PRODUCTION DEPARTMENT

PRODUCTION DEPARTMENT
Production is a line activity in any business organization. It acts as a gate way to the road of progress not only for the firm but also to the nation and the world as a whole. Production management looks after each and every step in the process of production. Production is a system which converts a set of inputs into a set of desired output. It involves the establishment of standards, the choice of equipment and tools, the control of cost and quality and the evaluation of performance. Production management establishes a harmonious relationship between the product, the plant, the conversion process and the people. In modern industry there is a cut-throat competition in every stage. Therefore efficient production has become very significant element in the success of business. The production department of Veekesy Rubber Industries has a crucial and significant role in the entire transformation process of materials to finished goods. It takes input such as raw materials, labour, machines and building etc. the material handling involves a proper transfer of materials from one section to another for the purpose of processing. There are various material handling machines used in the Veekesy Rubber Industries.

FUNCTIONS OF PRODUCTION DEPARTMENT  specification and procurement of inputs resources namely;

management, material and land, labour, equipment and capital.

 Ensure quality of product.  Make study on market analysis and long range planning.  To ensure good work relation with their source n matter like quality,
delivery, payment and exchange on the return.

 Effective communication can be maintained between the departments

within the company and suppliers.

 Supervision and control of transformation process for efficient

production of co.

PRODUCTION DEPARTMENT STRUCTURE OF PRODUCTION DEPARTMENT

Managing Director

Executive Director

Deputy Manager Planning

Production Supervisor

Skilled Workers

Semi-Skilled Workers

PLANT LOCATION
The location of a manufacturing plant is a major business decision affected by many factors, both internal and external to an organization operations, the selection of a location generally depends up on the size and nature of the industry. Calicut veekesy Rubber industries Pvt. Ltd. Ferooke

COMPANY LOCATION 1. V K C Rubber industries is beside National Highway. So the transportation of roadways is easily available. 2. It is near to potential market; hence marketing become an easy task.

PRODUCTION DEPARTMENT 3. Main raw materials like natural rubber for chappal production are available adequate in this area. 4. Power, water, fuel and other utilities are available without difficulties. 5. Proper land and climatic condition. 6. Adequate labour and technicians are also available.

PRODUCTION PLANNING
Planning is the function of looking ahead, anticipating difficulties and taking steps to remove the courses before they materialize. Production planning, in particular would therefore consist mainly of the evaluation and determination of production inputs such as labour, machinery and equipment, materials and utilities to achieve the desired goals.

PLANT LAYOUT
The company is established as a multi storeyed building. Production process done in the ground floor so that it will be convenient to transfer raw materials and finished goods. The administrative works are conducted from the first and second floor. Objective of plant layout: . To maintain high turn over of work- in progress. . To maintain flexibility of arrangement and of operation. . To hold down investment in equipments. .To make economical use of building. .To increase safety of personal. .Smooth and rapid flow of production.

PRODUCTION DEPARTMENT
.To promote effective utilization of human resource. There are mainly five types of layout. They are; a. b. c. d. e. Product layout Process layout Fixed position layout Cellular manufacturing layout Combine layout

Veekesy Rubber industries prefer process layout for the machineries and equipments.

THE PRODUCTION PROCESS

The production process of Hawai Chappal is done with the help of well equipped automatic machines .The entire process of manufacturing begins with proper and systematic transfer of raw materials through proper channels of production. The major raw materials used for chappal manufacturing are: rubber ,china clay chemicals like crumb, zinc, filler, sulphur , blowing and lubricants like DEG oil ,SP oil silicon etc .and added colours. The process of manufacturing of Hawai chappals is given bellow: .Preparation of Hawai sheet The process of manufacturing of microcellular sheets is well known one .Different manufactures using different formula . The beginning raw materials are weighted according to the combinations ,these may be varied depending upon the required quality of hawai sheets. The main process carried out in first step is mixing the ingredients and assembling into rubber sheets. The machine used for this process is a called Roll mixing mill or heat mixer. Based on the product requirements the quantity of ingredients varies.

PRODUCTION DEPARTMENT
In the second mixing mill, final mixing mill is done, and it is used for warming process too. The blowing and vulcanizing agent are added in the similar proportion in to the compounded mixture. The blowing agent in the sheet creates air pockets in the Hawai sheets giving a cushion effect to the sheets. It takes fifteen minutes to warm. Both machines contains cooler inside to control the heat. The compound is then sheeted and cooled. It will hardly take six to eight minutes vulcanization. Then rubber will be cut in to correct size of the mould and transferred to hydraulic press. Hydraulic press, this is third machine using for production of hawai sheets. The activity undergone here is moulding. In this moulding process, the rubber sheets are pressed for nearly six minutes at three thousand pressure. Thermic fluid heater is used to generate heat. After six minutes it automatically comes out when it reaches its full state. This process produces sheets with design sole and insole molded on it. If the ingredients are not properly mixed or due to the lack of the time keeping, it may cause damage to the chappal, affects the flexibility softness etc. . preparation of strap: The strap is made of natural rubber for getting more flexibility. All ingredients apart from crump, which are used hawai rubber sole, are also used to make the rubber straps. rest all the process is similar to the making of hawai chappals. When it comes to hydraulic strap press machine, the sheets are pressed three thousand pressure with the temperature of 155 to 160 degree Celsius to form a strap. Hydraulic strap press machine is used for this process. Silicon is sprayed on the mould and sheets are loaded up to three and half minutes. The cure time of moulding is five minutes and it is automatically opened. The moulded sheets are trimmed to form the finish straps. They are cutted it in to required sizes. This straps are then sent to strap fitting for

PRODUCTION DEPARTMENT
assembling. Then holes are drilled using drilling machine on the chappal for fitting straps. After drilling the holes, the straps will be fitted to sole. Then the products are packed in to plastic covers for selling. . Inspection: The chappals are inspected and rectified. the damaged chappals are removed .it is made by comparing the actual quality of the product with the standard. .Sticker application: Sticker application comes after the inspection .sticker includes details about its size ,name ,model ,and price etc. .packing: Here each pair of chappals are first packed in a polythene bag and then into a hard board boxes and sent to stores.

PACKING PROCESS
Trimming process Conveyor system Upper and sole cleaning Tag fitting Packing into small carton Fixing size and price sticker in small carton Packing into master carton Final checkup in pairs, art No., size and price

PRODUCTION DEPARTMENT
Box strapping

MACHINERIES USED IN THE PRODUCTION OF HAWAI CHAPPALS     

Mixing mill- It is used for mixing the raw materials. Kneader- It is used for the expansion of rubber sheets. Hydraulic press- It is used for vulcanization Power cutting press-It is used to cut the sheets into required size. Drilling machine- It is used for making holes and assembled to make hawai chappals.

 Strap press- It is used to produce strap for hawai chappals.

MARKETING DEPARTMENT
Modern marketing says that, marketing is the art of identifying the needs and aspirations of consumers, producing and distributing the goods and services and satisfying customer needs and desire with a view to attain certain objectives like customer needs and desire with a view to attain certain objectives like customer retention, increased market share, goodwill, larger profit etc. FUNCTIONS OF MARKETING DEPARTMENT Some of the functions are;

        

Buildup brand image and corporate image. Marketing of the product within and outside kerala state. Formulation of market strategies. Maintain both consumer and dealers satisfaction. Increase the sales as well as profit. Proper channels of distribution. Market research. Product planning and development. Advertising and sales promotion.

PRODUCTION DEPARTMENT
MARKETING MIX Marketing mix is an important tool used by marketing managers to design the process of marketing in an organization. Consumers require the night product. The right price is also important. Promotion must be effective too. The product must be available at the right time in the right place. The product, the price, the promotion and the place must be mixed in such a way as to suit to the target market. This mix is known as marketing mix. The important elements of marketing mix are, 4ps: 1. Product 2. Price 3. Place, and 4. Promotion 1) Product mix It is the first element. Product is the thing processing utility and the product mix is the total list of product which a firm offers to its buyers. Product line refers to the group of products within a product mix which are put together because of some similarities. In case of veekesy it has product like chappals, and the product line includes various models like veekesy hawai, VKC slippons, V K C pride, V K C stile, V K C lite, V K C smartak etc. 2) Price mix It is a risky task. Having made decision about product, the marketer needs to decide how to price them. Price is the amount of money asked in exchange for product. It must be reasonable so as to enable the consumer to pay for the product. If it is higher, most of the consumer rejects it. While fixing the price of a product the management considers certain factor such as cost, ability of the consumers competition, discount, allowances, margin of profit etc. 3) Place mix It is the delivery of products at the right time at the right place. It is the combination of decision regarding channels of distribution, transportation, warehousing and inventory control.

PRODUCTION DEPARTMENT
4) Promotion mix Promotion consist of all activities aimed at inducing and motivating customers to buy the product. There are many alternatives for promoting the products. The selection of alternatives determines the success of marketing efforts. Some firm use advertising; some other personal selling or sales promotion. Thus promotion includes advertising, public relations, personal selling and sales promotion. Simply promotion is the communication between seller and buyer. The company treats the advertising of the as the main mode of marketing to improve the sales of their products. Advertising is done through print media, television, posters and wall printing. But in the case of V K C hawai the advertisement is comparatively less. The brand image helps to sell the product in to market. The promotional efforts likes special offers, free samples to footwear shops, discount offer etc. are done for promoting the sales. BRANDING Branding means giving a name to the product by which it should become known and familiar among the public. In other words, it is the practice of giving a specified name or mark to a product or group of products of one seller. BRAND NAME Brand name is that part of a brand that can be spoken including letters, words and numbers. Brand name: the brand name used for the product is V K C stile and V K C pride. BRAND MARK It is a part of the brand which appears in the form of a symbol or design. PACKING

PRODUCTION DEPARTMENT
Products are packed in polythene bags and then put into the board boxes MARKET SEGMENTATION It means the process of dividing the market into similar and meaningful segments. The company follows geographic segmentation. On the basis of area market is divided into inside and outside of kerala. MARKET RESEARCH Marketing research helps in analyzing the buyers habits, popularity of a product, and effectiveness of advertising media. It also helps to collect information about marketing problems and opportunities. The continuous marketing research has been conducted by the company which helps them in planning and executing marketing strategies for the future course of action. TARGET SEGMENTS V K C Hawai chappals are mainly a targeted towards workers and middle class for outdoor uses. And the high class for indoor uses. COMPETITORS V K C has large number of competitors it has to concentrate on various factor relates to its production, marketing, quality and technology. It has a greater concern towards maintaining a close watch on competitors performance, technological sophistication and fluctuating marketing condition. V K C group of companies are concerned it has various competitors in and around kerala. The most prominent Competitors among the are paragon, aerosoft, hawalker, oddysia, joggers, etc.

FINANCE DEPARTMENT
In V K C the finance department place a crucial and significant role. It has to perform a wide range of activities and controls the entire financial matters in the concern. It has two major objectives like profit maximization and wealth maximization. Profit earning is the main of every activity. No business can survive without any profit and it measures the efficiency utilization. The financial manager in the V K C is so efficient and capable of performing all those financial activities in the concern.

FUNCTINS OF FINANCE DEPARTMENT

The important functions are:  Treasury administration in the organization.

PRODUCTION DEPARTMENT
Selection the source of funds required for the enterprise. Dealing with receipts and payments . Generation and optimal utilization of resources. Meeting with legal requirements. Dealing with internal external auditors ,bank control etc. Allocation of capital. Cash management . Investment decision . Evaluation of financial performance. The VKC Rubber Industries maintains adequate books of accounts with the provision of section 209 of the company s act 1956.The following are the important books of account maintained by the VKC Rubber Industries are the following:  General Ledger  Cash book.  Day book.  Sales register.  Finished goods ledger.  Raw materials ledger.  Credit note register.  Vouchers: -receipt voucher. -Payment voucher. -credit note . -debit note. -Journal voucher.

        

FUNCTIONS OF A FINANCIAL MANAGER

The changed business environment in the recent past has widened the role of a financial manager. In the present business contest ,the financial manager is expected to perform the following function;  Financial forecasting and planning  Acquisition of funds  Investment of funds

PRODUCTION DEPARTMENT  Maintain proper liquidity STRUCTURE OF FINANCIAL DEPARTMENT

Finance manager Assistant finance manager Account officer Accounts

Accounts

Accounts

BANKER VKC banker is SBT. INVESTMENT DECISION The investment decision is taken by the Board of Directors.

BUDGETING
Budgeting is done at the beginning of every financial year.

PURCHASE DEPARTMENT
Purchasing is an important function of an organization .an efficient purchasing ensure the effective procurement of material of the right quality ,in the right quantity at the right time ,from the right source ,and at a right price. Wrong purchases increase the cost of materials therefore the function of purchasing should be efficiently and effectively performed . There are two types of purchasing: 1. centralized purchasing 2. decentralized purchasing 1) In a large concern usually there will be a separate department called purchase department to deal with purchasing . The purchase department is entrusted with the important functions of purchasing

PRODUCTION DEPARTMENT
materials for the entire organization .This is called the centralized purchasing . centralized purchasing means purchasing materials by one department for an on behalf of all the departments of the organization . Advantages of centralized purchasing .) it avoids duplication of efforts .) it leads to efficient buying on account of specialized knowledge and skill in the art of purchasing. .)materials can be purchased on favorable terms like higher trade discount , easy terms of payment etc due to bulk purchase. .)there is economy in transportation cost .)It ensures uniform quality of materials .)The problems of over stocking and under stocking and under stocking of material can be avoided. 2)Decentralized purchasing: In the case of decentralized purchasing the process of purchasing is done for each department separately .the purchasing process is initiated by each department individually in accordance with its requirements .Goods are purchased on account of the requirements of the functional departments.

FUNCTIONS OF PURCHASE DEPART MENT       

To establish purchase policies ,procedures and practices. To identify and choose the best source of supply of materials. To receive purchase requisition from all the departments. To place purchase order with the suppliers. To verify and approve the invoices for payment . To maintain proper records relating to purchases. To prepare the list of suppliers of materials and their addresses.

PURCHASE PROCEDURE
The details of purchase procedure may differ from firm to firm. However , the basic steps in purchasing materials are common . These are as follows;

PRODUCTION DEPARTMENT
a)Receiving purchase requisition The purchase department will initiate to purchase materials only after a purchase requisition . it is a formal request to the purchase department to purchase materials specified in it. Thus it authorizes the purchase department to purchase materials . The purchase requisition contains particulars like materials require , date by which materials are required and name of requisition department etc. It is prepared by the store keeper. b)Inviting quotations and tenders On receipt of the purchase requisition the next step is to select the suppliers from whom materials are to be purchased .Generally the purchase department maintains a list of suppliers in terms of price , quality etc .the suppliers are selected by issuing tenders by inviting price quotations from the suppliers. c)Selecting the suppliers On receipt of quotations a comparative statement of all quotations received is prepared to know the lowest price quotations and best terms and conditions offered .In this way the supplier whose quotation price is lowest , favourable in terms of conditions and quality is selected with whom purchase order is to be placed. d)Placing purchase order Purchase order is an order placed with the supplier asking him to deliver materials and goods stated there in .purchase order contains information regarding name and address of the purchaser , name address of the supplier ,quantity required ,date of delivery , terms of payment etc. e)Receiving of materials In small concern the responsibility of receiving and inspection of materials is entrusted to the store keeper . but in large concerns there will be a separate receiving department to receive materials .After taking delivery of goods ,the receiving clerk verifies the contents the packages . If there is any damage it will be noted in the consignment note.

PRODUCTION DEPARTMENT