Rushil Decor LTD-1

INDUSTRIAL VISIT REPORT TO RUSHIL
DECOR LIMITED
REPORT SUBMITTED TO
PG DEPARTMENT OF MANAGEMENT STUDIES
AIT CHIKKAMAGALURU
REPORT PRESENTED BY
SANTHOSH. I M
SACHIN YASHAWANT
SHALINI R
RACHANA. P
PAVAN KUMAR
PRASHANTH. J M
RAJATH. C S
RAHUL. R
POOJA. B D
POOJA. K J
SWARNA B R
TABLE OF CONTENT
SL NO CONTENT
01 INTRODUCTION
02 PROCESS
03 STRENGTH
04 RISK
05 DRAW BACKS
06 CONCLUSION
.
INTRODUCTION
It is manufacturing company. Their products are
decorative ,high pressure laminate sheet s& medium
density fiber product the main branch located in
Gujarat (India).
It has started its full fledged commercial production
of medium density fiber (MDF) boards at
chikkamagaluru plant.
It has 3 Laminate manufacturing facilities in Gujarat
state and one MDF manufacturing facilities at
chikkamagaluru plant.
It has started a manufacturing of pre-laminated
MDF board at chikkamagaluru plant.
Company has been awarded with ISO 9001:2000
(INTERNATIONAL STANDARDS ORGANIZATION) for
quality assured.
It is Govt approved export house having star trading
status and doing business around 34 countries .
It has top 3 markets in southern Europe 8.33% ,
northern Europe 8.33% ,central America 8.33%
They manufacture MDF Boards of various thickness
ranging from 6mm to 25mm
PROCESS OF RUSHIL DECOR LIMITED
Step 1: For the manufacturing of high

greed MDF(Medium Density Fiber) raw
materials are in the form of Wood logs
and Strips are produced from the wooden
yard.
.
Step 2: These uneven materials are finally

chipped uniformly so as to facilitate
further process of Medium Density Fiber
making.
Step 3: Further on these wooden

pieces are transported by a convey built
to the exotic machine which removes
uneven and over sought forms or dust
from the Production Line.
.
Step 4: The qualified chips are then

transferred through Bucket Elevator
through which they are elevated upto
the chip seeler.
Step 5: Through the discharge device the

chips are then transported to the steam
room. Where they are pre-soften.
.
Step 6: After the Stream Room process, in

the refining stage the chips are fed into a
section of the refiner which compress
them into plugs and further softens them.
Step 7: The soften chips are then

transported to the Grinding Chambers for
fiber separations.
.
Step 8: The wooden fibers are then
glued , and the wet fibers are suspended
with hot air and dried in the drying ducts.
Step 9: After the dryed Fiber is

separated from the hot air, then the
fibers are sent for mat forming in a fire
proof screw conveyer.
Step 10: The mat formed fibers are then
pre-pressed to further remove the air and
at the same time, make certain that they
have a definite level of thickness and
strength and durability.
Step 11: The pre-pressed mat is trimmed

to required levels of width and then
uniformly cut into standardized length.
Each takes of the mat board is discharged
into hydraulic press.
Step 12: Then the boards are kept in
heating temperature as high as 180• to
200•
Then they are transferred to cooling

section where the boards are cool
.
downed.
Step 13: After all the process is done,
then they make use of laminated
papers ,and it should be stored in a
minimum room temperature of around
25•.
To fix or to gum the laminated paper

into the plywood they make use of a
.
machine named JEKSON LISTONG ,

this machine are imported from China .
Here the temperature should be 175•
to 180•. And each plywood or board
comes within a fraction of 25 seconds.
Step 14: After all the process is done
then they are stored in a warehouse
under controlled condition for minimum
48 hours to equalize the level of
Moisture in each of them.
And then they are transferred to
their particular destination.
.
Competitive strengths
We believe our competitive strengths are:
(a)Strong Brand :
The plywood and the laminates
industry is a fragmented and an
unorganized industry.
We believe that our brand “Vir
.
Laminate” has created a niche for

ourselves in the Industry.
We have been able to sustain the
demand for our brands by offering a
continuous flow of value additions
such as new designs and finishes.
2) Promotes and experienced
management team:
 our promoters have over eight years of
experience in the industry
 They believe that our senior
management team has extensive
experience in the commissioning of
and operating manufacturing
capacities, finance , sales, business
development and strategic planning in
the industry.
 There vision and foresight of our
management enables us to explore
and seize new opportunities
3)Cost effective sourcing and location
advantage:
 They believe that there cost efficient
manufacturing and supply chain
management results in a significant
reduction in our operational cost
 They are able to time there
procurement of raw materials and
being a large player in the industry
they were also able to source these
materials at a competitive price
4) Sales and Marketing network:
 There sales, distribution and
marketing team periodically reviews
new products, assesses market
trends and develops and builds
business relations
 They have a team of 49 sales
executives marketing offices, 10
Consignment agents, 61 distributors
and 1957 dealers across India, who
focuses on creating brand
awareness through print and
electronic media, in store visibility
and carpenter meets
Risk:
1. Exchange rate fluctuations may have
impact on the company: The
exchange rate between the rupee and
other currencies is variable and may
continue to fluctuate in the future .
Such fluctuations can have a serious
impact on the cost structure of the
company.
2. Political situations and change in the
Government of India may affect the
performance of the company: The
Government of India has pursued the
economic liberalization policies
including relaxing restrictions on the
private sector over the past several
years .There is no guarantee that the
liberalization policies of the
Government will continue in future
3) Natural disasters could disrupt our
operations and results in loss of
revenues and increased costs: The
business of the Company is exposed
to man- made and natural disaster
such as earthquakes storms and
floods as well to terrorists attack or
other enemy actions .others accidents
could disrupt the operations of the
business of the Company and result in
loss of revenues and increased costs.
4) After this issue, the price of the
equity shares may be volatile or there
may be no active market for the equity
shares which may be due to various
reasons including the following:
 Volatility in the Indian and Global
securities market.
 The results of operations and
performance of our Country
Drawbacks
① There was no proper ventilation.
② There was no safety ness for the
employees.
③ The storage room was not
.
sufficient enough to keep the

sheets.
④ The atmosphere of the industry
was not that much good enough.
⑤ There was no proper washroom
facility.
CONCLUSION
Here we conclude that, we had a great

experience by The Industrial visit of
Rushil Decor Limited which was
located in Chikkamagaluru.
By this visit we got an idea about the
Production process of the plywood.
We endup by saying these types of
Industries should be expanded and it
.
should grow to the peak...

THANK YOU

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INDUSTRIAL VISIT REPORT TO RUSHIL

Step 1: For the manufacturing of high

Step 2: These uneven materials are ﬁnally

Step 3: Further on these wooden

Step 4: The qualiﬁed chips are then

Step 5: Through the discharge device the

Step 6: After the Stream Room process, in

Step 7: The soften chips are then

Step 9: After the dryed Fiber is

Step 11: The pre-pressed mat is trimmed

Then they are transferred to cooling

To ﬁx or to gum the laminated paper

machine named JEKSON LISTONG ,

We believe our competitive strengths are:

Laminate” has created a niche for

suﬃcient enough to keep the

Here we conclude that, we had a great

should grow to the peak...

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