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    For Assignments Please Whatsapp +91 9626956700: Strategic Positioning

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    jeganathan
    The document discusses Apple's strategic positioning and marketing mix. [1] Apple targets younger generations interested in music and entertainment with products like the iPod Touch, and targets all audiences with the iPad's reading and book features. [2] Apple's 4P marketing mix focuses on high-end, technically advanced products priced psychologically between $199-$399, promotion through ads and hype, and wide distribution through Apple stores, third-party retailers, and online sellers.

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    Download as DOC, PDF, TXT or read online from Scribd

    For Assignments Please Whatsapp +91 9626956700: Strategic Positioning

    Uploaded by

    jeganathan
    28 views3 pages
    The document discusses Apple's strategic positioning and marketing mix. [1] Apple targets younger generations interested in music and entertainment with products like the iPod Touch, and targets all audiences with the iPad's reading and book features. [2] Apple's 4P marketing mix focuses on high-end, technically advanced products priced psychologically between $199-$399, promotion through ads and hype, and wide distribution through Apple stores, third-party retailers, and online sellers.

    Original Description:

    Apple external and internal analsysis

    Original Title

    Apple 7

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    The document discusses Apple's strategic positioning and marketing mix. [1] Apple targets younger generations interested in music and entertainment with products like the iPod Touch, and targets all audiences with the iPad's reading and book features. [2] Apple's 4P marketing mix focuses on high-end, technically advanced products priced psychologically between $199-$399, promotion through ads and hype, and wide distribution through Apple stores, third-party retailers, and online sellers.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    28 views3 pages

    For Assignments Please Whatsapp +91 9626956700: Strategic Positioning

    Uploaded by

    jeganathan
    The document discusses Apple's strategic positioning and marketing mix. [1] Apple targets younger generations interested in music and entertainment with products like the iPod Touch, and targets all audiences with the iPad's reading and book features. [2] Apple's 4P marketing mix focuses on high-end, technically advanced products priced psychologically between $199-$399, promotion through ads and hype, and wide distribution through Apple stores, third-party retailers, and online sellers.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    of 3

    For assignments please WhatsApp +91 9626956700

    Strategic positioning:

    Target Market

    The products of Apple are mainly focused towards the younger generation and they are
    more oriented towards the music and the entertainment aspects.
    The latest ipad focuses towards every one as it has the more inbuilt features for the
    reading of the books and hence it can be used as the electronic readers; which will attract
    the senior people who love to spend their time productively rather than the usual
    entertainment aspects

    Marketing mix

    The marketing mix mainly focuses on the 4p’s namely


    1. Products,
    2. Price,
    3. Place
    4. Promotion

    . Here every thing with respect to the marketing of apple has been dealt in detail
    Product Price

    The products of apple are technically The pricing strategy adopted by apple always
    high end and they allow all the focuses on the psychological perspective of the
    technical aspects. The latest versions of buyers and they always charge their products at
    the ipod touch allow the support for the prices like 399 / 199 / 299. They reduce that
    skype and other communication tools. one pound in order to bring a image among
    The new version of the ipad have their customers that they reduce the prices and
    support for the online video chatting, they first launch the products at higher price
    voice recording, High definition and and as the new products and versions are
    fast streaming of the video released they reduce the price of the older
    They have incorporated more versions and always they ensure that they sell
    application and also are building newer at less cost than the competitors
    version with the support for the 3d
    applications
    They are also trying to launch new
    range of economic products in order to
    attract the customers from all the
    segments of the market

    Promotion Place

    Apple always creates a hype in the Apple has their own distribution centers where
    market by the ads they make. The they sell their products through their retail
    introduce their products at all the major apple stores and also sell their products through
    exhibits and consumer shows and also the 3rd party distributors like Currys / Car
    ensure that this gets shown in the you phone warehouse /and thruogh the out lets of
    tube and all the popular gadget the service providers with bundle offers like
    magazines. Thus a hype is created the 3g
    among the public. Also information Other online sellers like Amazon are also
    about their future releases are shown in involved in selling of the products of apple at
    the internet in their web sites which discount and offer prices given to them
    bring in a hype among the public. The Hence they ensure that their products are
    also paste posters of their product available every where and never any customer
    among all the major places visible to have returned back due to out of stock options
    their target customers

    They also involve in promoting their


    products by giving discounts on certain
    days like the thanks giving day

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