MRM-Influence of Social Media On Millennials
MRM-Influence of Social Media On Millennials
MRM-Influence of Social Media On Millennials
millennials
INTRODUCTION
Social media are interactive computer-mediated technologies that
facilitate the creation and sharing of information, ideas, career
interests and other forms of expression via virtual communities and
networks. The variety of stand-alone and built-in social media services
currently available introduces challenges of definition; however, there
are some common features
1.Social media are interactive Web 2.0 Internet-based applications.
2.User-generated content, such as text posts or comments, digital
photos or videos, and data generated through all online interactions,
is the lifeblood of social media.
3.Social media facilitate the development of online social networks by
connecting a user's profile with those of other individuals or groups.
Users typically access social media services via web-based
technologies on desktops and laptops, or download services that offer
social media functionality to their mobile devices (e.g., smartphones
and tablets). As users engage with these electronic services, they
create highly interactive platforms through which individuals,
communities, and organizations can share, co-create, discuss, and
modify user-generated content or pre-made content posted online.
STATEMENT OF PROBLEM
As the social media connects people, helps to gain knowledge, create
awareness of the society and also makes the personal and
professional life easy. But no good thing comes without bearing
consequences. Most sites used to have restrictions and limitations
earlier, but now with that being gone, youth are getting indulged in
surfing at an increase rate thus leading to fall prey to cyber bullying.
This causes severe effect on the mental health of the youth
SCOPE AND LIMITATIONS
SCOPE
The use of social media research provides a number of advantages
relative to other research methods, namely:
1.Opportunity to collect and analyse data in real-time.
2.Opportunity to collect a wide diversity of messages/information
(e.g., from more spontaneous to more thoughtful reactions)
produced by a heterogeneous group of people.
3.Opportunity to collect data corresponding to different moments in
time, very quickly (either longitudinally or by selecting different
collection points in time).
4. data/conversations seem to yield a higher level of honesty and
transparency.
5.Allows access to a large sample of people, from different
geographical areas, with relatively little practical restraints.
5.No need for data transcription.
LIMITATIONS
Social media research has some disadvantages and limitations relative
to other types of research, namely:
1.Repeated messages (same message posted more than once by the
same person or other people, such as retweets and shares, for
example) can over represent the sample of messages and lead to
biased interpretations, depending on the research goal.
2.Social media quantitative analysis does not completely draw on the
richness of consumers' responses and, thus, they provide only a
superficial analysis.
3.Deeper and richer qualitative analysis can represent very a time
consuming task, given the size and the unstructured nature of the
data.
4.Deeper and richer qualitative analysis may require investing in
specific software programmes.
REVIEW OF LITERATURE
Impact of social media of student’s Academic performance
This study gives the illuminating and confirming information. The
basic purpose of conducting this study was to see the academic
outcome of the students who spend most of the time on social media.
The findings from conducted studies has find out to be mostly
positive because student time of their day activities on these social
media have able to share and generate new ideas and concept
related to their studie they also use these sites for having fun as these
social websites are helpful in their academic work
Hypothesis
There is a significant relationship between social media and human
emotions
Sampling
Sampling frame-millennials
Sampling size-25
Sampling technique-Non probability method-Convenience sampling
will be used.
Sources of data
For the purpose of the study, the necessary data is collected from
primary and secondary data sources.
Primary data: Primary data required for the study will be
collected through the survey method.
Secondary data: Research reports, annual reports, website,
articles from business magazines, newspapers will be
referred.
Tools for data collection
For the purpose of study, structured questionnaire will be and face to
face interviews will be conducted to obtain the responses of the
target audience.
Plan of analysis
The primary data obtained from customer and prospects will be
analysed and meaningful results will be derived using simple
statistical tools such as simple tabulation, simple percentage analysis,
diagrammatic representation, cross tabulation.
The data will also be subjected to factor analysis to obtain the clarity
on the various factors of advertising and to know the influence of the
same.