Republic of the Philippines

CEBU TECHNOLOGICAL UNIVERSITY

Moalboal Campus
Poblacion West, Moalboal, Cebu
Tel Nos. (032) 4474-8196; 474-8104; 474-8383
Fax Nos. 474-8196; 474-8104; 474-8383
http://www.ctu.edu.ph Email: [email protected]
_________________________________________________________________ INS Form 1
December 7, 2019
MALABUYOC EXTENSION Revision: 2
Page 1 of 14 Pages
COURSE SYLLABUS
in
THC 124
MICRO PERSPECTIVE OF TOURISM AND HOSPITALITY
Second Semester, A.Y.2019-2020

Department : Technology
Curriculum : Bachelor of Science in Hospitality Management
Curricular Year : Third Year
No. of Hours/ Sem. : 54 hours
Credit Unit(s) : 3 units
Prerequisite(s) : None

Vision of the University : A premier, multidisciplinary - technological university

Mission of the University : The University shall primarily provide advanced professional and technical instruction for special purposes, advanced studies in
industrial trade, agriculture, fishery, forestry, aeronautics, and land-based programs, arts and sciences, health sciences,
information technology and other relevant fields of study. It shall also undertake research and extension services and provide
progressive leadership in its areas of specialization (Sec. 2 of RA 9744).

Goal of the College : 1. Outcomes-based and quality technological instruction is delivered to its clientele;
2. Fully-equipped professionals that can meet both local and international market demands;
3. Holistic development of its graduates that are agent of change; and
4. Research-oriented and problem-solver graduates that are at valuable to the market.
 Page 2 of 14 Pages

Program Outcomes:

The BSHM program aims to develop and mold students who can (CMO 62 Series of 2017).

A. COMMON TO ALL PROGRAMS

1. Articulate and discuss the latest developments in the specific field of practice;
2. Effectively communicate orally and in writing using English, Filipino, mother tongue language, and an appropriate Foreign Language required by the industry;
3. Work effectively and independently in the multi-disciplinary and multi-cultural teams;
4. Act in recognition of professional, social and ethical responsibility;
5. Preserve and promote “Filipino historical and cultural heritage” (based on R.A. No. 7722);

B. COMMON TO TOURISM AND HOSPITALITY DISCIPLINE

1. Demonstrate knowledge of tourism industry, local tourism products and services;
2. Interpret and apply relevant laws related to tourism industry;
3. Observe and perform risk mitigation activities;
4. Utilize information technology applications for tourism and hospitality;
5. Manage and market service-oriented business organization;
6. Demonstrate administrative and managerial skills in a service-oriented business organization;
7. Prepare and monitor industry capital development functions of a tourism-oriented organization;
8. Perform human capital development functions of a tourism-oriented organization;
9. Utilize various communication channels proficiently in dealing with guests and colleagues;

C. SPECIFIC TO THE BS IN HOSPITALITY MANAGEMENT

1. Produce food products and services complying with enterprise standards;
2. Apply management skills in F&B service and operations;
3. Perform and provide full guest cycle services for front office;
4. Perform and maintain various housekeeping services for guest and facility operations; and
5. Plan and implement a risk management program to provide a safe and secure workplace;
6. Provide food & beverage service and manage the operation seamlessly based on industry standards;
 Page 3 of 14 Pages

Course Description:

This course will cover the working operations and the integrative activities of major stakeholders in the Tourism and Hospitality Industry. The student will
also gain knowledge of managing and marketing a service-oriented business organization. Apart from the scope and structure of travel organizations, it provides
an in-depth study of the nature and distinctive characteristics of each sector of the entire tourism industry, focusing in the management, organization and planning
of specific business strategies for the various entities in the local setting. This will also involve the analysis of the possible impacts of the external factors and
trends on the different tourism industry sectors and specific types of businesses. It will also look into client profiling such as travel motivations and influences as it
relates to aligning strategic and tactical solutions to the business. The course also identifies the employment opportunities available in each sector and the
corresponding qualifications for the jobs. (CMO 62 Series 2017)

Course Learning Outcomes:

At the end of the course, the students can:

KNOWLEDGE
1. Determine the economic effects of tourism, social impacts of tourism, explain the impacts of tourism on culture and environment
2. Define the meaning of tourism distribution channel
3. Enumerate the importance of promotion planning and budgeting
4. Discuss the major issues of promotion
5. Explain the relation of distribution to marketing

SKILLS
6. Discuss the steps in the tourism project evaluation and analysis system
7. Trace the evolution of transportation and travel
8. Discuss the management methods in the lodging industry
9. Analyze the need for professional leadership in the recreation field

VALUES
10. Explain the importance of marketing orientation, market segmentation and product life cycle to tourism marketing
11. Identify the relationship between tourism planning and tourism development
12. Trace the history of the food and beverage industry
13. Explain the factors which promote the growth of recreation
14. Describe the aviation system
 Page 4 of 14 Pages

Course Content: 54 hours (3 hours Lecture per week)

INTENDED ASSESSMENT TEACHING CONTENTS LEARNING REFERENCES TIME REMARKS

LEARNING TASK(S) LEARNING RESOURCES ALLOCATION
OUTCOME ACTIVITIES

Set the expectations Graded Oral Lecture / a. Introduction Posters of CTU CTU Manual 1
of the course. Recitation Discussion b. CTU Vision- VMGO
Mission Student
Understand the Quiz Orientation c. Course CTU Manual Handbook
content of the Description
syllabus, course d. Course
requirements and Requirements
grading system. e. Alternative
Activities
Know the classroom f. Grading System
rules and policies. House Rules

Revisit the Vision, Graded Oral Open Forum Objective of the Posters of CTU CTU Manual 1
Mission, Goals and Recitation course Mission, VMGO
Objectives of CTU. Vision, Goals and Student
Quiz Objectives. CTU Manual Handbook
Identify the policies
and regulations of the
University Vision,
Mission and Goals.
 Page 5 of 14 Pages

INTENDED ASSESSMENT TEACHING CONTENTS LEARNING REFERENCES TIME REMARKS

LEARNING TASK(S) LEARNING RESOURCES ALLOCATION
OUTCOME ACTIVITIES

The Impacts of Textbook Cruz, Zenaida L. 6

Determine the Activity No. 1: Tourism Ph.D. (2006),
impacts of tourism to Develop a creative Brainstorming Internet Principles of
the economy, society, video presentation -The Positive/Negative Source Tourism Part II,
culture and on the Impacts of Class Participation Economic Effects of Manila:
environment. Tourism towards Tourism Multi-media Philippines: Rex
(CLO No.1) the following: Group Discussion / Presentations Bookstore
o Economy Presentation -Host-Visitor
Learn the control o Social Interactions Videos
measures that can be o Culture
adopted to minimize Environment -The Positive/Negative (https://www.slid
the negative impacts Discussion Social Effects of eshare.net/reym
of tourism. Tourism arieoohlala/chap
(CLO NO. 1) Quiz 5-tourism-
-The Positive/Negative impacts
Cultural Effects of
Tourism

-The Positive/Negative
Environmental Effects
of Tourism

-Impact Control
Measures

PRELIM EXAMINATION 1
 Page 6 of 14 Pages

INTENDED ASSESSMENT TEACHING CONTENTS LEARNING REFERENCES TIME REMARKS

LEARNING TASK(S) LEARNING RESOURCES ALLOCATION
OUTCOME ACTIVITIES

Discuss the meaning Activity No. 2: Tourism Planning Textbooks Sinha, P.C. 5
and reasons for By group Promote Brainstorming (2011), Tourism
tourism planning Tourist Destination -Meaning of Planning Internet Transport and
(CLO NO. 2) (Planning) Class Participation Sources Travel
-Reasons for tourism Management,
Identify the Quiz Group Discussion / planning Anmol
consequences of Presentation Publications,
inadequate or poor -Consequences of New Delhi, India
tourism planning Lack of Tourism
(CLO NO. 2) Planning Cruz, Zenaida
L. Ph.D. (2006),
Describe the roles -Tourism in Developed Principles of
and responsibilities of and Developing Tourism Part II,
tourism planning Countries Manila:
( CLO NO. 2 ) Philippines: Rex
Bookstore
 Page 7 of 14 Pages

INTENDED ASSESSMENT TEACHING CONTENTS LEARNING REFERENCES TIME REMARKS

LEARNING TASK(S) LEARNING RESOURCES ALLOCATION
OUTCOME ACTIVITIES

Discuss the relation Oral Brainstorming Tourism Video Clips Cruz, Zenaida 7
between tourism Development L. Ph.D. (2006),
planning and tourism Quiz Class Participation Textbooks Principles of
development -The relation between Tourism Part II,
(CLO NO. 2) Activity No. 3: Group Discussion / Tourism Planning and Internet Manila:
Individual, Presentation Tourism Development Sources Philippines: Rex
Explain the role of the Reaction Paper on Bookstore
private and public tourism -The roles of the
sector in tourism development case Government and the https://www.slid
development study Private Sector in eshare.net/iamr
(CLO NO. 2) Tourism Development ealmelissa/touri
sm-
Describe the Characteristics of development-
characteristics of Individual Tourism 50011164
individual tourism Development Project
development projects
(CLO NO. 2) -Steps in the Tourism
Project
Discuss the steps in
the tourism project -Evaluation and
evaluation and Analysis System
analysis system
(CLO NO. 3)

MIDTERM EXAMINATION 1
 Page 8 of 14 Pages

INTENDED ASSESSMENT TEACHING CONTENTS LEARNING REFERENCES TIME REMARKS

LEARNING TASK(S) LEARNING RESOURCES ALLOCATION
OUTCOME ACTIVITIES

Define tourism Quiz Small group Tourism Marketing Textbooks Leuterio, Florida 6
marketing and activities / and Tourism (2007)
promotion Graded oral presentation Promotion Introduction to
(CLO NO. 4) Presentation Tourism, 1st
Lecture/ -Definition of Tourism edition. Elsevier,
Explain the Activity No. 4: Discussion Marketing and Singapore
importance of Virtual Tour Promotion
marketing orientation, Guiding
market segmentation -Marketing Orientation Cruz, Zenaida
(CLO NO. 4) and L. Ph.D. (2006),
Segmentation Principles of
Discuss the elements Tourism Part II,
of the strategic -Strategic Marketing Manila:
marketing process Process Philippines: Rex
(CLO NO. 4) Bookstore
Promotion and
Discuss the Traveler’s Buying
relationship between Process
promotion and the
traveler’s buying -Promotion Mix
process
(CLO NO.5) -Major Issue of
Promotion
Explain the major
types of the
promotion mix
(LO NO.5)

Be aware of the major

issues of promotion
(CLO NO. 6)
 Page 9 of 14 Pages

INTENDED ASSESSMENT TEACHING CONTENTS LEARNING REFERENCES TIME REMARKS

LEARNING TASK(S) LEARNING RESOURCES ALLOCATION
OUTCOME ACTIVITIES

Identify the travel Quiz Small group Tourism Distribution Textbook Cruz, Zenaida L. 6
intermediaries activities / Channel Ph.D. (2006),
(CLO NO. 7) Graded Oral presentation Principles of
Participation -Travel Intermediaries Tourism Part II,
Discuss the types of Lecture/ Manila:
Distribution Channels Discussion -Types of Distribution Philippines: Rex
(CLO. NO 7) Channels Bookstore

Explain the relation of -Relation of Distribution

distribution to to Marketing
marketing
(CLO. NO 8) Distribution Strategies

Enumerate the
distribution strategies
(CLO NO. 8)
 Page 10 of 14 Pages

INTENDED ASSESSMENT TEACHING CONTENTS LEARNING REFERENCES TIME REMARKS

LEARNING TASK(S) LEARNING RESOURCES ALLOCATION
OUTCOME ACTIVITIES

Quiz Small group Transportation Textbook Cruz, Zenaida L. 5

Trace the evolution of activities / Services and Ph.D. (2006),
transportation and Graded Oral presentation Accommodation Principles of
travel Participation Tourism Part II,
(CLO NO. 9 ) Lecture/ -Transportation and Manila:
Discussion Travel Evolution Philippines: Rex
Discuss the historical Bookstore
development of -Historical
transport Development of Goeldner,
system Transport System Charles and
(CLO NO.9) Ritchie J.R
- Brent (2009),
Explain the selection Selection of Tourism:
of the transport mode Transportation Mode Principles,
(CLO NO. 9) Practices,
-Types of Philosophies,
Identify the different Accommodation New Jersey:
types of USA: John
Accommodation -Organizations of the Wiley & Sons,
(CLO. NO 10) Lodging Industry Inc.

Discuss the
organization of the
lodging industry
(CLO NO. 10)

SEMI-FINAL EXAMINATION 1
 Page 11 of 14 Pages

INTENDED ASSESSMENT TEACHING CONTENTS LEARNING REFERENCES TIME REMARKS

LEARNING TASK(S) LEARNING RESOURCES ALLOCATION
OUTCOME ACTIVITIES

Determine the varied Quiz Slideshow photos of Recreation and Textbook Cruz, Zenaida L. 5
views of recreation Recreation and Leisure Ph.D. (2006),
and leisure Graded Oral Leisure Activities Internet Source Principles of
(CLO NO. 12) Participation -Recreational Activities Tourism Part II,
Videos Manila:
Describe the -Motivations for Philippines: Rex
motivations for Lecture/ Recreational Bookstore
recreational Discussion Participation
participation https://www.slid
(CLO No. 12) -Factors Promoting the eshare.net/anas
Growth of Recreation omoray/recreati
Discuss the major on-leisure
types of organized
recreation
(CLO NO. 12)

Discuss the
challenges facing the
recreation and leisure
service field in the
21st century
(CLO NO. 13)

Identify the
Recreation and
Leisure Career
Opportunities
(CLO NO. 5)
 Page 12 of 14 Pages

INTENDED ASSESSMENT TEACHING CONTENTS LEARNING REFERENCES TIME REMARKS

LEARNING TASK(S) LEARNING RESOURCES ALLOCATION
OUTCOME ACTIVITIES

Describe the Gaming Quiz The Gaming and Textbook Cruz, Zenaida L. 4
Industry Slideshow Entertainment Ph.D. (2006),
(CLO NO. 14) Graded Oral Industry Internet Source Principles of
Participation Videos Tourism Part II,
Explain the Scope -History of Gaming and Manila:
and Importance of Group Discussion Entertainment Industry Philippines: Rex
Gaming Industry Bookstore
(CLO NO. 14) -Scope of and
Importance of Gaming https://www.slide
Describe the Career and Entertainment share.net/MiLeiC
Opportunities in the hanbaek/chapter
Gaming -Career Opportunities -11-the-gaming-
Entertainment in the Gaming and entertainment-
(CLO NO.14) Entertainment Industry industry

Quiz Food Services Textbook

Discuss the Slideshow Cruz, Zenaida L. 3
Restaurant Graded Oral -History and Type of Internet Source Ph.D. (2006),
Profitability Participation Videos Food and Beverage Principles of
(CLO NO. 12) Service Tourism Part II,
Group Discussion Manila:
Differentiate the -Restaurant Profitability Philippines: Rex
Airline Catering and Bookstore
Restaurant Catering -Difference between
(CLO NO. 12) Airline Catering and https://www.slide
Restaurant Catering share.net/iamrea
Distinguish the types lmelissa/food-
of Restaurant -Restaurant Promotion service-
Promotion 67652942
(CLO NO. 12)

FINAL EXAMINATION 1
 Page 13 of 14 Pages

Course Requirements:

1. Oral Participation
2. Quizzes
3. Assignments
4. Learning Exercises
5. Major Examinations

Evaluation Procedures: (Approved grading system applicable to the Course/Program)

Lecture
 Quizzes : 30%
 Graded Oral Participation : 20%
 Projects/Assignments/Final Reports : 10%
 Midterm / Final Examination : 40%

Total 100%

Revision Date:

Consultation Date:

Contact Details:
 Page 14 of 14 Pages

Prepared by:

Subject Instructor

Date Submitted: __________________

VIRGINIA B. GABUTERO, M.A.Ed. / MBA ALEMAR L. BATAYOLA, M.A.Ed. GLENN B. HOYOHOY, M.A.V. Ed.
Member Member Member

Approved by:

FELIX Q. POCONG, Jr., L.L.B, Ph.D.

Campus Director
Page 15 of 14 Pages
Page 16 of 14 Pages