MADHUMITA BHATTACHARYYA

Flat No. 6B, Block 2, Magnolia Park, # 2, Five Furlong Road, Guindy, Chennai 600032, India Phone: +91 9940030890 (Mob.), 91 44 4362 7059 (Res.) Email: [email protected] PROFESSIONAL SNAPSHOT

A result-oriented professional with about 12+ years of experience primarily in - Strategy & Analytics Services - Project & People Management - Teaching & Training - Business Development - Implementing Business Impact Projects - Operations & Presales

Currently shouldering dual responsibility within MBPS Redpill Analytics, IBM as India Lead New Growth Platform Analytics and as Analytics Practice Leader, Retail & CPG industry Adept at leading advanced analytics groups that designs, builds and measures effectiveness of statistical models across industries Provide analytical support for cross-functional corporate initiatives on production & service intelligence, customer intelligence, supplier intelligence & organizational intelligence Leading teams to ensure the accomplishment of service deliverables Skilled at planning & scheduling work, setting goals & standards, identifying & solving problems / conflicts, making decisions and weighing risks, attract and inspire best talent, business acumen, strategic thinking, entrepreneurial spark and high energy levels are some of my key strengths Experience of facilitating/coaching/mentoring potential leaders for the organization Strong analytical, problem solving skills with an eye for detail along with an eagerness to learn and an ability to work under stress Able to identify business opportunities and leverage competencies to drive growth, reduce costs, improve market positioning and strengthen bottom-line performance Versatile attitude and prompt organizational and multitasking abilities as well as strong problem solving skills. Ability to identify issues, research solutions and make effective decisions Excellent communication and interpersonal skills

CORE COMPETENCIES
Retail, Healthcare, Telecom & Web Analytics

Sequential Analysis Conjoint Analysis Churn Analysis Customer Loyalty Site Selection Campaign Management

Market Basket Analysis Product Mix Analysis Search Usage Analysis Product Affinity Model Mailing List Retention

Negative Association Rule Predictive Model Business Scorecard ROMI Ad Efficiency Acquisition

Manufacturing & Supply Chain Analytics

Warranty Analysis Demand Forecasting Data Quality Service Parts Optimization

Spend Analysis Commodity Classification Supplier Performance Supply Base Optimization

Customer Segmentation Key Accounts Analysis Procurement Scorecard Inventory Analysis

Strategic Planning/Directing

Strategizing business directions & operational plans for maximum profitability in line with
organizational objectives Setting up and heading new units with the aim of optimization; benchmarking/ developing and managing systems. Ensuring proper technology/ equipment selection for new projects; developing specialty, new products, processes and technology as per the business needs. Establishing new divisions/ units for revenue enhancement.

Stabilizing te operations of the newly set up units for meeting the business goals
Analyzing & proposing ways to improve an organization's structure, efficiency, profits and strategies for remaining competitive in the marketplace. Conducting systems audit to identify problem areas and finding solutions by considering alternatives, taking into account the benefits and costs of any recommendations Evaluation/Study Carrying out demand forecasting, analysis of data quality, warranty and inventory. Handling the service parts optimization and evaluating the supplier intelligence. Conducting the spend analysis, commodity classification, supplier performance and driving supply base optimization. Overseeing assessment of procurement scorecard, cost optimization, capacity optimization, scoreboard & KPIs. Evaluating the product & customer profitability; carrying out the required segmentation & profiling. Overseeing the complete campaign management and marketing optimization. ORGANISATIONAL EXPERIENCE Since March 2011 working with Cognizant Technology Solutions as Head, Retail Analytics Practice

As an Analytics Practice Leader, Retail, responsibilities are around

o o o o Offering Development, Sales & Solution and Delivery of projects aligned to these verticals across geographies Overall project delivery & client relationship management Execution of proof-of-concepts Formulating strategy & framework to build the Retail Centre of Excellency Attending ideation workshops, conferences and forums to spread awareness on Analytics capabilities in the Retail industry

February 2010 to February 2011, working with the GPS Analytics, IBM as India Lead, New Growth Platform Analytics & as Analytics Practice Leader, Retail & CPG Industry Trying to build internal understanding of capabilities both in existing processes and accounts and then proposing to leverage the current offering by clubbing it with Analytics offerings for both internal & external clients o Proposing new growth areas across businesses & regions o Business Development, Business tracking and Evaluation

o Develop offerings in new verticals (e.g. Retail & CPG, Healthcare, Technology, SCM)
o where market opportunity and capabilities exist Get support and funding by evangelizing new growth ideas internally

Analytics Practice Leader, Retail & CPG Industry, responsibilities are o Offering Development, Sales & Solution and Delivery of projects aligned to these
verticals across geographies

o Overall project delivery & client relationship management

o o o

Execution of proof-of-concepts Formulating strategy & framework to build the Retail Centre of Excellency Attending conferences and forums to spread awareness on MBPS Analytics capabilities in the Retail & CPG industry

July, 2006 to January 2010 working with the India Operations of Hewlett Packard in Chennai as an Associate Vice President, Analytics Team Built Advanced Analytics team from scratch Hired, developed and managed a highly skilled fourteen member Advanced Analytics group working within all of the company businesses Built internal understanding and capability in Advanced Analytics unit and across the organization at large in the areas of: o Changing Information to Intelligence o Business Development, Business tracking and Evaluation o Model and strategy development o Marketing mix modeling o Forecasting o Optimization o Decision Making synthesizing relevant data, leading analyses, and developing final recommendations Lead global cross-functional teams to get work done, driving recommendations through to implementation Developing periodic business plans & strategies, in co-ordination with macro plans of organization Identify critical pieces of analysis and research to drive new insights, either executing themselves or helping other team members execute Clearly communicate findings from initiatives to client Conceptualizing, designing & implementing high business impact projects

Structure and execute operational and strategic initiatives, including, gathering and

Key Highlights:

Piloted & tested the FC PC Claim Overlap project for the APJ VO team and have reduced an amount of $5 MM as claims paid by the company to its vendors/partners in an year Piloted & tested the Increase in Contract Renewal Rate from 10% to 22% on a monthly average thereby increasing the monthly average revenue by $3.2 MM Recipient of Best Manager & Best Team Player Award for Chennai Centre

Since April, 2006 to May, 2006 with SAS Institute, Mumbai, India

Travel and work on clients sites

 Exposure to various market segments and the opportunity to add value and make a significant
impact to clients' business and IT functions Deliver business benefits and meet client expectations

Since January, 2005 to March, 2006 with Evalueserve, Gurgaon as Manager, Data Analytics Manager, Overseas Research Centre, AOL( Europe) Structure and execute operational and strategic initiatives, including gathering synthesizing relevant data, leading analyses, and developing final recommendations Developing algorithms and coding in SAS Performing Statistical Analysis & Data Modeling Interpretation of results obtained from analysis People & project management Analytics Business Development Traveled to USA for business engagements and transitions and

Key Highlights:

The findings of the Market Basket Analysis project for a Large Internet Media client had significant impact on the companys marketing strategy thereby increasing their overall market share Recipient of Evalueserve Citizenship Award in 2005 Recipient of Best Performance Award

Since January, 2001 to September, 2004 with Bridgetree Research Services, Kolkata as a Senior Database Research Analyst

Hired, developed and managed a highly skilled ten member analytics group working for Lowes Led the Campaign Management team for Lowes from site selection to the grand opening of a
new store Analysis of data through SAS programming and report generation based on the inference drawn. Creating effective models (especially product affinity & propensity models) for analysis & prediction, using SAS, SPSS & ANSWERTREE depending upon the clients specifications and on the data available from their respective databases. Extraction of data from Teradata through VPN connectivity. Preparation of Mailing list Standardization of USA addresses using MAILMANAGER & MAILERS+4 Business Development

Since September, 1994 to February 1998 with St. Johns School, Varanasi as a Teacher of Mathematics & Statistics for Senior Secondary section

Taught Mathematics & Statistics to secondary & senior secondary students

ADDITIONAL INFORMATION

Worked in a socio-economic project with National Council of Advanced Economic Research

Guest lecturer at LIBA & CBS

Received several prizes in inter-school Quiz, Elocution, Debate, Painting, Classical Dance competitions

EDUCATIONAL CREDENTIALS

M.Sc (STATISTICS) from Banaras Hindu University

COMPUTER PROFICIENCY: Databases / Software SAS, SPSS, Answertree, Microsoft Mappoint, Freeway, Mail Manager & Mailers +4 Experian Database, D&B Database, US Census Data

PERSONAL DETAILS

Address Contact No.

: Flat 6B, Block 2, Magnolia Park, #2 Five Furlong Road, Guindy, Chennai-600042 : +91 9940030890 (Mob.) / +91 44 4362 7059 (Res.)