Escuela Superior Politécnica del Litoral

Facultado De Ciencias Sociales y Humanísticas

Virtual Event Software Duetto

Subject:
Congresos y Eventos

Members:
Alcivar Pomeo Madeleyne Juliana

Arreaga Lindao Arlington Steven

Carvajal Rodriguez Ketty De Lourdes

Chalen Cedeño Rosa Marlene

Espinoza Molina Angie Noelia

Martinez Loor Maria De Los Angeles

Moncayo Amador Britney Nahomie

Ponce Marcillo Lia Nicole

Pulido Caicedo Aylhin Yzabeth

Course 1

Teacher:
MSc. Raizza Maquizaca

Guayaquil-Ecuador
2023-2024
Contents
1. PRE-EVENT........................................................................................................................3
a. General objective..............................................................................................................3
b. Description of the event....................................................................................................3
i. Event type.....................................................................................................................3
ii. Target audience and number of participants.................................................................3
c. Get input from All Stakeholders.......................................................................................3
d. Competitive Analysis & Pricing.......................................................................................4
i. Research competitors....................................................................................................4
ii. SWOT Analysis............................................................................................................4
iii. Growth-Share Matrix................................................................................................4
e. Developing Your Marketing Plan.....................................................................................4
i. Develop audience personal/profiles..............................................................................4
ii. Communicate exclusive benefits and value, and create FOMO....................................4
iii. Create a story that builds up to the event..................................................................4
iv. Differentiate your experience/content from the competition........................................4
v. Incorporate physical materials to surprise and delight..................................................4
f. Budget..............................................................................................................................4
2. DURING THE EVENT........................................................................................................4
a. Speaker's full script..........................................................................................................4
b. Complete roadmap with activity assignments (during the event).....................................4
3. POST EVENT......................................................................................................................4
a. Complete roadmap with activity assignments (post event)...............................................4
b. Model of satisfaction survey for the event........................................................................4
c. Final recommendations....................................................................................................4
4. Bibliography.........................................................................................................................4
5. Annexes................................................................................................................................5
 1. PRE-EVENT

a. General objective

Design a virtual event where the distinctive features and benefits of the Duetto platform

are presented, encouraging its purchase for professional purposes and implementation in the

educational environment.

b. Description of the event

i. Event type

Virtual event, also known as online event, that involves people interacting in a virtual

meeting.

ii. Target audience and number of participants

 Target audience: The virtual event is aimed at interested teachers and students.

 Number of participants: 25 participants

c. Get input from All Stakeholders

i. Complete roadmap with activity assignments (pre-event)

Illustration 1. Roadmap pre-event activities.

Source: created by authors.

 d. Competitive Analysis & Pricing

i. Research competitors

Although Pace Revenue, HubSpot and Duetto are designed to address specific business

needs in areas such as Revenue Management, Customer Relationship Management (CRM) and

sales and marketing management, respectively, there are some similarities that can be found in

general terms:

Illustration 2. Research competitors.

Source: Created by authors.

ii. SWOT Analysis

 Illustration 3. SWOT analysis.

Source: created by authors.

iii. Growth-Share Matrix

Illustration 4. Growth-Share Matrix

 Source: created by authors.

The position of a product or business unit in the "Questions" category in the Boston

Consulting Group (BCG) matrix suggests that it is in a high market growth phase but has a low

relative market share. Applying this interpretation to Duetto Revenue Management, which is a

technological solution for revenue management in the hotel industry, some observations can be

made:

High Market Growth: Duetto Revenue Management operates in a constantly evolving

and rapidly changing environment, as the hotel industry is subject to various trends, seasonal

fluctuations and changes in market demand. Revenue management technology is essential to

help hotels optimize their pricing and maximize revenue in this dynamic environment.

Low Relative Market Share: Compared to other revenue management solutions on the

market, Duetto may have a low market share. This could be due to the presence of established

competitors in the space or the need for greater market penetration.

Challenges and Strategic Decisions: In the “Questions” category, you are faced with

crucial strategic decisions. The company should consider whether to invest more resources in

the development and promotion of Duetto to increase its market share. Additionally, it is

essential to evaluate whether the technology has the potential to become a market leader (Star)

or whether it might instead fail to reach its potential and become a product with limited growth

(Dog).

Potential Strategies: For a product in the "Questions" category, strategies may include

additional investments in marketing and product development to increase its visibility and

improve its competitive characteristics. The possibility of strategic partnerships or alliances

could also be explored to expand its presence in the market.

In summary, when Duetto Revenue Management finds itself in the "Questions" position,

the company must carefully evaluate its growth prospects, make strategic investments, and

make informed development and marketing decisions to maximize its potential in the revenue

management market. hotel income.

e. Developing Your Marketing Plan

i. Develop audience personal/profiles

Below are four ideal customer profiles for the Duetto platform:

Illustration 4. Congress and events student profile

Source: created by authors.

Illustration 5. Professional in the tourism industry profile

Source: created by authors.

Illustration 6. Hotera management student profile

Source: created by authors.

 Illustration 7. Project management student profile

Source: created by authors.

ii. Communicate exclusive benefits and value and create FOMO.

  An exceptional opportunity to immerse yourself in the features of Duetto RMS

is anticipated. Participants will be able to explore aspects of this innovative

platform, understanding how it can revolutionize revenue management in hotels

and similar establishments.

 The expectation is that the event will provide valuable information on current

trends, challenges, and opportunities in the revenue management space.

Attendees hope to gain a unique perspective and practical knowledge to apply

in their own businesses.

 Case studies are anticipated that will illustrate the positive impact that the

system has had in different contexts.

 The event on the Duetto Revenue Management System is emerging as an

unmissable opportunity for those seeking to stay at the forefront of revenue

management in the hotel industry. The combination of deep knowledge,

meaningful networking and exclusive resources creates elevated expectations

around this event, generating a genuine fear of missing a unique and enriching

experience.

iii. Create a story that builds up to the event.

Central Hoteles is a Mexican hotel company that operates two emblematic

properties in Mexico City. Zócalo Central with 105 rooms and the Historic Central with

105 rooms. Before adopting Duetto, Central Hoteles relied on manual reports on pick

up, forecast and occupancy to adjust rates. The implementation of Duetto in 2022 has

allowed its establishments to be more competitive in the market and has improved its

reputation.

“Duetto has allowed us to better understand demand trends with much more

precision and speed” - Carolina Lara Revenue Manager Central Hotels

 The possibility of making rates more flexible based on market demand has had

a positive impact on the average daily rate (ADR) of its establishments. The Zócalo

Central establishment had an increase of 3% and the Historic Central establishment had

an increase of 12% in ADR during the first quarter of 2023 compared to the same period

of the previous year. By integrating technological solutions, its reputation in the market

increased, which has allowed it to compete with rates designed to sell and be profitable,

increasing its occupancy by more than 20%.

“Now we are much more dynamic when it comes to updating our rates, we have

gone from doing it once a week to three times a day” - Carolina Lara, Revenue

Manager, Central Hoteles.” Carolina Lara Revenue Manager Central Hotels.

iv. Differentiate your experience/content from the competition.

Duetto stands out in the competitive landscape by not only recognizing the

challenges of the industry but also providing solutions that simplify distribution

complexities while maximizing global profitability. With over 100 integrations with

leading market technology partners, Duetto positions itself as a comprehensive platform

that assesses competitive data, website regrets and denials, reviews, and comments.

Duetto's differentiation is evident in its pioneering integration with Expedia,

directly from the primary source. Furthermore, Duetto's versatility is reflected in its

integrations with key systems such as Property Management Systems (PMS), Central

Reservation Systems (CRS), channel managers, booking engines, and third-party data,

including rates and reviews.

The Duetto toolkit goes beyond with features like Duetto Advance, working in

conjunction with the pricing solution, GameChanger presenting a business intelligence

application, ScoreBoard focusing on group business solutions, and Blockbuster

designed to drive total hotel profitability. Additionally, guidance from revenue experts
within Duetto's customer success team, comprised of experienced revenue managers,

ensures that clients achieve success in the implementation and optimization of the

platform.

v. Incorporate physical materials to surprise and delight.

To attract people's attention, an Instagram post was created as an invitation, in

English and Spanish, which was shared with acquaintances and colleagues to encourage

their participation in the virtual event along with a registration link.

Illustration 8. Invitation design.

Source: created by authors.

 Illustration 9. Invitation design

Source: created by authors.

A mentimeter dynamic was incorporated to evaluate what the attendees had

understood from the exhibition and to provide feedback on any doubts that may have

remained.

Illustration 10. Mentimeter start page.

Source: Mentimeter.

What is Duetto?

 Application focused on providing solutions related to the quality of a service.

  Insecticide formulated based on two ingredients that give the product a mode of

action of contact and ingestion.

 A piece composed of two instruments or two voices.

 Software focused on serving hotels and casinos, generating highly profitable

commercial and sales decisions.

Select an attribute from using Duetto.

 Predictive analytics and advanced pricing customization.

 Integration with Partners and Suppliers.

 Intuitive Interface and Easy Operability.

 Specific focus on revenue management.

Write the name of a product offered by Duetto.

 Duetto GameChanger

 Duetto ScoreBoard

 Duetto BlockBuster

 Duetto Advance

Write down a characteristic or reason you would choose Duetto.

Illustration 11. Mentimeter question results.

Source: Mentimeter.
 Finally, we introduced our winner, who was awarded a free month on our

platform.

Illustration 12. Mentimeter winner.

Source: Mentimeter.

f. Budget

Table 1. Budget event

Item Price Quantity Subtotal

Zoom Pro Platforms $150,00 1 $150,00
Technical Equipment $1.000,00 1 $1.000,00
Editing Software $200,00 1 $200,00
Creation of Visual Material $100,00 1 $100,00
Social media advertising $200,00 1 $200,00
Exhibitors $1.000,00 1 $1.000,00
Host $500,00 1 $500,00
DUETTO license*
Tecnical assitance $800,00 1 $800,00
Data Collection and Analysis $250,00 1 $250,00
Post event report $200,00 1 $200,00
Monitoring strategy $100,00 1 $100,00
Translation $800,00 1 $800,00
Subtotal $5.300,00
Iva 12% $636,00
Total $5.936,00

Source: created by authors.

DUETTO License*: It is important to announce that DUETTO does not have a general

demo version. What DUETTO offers is a personalized consultancy, which can consist of a
meeting of about 30 minutes, where the company or business can socialize their requirements

and acquire the products to improve their management. This session can be scheduled through

the official website: https://www.duettocloud.com/

2. DURING THE EVENT

a. Speaker's full script

[Zoom chat]

Important Announcements

Audience participation reminder

[Presentation]

SLIDE 3

What is DUETTO?

Duetto's software is focused on serving hotels and casinos, so it is optimized to

analyze room demand, visitor volume and purchase histories to generate highly

profitable sales and marketing decisions.

SLIDE 4

Features and reasons to consider DUETTO

 Predictive Analytics: it uses predictive analytics to anticipate

market trends, enabling adjustments to pricing strategies.

 Segmentation and Customization: Ability to segment the

market and customize pricing for diverse types of customers provides a

competitive advantage by adapting to the specific needs of each segment.

 Integration with Partners and Suppliers: Extensive network of

partners and suppliers, which facilitates integration with other systems and
 maximizes synergies in hotel management. More than 4,000 hotels, resorts and

casinos in over 60 countries are using Duetto applications.

 Intuitive Interface and Ease of Operation: Duetto's interface is

easy to use, facilitating adoption and efficient operation for users.

 Specific Focus on Revenue Management: Duetto specializes in

Revenue Management, providing a more specific and in-depth focus on price

management and revenue optimization, particularly in the hospitality

industry.

SLIDE 5

-While as we have heard in the other groups' presentations Duetto have some

similarities that can be found in other platforms in general terms such as:

Focus on Optimization:

 Other platforms offer marketing automation and sales

management tools to optimize lead generation processes, however, Duetto

seeks to maximize revenue through market segmentation specifically into

hotels and casinos.

Focus on Customer Experience:

 Other platforms focus on customer relationship management

(CRM) to improve customer interaction and experience, but in the case of

Duetto it personalizes prices and offers based on customer profiles to

provide a more relevant experience.

Integration with Other Systems:

  Other platforms offer integrations with a wide range of

applications and platforms to facilitate marketing and sales management or

can integrate with hotel management systems and other technology

solutions. Duetto integrates with allies and suppliers to maximize efficiency

in hotel management.

SLIDE 6

DUETTO excels in revenue optimization for the hospitality industry, with

advanced predictive analytics tools to anticipate market trends and make strategic

revenue management decisions in addition to price customization.

SLIDE 7

Duetto's integrations include property management systems, central reservation

systems, channel managers, booking engines, third-party data, including rate and review

data.

[Zoom Chat]

Audience participation reminder.

We want to hear your thoughts. If you have questions or comments, feel free to

share them in the chat.

SLIDE 8

Platform choice

When to use it?

 Recommended for the Hotel and Hospitality Industry that requires predictive

analysis and advanced price customization. Ideal for hotels and similar establishments

looking to optimize revenue in real time.

[Chat Zoom]

Program

Encourage Interaction

SLIDE 9

Examples of usage scenarios

Example 1

A B2B company seeks to improve its sales and marketing efficiency. Your

choice should be suited to managing the sales funnel, automating marketing processes,

and improving collaboration between sales and marketing teams.

Duetto is not your best option, and you must opt for other platforms.

SLIDE 10

Example 2

A hotel that wants to optimize its revenue by dynamically adjusting room prices

in real time. You should find an ideal platform to manage Revenue Management

strategies specific to the hotel industry, allowing for continuous price adjustments based

on market demand.

Duetto could be an excellent choice.

SLIDE 11
 In a hotel chain looking to customize room rates based on seasonality, local

events and customer profiles. Duetto would be essential due to its advanced predictive

analytics, market segmentation and price personalization capabilities, thus helping to

maximize revenue. Duetto's real-time analytics automatically detects and updates rates

in real time as market conditions change and empowers hotels to refine revenue

management strategies through innovative technology.

SLIDE 12

Central Hoteles is a Mexican hotel company that operates two emblematic

properties in Mexico City. Central and Central Historic Zócalo. Before adopting Duetto,

they were managed with manual reports on pick up, forecast and occupancy to adjust

rates. In terms of figures, the Zócalo Central establishment had an increase of 3% and

the Historic Central establishment had an increase of 12% in ADR during the first

quarter of 2023 compared to the same period of the previous year. which has allowed it

to compete with rates designed to sell and be profitable, increasing its occupancy by

more than 20%.

Duetto has allowed them to better understand demand trends with more

precision and speed, as mentioned by Carolina Lara, Revenue Manager Central Hotels

are now more dynamic when it comes to updating rates, we have gone from doing it

once a week to three times a day.

Within its products you can find:

SLIDE 13

Products
  GameChanger: cloud-based predictive analytics platform, helps

maximize revenue and profit from bookings. It empowers hotels to refine

revenue management strategies.

 ScoreBoard: hotels, casinos and resorts can create fast, accurate

budgets and real-time reports. Help spot patterns and trends. Receive instant

business insights.

SLIDE 14

 BlockBuster: uses open pricing, the industry's most cost-effective

pricing methodology allows flexible rate optimization by room type and date of

stay. Benefits-based group rate recommendations

 Duetto Advance: Understands local market signals and has

integration with Expedia, provides competitive rates and market intelligence

directly from the primary source, providing hotels with the context of local

market demand. Enables customized pricing strategies based on competitor

pricing.

Goodbye to costly updates,as Duetto is built on multi-user cloud architecture

ensuring you are automatically using the latest version.

 b. Complete roadmap with activity assignments (during the event)

Illustration 13. Roadmap during the event activities

Source: created by authors.

3. POST EVENT

a. Complete roadmap with activity assignments (post event)

 Virtual event report: Elaborated by all internals describing the event

creation process and the results after information sharing.

b. Model of satisfaction survey for the event.

The satisfaction form was carried out in Spanish since the content was planned

to be presented in Spanish and English. The following format was established to obtain

opinions about the information presented and opinions about the event in general.

Satisfaction form.
We hope that the information provided has been to your liking. His opinion is
very valuable to us, so we invite you to fill out this survey!
Remember that you can find Duetto at
LinkedIn: duetto-research
Web: www.duettocloud.com
1. Name and surname
 2. Institutional email

3. What role does it play?

Student
Teacher
4. On a scale of 1 to 5, with 1 being the lowest score and 5 being the highest score.
What did you think of the information provided about Duetto?
1 2 3 4 5
5. If it were within your means, would you purchase Duetto Software?
Yes
No
It's not what I'm looking for
6. We are open to your comments or suggestions.

c. Final recommendations

It is recommended to opt for a reliable and easy-to-use platform for

transmission. In addition, it is essential to carry out technical tests prior to the event to

prevent connection problems. In case of technical or internet failures, it is suggested to

have alternate devices or people to share presentations or attend the chat. Do not forget

to include interactivity, such as real-time surveys or question and answer sessions.

Consider the option of recording and sharing the sessions for those who cannot attend in

real time or have technological problems. Also, provide downloadable material, such as

ppt presentations or useful links, to enhance the participants' experience. Finally,

feedback should be solicited after the event to refine future editions.

4. Bibliography

Caso de Estudio Central Hotels Versión Español. Duetto

Hotel Revenue Management Software & Solutions - Duetto. (2023).

https://www.duettocloud.com/es/
 5. Anexes

Format for the satisfaction survey

Event