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    For Assignments Please Whatsapp +91 9626956700: Pestel

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    jeganathan
    The document discusses a PESTEL analysis of factors affecting Apple's sales and products, including strict government patent policies increasing costs, economic downturns decreasing sales in major markets, and new competitive technologies from companies like Samsung and LG providing lower-priced alternatives with more features. Social factors such as attitudes towards American companies and preferences for new products that provide more changes also impact Apple's ability to retain customers. Technological challenges incorporate issues like free music downloading and inadequate cameras and browser support compared to competitors.

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    For Assignments Please Whatsapp +91 9626956700: Pestel

    Uploaded by

    jeganathan
    10 views2 pages
    The document discusses a PESTEL analysis of factors affecting Apple's sales and products, including strict government patent policies increasing costs, economic downturns decreasing sales in major markets, and new competitive technologies from companies like Samsung and LG providing lower-priced alternatives with more features. Social factors such as attitudes towards American companies and preferences for new products that provide more changes also impact Apple's ability to retain customers. Technological challenges incorporate issues like free music downloading and inadequate cameras and browser support compared to competitors.

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    Assignment on marketign of Apple Corp

    Original Title

    Apple 5

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    The document discusses a PESTEL analysis of factors affecting Apple's sales and products, including strict government patent policies increasing costs, economic downturns decreasing sales in major markets, and new competitive technologies from companies like Samsung and LG providing lower-priced alternatives with more features. Social factors such as attitudes towards American companies and preferences for new products that provide more changes also impact Apple's ability to retain customers. Technological challenges incorporate issues like free music downloading and inadequate cameras and browser support compared to competitors.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    10 views2 pages

    For Assignments Please Whatsapp +91 9626956700: Pestel

    Uploaded by

    jeganathan
    The document discusses a PESTEL analysis of factors affecting Apple's sales and products, including strict government patent policies increasing costs, economic downturns decreasing sales in major markets, and new competitive technologies from companies like Samsung and LG providing lower-priced alternatives with more features. Social factors such as attitudes towards American companies and preferences for new products that provide more changes also impact Apple's ability to retain customers. Technological challenges incorporate issues like free music downloading and inadequate cameras and browser support compared to competitors.

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    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
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    For assignments please WhatsApp +91 9626956700

    PESTEL

    Political:
     Government is very strict on the patents and it takes severe action
    against the people who are trying to copy the products of apple
     In many countries like Korea and China people chose to use only the
    products of their country which are cheaply available and they don’t use
    the products of other countries especially many abandon the goods of the
    American country
     In several countries the cost of the end product is very high and this is
    because they levy severe taxes on them and the products like Apple are
    already costly. Mainly in countries like India the end price of apple is
    raised by 40 % and hence people never prefer them due to the policies of
    the government
    Economical:
     The current economic down turn has affected the sales of the products and
    mainly the high priced Apple products
     The main areas of sales in the developed nations like US, UK, and Europe
    is affected
     The emergence of the Euro and the international currency exchanges,
    variation in the Taxes has affected the international sales of Apple products

    Social:
     In many developing nations they don’t prefer to buy the goods of american
    firms due to its attitude towards the others
     The percentage of the younger generation is less in countries like UK and
    this affects the sales
     There are several new products in the market and people never stick to one
    particular product always. They keep on shifting brands and they love more
    changes and new products rather than putting all their investment in the
    costlier apple products


    Technological:
     New products from LG, Samsung at very low prices with more amount of
    the added new features
     People never like to pay for songs as there are web sites to down load them
    freely
     Some draw backs in the apple products and they don’t have good cameras
    in their I pad and also they have problems in supporting the modern
    browsers

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