Assignment - Sponsorship Proposal: Universiti Teknologi Mara Shah Alam Campus

UNIVERSITI TEKNOLOGI MARA
SHAH ALAM CAMPUS
COURSE:
ASSIGNMENT –
SPONSORSHIP PROPOSAL
PREPARED BY:
PREPARED FOR:
SPONSORSHIP PROPOSAL TEMPLATE

A: Background/ Introduction
A newcomer in the industry that provides new and fresh trend events for Malaysian health
style and lifestyle. “Let’s Do It” is our organization name because the name can rhyme
with pretty much everything and the name itself is catching. Next, with only 5 years
experience in this industry, we have done a handful of events that get a lot of attention and
recognition.
Our mission statement is to give citizens of Malaysia a new style of events that they need
to participate in, and we want to bring the new movement into Malaysia if the trends are
suitable for locals. Furthermore, our core business is mostly to gain profit throughout all
of our events but there are a few events that we take exception to and also, we provide
event consultants and labour services. Besides, our planning for long-term goals is to
become one of the main event planners in Malaysia within the next six to seven years.
A little brief about last year's (2019) event that we did is we brought new recreational
event activities that came from Sweden which is ‘Plogging’. ‘Plogging’ is a combination
of jogging with picking up litter (Swedish: plocka upp), it started as an organised activity
in Sweden around 2016 and spread to other countries in 2018. Our organization is the first
to conduct and gives locals a new trend to participate in a large number (400) of
participants and throughout the year we have done a number of collaborations with local
authorities.

Briefly list your sport’s major achievements and successes:
1. Get recognition in Malaysia Books of Records in Plogging Fun Run collaboration with
9 local authorities across nation simultaneous.
2. Done an agreement for sport events with Ministry of Youth and Sports for 5 years.
3. We manage to expand our company in west Malaysia.
2
B: Sponsorship Description
Malaysia in the state of the 2nd phase of Coronavirus (COVID-
1. What is being
sponsored? 19) pandemic outbreak. In the midst of this situation, the
frontliner; (doctors & nurses) who handle the COVID-19 patient
MUST wear Full Personal Protective Equipment (PPE) and Face
Shield to protect them from this airborne virus. Through the 1st
phase there has been some shortage in those equipment that are
needed among the frontliner, and there is some footage of the
frontliner making their own PPE by using plastic bags. Those
footage had caught Malaysian attention about the seriousness of
the frontliner to battle this virus.
On the other hand, my team has come out with an idea which is
to help the frontliner; by providing them with PPE and Face
Shield. Next, to make these things real is we need to ask for
favour in collaboration with the sponsors. First thing first is we
need to have money for the labour services and raw materials
(filament) for 3D Printer Face Shield. For that, we need
partnership to becomes our monetary sponsor. Second, we need
to have a raw materials supplier for PPE as our main PPE
sponsor. Lastly, we need a company that are specialist and had
3D Printer machines in house to help us produce 3D Face
Shield.
2. When and where When: 6 April to 20 April 2020 (2 weeks).

does it happen?
Where:
 Hospital Serdang, Selangor
 Hospital Shah Alam, Selangor
 Hospital Sungai Buloh, Selangor
 Hospital Tengku Ampuan Rahimah, Klang, Selangor
3. Who is apply for  Frontliner; (doctors & nurses)

the event (target
market)?
4. How many days is  12 Days

the proposed
3
sponsorship for?
C: Rights and Benefits
Promotions
1) Raise brand awareness and create good image towards audience via
event poster on the social media platform and website.
2) Provide social media shout outs to promote sponsors (before, during
& after).
3) Re-post, share and re-tweet the messages and images from sponsors
via your social media channels (before, during & after).
Branding
1) Company logo on products and packaging.
2) Advertisement of the sponsors company on the website and social
media (based on package).
Media
Television:
Coverage
- Name recognition in all press releases related to events.
- Get coverage slot on news; Buletin Utama, RTM, TV9, Astro Awani.
Print:
- Page coverage in newspaper (based on package).
Radio:
- Sponsorship mention on radio nationwide.
- Provide podcast session for sponsors to give more exposure.
Internet:
- Logo and acknowledgement on Event Page.
- Logo and uplink to website from homepage.
- Choice of acknowledgement or logo in newsletter and mailings.
Events and
1) Appreciation dinner or lunch (based on package).
Hospitality
Other
Benefits
1) Insurance will be provided.
2) Redeem our one off event services (based on package).
D: Sponsorship Structure and Cost
4
TIER 1 Benefits
Name: Cullinan 1) Tax redemption.

2) Appreciation Dinner and Lunch.
3) Large company logo displayed on PPE suits.
4) Gets 50% off for our event services (one off).
Cost: RM 45,000 5) Half page coverage in newspaper.
6) Full page ad displayed on website (3 months).
7) Logo and acknowledgement on Event Page
from time of sponsorship through 2020.
TIER 2 Benefits
Name: Diamond 1) Tax redemption.

2) Appreciation Dinner.
3) Medium sized company logo displayed on PPE
suits.
Cost: RM 30,000
5) Quarter page coverage in newspaper.
6) Half page ad displayed on website (2½ months).
TIER 3 Benefits
Name: Platinum
1) Tax redemption.
2) Appreciation Lunch.
3) Small company logo displayed on Face Shield.
Cost: RM 13,000
5) Small page coverage in newspaper.
6) Quarter page ad on website (1 months).
Call to action / To know more call or email at [email protected]:

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UNIVERSITI TEKNOLOGI MARA

SHAH ALAM CAMPUS

SPONSORSHIP PROPOSAL TEMPLATE

Briefly list your sport’s major achievements and successes:

3. We manage to expand our company in west Malaysia.

2. When and where When: 6 April to 20 April 2020 (2 weeks).

3. Who is apply for  Frontliner; (doctors & nurses)

4. How many days is  12 Days

C: Rights and Benefits

Name: Cullinan 1) Tax redemption.

Name: Diamond 1) Tax redemption.

Call to action / To know more call or email at [email protected]:

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