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    Organizations' Responsibility in Maintaining The Security of Personal Data Posted Online by Romanian Consumers: An Exploratory Analysis of Facebook and Linkedin

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    Oscar Iván Negrete Rodríguez
    The document discusses organizations' responsibility to protect consumers' personal data posted online. It presents an exploratory study of perceptions of trust and privacy within Facebook and LinkedIn in Romania. The research found that organizations must assume greater responsibility to ensure consumer safety when personal information is disclosed, in line with ISO 26000 standards.

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    Organizations' Responsibility in Maintaining The Security of Personal Data Posted Online by Romanian Consumers: An Exploratory Analysis of Facebook and Linkedin

    Uploaded by

    Oscar Iván Negrete Rodríguez
    13 views2 pages
    The document discusses organizations' responsibility to protect consumers' personal data posted online. It presents an exploratory study of perceptions of trust and privacy within Facebook and LinkedIn in Romania. The research found that organizations must assume greater responsibility to ensure consumer safety when personal information is disclosed, in line with ISO 26000 standards.

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    The document discusses organizations' responsibility to protect consumers' personal data posted online. It presents an exploratory study of perceptions of trust and privacy within Facebook and LinkedIn in Romania. The research found that organizations must assume greater responsibility to ensure consumer safety when personal information is disclosed, in line with ISO 26000 standards.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    13 views2 pages

    Organizations' Responsibility in Maintaining The Security of Personal Data Posted Online by Romanian Consumers: An Exploratory Analysis of Facebook and Linkedin

    Uploaded by

    Oscar Iván Negrete Rodríguez
    The document discusses organizations' responsibility to protect consumers' personal data posted online. It presents an exploratory study of perceptions of trust and privacy within Facebook and LinkedIn in Romania. The research found that organizations must assume greater responsibility to ensure consumer safety when personal information is disclosed, in line with ISO 26000 standards.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    Organizations' Responsibility to Consumers AE

    ORGANIZATIONS’ RESPONSIBILITY IN MAINTAINING THE SECURITY


    OF PERSONAL DATA POSTED ONLINE BY ROMANIAN CONSUMERS:
    AN EXPLORATORY ANALYSIS OF FACEBOOK AND LINKEDIN

    Andreea Ionescu1, Laurenţiu-Dan Anghel2* and Gheorghe Jinga3


    1) 2) 3)
    The Bucharest University of Economic Studies, Romania

    Abstract:
    Despite increased consumer concern about the privacy threat posed by new technologies
    and the Internet as a whole, there is relatively little evidence that people’s privacy concerns
    actually translate into privacy-enhancing behaviors while online. One can say that it is not
    yet well understood how privacy concerns and trust influence social interactions between
    consumers within social networking sites. That is why, this article presents an exploratory
    study of perceptions of trust and privacy concern, along with willingness to share
    information and develop new relationships within two of the most popular social
    networking sites in Romania, Facebook and LinkedIn. The research shows that
    organizations must assume greater responsibility in ensuring consumers’ safety who
    sometime neglect protecting their personal information, otherwise confidential. In this
    respect, the application of ISO 26000 standard recommendations by organizations would
    allow them to pass from just good intentions towards consumers to good actions, so that
    they are truly protected. The information was gathered with the help of an online
    questionnaire, administered to people over 18 years old. It is a very useful and needed tool
    for Romanian companies, as it presents the users’ point of view, allowing them to find the
    best and most ethical way to do social data mining or use consumers’ private information,
    disclosed on such sites. It is our strong belief that sometimes companies have to play an
    active part in helping users protect themselves from actually disclosing too much personal
    information on social networking sites. The paper begins with a summary of relevant
    research related to social networking sites. Then, the online survey methodology is
    described and the results presented, followed by limitations and conclusions.

    Keywords: organizations’ responsibility, consumers, privacy, protection of consumer


    security, social networking sites, Facebook, LinkedIn

    JEL classification: M31

    *
    Corresponding author, Laurenţiu-Dan Anghel - [email protected]

    Vol XVI • No. 35 • February 2014 273


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