2007, MDI owner Guy
Negre was reported to have "the backing of Tata".

It has air tanks that can be filled in 4 hours by plugging the car into a standard
electrical plug. In 2008 MDI planned to also design a gas station compressor,
which would fill the tanks in 3 minutes. There are no gasoline costs and no fossil
fuel emissions from the vehicle when run in town, but "the compressed air
driving the pistons can be boosted by a fuel burner".

One CAT is a five seat vehicle with a 200-litre (7.1 cu ft) trunk. With full tanks
it will run at 100 km/h (62 mph) for 90 kilometers (56 mi) range in urban cycle.
It is actually a dual fuel car but it is more efficient than any present Hybrid cars.
IN 2009 AND ONWARDS

Electric vehicles

Tata Motors unveiled the electric versions of passenger car Tata Indica and
commercial vehicle Tata Ace. Both run on lithium batteries. The company has
indicated that the electric Indica would be launched locally in India in about
2010, without disclosing the price. The vehicle would be launched in Norway in
2009.

Tata Motors' UK subsidiary, Tata Motors European Technical Centre, has bought
a 50.3% holding in electric vehicle technology firm Miljøbil
Grenland/Innovasjon of Norway for US$1.93 M, which specialises in the
development of innovative solutions for electric vehicles, and plans to launch the
electric Indica hatchback in Europe next year.

GLOBAL OPERATIONS

Tata Motors has been aggressively acquiring foreign brands to increase its global
presence. Tata Motors has operations in the UK, South Korea, Thailand and
Spain. Among them is Jaguar Land Rover, a business comprising the two iconic
British brands that was acquired in 2008. Tata Motors has also acquired from
Ford the rights to three other brand names: Daimler, Lanchester and Rover. In
2004, it acquired the Daewoo Commercial Vehicles Company, South

Korea’s second largest truck maker. The rechristened Tata Daewoo Commercial
Vehicles Company has launched several new products in the Korean market,
while also exporting these products to several international markets. Today two-
thirds of heavy commercial vehicle export out of South Korea are from Tata
Daewoo.

In 2005, Tata Motors acquired a 21% stake in Hispano Carrocera, a reputed

Spanish bus and coach manufacturer, giving it controlling rights of the company.
Hispano’s presence is being expanded in other markets. On Tata's journey to
make an international foot print, it continued its expansion through the
introduction of new products into the market range of buses (Starbus & Globus)
as well as trucks (Novus). These models were jointly developed with its
subsidiaries Tata Daewoo and Hispano Carrocera. In May, 2009 Tata unveiled
the Tata World Truck range jointly developed with Tata Daewoo. They will
debut in South Korea, South Africa, the SAARCcountries and the Middle-East by
the end of 2009.

In 2006, it formed a joint venture with the, Brazil-based Marcopolo, a global

leader in body-building for buses and coaches to manufacture fully-built buses
and coaches for India and select international markets. Tata Motors has expanded
its production and assembly operations to several other countries including South
Korea, Thailand, South Africa and Argentina and is planning to set up plants in
Turkey, Indonesia and Eastern Europe. Tata also franchisee/joint venture
assembly operations in Kenya, Bangladesh, Ukraine, Russia and Senegal.

Tata has dealerships in 26 countries across 4 continents. Though Tata is present

in many counties it has only managed to create a large consumer base in the
Indian Subcontinent namely India, Bangladesh, Bhutan, Sri Lanka and Nepal and
has a growing consumer base in Italy, Spain and South Africa.

The Government of India announced an automobile policy in December 1997.

The policy required majority-owned subsidiaries of foreign car firms to invest at
least US$50 million in equity if they wished to set up manufacturing projects in
India. It also forced them to take on export obligations to fund their auto part
imports and required them to submit to a schedule for increasing the share of

locally made parts in their cars. Mere car assembling operations were
notwelcomed. An Indian cabinet panel will soon consider a new automobile
policy that aims to set fresh investment guidelines for foreign firms wishing to
manufacture vehicles in the country. Investments in making auto parts by a
foreign vehicle maker will also be considered a part of the minimum foreign
investment made by it in an auto-making subsidiary in India. The move is aimed
at helping India emerge as a hub for global manufacturing and sourcing for auto
parts.

The policy sets an export target of $1 billion by 2005 and US$2.7 billion by
2010. The policies adopted by Government will increase competition in domestic
market, motivate many foreign commercial vehicle manufactures to set up shops
in India, whom will make India as a production hub and export to nearest market.
Thus Tata Motors CV will have to face tough competition in near future, which
might affect its growth negatively.
The purchase of Jaguar Cars is expected to help give Tata Motors a foothold in

European and American markets.

With the unveiling of Tata Elegante during Geneva Motor Show, Tata Motors
revealed its intention to enter the sedan and sports car markets.

Tata Indica assembled in Thailand and Argentina.

 Tata Prima

The Luxury Sedan was designed by Pininfrina and has marked the entry of Tata
into the international sedan market. The car is to be sold in India by 2013 and
around the world by 2015 Tata Motors has expanded its production and assembly
operations to several other countries including South Korea, Thailand, South
Africa and Argentina and is planning to set up plants in Turkey, Indonesia and
Eastern Europe

MILESTONES

1945

Tata Engineering and Locomotive Co. Ltd. was established to manufacture

locomotives and other engineering products.

1948

Steam road roller introduced in collaboration with Marshall Sons (UK).

1954
Collaboration with Daimler Benz AG, West Germany, for manufacture of
medium commercial vehicles. The first vehicle rolled out within 6 months of the
contract.

1959

 Research and Development Centre set up at Jamshedpur.

1977

 First commercial vehicle manufactured in Pune.

1983

 Manufacture of Heavy Commercial Vehicle commences.

1985

 First hydraulic excavator produced with Hitachi collaboration.

1986

 Production of first light commercial vehicle, Tata 407, indigenously

designed, followed by Tata 608.

1991

 Launch of the 1st indigenous passenger car Tata Sierra.

 One millionth vehicle rolled out.

1994

 Launch of Tata Sumo - the multi utility vehicle.

1995

 Mercedes Benz car E220 launched.

1996
  Tata Sumo deluxe launched.

1997

 Tata Sierra Turbo launched.

1998

 Tata Safari - India's first sports utility vehicle launched.

 2 millionth vehicles rolled out.

 Indica, India's first fully indigenous passenger car launched.

2001

 Indica V2 launched - 2nd generation Indica.

 100,000th Indica wheeled out.

 Launch of the Tata Safari EX

2002

 2,00,000th Indica rolled out.

 Launch of the Tata Sumo'+' Series

 Launch of the Tata Indigo.

 Tata Engineering signed a product agreement with MG Rover of the UK.

2003

 On 29th July, J. R. D. Tata's birth anniversary, Tata Engineering becomes

Tata Motors Limited.

 3 millionth vehicle produced.

 First CityRover rolled out

2004

Tata Motors and Daewoo Commercial Vehicle Co. Ltd. sign investment

agreement and completes acquisition of Daewoo Commercial Vehicle Company

 Tata Daewoo Commercial Vehicle Co. Ltd. (TDCV) launches the heavy
duty truck 'NOVUS' , in Korea

 Sumo Victa launched

 Indigo Marina launched

 Tata Motors lists on the NYSE

2005

 Tata Motors rolls out the 500,000th Passenger Car from its Car Plant
Facility in Pune

 The Tata Xover unveiled at the 75th Geneva Motor Show

 Branded buses and coaches - Starbus and Globus - launched

 Tata Ace, India's first mini truck launched

 The power packed Safari Dicor is launched

 Tata Motors launches Indica V2 Turbo Diesel.

 One millionth passenger car produced and sold

 Inauguration of new factory at Jamshedpur for Novus

 Launch of Tata Novus

 Launch of Novus range of medium trucks in Korea, by Tata Daewoo

Commercial Vehicle Co. (TDCV)

2006

 Tata Motors vehicle sales in India cross four million mark

  Indica V2 Xeta launched

 Passenger Vehicle sales in India cross one-million mark

 Tata Motors first plant for small car to come up in West Bengal

 Tata Motors and Fiat Group announce three additional cooperation

agreements

2007

 Construction of Small Car plant at Singur, West Bengal, begins on

January 21

 New 2007 Indica V2 range is launched

 Tata Motors and Thonburi Automotive Assembly Plant Co. (Thonburi),

announce formation of a joint venture company in Thailand to
manufacture, assemble and market pickup trucks.

 Roll out of 100,000th Ace

 Tata-Fiat plant at Ranjangaon inaugurated

 Launch of a new Upgraded range of its entry level utility vehicle offering,
the Tata Spacio.

 Launch of Magic, a comfortable, safe, four-wheeler public transportation

mode, developed on the Ace platform

 Launch of Winger, India’s only maxi-van

 Fiat Group and Tata Motors announce establishment of Joint Venture in

India

 Launch of the Sumo Victa Turbo DI, the new upgraded range of its entry-
level utility vehicle, the Sumo Spacio

 Tata Motors launches Indica V2 Turbo with dual airbags and ABS
  Launch of new Safari DICOR 2.2 VTT range, powered by a new 2.2 L
Direct Injection Common Rail (DICOR) engine.

 Rollout of the one millionth passenger car off the Indica platform.

2008

 Latest common rail diesel offering- the Indica V2 DICOR, launched.

 Indigo CS (Compact Sedan), world’s first sub four-metre sedan, launched.

 Launch of the new Sumo -- Sumo Grande, which combines the looks of an
SUV with the comforts of a family car.

 .Xenon, 1-tonne pick-up truck, launched in Thailand.

 Tata Motors signs definitive agreement with Ford Motor Company to

purchase Jaguar and Land Rover.

 Tata Motors completes acquisition of Jaguar Land Rover.

 Tata Motors introduces new Super Milo range of buses.

 Tata Motors is Official Vehicle Provider to Youth Baton Relay for The III
Commonwealth Youth Games Pune 2008.

 Indica Vista – the second generation Indica, is launched.

 Tata Motors launches passenger cars and the new pick-up in D.R. Congo.

2009

 Tata Nano is launched.

 Tata indica vista is launched.

 Tata indigo manza is launched.

ORGANIZATION STRUCURE OF

TATA MOTORS
 CHAIRMAN

RATAN TATA

CEO

CARL-PETER
FORSTER

CFO STRATEGIC SOURCING COMPLIANCE & CORPORATE

SECRATARY COMMUNICATIONS
C. RAMAKRISHNAN BBP
HS DR

INDIA OPERATIONS COMMERCIAL PASSENGER CARS LEGAL HUMAN RESOURCES

VEHICLES
PT RD RB ST
RP

DIRECT COMPETITORS OF TATA MOTORS

JAMSHEDPUR ADD & MATERIAL, CARS PLANT COMMERCIAL, PLANT, CVBU, PUNE
PLANT CVBU PCBU
AM SA
SB UM S.KRISHNAN

INTERAL AUDIT FINANCE ACCOUNT

& TAX
AG
PG

Tata motors is the flag bearer of the Indian manufacturing industry , being the
first Indian manufacturing company to have its own indigenously manufactured
passenger car and being the first to make forays into the global market . It is a
showcase for the whole industry with world class process management
techniques being incorporated . But inspite of all this Tata motors have not been
able to make a dent in the global market , neither in the passenger car market and
nor in the heavy commercial vehicles market. Although it holds the 2nd position
in the passenger car market in India, its increasingly feeling the heat from global
competitors like Hyundai , Suzuki etc.in the domestic market too.

 Suzuki: Suzuki through its subsidiary, Maruti Suzuki in the Indian market
may also be alarming. Maruti has aggressively launched family cars to
undermine the Tata models.

 Hyundai: The Indian subsidiary of the Korean auto major, Hyundai Motor
India is currently on an expansion mode and the company is company is
planning to expand its capacity and launch new models to maintain its share
of around 20 per cent in the growing Indian passenger car market. Hyundai
Motors have high sale of i10 & i20 . Park also pointed out the fact that the
Korean auto major has plans to launch new models with technology that
models sold by competition do not have. Hyundai Motors India said that the
company is focusing is on the domestic market as the demand is
increasing.The officials of the company also said that the ratio of domestic
sales to exports for this year will be 58:42.

 Mahindra and Mahindra: JV with ITEC, North American leader in heavy

trucks. M&M has formed a 51:49 JV called Mahindra International with
ITEC, USA (parent Navistar International), to manufacture commercial
vehicles and to bolster its position in the CV business. ITEC is the leader in
medium and heavy trucks and buses in North America, and is the world's

largest manufacturer of medium-duty diesel engines. Mahindra International

aims to have a presence across the CV market (6-35 tonnes GVW) with
variants of passenger transport, cargo and specialised load applications and is
likely to start producing medium/heavy commercial vehicles from FY09.
 COMPANY POSITION OF TATA MOTORS

After more than two years, Tata Motors has dislodged Korea’s Hyundai Motors
in India from the second spot in monthly domestic passenger vehicle sales. The
spurt in Tata’s June numbers has primarily been due to a dramatic increase in
sales of the Nano, after the mother plant at San and in Gujarat went on stream
last month, as well as a surge in that of the Indigo.

Tata Motors’ domestic sales went up by 63.2 per cent in June, with the company
selling 27,811 units compared with 17,039 in the same month last year. Hyundai
saw its car sales grow by 18.9 per cent, selling 27,366 units.

Sales of the Nano, the much-reported small car of Tata, more than doubled from
an average of 3,500 units in recent months to 7,704 in June, pushing up overall
numbers. The Indigo range recorded sales of 7,502 units, growth of 113 per cent
over June last year, when 3,522 units were sold.

A Tata Motors’ spokesperson said: “Going forward, our expectation would be to

maintain the No 2 position in the industry.”

Analysts said Tata would be able to sustain its growth in sales. “The newly-
created Nano segment has huge opportunities and, therefore, Tata Motors is
likely to sustain its numbers because of the higher volumes it will generate,” said
Abdul Majeed, national head of automotive practice in PricewaterhouseCoopers.

However, Hyundai executives said that as they made only passenger cars, unlike
utility vehicles made by Tata such as the Sumo, the comparison should be only
within the former category, where the Korean major is still No 2.
 POLE POSITION
  June’09 June ’10 Growth (%)
Maruti 61,773 72,812 17.9
Tata Motors 17,039 27,811 63.2
Hyundai 23,016 27,366 18.9
M&M* 18,154 17,573 -3.2
GM India 4,492 9,539 112.0
Ford India 1,982 7,269 267.0
Toyota
4,367 6,180 42.0
Kirloskar
Honda Siel 5,048 4,595 -8.9
Fiat India 2,474 2,137 -13.6
SkodaAuto
1,145 1,638 43.0
India
Total 139,490 176,920 26.8

Others are more sceptical of a Tata lead. “While Nano numbers are the pre-sold
orders and the company is only accelerating the deliveries from its new plant, we
need to wait and watch for at least a quarter to see if it is sustainable. Moreover,
Tata’s will need more products in the passenger car category to remain ahead of
Hyundai in the long run,” said Rakesh Batra, national head (automotive
practice), Ernst & Young. More, as Hyundai would be launching a small sub-
Santro car, whose date of launch has not been disclosed.   

Buoyed by a spurt in demand, the overall passenger vehicles’ market continued

its steady growth, with sales up by 26.8 per cent in the month. As many as
176,920 units were sold by leading auto companies (see chart). Maruti Suzuki
continued to be in the top spot, selling 72,812 units, much ahead of the
competition, a growth of 17.9 per cent.     “The growth in June is extremely high
as you must remember the base was very high last year in June,” said R C
Bhargava, chairman of Maruti Suzuki. “The fundamentals of the economy are
good and demand is picking up on the back of new models. The industry is
expecting an annual growth of 12 per   cent in 2010-11”.   

Many of the new car models have helped their companies to show good numbers.
GM India saw its sales go up 112 per cent in June, thanks to growing demand for
its recently  launched Beat, which sold 3,415 units. Ford India has a three-month
waiting list for its small car,

PRODUCT MIX

1. Multi Utility Vehicles

TATA SUMO GRANDE

Feature:

ENGINE :2179 cc, 16 valve DICOR

MAX POWER :118bhp@4000rpm

MAX TORQUE :250nm@1500-3000rpm

GEAR :5 speed manual

SUSPENSION : FRONT-Indepndent, Double wishbone with coil springs

REAR -Parabolic leaf springs

BRAKES : FRONT-Vacuum assisted independent hydraulic disc

REAR –Drum

LENGTH : 4421 mm

WIDTH :1780 mm

HEIGHT :1940 mm GROUND CLEARANCE :180

mmWHEELBASE :2550 mm KERB WEIGHT :1940 mm

TATA SAFARI
Features:-

Displacement: 2179cc, DOHC, VTT, DiCOR

Engine Type: Diesel
Maximum Power: 140 Bhp @ 4000 rpm
Maximum Torque: 320 Nm @ 1700 rpm
Length: 4650 mm
Width: 1918 mm
Height: 1925 mm
Seating Capacity: 7

Tyre Size: 235/70 R16 105S

Suspension: Ind Double Wishbone with

Torsion bar
Boot Space: 981.00 ltrs.

Steering: Power

Brakes: Front Ventilated, Rear Disk

Gears: 5 Manual

195.00 mm
Ground Clearance:

Kerb Weight: 2040.00 kgs.

Fuel Tank: 65.00

Body Colour Bumpers:

Tachometer:

Alloys:

ORVM Indicator:
Xenon Headlamps:

Trip Meter: 2

Headlamp Washer:

Airbag: 2

TATA SUMO VICTA

Features:-

Model Sumo Victa

Body Type Station wagon / estate

Number Of Doors 5

Seating Capacity 7

Fuel Capacity 65 Litres

Dimensions

Length 4505 mm

Width 1726 mm

Height 1976 mm

Wheelbase 2400 mm

Ground Clearance 160 mm

Minimum Turning Radius 4.9 m

Weight

Kerb Weight 1820 kg

Engine

Type 1948 cc diesel engine

Number Of Cylinders 4

Displacement 1948 cc

Transmission Manual

Max. Power 90 PS @ 4300 rpm

Max. Torque 19 kgm @ 2500 rpm

Suspension
Front Suspension Independent

Rear Suspension Parabolic leaf springs

Brake

Front Disc

Rear Drum

Steering Type Power steering

Tyre Size 215 R 15 Radial

TATA XENON

Features:-

ENGINE

EX 4x2 EX 4x4
 2.2 L 16 Valve DOHC VTT DiCOR 2.2 L 16 Valve DOHC VTT DiCOR
(Variable Turbine Technology) (32 (Variable Turbine Technology) (32
Engine
Bit Fully Electronically Controlled) Bit Fully Electronically Controlled)
(Direct Injection Common Rail) (Direct Injection Common Rail)

Capacity (cc) 2179 2179

Max. Output (PS) at

140 @ 4000 140 @ 4000
rpm

Max. Torque (Nm)

320 @ 1700-2700 320 @ 1700-2700
at rpm

G-76-,5/4.1 - Synchromesh with G-76-,5/4.1 - Synchromesh with

Gearbox
Overdrive Overdrive

SUSPENSION

EX 4x2 EX 4x4

Front Independent Double wishbone Independent Double wishbone

Rear Parabolic Leaf Springs Parabolic Leaf Springs

Steering Power steering Power steering

Vacuum Assisted Independent Vacuum Assisted Independent

Brakes
Hydraulic Hydraulic

Ventilated disc brake, Twin Pot Ventilated disc brake, Twin Pot
Front
Caliper Caliper

Rear Drum brake, Auto Adjusting Type Drum brake, Auto Adjusting Type

DIMENSIONS (mm)

EX 4x2 EX 4x4

Overall Length X
Width X Height 5125 X 1860 X 1833 5126 X 1860 X 1833
(mm)

Load Body inside

Length X Width X 1518 X 1414 X 405 1519 X 1414 X 405
Height (mm)
Wheel Base ( mm) 3150 3150

Ground Clearance
200 200
(mm

Turning circle
6 6
Radius (m)

Gross Vehicle
2500 2550
Weight (Kgs)

Kerb Weight (Kgs) 1900 1990

Load Body Load

Carrying Capacity 260 220
(Kgs)

Fuel Tank Capacity

65 65
(Ltrs.)

Seating Capacity 5 5

Emission Standard BS III BS III

Drive 4X2 4X4

2.Passenger Cars
 TATA INDICA VISTA

Feature:-

Overview  

Make Tata

Model Indica Vista

Body Type Hatchback

Number Of Doors 5

Seating Capacity 5

Dimensions  

Length 3795 mm

Width 1695 mm

Height 1550 mm

Wheelbase 2435 mm

Ground Clearance 165 mm

Engine  

Type Direct Injection Common Rail Turbo-charged Inter-

cooled (petrol)
 Quadrajet – Diesel
Turbo Diesel Injection - Diesel

Number of Cylinders 4

Displacement 1172cc (Petrol Safire)

1248cc (Quadrajet Diesel)
1405cc Turbo Diesel Injection (TDi)

Transmission Manual

Max. Power 65 bhp @ 5500 rpm (Petrol Safire)

75 bhp @ 4000 rpm (Quadrajet Diesel)
71 bhp @ 4500 rpm (TDi)

Max. Torque 96 Nm @ 3000 rpm (Petrol Safire)

190Nm @ 1750 rpm (Quadrajet Diesel)
135 Nm @ 2500 rpm (TDi)

Suspension  

Front Suspension McPherson Strut

Rear Suspension Semi independent coil

Brakes  

Front Disc

Rear Drum
 TATA INDICA V2

Features:-

Tata Indica Indica V2 Indica V2

Indica V2 Indica V2 Xeta
Vista Turbo Dicor

Engine

475 SI Multi
475 IDI with Tata 1.4
475 IDI Point Fuel
Microprocessor Direct
Turbo Injection 475 Turbo
Type based Engine Injection
Intercooled System with 32- Diesel
Management Common Rail
Diesel bit
System (ECU) Diesel Engine
microprocessor

No.of
4 cyclinder - - 4 inline -
Cylinders

Piston
1405 cc 1405 cc. 1396 cc. 1405 cc -
Displacement
 DLS:62 PS @
4500 rpm
Maximum 71 PS @ 53.5 PS @ 70 PS @ 4800 DLG:68 PS 70 PS @ 4000
Output : 4500 rpm 5500 rpm rpm @ 4500 rpm rpm
DLX:68 PS
@ 4500 rpm

DLX:13 kgm
@ 2500 rpm
DLG:13 kgm 14.3 Kgm @
Maximum 135 Nm @ 85 Nm @ 2500 12.4 kgm@
@ 2500 rpm 1800 - 3000
Torque : 2500 rpm rpm 2600 rpm
DLS:12.5 rpm
kgm @ 2500
rpm

Compression
- - 21:1 -
Ratio

KerbWeight

DLS DiCOR -
1100 kg &
Kerb Weight TDI 1135 995 kg 995 kg 1050 kg
DLG DiCOR
- 1105 kg

Steering

Power
Assisted Rack Rack and Rack &
Type - -
& Pinion - pinion Pinion
Hydraullic

Turning
- - - 4.9 m 4.9 m
Radius

Transmission

Synchromesh
5 forward, 1 5 forward, 1
Type with over - -
reverse reverse
drive
Suspension

Independent, Independent,
Wish Bone Wish Bone
Front type with type with
- -
Suspension McPherson McPherson
strut, Antiroll Strut, Anti-
Bar roll bar

Independent, Independent,
Independent; Semi trailing Semi-trailing
Lower arm with coil arm with coil
Rear Wishbone; spring spring
- -
Suspension McPherson mounted on mounted on
Strut withCoil hydraulic hydraulic
Spring shock shock
absorbers absorbers

Brakes

Vacuum Dual Circuit,

Assisted diagonal split
Dual Circuit,
Independent hydraulic
diagonally
Dual Curcuit, brakes
Type - - split, vacuum
Diagonal through
assisted with
Split, tandem
PCR valves
Hydraulic master
Brake cylinder

Ventilated Ventilated
Front Brakes - -
Disc disc

Rear Brakes - - Drum Drum

Tyres

Radial
Type - - Radial Radial
Tubeless

Tyre Size : TDI-175/65 - - 165 X 65 R 165/65 R 14

 R14 14

165 X 65 R
Tyre Size : - - -
13

FuelTank

Capacity 37 liters - - 37 litres 37 litres

Seating

Capacity Five - - Five Five

Dimensions

Width 1695 mm - - 1665 mm 1485mm

Height 1550 mm - - 1485 mm 1500mm

Wheelbase 2470 mm - - 2400 mm 2400mm

Ground
165 mm - - -
Clearance

Length 3795 mm - - 3675 mm 3690mm

TATA INDICA V2 XETA

Feature:-
Model Indica V2 XETA

Body Type Hatchback

Number Of Doors 5

Seating Capacity 5

Fuel Capacity 37 Litres

Dimensions

Length 3675 mm

Width 1665 mm

Height 1485 mm

Wheelbase 2400 mm

Ground Clearance 165 mm

Minimum Turning
4.9 m
Radius

Weight

Kerb Weight 995 kg

Engine

475 SI Multi Point Fuel Injection System, Two ECUS with 32-
Type
bit microprocessor

Number Of Cylinders 4

Displacement 1193 CC

Transmission Manual

70 PS @ 4800 rpm (For GLX) 65.3 PS @ 5000-5200 rpm (For

Max. Power
GL, GLE, GLS, GLG)
 12.4 kgm @ 2600 rpm (For GLX) 10.2 kgm @ 2600 rpm (For
Max. Torque
GL, GLE, GLS, GLG)

Suspension

Front Suspension Independent McPherson strut with anti-roll bar

Rear Suspension Independent 3 – link McPherson strut with anti-roll bar

Front Ventilated Disc brake

Rear Drum brake

Steering Type Rack & Pinion

TATA INDIGO MANZA

Features:-

SPECIFICATIONS QUADRAJET90 SAFIRE90

ENGINE  

4 cylinder, Common Rail, 4 cylinder, MPFI, Petrol with

Type
Diese INTELLIGENT PORT RESIZING

Engine Capacit 1248 cc 1368 cc

Max. Power 90 PS @ 4000 RPM 90 PS @ 6000 RPM

Max. Torque 200 Nm@ 1750-3000 RPM 116 Nm@ 4750 RPM

TRANSMISSION C549, 5+1 Speed Manual Gearbo

SUSPENSION  

Front Independent; Lower Wishbone; McPherson Strut with Coil Spring

Semi-independent, Twist Beam with Coil Springs and Hydraulic

Rear
Shock Absorbers

STEERING  

Type Power Assisted Rack & Pinion - Hydraulic, Tilt adjustable

Turning circle radius 5.1m

BRAKES  

Vacuum assisted independent dual circuit diagonal split hydraulic

Type
brakes through tandem master cylinder

Front Ventilated Disc

Rear Drum

WHEELS &
 
TYRES

Wheels 5.5 J x 15

Tyre 185/60 R15 Tubeless Radials

SEATING
5
CAPACITY

FUEL TANK
44 Litres
CAPACITY

DIMENSIONS  

Length 4,413 mm

Width 1,703 mm

Height 1,550 mm

Wheelbase 2,520 mm

Ground Clearance 165 mm

Boot Volume 460 Litres

WEIGHTS  

Kerb weight Aqua: 1,200 kg 1,100 kg

  Aura: 1,200 kg 1,115 kg

  Aura (ABS): 1,200 kg 1,115 kg

  Aura+: 1,210 kg 1,125 kg

GVW Aqua: 1,650 kg 1,575 kg

  Aura: 1,650 kg 1,585 kg

  Aura (ABS): 1,650 kg 1,585 kg

  Aura+: 1,660 kg 1,595 kg

Interiors

INTERIOR AQUA AURA AURA (ABS) AURA+

Full fabric seat trim ? ? ? ?

2 tone beige interior colour

? ? ? ?
scheme

Storage pockets in front/rear

? ? ? ?
Door

Storage tray under Co-Driver’s

? ? ? ?
seat

Bottle holder on floor console ? ? ? ?

Glove Box with Lamp, Lock,

? ? ? ?
Card holder & Pen holder

Magazine pockets behind front

- ? ? ?
seats

Power Outlet at Front & Rear

? ? ? ?
Cabin

Tachometer with CRITICAL ? ? ? ?

REV INDICATOR

Illuminating ring around keyhole - - ? ?

Light Intensity adjustment for

? ? ? ?
instrument cluster

Front & Rear Cabin Lights(with

? ? ? ?
twin spot lights)

Vanity Mirror on Co-Driver’s

? ? ? ?
Sunvisor

Vanity Light on Co-Driver’s

- - ? ?
Sunvisor

Exteriors

EXTERIOR AQUA AURA AURA (ABS) AURA+

Tinted door and Tailgate Glass ? ? ? ?

Black tape on exterior sash area - ? ? ?

Body coloured Front & Side rub

? ? ? ?
rails

Body coloured Outer door

? ? ? ?
handles

Chrome strip in hood ? ? ? ?

Chrome inserts on rub rails &

- - - ?
door handles

7 Speed front wiper with

? ? ? ?
SMART WIPE

Motorised clear lens headlamps ? ? ? ?

Clear lens side indicator lamps ? ? ? ?

Rear Demister - ? ? ?
Front fog lamps - ? ? ?

Rear fog lamps - - ? ?

External roof antenna ? ? ? ?

15” wheels with Full wheel caps ? ? ? ?

Outer Rear View mirror on Co-

- ? ? ?
Driver’s side

Electrically controlled outer Rear

- - - ?
View mirror

Safety & Security

SAFETY & SECURITY AQUA AURA AURA (ABS) AURA+

Collapsible Steering ? ? ? ?

High mount LED stop lamp ? ? ? ?

Child lock on rear doors ? ? ? ?

Immobiliser ? ? ? ?

Central locking ? ? ? ?

Remote controlled keyless entry - - ? ?

Warning buzzer for driver door

open with key/headlamp/ tail - - ? ?
lamp On

Warning for seat belt not

- - ? ?
fastened

ABS - - ? ?

Dual front SRS Airbags - - - ?

Retractor, pretensioners & load - - - ?

limiters on front seat belts

Comfort & Convenience

COMFORT &
AQUA AURA AURA (ABS) AURA+
CONVENIENCE

HVAC with electric controls ? ? ? ?

Tilt Adjustable Power Steering ? ? ? ?

Power Windows- Front ? ? ? ?

One Shot power window Down

- - - ?
movement - Driver side

Power Windows- Rear - ? ? ?

Adjustable head rest on front

? ? ? ?
seat

Lumbar support for front seats-

? ? - -
fixed

Lumbar support for front seats -

- - ? ?
2-Way adjustable

Height Adjustable Driver’s seat - - ? ?

 Rear seat with 100% foldable
? ? ? ?
back

Adjustable rear seat head

- - ? ?
restraint

Rear seat Center Armrest ? ? ? ?

Cup holder on Rear seat Center

- - ? ?
Armrest

Boot Lamp ? ? ? ?

Car Infotainment

CAR INFOTAINMENT AQUA AURA AURA (ABS) AURA+

2 DIN Music system with

AM/FM/MP3/CD playback & ? ? ? ?
audio equaliser wi

- Audio Controls on steering

- ? ? ?
wheel

- BLUE5 Bluetooth connectivity) - ? ? ?

- USB (MP3/WMA) playback - ? ? ?

- USB (MP3/WMA) playback - ? ? ?

- Infrared remote for Audio - ? ? ?

- Four speakers + Two tweeters ? ? ? ?

Driver Information System wi        

- Digital Clock - ? ? ?

- Fuel consumption, Distance to

empty & Ambient temperature ? ? ? ?
indicator

TATA INDIGO CS

Features:-

Model Tata Indigo CS

Body Type Sedan

Number Of
5
Doors

Seating Capacity 5

Fuel Capacity 42 Litres

Dimensions
Length 3988 mm

Width 1620 mm

Height 1540 mm

Wheelbase 2450 mm

Ground
165 mm
Clearance

Minimum
5.5 m
Turning Radius

Weight

Kerb Weight N/A

Engine

MPFI Petrol engine with 32 bit microprocessor (GLE, GLS, GLX)

Type Turbocharged diesel engine with Intercooler (LE TDI, LS TDI)
Direct Injection Common Rail, 16-valve DOHC (LS DiCOR)

Number Of
4
Cylinders

1193 cc (GLE, GLS, GLX) 1405 cc (LE TDI, LS TDI) 1396 cc (LS
Displacement
DiCOR)

Transmission 5 Gears, Manual

65 PS @ 5200 rpm (GLE, GLS, GLX) 70 PS @ 4500 rpm (LE TDI,

Max. Power
LS TDI) 70 PS @ 4000 rpm (LS DiCOR)

105 Nm @ 2600 rpm (GLE, GLS, GLX) 135 Nm @ 2500 rpm (LE
Max. Torque
TDI, LS TDI) 140 Nm @ 1800 rpm (LS DiCOR)

Suspension

Front Suspension Independent McPherson strut with Antiroll Bar

 Rear Suspension Independent 3- link Mc Pherson strut with Antiroll Bar

Brake

Front Disc

Rear Drum

Steering Type Rack & Pinion

165 x 65 R 14 (GLE, GLX, LE TDI,) 175 x 65 R 14 (LS DiCOR, LS

Tyre Size
TDI, GLS)

TATA INDIGO MARINA

Feature:-

Features GLS GLX LS LX LX DiCOR

Immobilizer X X X X X
Air Conditioner O O O O O
Power Windows X O X O O
Power Door Locks X X X X X
Power Steering O O O O O
Passenger Airbags X X X X X
Driver Airbags X X X X X
Anti Lock Braking X X X X X
Central Locking X O X O O
Child Safety Lock O O O O O
Steering Adjustment O O O O X
Tachmoneter X O X O O
Front Fog Light X X X O
Rear Defrogger X X X X X
Rear Defroster X X X X X
Rear Wash Wiper X X X O O
AM/FM Radio X X X X O
CD Player X X X X O
Automatic
X X X X X
Transmission
Tubeless Tyre O O O X O
Folding Rear Seat O O O O O
Cup Holder O O O X O
Sun Roof X X X X X
Moon Roof X X X X X
Traction Control X X X X X
Alloy Wheel X X X X X
Leather Seats X X X X X
Power Seats X X X X X
Remote Boot/Fuel
O O O O O
Lid
 Pricing
Price Non-
468,526 503,367 516,017 558,555 604,913
Metallic(Rs)
Price Metallic (Rs.) 468,526 503,367 516,017 558,555 604,913
Dimensions
Length(mm) 4158
Width(mm) 1625
Height(mm) 1575
Wheelbase(mm) 2450
Front Track(mm) -
Rear Track(mm) -
Minimum Turning
5
Radius(m)
Minimum Ground
165
Clearance(mm)
Capacity
Fuel Tank Capacity
42
(Lt.)
Seating Capacity 5
Maximum Speed 147

Weight

Gross Vehicle
- -
Weight(Kg)
Kerb Wight(Kg) 1130 1130 1130 1130 1130
Transmission
Type Manual Manual Manual Manual Manual
Gear 5
Rack and Rack and Rack and Rack and Rack and
Steering Type
Pinion Pinion Pinion Pinion Pinion
Engine
 MPFI Petrol Engine with 32- Turbo Charged with InterCooler | Turbo
Engine Type
Bit Microprocessor Charged DiCOR
Displacement/Swept
1396 1405 | 1366
Volume(cc)
Max Power(bhp @
85 @ 5500 70 @ 4500 | 70 @ 4000
rpm)
Max Torque(Nm @
118 @ 3500 132 @ 2500 | 140 @ 1800
rpm)
No of Cylinders 4
Cylinder
Inline
Configuration
Valves Per Cylinder 2

Mileage

Mileage City 9.1 11.9 | 11.1

Mileage Highway 13.9 16.5 | 16.2
Overall Mileage 10.1 12.8 | 12.1

Suspension | Brakes | Tyres

Front Suspension Independent, lower wishbone, McPherson strut, with anti-roll bar
Independent, 3-link, McPherson strut, with anti-roll bar and gas-filled
Rear Suspension
dampers
Power Assited Standard Standard Standard Standard Standard
Ventilated Ventilated Ventilated
Front Brakes Ventilated Disc Ventilated Disc
Disc Disc Disc
Rear Brakes Drum Drum Drum Drum Drum
Tyres 175 / 65 R 14 175 / 65 R 14

Min Turning Radius 5

 TATA INDIGO XL

Features:-

Model Indigo XL

Body Type Sedan

Number Of Doors 5

Seating Capacity 5

Fuel Capacity 42 Litres

Dimensions

Length 4377 mm

Width 1620 mm

Height 1540 mm

Wheelbase 2650 mm

Ground Clearance 165 mm

Minimum Turning
5.5 m
Radius

Weight

1130 kg (Classic Petrol) 1150 kg (Grand Petrol) 1165 kg (Classic

Kerb Weight
Dicor) 1185 kg (Grand Dicor)

Engine

1.4L MPFi DOHC with 32-bit Microprocessor (Classic Petrol,

Type Grand Petrol) 1.4L Turbo-charged DiCOR (Classic Dicor, Grand
Dicor)

Number Of
4
Cylinders

Displacement 1396 CC

Transmission 5 Gears, Manual

101 PS @ 6100 rpm (Classic Petrol and Grand Petrol) 70 PS @

Max. Power
4000 rpm

124 Nm @ 3500 rpm (Classic Petrol and Grand Petrol) 140 Nm @

Max. Torque
1800 rpm (Classic Dicor and Grand Dicor)

Suspension

Front Suspension Independent McPherson strut with anti-roll bar

Rear Suspension Independent 3-link McPherson strut with anti-roll bar

Brake

Front Discs

Rear Drums
Steering Type Rack and Pinion

Tyre Size 175/65 R14

TA
TA NANO

Features:-

Items/Variants Nano Nano CX Nano LX

AC with Heater - Yes Yes

Front Power Windows - - Yes

Cup Holders in Front Console - - Yes

IRVM Plain Plain Antiglare

 High End
Console with
Gear Shift Console Basic Basic Provision for
Mobile Charger/
Cigarette lighter

Magazine and coin Holder on Moulded Door

- -
all doors Trim

Map pocket Integral with Separate plastic

Fabric pocket Fabric pocket
Driver & Codriver Seat trim

Front Seat Headrests Integrated Integrated Integrated

Integrated (With Integrated (With

Rear Seat Headrests -
Nap Rests) Nap Rests)

Sunvisor on Driver &

Yes Yes Yes
Passenger side

Yes (With Yes (With

Driver Seat with Slider Yes
Recliner) Recliner)

Yes (With Yes (With

Passenger side Seat with Slider -
Recliner) Recliner)

Front assist grips Yes Yes Yes

Rear assist grips Yes Yes Yes

Integral feature
Integral feature
Integral feature through
through
Head lamp levelling through innovative innovative
innovative
suspension design suspension
suspension design
design

Low Fuel Warning Lamp Yes Yes Yes

Rear Seat Folding Yes Yes Yes

Intrusion beam Integral feature Integral feature Integral feature

 through through
through innovative
innovative door innovative door
door system design
system design system design

Radial Tubeless tyres Yes Yes Yes

Comparison

Nano Maruti 800 Alto Santro

Base Model Nano M800 Std Alto Santro Non-AC

Nano
Plus Air Conditioner M800 AC Alto LX/LXi Santro GL/GLS
CX/LX

Nano Feature Not

Plus Heater Alto LX/LXi Santro GL/GLS
CX/LX Available

Nano
Plus Tinted Glasses M800 AC Alto LX/LXi Santro GL/GLS
CX/LX

Fully Loaded Nano LX M800 AC Alto LXi Santro GLS

Feature Not Feature Not

Plus Front Power Windows Nano LX Santro GLS
Available Available

Plus Body Colored Santro GLS (Only

Feature Not Feature Not
Bumper,Door Handle & Nano LX Body Colored
Available Available
ORVM Bumper)

Feature Not Feature Not

Plus Central Locking Nano LX Santro GLS
Available Available

Plus Front & Rear Fog Feature Not Feature Not Feature Not
Nano LX
Lamp Available Available Available

Technical Specifications

Length 3099 metres

Width 1495 mm
 Height 1652 mm

Engine 2 cylinder

Capacity 624 cc

Power 35 PS

Fuel Injection Multi Point Fuel Injection (MPFI)

Fuel Type Petrol, diesel versions

Body Type Sheet Metal

Seating Capacity 4 (Four)

20-22 Kmpl (City drive)

Mileage
26 Kmpl (Highways)

Top Speed 105 K.M

Emission Norms Euro-IV, Bharat Stage-III compliant

Safety Norms Frontal Crash Tested

Versions One Standard and Two Deluxe

Compression ratio 9.7:1

Power to weight ratio 0.58

Acceleration 0-60 kmph: 8 secs

Synchromesh on all forward gears,� sliding mesh on reverse gear

Transmission
with overdrive on 4th gear

Gearbox 4 forward speeds, 1 reverse, all forward gears synchronised

Suspension Front Independent mcpherson strut, shock absorber

Suspension Rear Semi trailing arm, coil spring with gas filled shock absorber

Brake Type Dual Circuit, Vertical Split operated by tandem master cylinder

Front Brake 180 mm drum

Rear Brake 180 mm drum

 Tyre Type Radial & Tubeless

Front Tyre Size 135/70 R12

Rear Tyre size 155/65 R12

Min. Turning circle

4 meters
radius

Ground Clearance 180 mm

Fuel Tank Capacity 15 Litres

Battery Position Semi sealed under the driver's seat

3. Fiat Cars

FIAT LINEA

Features:-

Name: Linea
Model: Diesel Emotion

Sedan
Car Body Type:
 C+ Segment
Segment:

168
Top Speed:

Fuel Consumption:
18.00 kmpl.

Highway

Fuel Consumption:
14.00 kmpl.

City

N/A
Warranty:
VERDICT
Superb Looks
FOR Feature Rich
Reasonably Priced
AGAINST Fiat's Poor Reputation

1248cc, Multijet, 4 cylinders

Displacement:

Diesel
Engine Type:

93 Bhp @ 4000 rpm

Maximum Power:

209 Nm @ 2000 rpm

Maximum Torque:

4560 mm
Length:

1730 mm
Width:
 1487 mm
Height:

5
Seating Capacity:

195/60 R15
Tyre Size:

Double acting Telescopic Dampers & Stabilizer Bar

Suspension:

5.55 mtrs.
Turning Circle:
Boot Space: 500.00 ltrs.

Power
Steering:

Front Disk, Rear Drum

Brakes:

5 Manual
Gears:

161.00 mm
Ground Clearance:

1291.00 kgs.
Kerb Weight:

45.00
Fuel Tank:

Body Color Bumpers:

Tachometer:

Alloys:

ORVM Indicator:
Xenon Headlamps:

2
Trip Meter:

Headlamp Washer:
Airbag:
Parking Sensors:
Fog Lamp:
Traction Control:
EBD:
ABS:

Rear Seat Belts: 3

FIAT PUNTO

Features:-
 Name: Punto 1.4
Model: Dynamic
Car Body Type: Hatchback
Segment: B+ Segment
Top Speed: 182
Fuel Consumption:
15.00 kmpl.
Highway
Fuel Consumption:
12.00 kmpl.
City
Warranty: 2 Years Unlimited Mileage
Displacement: 1368cc, 16 Valve, DOHC, FIRE
Engine Type: Petrol
Maximum Power: 90 Bhp @ 6000 rpm
Maximum Torque: 115 Nm @ 4500 rpm
Length: 3987 mm
Width: 1687 mm
Height: 1495 mm
Seating Capacity: 5
Tyre Size: 165/80 R14
Suspension: Independent McPherson Struts, Teles Stabiliser Bar
Turning Circle: 5.40 mtrs.
Steering: Power
Brakes: Front Disk, Rear Drum
Gears: 5 Manual
Kerb Weight: 1145.00 kgs.
Fuel Tank: 45.00
Body Color Bumpers:
Tachometer:
Alloys:
ORVM Indicator:
Xenon Headlamps:
Trip Meter: 2
Headlamp Washer:

FIAT PAILO

Features:-

Dimensions & Weight

Length (mm) 3827

Width (mm) 1620

Height (mm) 1440

Wheelbase (mm) 2373

Kerb Weight (kgs) 990

 Seating Capacity 05

Engine

Model Designation Petrol 4 Cylinder FIRE

Valves per Cylinders SOHC, 2 Valves

Configuration SOHC

Displacement (cc) 1108

Suspension

Front Independent McPherson strut

Torsion axle, coil springs, stabilizing bar and telescopic dual effect
Rear
shock absorbers

Brakes

Type Rack & Pinion Power Steering

Front / Rear Brakes Ventilated Discs/ Drum, Self adjusting Type

Tyres

Type Tubeless 165/80 R 13

Wheels 5.0 B X 13

Fuel Tank 47

Performance

Max. Horsepower
57 PS @ 5250 rpm
(ps/rpm)

Max. Torque (kg

92 Nm @ 2750 rpm
m/rpm)

Steering

Steering Type Rack & pinion Power Assisted

 INDIAN AUTOMOTIVE PLAYERS: OVERVIEW OF THE

PLAYERS IN THE INDIAN INDUSTRY

The Indian auto industry is highly competitive with a number of global and Indian auto
companies present. Hence, we have conducted an Inter company analysis of Tata with
Mahindra and Mahindra and Maruti Udyog, to get an idea of the company’s position
(operation and profitability) vis a vis its competitors.

INTER COMPANY ANALYSIS:

Key Players in the Indian auto industry – Passenger Cars

 SWOT Analysis of Tata Motors Ltd.

Strengths:The internationalisation strategy so far has been to keep local managers in new
acquisitions, and to only transplant a couple of senior managers from India into the new
market. The benefit is that Tata has been able to exchange expertise. For example after the
Daewoo acquisition the Indian company leaned work discipline and how to get the final
product 'right first time.' The company has a strategy in place for the next stage of its
expansion. Not only is it focusing upon new products and acquisitions, but it also has a
programme of intensive management development in place in order to establish its leaders for
tomorrow. The company has had a successful alliance with Italian mass producer Fiat since
2006. This has enhanced the product portfolio for Tata and Fiat in terms of production and
knowledge exchange. For example, the Fiat Palio Style was launched by Tata in 2007, and
the companies have an agreement to build a pick-up targeted at Central and South America.
Weaknesses: The company's passenger car products are based upon 3rd and 4th generation
platforms, which put Tata Motors Limited at a disadvantage with competing car
manufacturers. Despite buying the Jaguar and Land Rover brands (see opportunities below);
Tat has not got a foothold in the luxury car segment in its domestic, Indian market. Is the
brand associated with commercial vehicles and low-cost passenger cars to the extent that it
has isolated itself from lucrative segments in a more aspiring India? One weakness which is
often not recognised is that in English the word 'tat' means rubbish. Would the brand sensitive
British consumer ever buy into such a brand? Maybe not, but they would buy into Fiat,
Jaguar and Land Rover (see opportunities and strengths).
Opportunities: In the summer of 2008 Tata Motor's announced that it had successfully
purchased the Land Rover and Jaguar brands from Ford Motors for UK £2.3 million. Two of
the World's luxury car brand have been added to its portfolio of brands, and will undoubtedly
off the company the chance to market vehicles in the luxury segments. Tata Motors Limited
acquired Daewoo Motor's Commercial vehicle business in 2004 for around USD $16 million.
Nano is the cheapest car in the World - retailing at little more than a motorbike. Whilst the
World is getting ready for greener alternatives to gas-guzzlers, is the Nano the answer in
terms of concept or brand? Incidentally, the new Land Rover and Jaguar models will cost up
to 85 times more than a standard Nano! The new global track platform is about to be
launched from its Korean (previously Daewoo) plant. Again, at a time when the World is
looking for environmentally friendly transport alternatives, is now the right time to move into
this segment? The answer to this question (and the one above) is that new and emerging
industrial nations such as India, South Korea and China will have a thirst for low-cost
passenger and commercial vehicles. These are the opportunities. However the company has
put in place a very proactive Corporate Social Responsibility (CSR) committee to address
potential strategies that will make is operations more sustainable. The range of Super Milo
fuel efficient buses are powered by super-efficient, eco-friendly engines. The bus has optional
organic clutch with booster assist and better air intakes that will reduce fuel consumption by
up to 10%.

Threats: Other competing car manufacturers have been in the passenger car business for 40,
50 or more years. Therefore Tata Motors Limited has to catch up in terms of quality and lean
production. Sustainability and environmentalism could mean extra costs for this low-cost
producer. This could impact its underpinning competitive advantage. Obviously, as Tata
globalises and buys into other brands this problem could be alleviated.
Since the company has focused upon the commercial and small vehicle segments, it has left
itself open to competition from overseas companies for the emerging Indian luxury segments.
For example ICICI bank and DaimlerChrysler have invested in a new Pune-based plant
which will build 5000 new Mercedes-Benz per annum. Other players developing luxury cars
targeted at the Indian market include Ford, Honda and Toyota. In fact the entire Indian
market has become a target for other global competitors including Maruti Udyog, General
Motors, Ford and others.

Rising prices in the global economy could pose a threat to Tata Motors Limited on a couple
of fronts. The price of steel and aluminium is increasing putting pressure on the costs of
production. Many of Tata's products run on Diesel fuel which is becoming expensive globally
and within its traditional home market.
 RESEARCH METHODOLOGY

The purpose of methodology is to describe the process involved in research work. This
includes the overall research design, data collection method, the field survey and the analysis
of data.

Objective of study:-

 To know the consumer satisfaction.

 Market performance& Market position ..

 To find the satisfaction amongst the customers of TATA Motors .

STEP IN SAMPLING PLAN:-

Sampling Frame: The list of sampling units from which sample is taken is called sampling
frame. UP map was studied thoroughly and samples were selected from the place in a
scattered manner to get effective result.

SAMPLING TECHNIQUE:

 CONVIENIENT SAMPLING

SAMPLING SIZE: Total sample size is 100. The following sample size according
to area wise is as follows:

 20 Kanpur

 20 Prayagraj

 20 Lucknow

 20 Mainpuri
 20 Itawa
SAMPLING PROCEDURE:

The selection of respondents were accordingly to be in a right place at a right time and so the
sampling were quite easy to measure, evaluate and co-operative. It was a randomly area
sampling method that attempts to obtain the sample of convenient.

Source of data collection:-

Primary:

For my survey primary data have been used as a questionnaire to collect the data.

SECONDARY:

The secondary data has been collected from the following modes:

 Magazines

 Newpaper

 Data through internet sources

 Data collected from organization.

 ANALYSIS AND FINDING

A detailed analysis of the company shows that the company has had a strong fundamental as
well as a strong market performance over the years. Given the economic and the industry
environment (improving outlook for the PC industry) TATA Motors would be a key
beneficiary.

While a pick-up in its PC volumes is evident, operating leverage and cost saving initiatives
will improve margins. On an average more than 73% people feel that the prices are affordable
whereas 12% do not agree, 74% believe that attractive discounts are offered whereas 26% are
not satisfied with the discounts offered. 20% said that the test drives are not offered and 15%
said that post sales follow ups are not done regularly whereas 85% said that they were done
regularly but people feel that it is the people’s car as it is satisfactory on all other parameters:
knowledgeable sales persons, employees spent enough time before and during sales, display
of merchandise is attractive, availability of product, variety of merchandize, vehicle in good
condition, prices are affordable, attractive discounts are offered, décor of the waiting area is
pleasing, responds to complaints quickly, service at TATA Motors service station is
excellent, careful with personal information and is value for money . The overall opinion
about TATA Motors is very good.
 satisfied Unsatisfied Neither satisfied or
unsatisfied

1. Knowledgeable sales person 88% 9% 3%

2. Employees spent enough time with 75% 15% 10%

you:

3. before sales 90% 10% 0%

4. During sales 90% 10% 0%

5. After sales 70% 27% 3%

6. Offered a test drive 63% 34% 3%

7. Attractive discounts offered 34% 38% 28%

8. Availability of the product 65% 15% 20%

9. Value for money 57% 25% 18%

10. Vehicle in good condition 93% 7% 0%

11. Prices are affordable 73% 12% 15%

12. Careful with personal information 70% 26% 4%

13. All the commitments are fulfilled 66% 19% 15%

14. Responds to complaints quickly 70% 21% 9%

15. Total 72% 19% 9%

Knowledgeable sales person

satisfied Employees spent enough timewith you:
before sales
During sales
After sales
Offered a test drive
Attractive discounts offered
Availability of the product
Value for money
Vehicle in good condition
Prices are affordable
Careful with personal information
All the commitments are fulfilled
Responds to complaints quickly
Total
 Unsatisfied

1 2 3 4

5 6 7 8

9 10 11 12

13 14 15

Neither satisfied or unsatisfied

1 2 3

4 5 6

7 8 9

10 11 12

13 14 15
Overall graph

satisfied

Unsatisfied

Neither satisfied or unsatisfied

 DATA ANALYSIS AND INTERPRETATION

A detailed analysis of the company shows that the company has had a strong fundamental as
well as a strong market performance over the years. Given the economic and the industry
environment (improving outlook for the PC industry) TATA Motors would be a key
beneficiary.
Gender wise:
Satisfied (%) Unsatisfied (%) Neither satisfied or
unsatisfied (%)

Male 63 15 8
Female 9 4 1
Total 72 19 9

120

100

80
Neither satisfied or unsatisfied
60 (%)
Unsatisfied (%)
Satisfied (%)
40

20

0
Male Female Total

INTERPRETATION
On an average 63% male customers & 9% female customers are satisfied, That mean total
72% customers are get full level satisfied, and 15% male customers & 4% female customers
are not satisfied, That is total no of unsatisfied customers 19%, and 8% male customers & 1%
female customers are not decided.
Age wise:
Satisfied (%) Unsatisfied (%) Neither satisfied or
unsatisfied (%)
Below18 0 0 0
18-25 2 0 1
26-35 18 5 2
36-50 36 8 6
50 above 16 6 0
Total 72 19 9

80

70

60

50
satisfied (%)
40 Unsatisfied (%)
Neither satisfied or unsat -
30 isfied (%)

20

10

0
Below18 18-25 26-35 36-50 50 above Total

INTERPRETATION
On base of market research, 18-25 age customers satisfied is 2%, 26-35 age customers is
satisfied 18%, 36-50 age customers is satisfied 36% & 50 above age customers is satisfied
16%, That is total no of satisfied customers is 72%, and unsatisfied customers is 5% (26-35
age), 36-50 unsatisfied customers is 8%, and 50 above unsatisfied customers is 6% that is
total no of unsatisfied customers is 19% and 18-25 age customers are not decided 1%, 26-35
age customers 2% are not decided, 36-50 age customers are 6% are not decided , That is total
9% customers are not decided.
Occupation wise:
Satisfied (%) Unsatisfied (%) Neither satisfied or
unsatisfied (%)
Serviceman 31 3 1
Businessman 19 7 0
Student 10 5 2
Housewife 12 4 6
Total 72 19 9

100%
90%
80%
70%
60%
50%
Neither satisfied or unsat -
40% isfied (%)
30% Unsatisfied(%)
20% satisfied (%)
10%
0%
nt fe l
an an wi ta
em
ssm ude e To
vic e St us
Se
r
usin Ho
B

INTERPRETATION
On base of market research, i have find out serviceman customer are 31% satisfied & 3%
unsatisfied, businessman are 19% satisfied & 7% unsatisfied, student are 10% satisfied & 5%
students are unsatisfied, and 12% housewife are satisfied, 4% housewife are unsatisfied &
6% housewife are not decided for satisfaction.
Facilities provided by Tata Motors Ltd:

Satisfied (%) Unsatisfied (%) Neither satisfied or

unsatisfied (%)

Tata Motors insurance 19 3 0

True value 6 2 2

Tata finance 32 6 5

Autocard 5 4 0

Genuine accessories 10 4 2

Total 72 19 9

120

100

80

60

40 Neither satisfied or unsatisfied

(%)
20 Unsatisfied (%)
Satisfied (%)
0
ce e ce rd s l
alu rie ta
r an v nan o ca so To
su e fi t es
in Tru ata Au acc
s T
or in
e
ot nu
M
ta Ge
Ta

INTERPRETATION
On base of research, about facilities provided by Tata Motors Ltd, i have find out Tata
Motors Insurance providing facilities to satisfied 9% customer of Tata motors, and about
extended warranty is satisfied 9% customers & 4% customer are not satisfied from extended
warranty, 2% customers are satisfied to true value & 2% customers are not satisfied,
otherwise Tata finance customers are 50% satisfied & 2% customers are not satisfied,
5% customers are not satisfied from Autocard and Genuine accessories customers are 2%
satisfied & 6% customers are not satisfied, That mean allover 72% customers are satisfied,
19% customers are not satisfied otherwise 9% customers are not decided.

FINDING AND INFERENCES

Competitors of Tata motors are Maruti Suzuki and Hyundai Motors in passenger car, Tata
Motors get the 2nd position in Indian market.

If Tata motors look after following few problems (Findings) they may become first in Indian
market

1. 15% said that post sales follow ups are not done regularly, On an average more than
73% people feel that the prices are affordable whereas 12% do not agree. That mean
all over 30% customer are not get full satisfaction level.
2. 63% customer said test drive done properly and 34% customer said test drive are not
done properly, otherwise 3% customer are not decided.
3. 34% customer said Tata Motors give attractive discount offer & 38% customer are not
satisfied of it’s offer and 28% customer are not decided for discount offer.
4. 73% customer said price affordable and 12% customer said price is high otherwise
15% customer are not decided.
5. 66% customers are satisfied of commitment of Tata Motors and 19% customer are
said commitment are not fulfil and 15% customer are not decided.
6. 70% customer said responds to complaints are quickly and 21% customers are not
satisfied and 9% customers are not decided.

Finding:

Tata Motors try to provide best service to customer when we compare Tata cars with other
brands, tata provide better facilities from other cars. Tata cars is successful in indian market
& people want Tata car to change the models & name of car like (Tata indica vista is totaly
change from Tata indica but name is indica) .

Tata NANO customers have problem with Tata NANO, Tata NANO is totaly unsuccessful
in Indian market. NANO customers are unsatisfied. That is demerit of Tata Motors.

Maruti Suzuki India has been subdued and moving probably – selling pressure coming in it
on high levels, Tata Motors seemingly to be highly volatile stock but lot of customers are
coming in the lower end of that particular stock. Tata Motors would be the best among the
autos if you want to go long on any of the auto pack.

In spite of these conditions, Company has made a giant leap forward thanks to its advanced
management philosophy, designed to ensure a better future for Company and its customers.
Company is growing and the brand appreciated by its customers because it is
continuously striving to achieve the single goal of making good quality products with an
emphasis on the customer first principle across all management levels, including
production, sales, and service.

RECOMMENDATIONS AND CONCLUSION

A Tata motor is one of the best cars manufacturing company in India, customers are satisfied
because of affordable price, but the maintenance problem and resale value is too low. These
are the two main reasons of customers dissatisfaction and other reason is not responding to
customers complaints quickly especially said by nano customers, that means all the
comments are not fulfilled properly, and indigo customers says engine performance are not
good.
That is the big reason of Tata motors is no 2 position in Indian market, thus, we can say that
Tata only focus on their sales but not on the customers satisfaction. So, Tata motors should
give proper attention towards their loyal customers.

As statics suggests that on an average more than 73% people feel that the prices are
affordable whereas 12% do not agree, 74% believe that attractive discounts are offered
whereas 26% are not satisfied with the discounts offered. 20% said that the test drives are not
offered and 15% said that post sales follow ups are not done regularly whereas 85% said that
they were done regularly, 86% people agreed that the sales persons are knowledgeable and
14% strongly disagreed that the sales persons are knowledgeable. 64% people agreed that the
sales persons spent enough time with them before the sales and 36% strongly agreed with
this. 62% agreed that sales persons spent enough time with them during the sales, while 34%
strongly agreed that the sales persons spent enough time with them during sales and only 4%
disagreed with this.
60% agreed that the sales persons spent enough time with them after sales, 26% strongly
agreed with this and 14% disagreed that the sales persons spent enough time with them after
sales.
94% agreed that the display of merchandize was attractive and 6% strongly agreed that
thedisplay of merchandize was attractive. 91% agreed that the availability of the product was
there, 5% strongly agreed that the availability was there while only 4% said they disagreed
with this. 87% agreed that there was variety/selection of merchandize whereas 7% strongly
agreed that enough variety was there and 6% disagreed with this. 82% agreed that the vehicle
was in good condition when delivered, 16% strongly agreed with this whereas only 2%
disagreed with this. 64% strongly agreed that the prices are affordable, 21% agreed that the
prices are affordable whereas only 15% said that they neither disagreed nor agreed with this.
55% agreed that the discounts offered are attractive, 34% strongly agreed with this while
11% disagreed and said that the discounts offered were not attractive. 80%agreed that the
décor of the waiting area was pleasing while 20% strongly agreed that the décor of the
waiting area was pleasing74% agreed that the test drive was offered to them, 6% strongly
agreed that the test drive was offered while 20% disagreed with this. 59% agreed that the post
sales follow ups are done regularly, 26% strongly agreed and 15%disagreed with this. 4%
agreed that the response to complaints is quick, 18% strongly agreed, 12% neither agreed nor
disagreed and 6% disagreed with this. 82% said that the service at TATA service station is
excellent, 14% strongly agreed while only 4% disagreed with this. 85% agreed that yes they
were careful with personal information, strongly agreed with this and 8% neither agreed nor
disagreed. 94% strongly agreed that all the commitments were fulfilled and 6% agreed with
this. 98% said yes that they are aware about TATA insurance while only 2% said that they
were not aware.

People feel that Tata Cars are people’s car as it is satisfactory on all parameters they have
knowledgeable sales persons , employees spent enough time before and during sales, display
of merchandise is attractive, availability of product, variety of merchandize, vehicle in good
condition, prices are affordable, attractive discounts are offered, décor of the waiting area is
pleasing, responds to complaints quickly, service at TATA Motors service station is
excellent, careful with personal information and is value for money . The overall opinion
about TATA Motors is very good.
 QUESTIONNAIRE

Being an esteem customer of TATA Motors Ltd. you are requested

to take out a few minutes and fill the following QUESTIONNAIRE:

Name: …………………………………………………………….....................................

Address:_______________________________________________________________

___________________________________________ PinCode____________

Gender:
Male Female

Age:
Below18 1 8-25 26-35 36- 50 51 and above

Occupation:
Service Business Student Housewife

Q.1) How long have you been associated with TATA Motors?

___________________________________________________________________

___________________________________________________________________
Q.2.) How would you rate TATA Motors on the following parameter?
Strongly Disagree Neither agree Strongly

disagree agree Agree

Nor

Disagree

i) Knowledgeable sales
person

ii) Employees spent enough

timewith you:

a. before sales

b. During sales

c. After sales

iii) Display of merchandise

is

attractive

iv) Availability of the

product

v) Variety/selection of
merchandise

vi) Vehicle in good

condition

vii) Prices are affordable

viii) Attractive discounts

offered

ix) Décor of the waiting area

is
 pleasing

x) Offered a test drive

xi) Post sales follow ups are

done

regularly

xii) Responds to complaints

quickly

Xiii) Service at Maruti service

station is

excellent

xvi) Careful with personal

information

xv) All the commitments are

fulfilled

xvi) Value for money

Q.3) Are you aware of the following facilities provided by Tata Motors?
FACILITIES Yes No

i) Tata Motors insurance

ii) Extended warranty

iii) True value

iv) Tata finance

v) Autocard

vi) Genuine accessories

Q.4) What is your overall opinion about Tata Motors?

Very Bad Neither Bad Good Very

Bad nor Good Good
1 2 3 4 5

Q.5) How likely would you recommend Tata Motors?

Very Unlikely Unlikely Likely Very likely

1 2 3 4

Date: Signature

BIBLIOGRAPHY

Books:
1. Philip Kotler, Kevin Keller (2009), Marketing Management (Thirteenth Edition)
2. Marketing Management, The McGraw.Hill Company Rajan Saxena (Third Edition)
3. Berman, Berry and Joel r Evans (Oct- 1997) Retail Management: A strategic approach
8th edition Englewood cliffs NJ printcehall

4. Country analysis 1997 “ A framework to identify and evaluate the national business
environment”

Hardward business review.

MAGAZINES:

A) OUTLOOK BUSINESS (FEB, 2020)

B) BUSINESS STANDARD (April-July 2019)

C) 4P’S OF BUSINESS AND MARKETING (June 2020)

D) BUSINESS TODAY - Pick and Choose

E) BUSINESS TODAY - Tata Motors to bring Jaguar, Land Rover to India

INTERNET:

1. Tata Motors' Official Website

2. Wiki - Tata Motors Ltd

3. http://www.docasi.com/doc/12248800/Grand-Project-on-NANO-Car

4. http://www.capitaline.com

5.http://www.tatamotors.com/our_world/press_releases.php?ID=458&action=Pull

6.http://www.tatamotors.com/our_world/press_releases.php?ID=500&action=Pull

7. http://money.rediff.com/companies/tata-motors-ltd/10510008/cash-flow

8. htttp://www.moneycontrol/com/tata-group/tatamotors

9. http://www.yahoofinance.com/tatamotors

10. http://www.carwale.com/research/cars/tata