Consumer Behaviour - Cia 3 TOPIC: External Factors Affecting Apple Inc

CONSUMER BEHAVIOUR - CIA 3
TOPIC: External factors affecting Apple Inc.
DONE BY: ARYAN TEJWANI-1920408

HARSHIT MEHROTRA-1920413
RAHUL DHIRWANI-1920422
RISHU JALAN-192023
PIYUSH JAIN-1920452
Apple Inc.
Without a doubt, one can state that Apple Inc. is one of the most loved brands in the
world with its products existing almost throughout the world. Apple is the 12th most
popular tech brand and the 334th most popular brand. Apple was founded on April 01,
1976, by Steve Jobs, Ronald Wayne, and Steve Wozniak in Cupertino, California,
USA. Steve Jobs is the father of the Apple company. Steve Jobs is a curious
entrepreneur who left school and wondered what was going on in the technology zone
and watched what technology companies were doing, and he hardly had any technical
knowledge.
Quality of Products and Continuous Innovation

Apple’s success is due to the high quality of its products. When we generally pick up
an iPhone, we don’t even have to tell how good the product is. The phone gives us this
feeling automatically. With these quality products, Apple has become a highly loved
brand. The products produced by the company are so high quality that even though
they sell millions of products in the world, the defective products are almost non-
existent.
Analysis of the impact of Apple on the Buying Behaviour of consumers

The impact of apple on consumer buying behavior is because of their uncompromising
attention to user experience and the attention to detail in all aspects of delivering a meaningful,
cohesive and enjoyable experience to the user despite charging high prices. Another nice thing
about Apple products is that they don’t overload the user with an overwhelming number of
options, and they instead provide excellent default settings that make the overall experience
great. An x86 Windows machine feels so clunky and glued together in comparison to an M1
macOS. There's one big reason people buy Apple products: the ecosystem. Apple continued to
build out this ecosystem by changing the way its products interacted with one
another. Apple added the ability to use iMessage and FaceTime from an iPad, for example,
allowing you to carry on your iPhone conversations on a tablet. Apple’s iDevices are the same
as their computer side. It is the feeling of fluidity throughout the devices. That is part of what
makes them as you say “so special”. Apple makes a product if you like it great. If you don’t
like them, then great
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External factors that influence Apple:
One of the main external factors that influence the apple brand is its social status everyone
who buys an Apple product does buy it with an intention of social status as the products are
expensive but high on quality as well compared to other companies and their products for
example the iPhone everyone who buys an iPhone buys with the intent of having a high class
in the society as not many people can afford therefore making it a product that can’t be
bought by an average consumer so even the price of the iPhone is what consumers oversee
due to the social status that they get as well as the quality that the product offers is a bonus
and this external factors positively impact the brand name of apple as they get good word of
mouth from technology influences for instance who talk about the quality of products.
The most suitable business strategy for apple is:

Apple can use product development and market penetration as its main intensive strategy for
growth. Apple’s product development revolves around creating clean and premium products
that are quite timeless and appeal to a wider audience while their market penetration strategy
can be summed up as distinguishing themselves from the rest of the competition, providing an
air of distinction and recognition for their products. Apple has always made a major point in
providing stellar customer service and has been able to facilitate this with its Apple Care service
and by employing knowledgeable sales and service personnel to cater to the customers in need.
This has helped Apple set itself apart from the rest of the competition in terms of customer
relations and support, increasing its brand loyalty. Apple has made it a point focus on providing
the best quality of service to its consumers and this has reflected in the increased chance of
customers sticking with Apple.
Conclusion
AppleInc. the most ranking technological company designs develop and deliver electronic
tackle through online and offline services. The company is known for its high brand fidelity
and large client base, But how’s one request grows depends on macro-economic factors, like
the severance rate, stipend, affectation, business terrain of an establishment, etc. The advanced
growth of the advanced request creates openings for tech brands like Apple. But in developing
countries, it becomes hard to supply the product. Another side of the impact of adding new
technology increases the cost of the phones that come out of reach. Although Apple always
tries to maintain its fashionability, in utmost Asian countries, the client becomes satisfied as
Google and Samsung give the same features which iPhone does.
References
Almasi, D. (2014). Apple's Fuel Cell Project Likely to Financially Benefit Al Gore: The Patriots. [online] Newpatriotsblog.com. Available at:
http://www.newpatriotsblog.com/news/apples-fuel-cell-project-likely-to- financially-benefit-al-gore/ [Accessed 1 Aug. 2014]. Apple Inc., (2014). Supplier
Responsibility 2014 Progress Report. Supplier Responsibility Progress Reports. Cupertino, CA, USA: Apple Inc.
DAHL, D. (2014). How to Develop a Business Growth Strategy. [online] Inc.com. Available at: http://www.inc.com/guides/small-business-growth-strategies.html
[Accessed 14 Aug. 2014].
Dutton, J. (2014). On Sept. 15, Google Will Make A Massive Bet Against Apple's iPhone 6 Strategy. [online] Business Insider. Available at:
http://www.businessinsider.com/google-android-one-launch-2014- 9 [Accessed 12 Aug. 2014].
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CONSUMER BEHAVIOUR - CIA 3

TOPIC: External factors affecting Apple Inc.

DONE BY: ARYAN TEJWANI-1920408

Quality of Products and Continuous Innovation

Analysis of the impact of Apple on the Buying Behaviour of consumers

The most suitable business strategy for apple is:

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