Market Segmentation

Mustard oil Market Segmentation
Mustard oil market is segmented on the basis of product type, production process, application,
distribution channels and region. On the basis of product type includes B. Nigra (black mustard),
B. juncea (brown mustard), and B. Hirta (white mustard). Among all of these, black mustard is
majorly used in terms of volume and is expected to grow due to its various applications in
market. On the basis of production process, it is segmented into two categories includes pressing
extraction and distillation extraction. On the basis of application the mustard oil market is
segmented as food, personal care, pharmaceutical, aromatherapy and others industrial
applications. Among all of these, food segment dominates the market and is expected to register
a higher growth in the global mustard oil market during forecasted period.
On the basis of distribution channels, the mustard oil market is segmented as online retail,
supermarkets and departmental stores. Among all of these, online retailing is expected to hold
major shares in the market over the forecasted period.
INDUSTRY INTRODUCTION
JK Oil Industries has made a name for itself in the list of top suppliers of Edible Oils and Fats
in Jammu and Kashmir and is one of the leading sellers of listed products. The industry is selling
the mustard oil under the Brand Names of JUMBO mustard oil and K BRAND kachi ghani
mustard oil.
100% natural Cold Pressed Kachi Ghani Mustard Oil extracted from state-of-the-art cold pressed
technology in extremely hygienic environment is high in pungency and rich in flavour and
aroma.
Great food is all about creating a tasteful balance and JUMBO and K BRAND mustard oil does
its duty well!
JK Oil Industries, one of the best Mustard Oil Manufacturers & Suppliers from Jammu,
their mustard oil is extracted from the state-of-the-art cold pressed technology in extremely
hygienic and sanitized environmental conditions. Their Kachi Ghani pure mustard oil is
produced using conventional method of cold pressed technology i.e. without the application or
generation of heat. This process helps to maintain the pungency and other necessary properties of
the oil. The pungency helps to enhance better food taste and stimulates proper digestion.
QUALITY THEIR PRIORITY

At JK Oil Industries, quality is the heart of their products and people. Their priority is to provide
their customers with best mustard oil for cooking over any other factor and their product is
the foundation they stand on. They maintain quality by keeping a check on administration and
control framework at regular gaps.
WHY THIS INDUSTRY?
We have chosen this industry as it is a small-scale Jammu based industry which has only
logistics to Jammu and Kashmir only; so to proof that the small scale industries work on the
same pace as the large industries. Most of the other students have chosen the large industries so
we thought of starting up with the local industry so as to promote their brand.
Another reason for opting this industry is that Mustard oil is used in every household and how it
is actually produced is a big curious thing everyone is keen to know about.
Location of the Industry: Phase II, Industrial Area, Gangyal, Jammu – 180010.
Number of Employees and Workers: 200 employees and workers working according to their
shifts {Day and Night}.
PRODUCTION PROCESS OF MUSTARD OIL
The process of production is continuous and is stopped when final oil is extracted from the
mustard seeds. The production is manual as well as machinery. Mustard oil is simply extracted
from the mustard seeds. It is an elaborate process which must be carried out with some level of
expertise and using the right kind of equipments; if it is not, can produce disastrous results.
Mustard oil is very popular in domestic circles coming in at the third position right behind soya
and palm oil. Temperatures must be maintained at lower levels when you are extracting mustard
oil. Cold compression techniques are used to extract this type of oil from mustard seeds. These
techniques are appropriate when the oil is being produced on large scale and for commercial
purposes.

Market Segmentation

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Market Segmentation

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Mustard oil Market Segmentation

QUALITY THEIR PRIORITY

WHY THIS INDUSTRY?

PRODUCTION PROCESS OF MUSTARD OIL

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