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    CV - Adamya Chandra

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    Puneet Gupta
    Product & business management professional with 7+ years of career path built across E-commerce, Internet & Steel industries. Expertise in Product & Category Management, amassed strong experience in Sales and Business Development functions. Owned P/L, managed Revenue of International Flights Business, highest gross margin category of MMT, annual GMV ~$1Bn. Achieved 60%+ YoY growth in orders & revenue, 32% conversion improvement and 50% increase in market share in FY’17-18.

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    CV - Adamya Chandra

    Uploaded by

    Puneet Gupta
    99 views1 page
    Product & business management professional with 7+ years of career path built across E-commerce, Internet & Steel industries. Expertise in Product & Category Management, amassed strong experience in Sales and Business Development functions. Owned P/L, managed Revenue of International Flights Business, highest gross margin category of MMT, annual GMV ~$1Bn. Achieved 60%+ YoY growth in orders & revenue, 32% conversion improvement and 50% increase in market share in FY’17-18.

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    CV- Adamya Chandra

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    Product & business management professional with 7+ years of career path built across E-commerce, Internet & Steel industries. Expertise in Product & Category Management, amassed strong experience in Sales and Business Development functions. Owned P/L, managed Revenue of International Flights Business, highest gross margin category of MMT, annual GMV ~$1Bn. Achieved 60%+ YoY growth in orders & revenue, 32% conversion improvement and 50% increase in market share in FY’17-18.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    99 views1 page

    CV - Adamya Chandra

    Uploaded by

    Puneet Gupta
    Product & business management professional with 7+ years of career path built across E-commerce, Internet & Steel industries. Expertise in Product & Category Management, amassed strong experience in Sales and Business Development functions. Owned P/L, managed Revenue of International Flights Business, highest gross margin category of MMT, annual GMV ~$1Bn. Achieved 60%+ YoY growth in orders & revenue, 32% conversion improvement and 50% increase in market share in FY’17-18.

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    of 1

    13826, NE 11TH STREET, BELLEVUE, WA 98005

    ADAMYA CHANDRA [email protected]


    206-468-0370
    SUMMARY
    Product & business management professional with 7+ years of career path built across E-commerce, Internet & Steel industries.
    Expertise in Product & Category Management, amassed strong experience in Sales and Business Development functions.

    PROFESSIONAL EXPERIENCE
    Product & Category Manager, MakeMyTrip.com, Gurgaon, India Aug 2016 –Jun 2018
    Owned International Flights Product across platforms, strategic product initiatives, revenue & conversion achievements
    • Driven product roadmap, ideation, articulation, feature specifications & prioritize new product features & enhancements
    • Lead market assessment & sizing through quantitative analysis, feedback, VoCs internally with cross-functional teams
    • Managed product backlog, define & prioritize user-stories; streamline workflow by identifying & eliminating bottlenecks
    • Worked with design team towards prototyping & testing new designs to solve user needs by conducting user & usability research
    • Managed success metrics like conversion rates, feature attach rates etc. and tested performances through A/B experiments
    Owned P/L, managed Revenue of International Flights Business, highest gross margin category of MMT, annual GMV ~$1Bn.
    • Prepared & actualized budget defining category growth in terms of Orders, Conversions, Traffic, Revenue, Market Share etc.
    • Designed pricing strategy for various customer segments & closely monitor its performance, impact on revenue & conversions
    • Optimized spends through differential discounting based on customer segments, device, geo-location, time, demand etc.
    • Gathered Market Intelligence & define actions based on industry trend, competitive landscape & market dynamics
    Achievements:
    • Achieved 60%+ YoY growth in orders & revenue, 32% conversion improvement and 50% increase in market share in FY’17-18
    • Improved gross margin by 12% and reduced discounting by ~35% through pricing strategy & differential discounting

    Category Manager, AskmeBazaar.com, Noida, India May 2015 – Aug 2016


    Owned P/L of Home Entertainment Category (Audio, Video, Cameras); 2nd largest category contributing 18% of company’s GMV
    • Built category catalog, signed-up National, Regional Brands & distributors; Negotiated prices with vendors to stay competitive
    • Driven profitability & optimized burn by strategic use of coupons, cash-backs, commission structure, brand monetization etc.
    • Owned category landing page, planned merchandizing by coordinating with Merchandisers to make product discovery easier
    • Managed marketing campaigns by monitoring & optimizing it to achieve targeted CTR%, CR% using Google Analytics, Omniture
    Led 15-membered team to drive hyper-local business, Next-Day-Delivery (NDD), of LED TVs category across 45 cities in 4 months
    • Closed Brand tie-ups with various National & Regional LED TV brands for NDD distribution channel
    • Carried-out city-specific promotion plans & marketing activities through local BTL & Geo-specific Digital Marketing campaigns
    Achievements
    • Awarded Best Category Manager basis the performance of all the categories
    • Increased GMV by 40x & orders by 12x in 6 months, brought down cancellations from 32% to <4%; Tripled order fulfillment %

    Business Development, Product Marketing Manager, Tata Steel Ltd., Delhi, India Apr 2011 – May 2015
    Led BD & Sales team to do feasibility analysis & carry-out market shaping activities for a newly launched B2B service, ReadyBuild
    • Owned end-to-end operations (sales pitch, order procurement, on-site assistance, relationship management) for North India
    • Responsible for revenue generation of worth Rs. 705 Cr., leading to net realization of Rs. 540Cr. in Fy’14
    Led Channel & Marketing Teams to establish Sales Distribution Channel & carry-out Online/ Offline Marketing campaigns for RB
    • Developed pricing structure & value sharing model (between Distributor & TSL) for ReadyBuild (RB) service
    • Developed marketing communication strategy; Designed new Micro-site to create awareness, knowledge & engage customers
    Part of task force to design & implement business strategy & market action plan for launch of new service offering, ReadyBuild
    • Led market creation & customer conversion, along with McKinsey consulting team, through value-based selling in North India

    SKILLS
    Industry: Category, Revenue, Product Management, Business Strategy, BD & sales, Key Account Management, Market Research
    Tools: Omniture, Google Analytics, A/B Testing tools, WebEngage, JIRA

    EDUCATION
    • Indian Institute of Management- Calcutta, India (MBA, amongst top 2 MBA Institutes of India) Jun 2009 – Apr 2011
    • Gautam Buddh Technical University, India (Bachelor of Technology in Mechanical Engg.) Aug 2005 – Jun 2009

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