Ekonomikas Un Kultūras Augstskola (EKA University of Applied Sciences) Riga, Latvia

Ekonomikas un kultūras augstskola
(EKA University of Applied Sciences)

Riga, Latvia
Courses for Erasmus+ students
Academic year 2019/2020, Spring semester 2020
Dear incoming Erasmus+ students,
Below you will find a list of courses offered for international students in the English language. As in our
University the language of instruction is mainly Latvian (except the courses provided for Management and
MBA(Master) programmes), we offer some courses only for international students in English in the form of
individual tutoring/ consultations. The only provision is that there should be at least 3 international
(ERASMUS+) students per course.
Below you will find the courses you can choose for the next semester (Spring 2020).
If you have any questions, please do not hesitate to contact me at [email protected] .
Kind regards,
Marina Tihomirova
EKA University of Applied Sciences
Institutional Erasmus+ coordinator
Spring Semester 03.02.2020-21.06.2020
Exam period – June, 2020
Courses in the form of individual tutoring/ consultations for ERASMUS students (in English)
KP ECTS
Marketing 4 6
International Business 4 6
Courses joining student groups (in English)
Management first year KP ECTS

Logistics 2 3
Brand Management 2 3
Latvian Language 2 3
Accounting 4 6
Macroeconomics 4 6
Philosophy 2 3
Research Methodology 4 6
Management second
Sales Management 4 6
Human Resources Management 4 6
Statistics 4 6
Business Economics and Planning 6 9
Management third
Quality Management 2 3
Project Management 4 6
Document Management 2 3
Online courses with MBA Master students

Business Risk Management 4 6
Intellectual Property Protection 4 6
Business Value Management 4 6
Corporate Finance Management 8 12
PROJECT MANAGEMENT
Author/-s of the study course:

Mg.oec. Aija Staškeviča
Credits (Latvian): ECTS:
4 6
Final evaluation form:
Examination
Study course prerequisites:
Management, Introduction to accounting
Study course aim:
The aim of the course is to give students knowledge, skills and competencies in project management field.
Study course learning outcomes ( Knowledge, Skills, Competencies):
1. Student knows and understands the essence and concepts of project management.
2. Student is able to calculate and use the evaluation of effectiveness of project investments.
3. Student is able to find a solution to a specific problem in the industry, preparing the project within the sector.
4. Student is able to independently find needed information and analyze it to gain knowledge about a particular topic in
the field of project management.
5.Student is able to prepare the application for the project according to determined structure;
6. Student is able to present the results of independent work.
7. Student knows current events in project management sector.
8. Student is familiar with preparation of project proposal and implementation stages.
9. Student understands project management concepts and main regulations.
Study course thematic plan:

1. Introduction to project management
2. Definition of project problem and objective
3. Analysis of project environment
4. Analysis of project alternatives
5. Definition of project solution and project proposal
6. Concept of project life cycle. Structure plan.
7. Analysis of project risks
8. Planning of project resources, costs and revenues
9. Management of project team
10. Control of project
Study course calendar plan:
Lecture contact hours (incl. seminars, discussions)
No. Topic
part-time studies with e -
full-time studies part-time studies
learning elements
1. Introduction to project management 4

2. Definition of project problem and objective 4
3. Analysis of project environment 6
4. Analysis of project alternatives 4
5. Definition of project solution and project 6
proposal
6. Concept of project life cycle. Structure plan. 6
7. Analysis of project risks 4
No. Topic
learning elements
8. Planning of project resources, costs and 8

revenues
9. Management of project team 2
10. Control of project 4
Total: 48
Independent work description:

Study form Type of independent work Form of control
To formulate a project idea, based on Independent work in form of report and presentation. Discussion
official sources of information, a project with audience.
goal and tasks, to justify the need for a
project, and to make environmental
analysis.
Compulsory literature: sources No. 2,
6, 8.
To analyse environment and Independent work in form of report and presentation. Discussion
stakeholders, to design structural plan with audience.
Full-time of a project.
studies Compulsory literature: sources No. 1,
3.
To analyse risks and design financial Work in groups
plan of a project.
4, 9.
Based on the theoretical knowledge, to Presentation, seminar
develop a project application.
5.
Part-time
studies
Part-time
studies with
e -learning
elements
Structure of the study course:

Contact hours
Consultations, Compulsory
guest lectures, reading and/or Total
Lecture contact
conferences, Individual audio and course
Study form hours (incl.
study visits, Final evaluation Total work (hours) video material credit
seminars,
workshops, in the course listening/watch hours
discussions
business ing
etc.)
games and
simulations etc.
full-time
48 12 4 64 64 32 160
studies
part-time
studies
part-time
studies with e
-learning
elements
The evaluation of the study course learning outcomes:
The structure of final grade: Test -20%; Practical tasks at seminars - 20%; Independent work - 30%; Exam: 30%.
Evaluation criteria
Evaluation
No. Learning outcome Minimum level Average level High level Excellent level
method/-s
(40% till 64%) (65% till 84%) (85% till 94%) (95% till 100%)
1. Student knows and Test 40-64% of 65-84% of 85-94% of 95-100% of
understands the essence tasks tasks tasks tasks
and concepts of project performed performed performed performed
management correctly correctly correctly correctly
2. Student is able to calculate Practical tasks 40-64% of 65-84% of 85-94% of 95-100% of
and use the evaluation of tasks tasks tasks tasks
effectiveness of project performed performed performed performed
investments; is able to find a correctly. correctly. correctly. correctly.
solution to a specific Student has Student is able Student is able Student is able
problem in the industry, difficulties to to offer a to offer a to offer a
preparing the project within offer a solution solution to the solution to the reasonable
the sector. to the identified identified identified solution to the
problem, lack problem, has problem and is identified
of difficulties with able to prepare problem and is
understanding a project a project. able to prepare
of a project preparation. project.
preparation.
3. Student is able to Independent 40-64% of 65-84% of 85-94% of 95-100% of
independently find needed work with application of application of application of application of
information and analyze it to presentation project project project project
gain knowledge about a performed performed performed performed
particular topic in the field of correctly. correctly. correctly. correctly.
project management; is able
to prepare the application for
the project according to
determined structure; is able
to present the results of
independent work.
4. Student knows current Examination Student knows Student knows Student knows Student knows
events in project 40-64 % of 65-84 % of 85-94 % of 95-100 % of
management sector; is stages of stages of stages of stages of
familiar with preparation of preparation preparation preparation preparation
project proposal and and and and and
implementation stages; implementation implementation implementation implementation
understands project of project of project of project of project
management concepts and application. application. application. application.
main regulations. Lack of Student Student Student
understanding understands understands understands
of the essential the essential the essential exceptionally
concepts and concepts of concepts and the essential
regularities of project regularities of concepts and
project management, project regularities of
management. but has management. project
difficulties with management.
understanding
of regularities
of project
management.
Literature and information sources:

Compulsory literature and information sources
1. Crowe Andy (2016). Alpha Project Managers: What the Top 2% Know That Everyone Else Does Not.
Velociteach; None edition, 208 p. ISBN: 978-0990907411
2. Džounss R. (2008). Projektu vadības pamati: praktisks ceļvedis projektu vadībā un izpildē. Rīga : Lietišķās
informācijas dienests, 222 lpp. ISBN 9789984826059
3. Ezerarslan, A.S., Koc Aytekin, G. (2018). The Effectiveness of Cost-Oriented Project Management Process
in Businesses. International Journal of Eurasia Social Sciences / Uluslararasi Avrasya Sosyal Bilimler Dergisi,
Vol. 9 Issue 33, p1452-1487. 36p.
4. Hugo, F. D., Pretorius, L., Benade, S. J. (2018). Some Aspects of the Use and Usefulness of Quantative
Risk Analysis Tools in Project Management. South African Journal of Industrial Engineering, Vol. 29 Issue 4,
p116-128. 13p.
5. Jangs L. T. (2009) Kā vadīt projektu. Rīga: Zvaigzne ABC, 152 lpp. ISBN 978-9934-0-0232-8
6. Projektu vadītāja profesijas standarts. APSTIPRINĀTS ar Izglītības un zinātnes ministrijas 2003.gada
29.decembra rīkojumu Nr. 649. [tiešsaiste] [skatīts 10.07.2019.] Pieejams:
http://visc.gov.lv/profizglitiba/dokumenti/standarti/ps0222.pdf
7. Ranf, D.E., Herman, R. (2018) Knowledge Managements Contributions in Project Management, Revista
Academiei Fortelor Terestre, Vol. 23 Issue 4, p288-293. 6p.
8. Rokasgrāmata Eiropas Savienības projektu izveidē un vadībā, Rucavas novads, 2012. 116 lpp.
9. Savescu, D. (2018). Project’s Management. Some Aspects. Fiability & Durability / Fiabilitate si
Durabilitate, Issue 1, p299-304. 6p.
Additional literature and information sources
1. Barker S. (2014), Brilliant Project Management (Brilliant Business) 3rd Revised edition Edition, Trans-Atlantic
Publications, 200 p., ISBN: 978-1292083230
2. Ferguson R. (2014) Finally! Performance Assessment That Works: Big Five Performance Management, 134
p.
3. Fried J., Heinemeier Hansson D. (2013) Remote: Office Not Required. London: Ebury Publishing, 256 pages.
ISBN 0091954673
4. Graham N. (2015) Project Management For Dummies. New York: John Wiley & Sons Inc, 424 pages. ISBN
1119025737
5. Kerzner, H. (2013) Project management: a systems approach to planning, scheduling, and controlling, 11th
Edition, John Wiley & Sons, 2013. 1296 p.
6. Kogon K., Blakemore S., Wood J. (2015). Project Management for the Unofficial Project Manager, BenBella
Books, Inc., 256 p., ISBN 9781941631119
7. Moreira M.E. (2017). The Agile Enterprise: Building and Running Agile Organizations 1st ed. Edition, Apress,
296 p., ISBN-13: 978-1484223901
8. Project Management Institute (2017). Guide to the Project Management Body of Knowledge (PMBOK®
Guide)–Sixth Edition, Project Management Institute, 760 p. ISBN 9781628253900
9. SIA „NK Konsultāciju birojs” (2013). Rokasgrāmata Projekti vadīšanā, 183 lpp.
10. Sutherland J. (2014), Scrum: The Art of Doing Twice the Work in Half the Time, Random House Audio
Other information sources
1. www.altum.lv – finanšu attīstības institūcija ALTUM
2. www.bizness.lv – Latvijas nacionālais biznesa portāls
3. www.esfondi.lv - ES fondu plānošanu, vadību, uzraudzību, izvērtēšanu, kā arī ES fondu vadību Latvijā
regulējošie normatīvie dokumenti un cita saistoša informācija par Finanšu ministrijas kā Eiropas Savienības
fondu vadošās iestādes pārziņā esošajiem jautājumiem.
4. www.fastcompany.com/ - biznesa e-portāls
5. www.indiegogo.com/ - pūļa finansējuma platforma
6. www.ipma.world/ - Starptautiskā projektu vadības asociācija
7. www.kickstarter.com – pūļa finansējuma platforma
8. www.labsoflatvia.lv – Latvijas start-up komūnas e-portāls
9. www.liaa.gov.lv - Latvijas investīciju un attīstības aģentūra
10. www.likumi.lv - VSIA „Latvijas Vēstnesis”
11. www.lnpva.lv – Latvijas Nacionālā projektu vadītāju asociācija
12. www.lsif.lv – Sabiedrības integrācijas fonds
13. www.managementtoday.co.uk/ - menedžmenta e-portāls
14. www.ted.com – nevalstiska globālo ideju kustība
15. www.viaa.gov.lv – Valsts izglītības attīstības aģentūra
16. www.vraa.gov.lv – Valsts reģionālās attīstības aģentūra
INTERNATIONAL BUSINESS
Credits 4
ECTS Credits 6
Student work load (academic hours) 160
Author: Dr.oec., as.prof. Ainārs Roze
Course abstract: Course is devised to impart knowledge of the nature and forms of international business; of
economic, management, state regulation and legal problems as relates to international
transactions and their resolution.
Course outcomes: During the course students will be prepared to evaluate national economy’s place in the world,
including in the EU system and to assess business efficiency improvement possibilities through
internal and external markets.
The course is devoted to the essence of conducting International business research and the
mythology of its practical application in International business, to help students in acquiring
skills of taking decisions related to the urgent issues of the enterprise International business
activities.
Forming student’s theoretical knowledge about developing International business under the
contradictory conditions of globalization processes and regionalization of modern world
economy.
Forming student’s skills of orienting in the theories of International business, skills of applying
the received knowledge into practical activities with the account of the foreign economic
specifics of the Latvian Republic.
Course outline:
1. Introduction and nature of modern International business.
2. Business in an age of Globalization.
3. Sequence of firm’s decisions in entering international markets.
4. Structures for operating in a foreign market.
5. Information applications for International business via the computer and Internet.
6. Ethics in modern International business.
7. Business contract’s content of selling-purchasing.
8. Future of International business.
Requirements for credits: 2 tests (30%), 1 individual assignment (20%), exam (50%).
Literature (01 – main):

1. International Business Economics. A European Perspective. Edited by Judith Piggott and Mark Cook. – .N.Y.:
Palgrave Macmillan, 2006 – 391 p.
2. International scientific conference "International business development : globalization, opportunities,
challenges". International business development : globalization, opportunities, challenges : international
scientific conference, 15-16 of May 2008, Vilnius, Lithuania : collection of articles. Vilnius : International
Business School at Vilnius University, 2008. 459 p. : ill. (some col.) ; 24 cm. ISBN 9789955879060.
3. Negotiating International Business. The Negotiator’s Reference Guide to 50 Countries around the World. By
Lothar Katz. - N.Y.: 2008.
4. Shenkar, Oded. International business / Oded Shenkar, Yadong Luo. 2nd ed. London : SAGE, c2008. xvi, 599
p. : ill., maps ; 28 cm. ISBN 9781412949064 (pbk.).
5. Thill, John V. Excellence in business communication / John V. Thill, Courtland L. Bovée. 6th ed. Upper
Saddle River, N.J.: Pearson/Prentice Hall, 2005. xxv, 546, [81] lpp. (dal. pag.) : il., diagr. ISBN
0131273213.Trompenaars, Alfons. Riding the waves of culture : understanding cultural diversity in
global business / Fons Trompenaars and Charles Hampden-Turner. 2nd ed. New York : McGraw Hill,
c1998. xi, 274 p. : ill. ; 24 cm.
6. Shenkar, Oded. International business / Oded Shenkar, Yadong Luo. 2nd ed. London : SAGE, c2008.
xvi, 599 p. : ill., maps ; 28 cm.
7. Krugman, Paul R., International economics : theory and policy / Paul R. Krugman, Maurice Obstfeld.
7th ed. Boston [etc.] : Pearson/Addison-Wesley, c2006. xxvii, 680 lpp. : il., tab., diagr. (The Addison-
Wesley series in economics) .
8. Lasserre, Philippe. Global strategic management / Philippe Lasserre. 2nd ed. New York : Palgrave
Macmillan, 2008. xxv, 483 p. : tab. ; 25 cm.
Literature (02 – additional):

1. Alan M. Rugman., Richard M. Hodgets. International Business: A Strategic Management Approach. – L.: Mc
Graw-Hill, 1995.
2. Ball D., McCulloch W. International Business. - Boston: Irvin, 1990. - 774p.
3. Bolt J.F. Global competitors: some criteria for success. // Thompson A.A., Fulmer W.E., Strickland A.J.
Reading in Strategic Management. Third Edition. - Homewood: BPI, IRWIN, 1990, p. 282 – 293.
4. Globalization and management. // Stoner J. A.F., Freeman A.E., Gilbert D.B. Management. -. Englewood Cliff:
Prentice-Hall International, 1995, p.125 – 154.
5. Grosse R., Kujawa D. International Business. - Boston: Irvin, 1992. - 733p.
6. International selling. // Jobber D., Lancaster G. Selling and Sales Management. – Harlow: Prentice Hall, 2003,
p. 287 – 327.
7. Parviz Asheghian, Bahman Ebrahimi. International Business. – N.Y.: Harper Collins, 1990. – 789p.
Literature (03 – supplementary):
1. American journal «Наrvard business review». (www.hbr.org).
2. English journal «Economist». (www.economist.com).
3. English version of Latvian journal «Baltic-course». (www. baltic-course.com).
4. Latvian journal «American Investor».(www. amcham. lv).
5. Newspaper “The Baltic Times”. (www. baltictimes. com).
Possible themes of International business’s individual paper:

1. Latvian opportunities on international business theory use in practice.
2. Modern features of the international business.
3. Problems and prospects international business utilization for Latvian producers.
4. Chief problems of international business for business in the XXI century.
5. Analyze of internal and external environments in the modern international business.
6. Globalization’s role in core changes in theory and practise of modern international business.
7. Increasing role of marketing practice’s utilization in profitable international business and trade.
8. Role of Latvian governmental maintenance for Latvian producer’s in international and global marketing area.
9. Increasing role of Internet in the modern International business.
10. Characteristic of international business for 21 century.
11. Specific and problems of modern global business.
12. Specific and problems of foreign trade business contract.
13. Specific and problems of mediators of modern international business.
14. Global competitors: problems and decisions.
15. Possibilities and problems of Internet for International business.
MARKETING
Credits 4
ECTS Credits 6
Student work load (academic hours) 160
Author: Dr.phil., asoc.prof.V.Vēvere
Course abstract: The course is devised to provide students with knowledge about basics of marketing theory
and its practical application in the sphere of culture services. The tasks of the course: 1) to
introduce students with modern marketing theory concepts and general regularities; 2) to
provide knowledge about basic principles of company (organization) marketing activities; 3)
to describe marketing strategy in target market research; 4)to develop analytical working
skills of students in evaluation of marketing activities of culture services company
(organization).
Course outcomes: Students will understand various marketing types and technology specifics; they will be able to
develop a company marketing plan taking into consideration target audience and chosen
communication channels’ specifics. Students will have skills of analyzing and controlling
marketing development in all kinds of companies.
Course outline:
1. The essence of marketing and its significance in company (organization) operations:
1.1. The essence of marketing and its importance in commercial and non-commercial organizations’ activities.
1.2. Basic elements and concepts of marketing.
1.3. Problems of modern marketing and social critics.
2. Concept of services, its specifics on the culture services market.
2.1. Peculiarities of services as specific products.
2.2. Marketing complex of a service company (organization).
2.3. Marketing activities’ trends of service company (organization).
3. Marketing information and analysis of marketing possibilities on culture service market.
3.1. Environment factors of marketing.
3.2. Information system and research of marketing.
4. Company’s marketing strategy and target market:
4.1. The essence of market segmenting and choice of target market.
4.2. Positioning of offer in the target market.
5. Marketing mix of a company (organization).
5.1. Product development and managing.
5.2. Price development method and strategies.
5.3. Development of distribution channels.
5.4. Complex and methods of product advancement activities.
5.5. Specific elements of services offer.
6. Management and organization of marketing in the field of culture services.
Requirements for credits: 2 tests (20%), 1 practical assignment (30%), exam (50%)
Literature (01 – main):

1. Kotler F. Principles of Marketing. – London: Prentice Hall, 2005.
2. Van der Wagen L. Event Management for Tourism, Cultural, Business and Sporting Events. – Upper Saddle
River (NJ): Pearson/ Prentice Hall, 2005.
3. Kolb B.M. Marketing for Cultural Organisations. – London: Thomson Learning, 2005.
4. Colbert F. Kultur- und Kunstmarketing. – Wien: Springer, 1999.
5. Андреев С.Н. Маркетинг некоммерческих субъектов. М.: Финпресс, 2002.
6. Mooij, Marieke de, Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.
3rd ed. Los Angeles: SAGE, c2010. xviii, 323 p. : ill. ; 26 cm. (pbk.: acid-free paper).
7. Brassington, Frances. Principles of marketing / Frances Brassington, Stephen Pettitt. 4th ed. [Harlow] :
Financial Times Prentice Hall, [2006]. XXXI, 1264 lpp. : il., tab. ; 27 cm + student access code inside.
8. Advertising now. Online / ed. Julius Wiedemann. Hong Kong ;London : Taschen, [2006?]. 448 p. : ill. (chiefly
col.), ports. ; 26 cm.
9. Marketing management / Philip Kotler ... [et al.]. European ed. Harlow : Financial Times Prentice Hall, 2009.
xxxviii, 889 p. : ill. ; 28 cm.
10. Baines, Paul, Marketing / Paul Baines, Chris Fill and Kelly Page. Oxford : Oxford University Press, c2008.
xxvii, 859 p. : col. ill., 1 col. map, col. ports. ; 27 cm.
Literature (02 – additional):

1. De Saez E. Marketing Concepts for Libraries and Information Services. – London: Facet Publishing, 2002.
2. Lovelock Ch., Wirtz J. Services Marketing. – London: Prentice Hall, 2004.
3. Fenich G. Meetings, Expositions, Events and Cinventions: an introduction to the industry. – London: Prentice
Hall, 2005.
4. Marketing and Public Relations Practicies in College Libaries/ compiled by Linsay A. – Chicago, IL: College
Libary Information Packet Committee, 2004.
5. McLean F. Marketing the Museum. – London: Routledge, 1997.
6. Sargeant A. Marketing management for Nonprofit Organisations. Oxford: Oxford Univ. Press, 1999.
7. Bull Ch. An Introduction to Leisure Studies. London: Financial Times Prentice Hall, 2003.
8. Woodruffe H. Services marketing. London: Financial Times Prentice Hall, 1999.
Literature (03 - supplementary):
1. Newspapers: Dienas Bizness
2. Journals : Kapitāls, Forbes
3. Scientific Conference publications
BRAND MANAGEMENT
Study course author:

Dr.phil., professor Velga Vēvere
Credits: ECTS credits:
2 3
Form of testing:
Examination
Preliminary knowledge:
Management; Marketing
Aim of the study course:
Ensure necessary knowledge, skills and competences in the field of brand management
Study course tasks ( knowledge, skills, competences):
1. Provide students with knowledge on the essence of branding, its principles and methods
2. Provide students with knowledge on the strategic planning and plan implementation
3. Provide students with knowledge on brand evaluation
4. Develop students’ skills in gathering and processing information for creating and sustaining brand capital
5. Develop students’ comptences in independent learning, discussing results and presentation
Content of the study course (thematical plan):
1. Essence and significance of brand management in company (organization)
2. Development of brand management (history and schools)
3. Brand management in different spheres
4. External identificators of brand (name, logotype, slogan, packaging)
5. Brand development, strategic, operative and administrative management of a brand
6. Brand portofolio management
7. Place branding
8. Brand promotion
Calendar plan of the course:
Number of contact hours (lectures, seminars,

discussions)
Nr. Theme Part-time studies
Full time Part time
with e-study
studies studies
elements*
11. Essence and significance of brand management in company 2
(organization):
• Definitions of a brand
• Branded products and generic products
• Brand analysis models
12. Development of brand management (history and schools): 2

• The birth of brand, historical perception of brand
• Stages in brand management development
13. 3. Brand management in different spheres: 4
• Producer’s brand
• Service brand
• Co-branding
• Private labels (brands in retailing)
14. External identificators of brand: 2
• Brand name
• Logotype
• Slogan
• Packaging
15. Brand development: 4
• Strategic
• Operative
• Administrative management of a brand
16. Brand portofolio management: 4
• Notion of brand portofolio
• Brand extension and expansion
• Segmentation and positioning
Calendar plan of the course:
Number of contact hours (lectures, seminars,

discussions)
Nr. Theme Part-time studies
Full time Part time
with e-study
studies studies
elements*
17. Place branding: 2
• Concept of place branding
• Nation branding
• City branding
18. Brand promotion: 4
• Marketing communications and brand promotion
• Creating brand promotion strategy
In sum: 24
* Ja programmā šis kurss nav pieejams šādā formā, tad šīs ailes ir jāaizkrāso ar gaiši pelēko krāsu
Type of independent work Control form

Brief description of the independent work: Essay, seminar
1. Read scientific articles and be able to discuss the concept of „ brand”, as well as
the latest trends in brand management
Compulsory reading: Sources: 6, 7 (compulsory literature)
2. Prepare analysis of a brand Presentation,

Compulsory reading: Sources: 2, 4, 5 (compulsory literature) discussion
Organization and volume of a study course:

Contact hours
Compulsory
Consultations,
reading and/or In sum
Contact guest lecturers, Hours of
watching/listen Hours in
Study form hours of conferences, Final test In individual
ing of the study
lectures, study (examination, sum work
audio/video course
seminars, excursions, test, defence)
material
discussions business
games, etc.
Pilna laika 24 6 2 32 32 16 80
Part time
Part time with e-

study elements
Course requirements and result evaluation:

Within the course students have to prepare two independent tasks and participate in 1 seminar, as well as they have to
attend not less than 50% of lectures and pass the written examination. The final grade consists of the mean of all
evaluations (2 independent tasks + exam)
Evaluation criteria
Evaluation Miimal level Medium level High level Excellent
Nr. Course result
method(s) (from 40% to (from 65% to (from 85% to (from 95% to
64%) 84%) 94%) 100%)
1. Knowledge on the Seminar, Understands Understands the High level of Free use of
essence of branding, Discussion the basic basic notions brand notion brand
its principles and exam notions and is able to comprehension, terminology,
methods characterize ability to give ablity to
brand types description of analyze,
brand typology discuss the
trends
2. Knowledge on the Class activity Understands Understands the Understands
strategic planning Discussion the structure structure of the the planing
Understands the
and plan Exam of the plan plan and is able process and is
planing process
implementation to draw a plan able to draw up
on the strategical
outline the brand
level
development
strategy
3. Knowledge on brand Presentation Knows the Knows the brand Nows the brand Can evaluate
equity evaluation Discussion brand structure and is evaluation the brand and
structure and able to analyze methods and can create the
is able to each particular apply them in equity model
characterize it elements practice
4. Skills in gathering Essay Has basic Can evaluate Has excellent
Has very good
and processing Discussion skills to information skills in
skills in finding
information for Exam gather critically, still has information
and processin
creating and information some problems gathering and
necessary
sustaining brand from different in formulation processing and
information, can
capital sources questions in formulating
formulate the
research
research problem
problem
6. Comptence in Case study Can identify Can dentify Can identify and Can identify and
problem discussing, Discussion basic problems with formulate formulate
problem solving and problems with brand and problems with problems with
presenting brand and present results, brand, offer brand, design a
present still lack some problem solving problem solving
results problem solving ways and model and
skills present results present findings
on the excellent
level
Literature and other information sources:

1. Elliot R.,Percy L. (2007). Strategic brand management. Oxford: Oxford University Press.
2. Keller K. L. (2013). Strategic Brand Management Building, Measuring, and Managing Brand Equity. Boston:
Pearon.
3. Kapferer J. N. (2012). The new strategic brand management :advanced insights and strategic thinking.
Philadelphia: Kogan Page.
4. Ghernev A. (2018). Strategic Brand Management, 2nd Edition. Northwestern University.
5. Rosenbaum-Elliott, R., Percy, L., Pervan, S. (2018). Strategic brand management. Oxford: Oxford University Press.
6. Balmer J. M. T., Abratt, R. (2016). Corporate brands and corporate marketing: emerging trends in the big five eco-
system. Journal of brand management, 1. Available at:
https://www.researchgate.net/publication/283720522_Corporate_brands_and_corporate_marketing_Emerging_trends_in_the_bi
g_five_eco-system
7. Grubor, A. Milovano, O. (2017). Brand Strategies in the Era of Sustainability. Interdisciplinary Description of Complex
Systems 15(1), 78-88. Available at https://hrcak.srce.hr/file/259878
Additional literature
1. Anholt, S. Competitive Identity. (2007). The New Brand Management for Natio ns, Cities and Regions. London:
Palgrave Macmillan.
2. Kornberger, M. (2010).Brand Society. How Brands Transform Management and Life-style. Cambridge: Cambridge
University Press.
3. Cocoran I. (2007). The Art of Digital Branding. New York: Allworth Press.
4. Tilde H. (2016). Brand management : research, theory and practice. London ;New York : Routledge, 2016.
5. Brand Valuation. (2018).London ;New York : Routledge, Taylor & Francis Group.
6. Glanfield K. (2018). Brand transformation : transforming firm performance by disruptive, pragmatic and achievable
brand. London ;New York, NY : Routledge, Taylor & Francis Group.
7. Barnett D.N. (2017). Brand protection in the online world : a comprehensive guide. New York, NY : Kogan Page.
8. Anholt S. (2010). Places : identity, image and reputation / Simon Anholt. Basingstoke ;New York : Palgrave
Macmillan.
1. https://www.adweek.com/brand-marketing/
2. https://brandstruck.co/blog/
3. https://identitydesigned.com/
4. https://www.thebrandingjournal.com/
5. https://www.brandingstrategyinsider.com/
LOGISTICS
Credits 2
ECTS Credits 3
Student work load (academic hours)
Author:
Course abstract: The course is about logistics problems &solution within business environment.
The course includes following topics:

I The role of logistics within business environment. Development of logistics within business environment; the role of
logistics for enterprises (goals of logistics, types of logistics, logistics flow, logistics channel); logistics grouping
methods.
II Logistic objects’ location.
Logistic objects (manufactures, warehouses, depots, distribution centers, terminals) location problem for the particular
city, country or region; the most important factors, influenced location problem; location logistic methods, situations’
analysis..
III Transport process optimization and Entrepreneurship logistics.
Transport system efficiency evaluation; transport planning; international transportation route planning; local
transportation route planning; route planning methods; route planning methods’ usability and problems; micro-elements
method for route planning; alternative transport mode and vehicle’s choice depending on types of cargo, retail
management and its tasks; own resources planning;
IV Warehouse system operation optimization.
Warehouse system as a part of the logistic chain; logistics process within a warehouse; optimization methods;goods
location and handling problems;.
V Inventory planning system improvement into entrepreneurship.
The role of inventories for business; inventory grouping depending on the intensity of demand; inventory planning and
control methods; inventory management during crisis period;.
VI Logisitcs service improvement within business environment.
LATVIAN LANGUAGE

Assistant professor Zane Veidenberga, mg.edu.mgmnt., PhD candidate
2 3
Examination
-
Study course aim:
To provide students with the acquisition of necessary knowledge and skills required to obtain A1 level in the Latvian
Language.
1. Students can recognise familiar words and very basic phrases concerning oneself, one’s family and
immediate concrete surroundings when people speak slowly and clearly.
2. Students can understand familiar names, words and very simple sentences.
3. Students can interact in a simple way provided the other person is prepared to repeat or rephrase things at a
slower rate of speech and help them formulate what they are trying to say. They can ask and answer simple
questions in areas of immediate need or on very familiar topics.
4. Students can write a short, simple text and fill in forms with personal details, for example, entering their name,
nationality and address on a registration form.

1. Greeting and addressing. Introducing yourself. Contact details (Alphabet. Verbs būt, nebūt. Numbers 1-20.
Pronouns.)
2. People, countries, languages and nationalities (Verbs dzīvot, runāt, strādāt, studēt.)
3. In a town and in the country (Verbs redzēt, apmeklēt + nouns in the relevant case.)
4. My home and my family (Verbs dzīvot, īrēt + nouns in the relevant case.)
5. Travelling and transport (Verbs iet, braukt, lidot + nouns in the relevant case.)
6. Daily routines (Times of the day, verbs ēst, dzert, lasīt, gulēt, darīt + nouns in the relevant case.)
7. In a shop and bank (Verbs pirkt, pārdot, maksāt + nouns in the relevant case.)
8. Food and meals (Verbs cept, vārīt, garšot, negaršot + nouns in the relevant case.)

No. Topic
learning elements
19. Greeting and addressing. Introducing yourself. 4

Contact details (Alphabet. Verbs būt, nebūt.
Numbers 1-20. Pronouns.)
20. People, countries, languages and 4
nationalities (Verbs dzīvot, runāt, strādāt,
studēt.)
21. In a town and in the country (Verbs redzēt, 4
apmeklēt + nouns in the relevant case.)
22. My home and my family (Verbs dzīvot, īrēt + 4
nouns in the relevant case.)
23. Travelling and transport (Verbs iet, braukt, 4
lidot + nouns in the relevant case.)
24. Daily routines (Times of the day, verbs ēst, 4
dzert, lasīt, gulēt, darīt + nouns in the
relevant case.)
25. In a shop and bank (Verbs pirkt, pārdot, 4
maksāt + nouns in the relevant case.)
26. Food and meals (Verbs cept, vārīt, garšot, 4
negaršot + nouns in the relevant case.)
Total: 32
Write a short story telling how you get Completed written task submitted in Moodle – marking + feedback
from your hostel/ apartment to the
university/ airport/ city centre etc. in at
full-time least 10 sentences.
studies Prepare a 5 minute presentation Presentation, classroom discussion (questions – answers)
(PowerPoint + speech) telling a story
about yourself (or your daily routine,
home, home country, city, family etc.).
part-time
studies
part-time
studies with
e -learning
elements

Contact hours
Consultations,
Compulsory
guest lectures, Total
Lecture contact reading and/or
conferences, Final Individual course
Study form hours (incl. audio and video
study visits, evaluation Total work (hours) credit
seminars, material
workshops, in the hours
discussions listening/watching
business course
etc.)
games and
simulations etc.
full-time 32 6 2 40 24 16
studies 80
part-time
studies
part-time
studies with e
-learning
elements

Students shall:
- attend at least 70% of contact classes and take an active participation in classroom activities;
- complete successfully 2 independent work assignments (see Independent work description table) meeting the
requirements for A1 level;
- pass final test (consisting of oral and written part).
The final grade for the course is formed by successful completion of the 3 above mentioned requirements, i.e. active
participation in classroom activities (20%), 2 independent work assignments (30%) and final test (50%).
Evaluation criteria
Minimum Average level High level Excellent
Evaluation
No. Learning outcome level (65% till 84%) (85% till 94%) level
method/-s
(40% till 64%) (95% till
100%)
1. Students can recognise familiar Practical reading Students can Students can Students can Students
words and very basic phrases exercises and recognise recognise recognise can
concerning oneself, one’s family listening tasks, 40%-64% of 65%-84% of 85%-94% of recognise
and immediate concrete question – answer familiar words familiar words familiar words 95%-
surroundings when people speak sessions and very and very and very 100% of
slowly and clearly. basic phrases basic phrases basic phrases familiar
words
and very
basic
phrases
2. Students can understand familiar Practical reading Students can Students can Students can Students
names, words and very simple exercises and understand understand understand can
sentences. listening tasks, 40%-64% of 65%-84% of 85%-94% of understa
individual and pair familiar familiar familiar nd 95%-
work, question – names, words names, words names, words 100% of
answer sessions and very and very and very familiar
simple simple simple names,
sentences sentences sentences words
and very
simple
sentence
s
3. Students can interact in a simple Practical speaking Students can Students can Students can Students
way provided the other person is and listening ask simple ask simple interact can freely
prepared to repeat or rephrase tasks in pairs and questions, questions, asking simple interact
things at a slower rate of speech groups, partially fully questions and asking
and help them formulate what presentation understand understand providing simple
they are trying to say. They can what is said/ what is said/ simple questions
ask and answer simple questions asked, but asked, but answers, but and
in areas of immediate need or on have have there are providing
very familiar topics. difficulties difficulties minor simple
with providing with providing vocabulary answers
answers relevant and grammar
answers due issues
to
grammatical
or vocabulary
issues
4. Students can write a short, Written tasks 40%-64% of 65%-84% of 85%-94% of 95%-
simple text and fill in forms with (individual work), tasks tasks tasks 100% of
personal details, for example, examination completed completed completed tasks
entering their name, nationality correctly correctly correctly complete
and address on a registration d
form. correctly

1. Auziņa, I. et.al. (2014). A1 Laipa. Latviešu valodas mācību grāmata. Rīga: Latviešu valodas aģentūra.

1. Dumpe, D. (2009). Latvian in three months. Rīga: Zvaigzne ABC.
2. Ozola, N. (2005). Латышский язык за три месяца. Rīga: Zvaigzne ABC.
3. Poikāns, K. (2014). Es protu latviešu valodu. Testu krājums (A1, A2). Rīga: Zvaigzne ABC.
4. Svarinska, A. (2003). Latviešu valoda. Mācību kurss 25 nodarbībām. Rīga: Zvaigzne ABC.

1. Latvian Academy of Science Terminology Comission. Akadterm. Online dictionary. [Accessed 30.11.2018.]
Available at: http://termini.lza.lv/term.php
2. European Comission. Eur-lex. Translation corpus. [Accessed 30.11.2018.] Available at: http://eur-lex.europa.eu
3. Linguee. Online LV-ENG/ENG-LV dictionary. [Accessed 30.11.2018.] Available at:
http://www.linguee.com/english-latvian/
4. Sproģe, I., Kaupers, R. Joka pēc alfabēts [Accessed 30.11.2018.] Available at:
https://www.youtube.com/watch?v=W5e9GJfHC4A&index=4&list=PLqJcHm-6n4cGcJ_AWZisWAL5FZ53xCsg0
5. Tilde. Letonika. Online dictionary [Accessed 30.11.2018.] Available at:
https://www.letonika.lv/groups/default.aspx?g=2
6. Tilde. Online LV-ENG/ENG-LV dictionary and translation tool. [Accessed 30.11.2018.] Available at:
https://www.tilde.lv/
7. Zīle, U. Mācāmies krāsas. [ Accessed 30.11.2018.] Available at:
https://www.youtube.com/watch?v=gylg2qAj_dE&list=PLqJcHm-6n4cGcJ_AWZisWAL5FZ53xCsg0’
8. Zīle, U. Mācāmies skaitīt līdz desmit, mācāmies ciparus.[ Accessed 30.11.2018.] Available at:
https://www.youtube.com/watch?v=f4-CcCJ0Ni8&index=2&list=PLqJcHm-6n4cGcJ_AWZisWAL5FZ53xCsg0
Accounting

Dr.oec. Vita Zariņa, prof.
4 6
exam
Microeconomics
Study course aim:

To provide students with the necessary knowledge, skills and competences in accounting
1.Know and understand the mane meanings and concepts of accounting
2. Know the latest laws and regulations related to accounting
3. Is familiar with the accounting process and the organization of accounting
4. Able to apply the acquired knowledge in the field of accounting
5. Able to express, justify and defend his or her opinion
6. Able independently provide business transactions, to prepare statements
7. Able to analyze the accounting organization

1. Accounting, its role and tasks. Accounting requirements. Accounting systems, types and forms
2. Classification and charactics of economic resources and their sources in the business
3. Accounts and double entry system. Balance accounts and operations accounts. Chart of accounts
4. Accounts and double entry system. Balance accounts and operations accounts. Chart of accounts
5. Accounting and valuation of balance sheet and profit or loss items
6. Documentation and Inventorization
7. Accounting statements. Company Annual Report and it`s Components
8. Organization of accounting in the company
No. Topic
learning elements
27. Accounting, its role and tasks. Accounting 4

requirements. Accounting systems, types and
forms
28. Classification and charactics of economic 4
resources and their sources in the business
29. Accounting balance sheet and its 8
characteristics. Changes in balance sheet as
a result of business operations
30. Accounts and double entry system. Balance 4
accounts and operations accounts. Chart of
accounts
31. Accounting and valuation of balance sheet 20
and profit or loss items
32. Documentation and Inventorization 2
33. Accounting statements. Company Annual 4
Report and it`s Components
34. Organization of accounting in the company 2
Total: 48
Short description of the individual / practical task: 2 tests
1. Classification of economic resources and their sources, initial 2 selfstudies tasks
balance sheet preparation, accounting of economic operations, seminar
accounts, closing of accounts and compilation of the closing balance
sheet.
2. A complex task covering all processes of the accounting cycle
full-time
3. acquisition of accounting theory questions
studies
4. Acquisition of correspondence on accounts of business operations
Brief description of mandatory reading and / or listening to audio and

video material:
To study literature included in the list of obligatory sources on the
subjects to be studied in the study course.
part-time
studies
part-time
studies with
e -learning
elements

Contact hours
Consultations,
Compulsory
seminars, material
business course
etc.)
games and
simulations etc.
full-time
52 8 4 64 64 32 160
studies
part-time
studies
part-time
studies with e
-learning
elements

The final evaluation of the study course for full-time students consists of successfully completed two independent works,
successfully passed two tests, active participation in discussions (seminar) during the classes and successfully passed the
examination in the scope of the study course subjects
The final evaluation of the study course for part-time students consists of successfully completed two independent works,
successfully passed two tests, active participation in discussions (seminar) during the classes and successfully passed the
examination in the scope of the study course subjects
Evaluation criteria
Evaluation Minimum level Average level High level Excellent level
No. Learning outcome
method/-s (40% till 64%) (65% till 84%) (85% till 94%) (95% till
100%)
1. Know and understand the Selfstudy Familiar with the Knows the key Knows and Good
mane meanings and Discusion most important concepts, understands the knowledge
concepts of accounting test basic concepts, nature and most important and
their nature and importance in basic concepts, understanding
importance in accounting their essence of the nature,
accounting and importance meaning and
in accounting concepts of
accounting
2. Know the latest laws and Discusion Knows only minimal Partly familiar Knows and is Freely
regulations related to test requirements of the with the able to explain orientated to
accounting main accounting accounting the the
normative normative requirements of requirements
regulation regulation the normative of accounting
regulation of legislation
accounting
3. Is familiar with the Selfstudy Minimum Partly familiar Knows the Knows the
accounting process and Discusion knowledge in with the accounting accounting
the organization of test accounting accounting process and the process and
accounting organization and process and organization of the
accounting work the accounting work organization of
organization organization of accounting
accounting work very well
work
4. Able to apply the Selfstudy Unable to apply Is capable of Able to apply the Able to apply
acquired knowledge in Discusion accounting independently acquired the knowledge
the field of accounting test knowledge applying knowledge in acquired in the
independently accounting the field of field of
knowledge accounting, accounting in
related to a professional
accounting manner in
connection
with
accounting
5. Able to express, justify Discusion Not able to There is a lack Able to express Able to
and defend his or her reasonably argue, of skills to their point of express,
opinion justify and defend express, justify view reasonably, justify, discuss
one's opinion and defend but have and defend
one's opinion difficulty arguing one's opinion
for it
6. Able independently Selfstudy It is difficult to Is capable of Able to Ability to
provide business Discusion independently carry independently independently independently
transactions, to prepare out accounting work carrying out perform perform
statements related to accounting accounting accounting
accounting of operations processes, but related
business processes related to the make mistakes accounting
accounting of in solving processes
business individual issues
processes
7. Able to analyze the Selfstudy Is able to analyze Ability to Is able to Able to
accounting organization Discusion the organization of independently independently independently
test accounting work, is analyze and analyze and analyze and
not able to identify evaluate the evaluate the evaluate
problems and find organization of organization of accounting
possible solutions accounting accounting work, see
work, unable work, identify problems and
to identify problems and use different
problems and use different research
find possible research methods to
solutions methods, find find solutions
possible for improving
solutions accounting
work

1. Shields, G. (2018) . Accounting Principles. The Utimate Quide to Basic Accounting Principles,Gaap, Accrual
Accounting,Financial statements,Doble Entry Bookkeeping and More. Leipzig: Amazon.
2. Maynard ,J. (2017). Financial Accounting ,Reporting&Analysis. United Kingdom : Oxford University Press.
3. Sangster ,A. (2018) . Frank Wood's Business Accounting 1. Harlow: Pearson.
1. Financial Accounting and Reporting (IFRS). (2018). Icaew: Partner in Learning.
2. Shields,G. (2017). Bookkeeping and Accountings. The Ultimate Quide to Basic Bookkeeping and Basic
Accounting Principles For Small Business. Leipzig: Amazon.
3. Atrill ,P., McLaney, E. (2018). Management Accounting for Decision Makers. Harlow: Pearson.
4. Terence ,C.M. (2018). Corporate Finance. London and New York: Routledge.
1. Accounting , https://www.investopedia.com/terms/a/accounting.asp
2. Accounting Basics, https://www.accountingcoach.com/accounting-basics/explanation
PHILOSOPHY

Velga Vēvere, Dr.phil., prof.
3 2
Examination
Secondary school level education in history and culture and literature
Study course aim:
To ensure students’ gaining the necessary knowledge, skills and competences in the field of philosophy
1. Knows and understands the essence of philosophy and its role in society.
2. Knows the historical and contemporary models of philosophical analysis
3. Is able to accomplish philosophical analysis of the actual social economic and cultural problems
4. Knows the basic principle of text analysis
5. Is able to apply the methods of critical thinking
6. Is able to construct an argument and defend the personal position
7. Is able to gather and evaluate information
8. Is able to present results of the research, to write the argumentative essays

1. Essence of philosophy and its role in society
2. The European origins of philosophy – mythology, antiquity
3. The late antiquity and medieval philosophy
4. Classical philosophical conceptions of modern times
5. Philosophical approaches of the 19th-21st centuries – existentialism, philosophy of life, pragmatism,
psychoanalysis, phenomenology, philosophy of life, hermeneutics
6. Philosophy of language, analytical philosophy and logical positivism
7. Philosophy and culture, semiotics of culture
8. Philosophy of science in the historical and contemporary perspective
9. Individual and society – social utopias, problem of power
10. Philosophy and economics, philosophy of money and consumption
No. Topic
learning elements
35. Essence of philosophy and its role in society

2
36. The European origins of philosophy – 3
mythology, antiquity
37. The late antiquity and medieval philosophy 2
38. Classical philosophical conceptions of 3
modern times
39. Philosophical approaches of the 19th-21st 4
centuries – existentialism, philosophy of life,
pragmatism, psychoanalysis,
phenomenology, philosophy of life,
hermeneutics
40. Philosophy of language, analytical 2
philosophy and logical positivism
No. Topic
learning elements
41. Philosophy and culture, semiotics of culture 2

42. Philosophy of science in the historical and 2
contemporary perspective
43. Individual and society – social utopias, 2
problem of power
44. Philosophy and economics, philosophy of 2
money and consumption
Total: 24

1. To analyze philosophical texts
supplied by the professor according to
the particular scheme: a) the basic idea
of the text (with arguments and
quotes); b) information about the Independent work
author; 3) actuality of the problems in
the contemporary world
full-time 2. To get ready for the test on
studies main directions and concepts of
philosophy Test
Description of mandatory reading:
1. Compulsory source 4, pp.
365-463
2. Additional literature, source 1
part-time
studies
part-time
studies with
e -learning
elements

Contact hours
Consultations,
Compulsory
seminars, material
business course
etc.)
games and
simulations etc.
full-time
24 6 2 32 32 16 80
studies
part-time
studies
part-time
studies with e
-learning
elements
Evaluation criteria
method/-s (40% till 64%) (65% till 84%) (85% till 94%) (95% till
100%)
1. Knows and understands Independent Can name Knows the Is well familiar Fully familiar
the essence of work, basic basic concepts with the main with the main
philosophy and its role in discussion, test philosophical of philosophy, concepts of concepts of
society concepts, has is able to philosophy, can philosophy, is
some identify independently able to judge
understanding problems and judge the role of independently
of the role of describe them philosophy in the role of
philosophy in society philosophy in
society society and
use knowledge
in situation
analysis.
2. Knows the historical and Independent Able to identify Is able to Is able to Freely
contemporary models of work, the main identify the identify the main orientates in
philosophical analysis discussion, test historical main historical models of historical
models of models of philosophical philosophical
philosophical philosophical analysis, to models of
analysis, to analysis, to characterize analysis,
describe them describe them them and to analyze them
superficially in depth analyze them in in
the modern contemporary
context context, make
creative
interpretation
3. Is able to accomplish Independent Able to identify Is able to Is able to Is able to
philosophical analysis of work, discussion some topical identify topical identify topical identify topical
the actual social socio- socio- socio-economic socio-
economic and cultural economic and economic and and cultural economic and
problems cultural issues, cultural problems, to cultural
to provide problems, to perform their problems,
insight into make a philosophical critically
philosophy philosophical analysis analyze them
description and offer
possible
solutions
4. Knows the basic principle Discussion, Knows the Knows the Well oriented in Fully familiar
of text analysis group work fundamentals methods of the basic with the basic
of text text analysis, principles of text principles of
analysis, is is able to apply analysis, is able text analysis,
able to apply them in to independently is able to
at elemental practice conduct independently
level philosophical conduct
research of texts philosophical
research
5. Is able to apply the Discussion, Able to Able to Able to use Able to
methods of critical Independent identify, name identify, name critical thinking critically
thinking work, test and describe and describe techniques and analyze
thinking thinking techniques in information
mistakes mistakes, offer text and and situations,
solutions situation present their
analysis, to offer views and find
solutions solutions
6. Is able to construct an Independent Able to form Able to form Able to use Able to use
argument and defend the work, philosophical philosophical philosophical philosophical
personal position discussion, test reasoning reasoning argumentation argumentation
according to according to methods methods
the proposed the proposed creatively, to creatively, to
models models, to form counter- create
defend one's arguments, to counter-
opinion discuss arguments, to
discuss, to
conduct
discussions
7. Is able to gather and Independent Is able to find Is able to Is able to Is able to
evaluate information work, discussion the necessary independently independently independently
sources in find the find the find the
libraries and necessary necessary necessary
online sources in sources in sources in
databases with libraries, libraries, online libraries and
the help of a online databases, online
teacher databases, evaluate it and databases,
select and use it for use it
evaluate it research creatively in
scientific
research and
make original
conclusions
8. Is able to present results Independent Able to Able to Is able to Able to
of the research, to write work describe the present the present the describe the
the argumentative essays results of the results of the results of the results of the
study in the study in the research in a study, to be
essay essay and reasoned essay, able to argue
present them justify its its
in the conclusions and conclusions, to
classroom present the speak in front
results to the of the
audience audience, and
to conduct
student
discussions

1. Cahn, S. (1985). Classics of Western Philosophy. Indianapolis: Hackett Publ. Co.
2. Deleuze, G., Guattari, F. (1994). What is philosophy? New York : Columbia University Press.
3. Dilemmas of values and contemporary life-world. (2007). Riga: FSI.
4. Great dialogues of Plato. (2015). New York: Signet Classics.
5. Russell, B. (20024). History of western philosophy. London; New York : Routledge.
1. Barthes, R. (2013). The language of fashion. New York : Bloomsbury Academic.
2. Baudrillard, J. (2017). The consumer society : myths and structures. Thousand Oaks, CA : Sage Ltd.
3. Blackburn, S. (1996). The Oxford Dictionary of Philosophy. Oxford : Oxford University Press ; New York, 1996.
4. Burr, J. R. Philosophy and Contemporary Issues. (1988). New York : Macmillan Publishing Company.
5. Marshall, M. (2001). The Medium is the Massage : an inventory of effects. Corte Madera, CA : Gingko Press.
6. Marshall, M. (2011). The Gutenberg galaxy : the making of typographic man. Toronto : University of Toronto
Press.
1. Stanford Encyclopedia of Philosophy - https://www.plato.stanford.edu
2. Routledge Encyclopedia of Philosophy - https://www.rep.routledge.com
3. The History of Western Philosophy -
http://www.ntslibrary.com/PDF%20Books/History%20of%20Western%20Philosophy.pdf
RESEARCH METHODOLOGY

Assist.prof., Mg.Psych. Jekaterina Bierne
4 6
Exam
no
Study course aim:

To provide students with the necessary knowledge, skills and competences in the field of research methodology
1. Understand the main research methodology concepts and research principles
2. Able to independently formulate the aim and tasks of the research, question and hypothesis, research variables
3. Able to choose data acquisition and analysis procedures appropriate for the purpose of the research
4.Able to adequately assess the validity and reliability of the research performed, the amount of the required data
(sample) of the study
5.Able to statistically process quantitative research data
6. Able to analyze the required information in order to gain understanding of the particular subject of research in the
field of management science
7. Able to present the results of the study
8. Able to reasonably discuss the conclusions of the study and application possibilities

1. Essence of research methodology, principles of the scientific research. The role of researches in the
development and improvement of the company performance. General requirements for research work.
Research work organization. Stages of research conducting and creating a structure for research paper.
2. Research topic, subject, subject, object, aim and tasks. Research question and research hypothesis.
3. General scientific methods, data collecting (gathering) methods and data processing techniques in modern
research. Specifics of qualitative and quantitative research.
4. The essence and structuring of the research theoretical background. Requirements for development and
presentation of the research theoretical background. Search and selection of the information sources and
analysis of its content according to the research aim.
5. Research design (descriptive, experimental, quasi-experimental, data mining schemes).
6. Research variables and their measurement scales (data types). Determination of variables according to the aim,
question, hypothesis of the research.
7. Quality characteristics of the research: reliability, validity, representativeness. Techniques for sample selection.
8. The essence of the statistical hypothesis. Types of relationships between variables. Hypotheses about statically
significant differences and correlation between variables. Statistical conclusion and its reliability.
9. Organization of empirical data collecting and processing (documents analysis, observation, interview,
questionnaire, focus group, etc. according to the specifics of the study). Integration of the theoretical constructs
of the research into the research methodology.
10. Possibilities for statistical analysis of the research data (indicators of descriptive statistics, inferential statistics
tools and their correspondence to the research design).
11. Introduction to multivariate statistics. Univariate, bivariate and multivariate statistics for different research
designs. Possibilities of dispersion analysis, regression analysis, application of factor analysis.
12. Formatting and presentation of research results.
No. Topic Lecture contacthours (incl. seminars, discussions)

learning elements
45. Essence of research methodology, principles of 4

the scientific research.The role of researches in
the development and improvement of the
company performance. General requirements for
research work. Research work
organization.Stages of research conducting and
creating a structure for research paper.
46. Research topic, subject, subject, object, aim and 4
tasks.Research question and research
hypothesis.
47. General scientific methods, data collecting 4
(gathering) methods and data processing
techniques in modern research.Specifics of
qualitative and quantitative research.
48. The essence and structuring of the research 4
theoretical background.Requirements for
development and presentation of the research
theoretical background. Search and selection of
the information sources and analysis of its
content according to the research aim.
49. Research design (descriptive, experimental, 4
quasi-experimental, data mining schemes).
50. Research variables and their measurement 4
scales (data types). Determination of variables
according to the aim, question, hypothesis of the
research.
51. Quality characteristics of the research: reliability, 4
validity, representativeness. Techniques for
sample selection.
52. The essence of the statistical hypothesis.Types 4
of relationships between variables.Hypotheses
about statically significant differences and
correlation between variables.Statistical
conclusion and its reliability.
53. Organization of empirical data collecting and 4
processing (documents analysis, observation,
interview, questionnaire, focus group, etc.
according to the specifics of the study).
Integration of the theoretical constructs of the
research into the research methodology.
54. Possibilities for statistical analysis of the research 4
data (indicators of descriptive statistics,
inferential statistics tools and their
correspondence to the research design).
55. Introduction to multivariate statistics.Univariate, 4
bivariate and multivariate statistics for different
research designs. Possibilities of dispersion
analysis, regression analysis, application of
factor analysis.
56. Formatting and presentation of research results. 4
Total: 48

1) Creating the Bibliography including Written task submission and evaluation
ar least 15 literature and information
sources of different types, in
accordance with the Guidelines.
2) Creating the research paper Written task submission and evaluation
Introductions including research
topicality (relevance), aim, tasks, object
and subject, data mining and
processing methods, reseacrh
limitations in accordance with the Presentation and discussion
Guidelines.
3) Creating the introduction based
full-time resarch work presentations in Presentation and discussion
studies accordance with the Guidelines.
4) Analysis of the two different
published scientific researches in the
field of management, including
research question, methodology,
validity, findings and significance level.
Mandatory reading:
1)3rd source (full text), Control work
2)2rd source (section 1.2; pp.64 -84,
section 2, pp. 84 -206, section 3.2, pp.
212 – 271, section 5, pp.316 - 352
3) 1st source(section 2; pp.63 – 126)
part-time
studies
part-time
studies with
e -learning
elements

Contact hours
Consultations,
Compulsory
seminars, material
business course
etc.)
games and
simulations etc.
full-time
48 8 4 64 64 32 160
studies
part-time
studies
part-time
studies with e
-learning
elements

Full-time students are expected to fully and successfully perform all independent tasks, to participate in 2 seminars
delivering the presentations matching requirement, to attend at least 50% of classroom meetings, to successfully perform
control work and exam test. Final grade for the course derives as the mean of all performed independent tasks and the
exam.
Evaluation criteria
Minimum level Average level High level Excellent
Evaluation
No. Learning outcome (40%till64%) (65% till 84%) (85% till 94%) level
method/-s
(95%
till100%)
1. Understand the main Discussion, Unsufficientunder Correct Correct Correct and
research methodology control work standing of the understanding understanding of detailed
concepts and research main research of the main and free understandin
principles methodology research operating with g and
concepts and methodology the main reasoning on
research concepts and research the research
principles research methodology methodology
principles with concepts and concepts
some gaps research and research
principles principles
2. Able to independently Independent Hardly able to Partially able Able to Able to
formulate the aim and work, independently to independently independentl
tasks of the research, discussion, formulate the aim independently formulate the y and
question and control work and tasks of the formulate the aim and tasks of sophisticated
hypothesis, research research, question aim and tasks the research, ly formulate
variables and hypothesis, of the question and the aim and
research variables research, hypothesis, tasks of the
question and research research,
hypothesis, variables question and
research hypothesis,
variables research
variables
3. Able to choose data Independent Hardly able to Partially able Able to choose Able to
acquisition and analysis work, control choose data to choose data data acquisition confidently
procedures appropriate work acquisition and acquisition and and analysis and
for the purpose of the analysis analysis procedures sophisticated
research procedures procedures appropriate for ly choose
appropriate for the appropriate for the purpose of data
purpose of the the purpose of the research acquisition
research the research and analysis
procedures
appropriate
for the
purpose of
the research
4. Able to adequately Discussion, Hardly able to Partially able Able to Able to
assess the validity and control work adequately to adequately adequately adequately
reliability of the assess the validity assess the assess the and
research performed, and reliability of validity and validity and confidence
the amount of the the research reliability of the reliability of the assess the
required data (sample) performed, the research research validity and
of the study amount of the performed, the performed, the reliability of
required data amount of the amount of the the research
(sample) of the required data required data performed,
study (sample) of the (sample) of the the amount
study study of the
required
data
(sample) of
the study
5. Able to statistically Independent Hardly able to Partially able Able to Able to
process quantitative work, control statistically to statistically statistically statistically
research data work process process process process
quantitative quantitative quantitative quantitative
research data research data research data research
data with
wide variety
of tools
6. Able to analyze the Independent Hardly able to Partially able Able to analyze Able to
required information in work, discussion analyze the to analyze the the required confidently
order to gain required required information in and
understanding of the information in information in order to gain sophisticated
particular subject of order to gain order to gain understanding of ly analyze
research in the field of understanding of understanding the particular the required
management science the particular of the subject of information
subject of particular research in the in order to
research in the subject of field of gain
field of research in the management understandin
management field of science g of the
science management particular
science subject of
research in
the field of
management
science
7. Able to present the Discussion Hardly able to Partially and Able to present Able to
results of the study present the results with lack of the results of the confidence
of the study confidence study and
able to present impressively
the results of present the
the study results of the
study
8. Able to reasonably Discussion Hardly able to Partially and Able to Able to
discuss the conclusions reasonably with lack of reasonably reasonably
of the study and discuss the confidence discuss the and
application possibilities conclusions of the able to conclusions of confidently
study and reasonably the study and discuss the
application discuss the application conclusions
possibilities conclusions of possibilities of the study
the study and and
application application
possibilities possibilities

1. Adams, K.A. (2019) Research methods, statistics, and applications. LA: Sage
2. Fisher, C., Buglear, J. (2010) Researching and writing a dissertation: an essential guide for business students.
New York: Financial Times/Prentice Hall.
3. Guidelines on Preparation and Defense of Research Papers, Project Reports and Theses at the University of
Economics and Culture (edited and approved 30.01.2019.) J.Titko, O.Lentjušenkova, S.Keišs u.c. Rīga:
Ekonomikas un kultūras augstskola, 2018.
1. Anderson, D. (2013) Quantitative methods for business.Australia : South-Western, Cengage Learning
2. Bordens,K.S., Abbott, B. (2018) Research Design and Methods: a Process Approach. 10th ed. Dubuque, IA :
McGraw-Hill Education
3. Bryman, A. (2016) Social Research Methods. UK: Oxford University Press.
4. Cortina, J.M., Landis, R.L (2013) Modern research methods for the study of behavior in organizations. New York
: Brunner-Routledge
5. Dawson, C. (2009) Introduction to research methods: a practical guide for anyone undertaking a research
project. Oxford: How To Books.
6. Gill, J., Johnson, P. (2010) Research methods for managers. LA: Sage
7. Moutinho, M. (2013) Quantitative modelling in marketing and management.New Jersey : World Scientific
8. Verma, J. P. (2012). Data analysis in management with SPSS software. Springer Science & Business Media.
9. Wilson, J. (2010) Essentials of business research: a guide to doing your research project. LA:Sage Publications.
1. Journal of economics and management research . Vol.4/5 2016 Riga:University of Latvia
2. EBSCO HOST data base
3. Google Scholar database
4. RESEARCHGATE database
SALES MANAGEMENT
By author - Serge Paramonovs PhD pret, МBA, MA psych.)
4 CR \ 64 HR
11.02.-22.05.2019
Topics/Final exam questions
1. Subject and core definitions (market, sales, trading, management, business model, concurrent advantage,
Global niche, Unique Sales Proposition (USP))
2. Types/formats of sales – C2C (D2D, MLM), C2B, B2C, B2B – wholesale vs distributorship; online vs offline,
in-store, government contracts (tenders), auctions, Dollar Buy concept
3. History of trade – from ancient to present times – Bali 2 hour market (money than barter)
4. Triangular trade – Europe (arms cloth)-Africa (slaves)-Americas (sugar, cannabis, rum, tabacco)
5. Fair Trade, market regulations, Blood Diamonds
6. Division of labor and globalization
7. Role of technological progress and globalization in evolution of trade
8. International trade law – Roman or private law
9. Notification, certification, licensure, ISO, FDA, cpnp, PrimaKlima, Halal, Kosher, Vegan
10. Money – history, role, security - gold vs money
11. Exchanges trading – stocks, goods, currencies - strategy, tactics - CFD (contract for differences/ futures), One
Day Trading, IPO
12. Digital or crypto currencies, ICO
13. Block-chain technology – present and future applications
14. Contemporary online trading platforms – eBay, Amazon, Alibaba, Aliexpress – trading goods one may not
have in possession
15. Trading through Instagram, LinkedIn, Facebook
16. Private Equity versus IPO (initial public offering) – ownership swings - FB
17. From company to trading strategy
18. Competitive strategies – Global Niche and Competitive Advantage
19. Sales versus business development
20. Chinese stratagems and its application to trading
21. New business launch in trading – goods’ production and sales, offering services, retail store, bazaar kiosk,
pizza place or coffee shop
22. New market development - strategy and tactics – analyzing market potential, concept of sales territory
23. Sales channels – online vs offline (FMCG/Cosmo or large retailers, pharma, drogery, traditional trade)
24. FMCG trading – wholesaling versus Retail chain trading (3 store formats – HM, SM, Local M)
25. Assortment matrix management – shelving, merchandizing, products rotation – Carrefour model
26. Category management (CATMAN) – plan, shelving, merchandizing, realization
27. Product portfolio – set-up and analysis
28. Product Life Cycle
29. Pricing
30. Financing startups and mature ventures – business angels, venture capital, credit, leasing
31. Buyer/customer/client – client-centered approach – Client is the Boss
32. Conflict management
33. Marketing department and its role in trading – marketing and trade-marketing (TMA/TMM)
34. Branding and PPPPP (product, positioning, purchaser, promo, price)
35. Sales department routine – structure, goals, operations cycle, discipline, rituals, interaction with other
departments (marketing, finance, R&D) – traditional versus matrix (projects) architecture
36. Sales cycle or Pipeline management – Prospecting or Leads generation, Initial contact, Identifying needs,
Presenting offer, Managing objections, Closing sales, Repeating sales and Referrals
37. Sales forecasting and targets – planning, Sales Funnel, market reports (AC Nielsen vs Euromonitor)
38. Sales Funnel
39. Motivation of a team and trade partners – bonuses, retro-bonuses, conditioning (B. F. Skinner)
40. HR versus headhunting
41. Direct-sales techniques – scripts and Objection management
42. Tele-sales and tele-marketing
43. TV-sales - QVC (Quality, Value, Convenience)
44. Auto-dealership classical trading model – Rumbula/Bazaar vs Auction vs Dealership
45. Trading in hospitality business – online vs offline - exhibitions, wholesaling, charters, packages, vouchers,
46. Businesses trading versus M&A
47. Luxury trading – high fashion industry
48. Negotiations in trade – local versus international
49. Cultural aspects in local and international sales
50. Criminal schemes – Ponzi / One Day Venture / Win a Tender / $ Laundering / VAT washing / Double-entry
bookkeeping
51. Role of a personality in sales and trading, Bone Tone, Etiquette
52. All time trading classics – Piano seller versus Ford Super-Mobile – Eugen Butman versus Apple
53. Trading City image – Chicago (after riots in 1968), New York (Trump) versus Detroit (present)
Final grade is a cumulative work done as follows:
- 30% Attendance (50% of 100% classes and coursework completed)
- 20% Completion of tasks during seminars and practical work
- 20% Homework assignments completion
- (1) Example of a pivotal point in a company’s life-cycle, what has become possible due to an act of
personality on operations – an exceptional sales technique or approach
- (2) Description and commentaries on one or more Chinese stratagems application in sales
- 10% One product Sales Plan presentation
- 20% Final exam
HUMAN RESOURCE MANAGEMENT

Docent Mg.Psych. Jekaterina Bierne
4 6
Exam
Management
Study course aim:

To provide students with the necessary knowledge, skills and competences in the field of human resource
management
1. Know the main principles and functions of human resource management
2. Know how to determine the effectiveness of human resource management
3. Able to find information about topical research in human resource management
4. Able to analyze the implementation of various human resource management functions within the company
5. Able to select methods of human resource selection, prevention, motivation and training for the needs of the
company
6. Able to independently identify problems in human resource management
7. Able to stand up and develop solutions to troubleshoot identified problems in a team
8. Able to reasonably discuss the topicalities of the company's human resources management, identifying their links
with the company's performance

1. The essence and key concepts of human resource management. The role of human resources in company
development. Interaction of interests in effective human resource management implementation. Roles and
competencies of HRspecialist.
2. Human resource management organizational solutions (models) and key functions in the Company. The role of
labor law in the implementation of human resource management functions.
3. The essence of human resource management efficiency, its analysis possibilities, quantitative and qualitative
indicators. Human resource management audit.
4. Human resource management evolution, stages of development and approaches transformation. Major
authorities and the main studies in the human resource management field.
5. The essence and methods of human resource planning. Staff turnover.
6. The essence and methods of job analysis. Development and updating of job descriptions and requirements
profiles. Link between job analysis, personnel recruitment, training, and assessment.
7. Personnel search opportunities in the labor market. Staff categories and occupational classification.
8. Personnel selection process and its organization possibilities. Methods and tools for HR selection. Evaluation of
staff selection results.
9. HR recruitment and engagement. Technical, organizational and psychological aspects of personnel adaptation.
10. HR instructing, training and development. Team building. The essence of career management and its
organizational solutions (models).
11. The essence and role of HRassessment in company development. Methods of HR evaluation, performance
appraisal and its organizational solutions.
12. Introduction of motivation system in the company. Methods and tools for motivating human resources. Criteria
for effective motivation and its role in company development.
No. Topic Lecture contacthours (incl. seminars, discussions)

learning elements
57. The essence and key concepts of human 4

resource management.The role of human
resources in company development.Interaction of
interests in effective human resource
management implementation.Roles and
competencies of HR specialist.
58. Human resource management organizational 4
solutions (models) and key functions in the
Company. The role of labor law in the
implementation of human resource management
functions.
59. The essence of human resource management 4
efficiency, its analysis possibilities, quantitative
and qualitative indicators.Human resource
management audit.
60. Human resource management evolution, stages 4
of development and approachestransformation.
Major authorities and the main studies in the
human resource management field.
61. The essence and methods of human resource 4
planning.Staff turnover.
62. The essence and methods of job 4
analysis.Development and updating of job
descriptions and requirements profiles.Link
between job analysis, personnel recruitment,
training, and assessment.
63. Personnel search opportunities in the labor 4
market. Staff categories and occupational
classification.
64. Personnel selection process and its organization 4
possibilities.Methods and tools for HR
selection.Evaluation of staff selection results.
65. HR recruitment and engagement.Technical, 4
organizational and psychological aspects of
personnel adaptation.
66. HR instructing, training and development.Team 4
building.The essence of career management and
its organizational solutions (models).
67. The essence and role of HR assessment in 4
company development.Methods of HR
evaluation, performance appraisal and its
organizational solutions.
68. Introduction of motivation system in the 4
company.Methods and tools for motivating
human resources.Criteria for effective motivation
and its role in company development.
Total: 48

1) Theoretical analysis of HRM Task submission in written form
functions
2) HRNM functions audit by predefined Presentation, discussion
parameters (case study)
3) Revision of 2 publications on HRM
topical studies (student’s choice from Presentation, discussion
full-time databases)
studies Compulsory reading:
1) 1 source (Part 1, pp.6-22, Part 3,
pp.36-48, Part 4, pp.50 – 58, Parts 8-
18, pp.95-222)
2) 2 source (Part 3, pp.295-439),
3) 3 source (Part 2, pp.37-74, Part 7,
pp.236-276, Part 13, 407 – 457)
part-time
studies
part-time
studies with
e -learning
elements
Contact hours
Consultations,
Compulsory
seminars, material
business course
etc.)
games and
simulations etc.
full-time
48 8 4 64 64 32 160
studies
part-time
studies
part-time
studies with e
-learning
elements

Full time students are required to submit fully and successfully done 3 classroom tasks, 3 independent tasks, to participate
with the presentations in 2 seminars, to attend at least 50% of lectures, to succesfully write the exam work. Final grade
derives as the average from the auditory tasks average grade, independent tasks average grade and the test grade.
Evaluation criteria
Minimum Average level High level Excellent
Evaluation
No. Learning outcome level (65% till 84%) (85% till 94%) level
method/-s
(40%till64%) (95%
till100%)
1. Know the main principles and Discussion, Know the Mostly know Well know the Profoundl
functions of human resource classroom task, main the main main y know
management independent task, principles of principles and principles and the main
exam test human functions of functions of principles
resource human human and
management resource resource functions
in company, management management, of human
with some is able to resource
lacking comment and manage
knowledge on critically ment,
HRM access them understa
functions nd their
interconn
ections
2. Know how to determine the Discussion, Know several Mostly know Mostly know Know
effectiveness of human resource presentation o ways to methods to methods to wide
management independent task determine the determine the determine the variety of
effectiveness effectiveness effectiveness methods
of human of human of human to
resource resource resource determin
management, management management e the
partly and their and their effectiven
understand limitations limitations, is ess of
their able to human
limitations assess their resource
usage in the manage
company ment,
well
understa
nd their
peculiariti
es
3. Able to find information about Independent task Able to find In general Able to find Perfectly
topical research in human superficial able to find information able to
resource management information information about topical find
about topical about topical research in informatio
research in research in the field of n about
the field of the field of human topical
human human resource research
resource resource management in the
management management, field of
partially human
losing focus resource
of the search manage
ment ,
precisely
and
deeply
following
the
search
aim
4. Able to analyze the Independent task, Able to Able to Able to Able to
implementation of various human discussion analyze the analyze the analyze the deeply
resource management functions implementatio implementatio implementatio analyze
within the company n of some n of various n of various the
human human human implemen
resource resource resource tation of
management management management various
functions functions functions human
within the within the within the resource
company company, but company with manage
there are grounded ment
problems with conclusions functions
formulating within the
conclusions company,
clearly
formulatin
g
conclusio
ns and
proposals
5. Able to select methods of human Classroom task, Able to select Able to select Able to select Able to
resource selection, prevention, discussion, methods of methods of methods of creatively
motivation and training for the seminar human human human select
needs of the company resource resource resource and
selection, selection, selection, explain
prevention, prevention, prevention, methods
motivation motivation motivation of human
and training and training, and training resource
from the most which are for the needs selection,
available, with mostly of the preventio
no detailed matching company. n,
analysis of company Without motivatio
meeting the needs searching for n and
true needs of any creative training
the company solutions for the
needs of
the
company
6. Able to independently identify Independent task, Partly able to Mostly able to Able to Perfectly
problems in human resource discussion independently independently independently able to
management identify identify identify independ
problems in problems in problems in ently
human human human identify
resource resource resource problems
management, management, management, in human
without partly partly resource
analyzing analyzing identifying manage
their causes their causes their causes ment
and and solutions
interconnectio
ns with other
company
activities
7. Able to stand up and develop Classroom task, Able Able Able Perfectly
solutions to troubleshoot discussion, independently independently independently able
identified problems in a team seminar and within the and within the and within the independ
team to team to team to ently and
develop develop develop well within the
partial partially grounded team to
solutions to grounded solutions to develop
the identified solutions to the identified detailed
HRM the identified HRM solutions
problems, HRM problems to the
without problems identified
analysis of HRM
their problems
effectiveness
8. Able to reasonably discuss the Seminar, Able to Mostly able to Able to Perfectly
topicalities of the company's discussion discuss the reasonably reasonably able to
human resources management, topicalities of discuss the discuss the reasonabl
identifying their links with the HRM of a topicalities of topicalities of y discuss
company's performance company, HRM of a HRM of a the
weakly company by company by topicalitie
identifying identifying identifying s of HRM
their links with their links with their links with of a
the the the company
company's company's company's by deeply
performance performance, performance identifyin
but with g their
nonsufficient links with
argumentatio the
n company'
s
performa
nce and
improvem
ent
possibiliti
es

1. Armstrong, M. (2011). Armstrong's handbook of strategic human resource management. Kogan Page
Publishers.
2. Jones, G. R. (2013). Organizational theory, design, and change. Upper Saddle River, NJ: Pearson
3. Rees, G., & Smith, P. (Eds.). (2017). Strategic human resource management: An international perspective.
Sage.
1. Beattie, R. R. (2018). Human Resource Management in Public Service Organizations. NY:Routledge.
2. Clegg, S. R., Kornberger, M., & Pitsis, T. (2015). Managing and organizations: An introduction to theory and
practice. Sage.
3. Crawshaw, J., Budhwar, P., & Davis, A. (Eds.). (2017). Human resource management: Strategic and
international perspectives. Sage.
4. Dessler, G. (2013) Human Resource Management. Boston: Pearson.
5. Gill, R. (2011). Theory and practice of leadership. Sage.
6. Gosling, J., Sutherland, I., & Jones, S. (2012). Key concepts in leadership. Sage.
7. Handbook of organizations (2015) Ed.March J., London, Routledge.
1. EBSCO HOST data base
2. RESEARCHGATE data base
3. Springer data base
4. Google Scholar data base
BUSINESS ECONOMICS AND PLANING

Dr.oec. Vita Zarina
6 8
Exam
Microeconomic, Accounting
Study course aim:

To provide students with the knowledge, skills and competences required in business economics and planning
1. Understand the use of financial information in the analysis of economic activity
2. Define the types of costs and their impact on the performance
3. Be able to calculate the cost of a product / service
4. Be able to Prepare a business plan for a product / service
5. Be able to argue to present your point

Revenues, costs, its types, impact on performance
Business resources, calculations, methods
Cost calculation methods, cost price calculations
Strategic and operational planning, resource planning
Business idea, case study, business plan structure
Investments, repayment periods

No. Topic
learning elements
69. Revenues, costs, types, impact on 6 2 1

performance
70. Business resources, necessity calculations, 6 3 2
methods
71. Cost calculation methods, pricing 12 5 2
calculations
72. Strategic and operational planning, resource 12 5 3
planning
73. Business idea, case study, business plan 30 15 7
preparation
74. Investments, repayment periods 6 2 1
Total: 72 32 16

Market research about new business Presentation
idea realization possibilities 2 tests
seminar
full-time Preparing a business plan
studies
Reading:
Independently read the material about
market research opportunities
Independently read the material about seminar
Preparing a business plan

part-time
Independently get acquainted with the
studies
materials about the structure of the
business plan, preparation
requirements, interconnections
Reading:
Preparing a business plan

part-time
studies with
Independently get acquainted with the
e -learning
materials about the structure of the
elements
business plan, preparation
requirements, interconnections
Reading:

Contact hours
Consultations,
Compulsory
seminars, material
business course
etc.)
games and
simulations etc.
full-time
72 18 6 96 96 48 240
studies
part-time
32 34 6 72 96 72 240
studies
part-time
studies with e
16 26 6 48 96 96 240
-learning
elements
The evaluation of the study course learning outcomes: The final assessment of the study course for full-time students
consists of successfully passed 2 tests, presented business plan, participation in the seminar and successfully passed the
exam. Final assessment is formed by: 30% assessment of tests, 40% evaluation of the business plan developed during the
semester; 10% participation in the seminar; 20% exam evaluation.
The final evaluation of the study course for part-time students consists of successfully completed independent work - a
business plan, a successfully passed test and a successfully passed exam. Final assessment is formed by: 30% assessment
of tests, 40% evaluation of the business plan developed during the semester; 10% participation in the seminar; 20% exam
evaluation.
Evaluation criteria
Evaluation
No. Learning outcome Minimum level Average level High level Excellent level
method/-s
1. Understand the use of discusion Understands the Understands Understands the Perfectly
financial information in financial the financial financial understands the
the analysis of structure of structure of structure of financial structure
economic activity companie, can companies, companies, is of companies, is
analyze it analyzes able to analyze, able to analyze,
them, and explain, explain, justify
explains the substantiate opinion,
results their views, understands
understand the interconnections
interconnections
2. Define the types of test Understand cost Has good Good Very well
costs and their impact structure understanding understanding of understood cost
on the performance of the cost the cost structure, impact
structure, is structure, can on performance
able to justify well justify the
mainly impact impact on
on performance
performance
3. Be able to calculate the presentation Understands Good Good Understands the
cost of a product / costing understanding understanding of cost-costing
service methodologies, of costing costing methods very
able to name methods, the methods, ability well, they are able
pricing methods ability to to choose the to choose the
choose the most suitable most suitable and
most suitable, and apply in the apply in the cost
is able to calculation of calculation, are
name the cost, well able to very well able to
pricing offer pricing offer pricing
methods methods, methods, choose
choose the most the most
appropriate appropriate
4. Be able to Prepare a Presentation Are able to Able to Able to prepare Perfectly able to
business plan for a discusion prepare at least prepare a very well a prepare a
product / service the main complete complete complete
business plan business plan business plan business plan for
components for for a new for a new a new product /
a new product / product / product / service, all
service service, the service, all components of the
components of components of business plan are
the main the business properly prepared
business plan plan are and correctly
are properly properly calculated.
prepared prepared
5. Be able to argue to presentation Business plan Business plan Well-prepared Well-grounded
present your point prepared and prepared and and presented and well-
presented, able presented, business plan, presented
to tell about the able to tell able to tell about presentation of
calculations about the the research the prepared
made, is able to research done done and business plan,
answer at least and calculations, free to tell about
the most calculations, is well answered the researches
important issues mostly able to questions and calculations
answer carried out,
questions comprehensive
answers to
questions

1. Shefrin H. , Behavioral corporate finance , McGraw-Hill Education, 2017 (300 lpp.)
2. Terence C.M. , Corporate Finance , Routledge, London and New York, 2018 (137 pp)
3. Drury C. , Management and Cost Accounting , Cengage , 2018 (842 lpp)
1. Jones C. , Investments :principles and concepts, Wiley, Hoboken, N.J., 2010 (608 pp)
2. Bittlestone R., Financial management for business :cracking the hidden code , Cambridge University Press,
2010 (201 pp.)
3. Houston, Joel F. , Fundamentals of financial management :study guide , South-Western Cengage Learning,
2013 (422 pp.)
4. Eun C.,Resnick B. , International financial management , McGraw-Hill/Irwin, 2007 (536 pp.)
1. Business plans, sources: https://www.entrepreneur.com/article/247574 [used 28.11.2018]
2. Costs, cost behavior, source: https://www.investopedia.com/terms/v/variablecost.asp [used 28.11.2018]
3. Costs behavior, source: https://www.accountingcoach.com/blog/what-is-cost-behavior [used 28.11.2018]
4. Capital budgeting, source: https://www.investopedia.com/terms/c/capitalbudgeting.asp [used 28.11.2018]
DOCUMENT MANAGEMENT
Study course title Document management

Credits (Latvian) 2
ECTC credits 3
Study direction Information technology, computer hardware,
electronics, telecommunications, computer control,
and computer science
Responsible instructor:
Mg.iur, senior lecturer
Instructor/s
Mg.iur, senior lecturer
Study course prerequisites: Official language, Applied informatics
Study course abstract: The course provides knowledge about document standards and procedures as well as helps
to acquire skills in preparing and using of legal documents. The course is focused on the development of the students'
skills to draft and analyse administrative documents, use the software and other information technology, including
electronic signatures, document preparation and pipeline process. The course develops students' competence to study
and select necessary information, systematize it and independently draft administrative documents.
Study course aim and tasks:

Study course aim: To provide students with the necessary knowledge, skills and competence acquisition in the area
of preparation, analysis and use of paper and electronic documents.
Study course tasks:

1. To provide students with knowledge about documents and their formatting and storage requirements.
2. To provide students with knowledge about electronic signature, electronic documents and their peculiarities.
3. To provide students with knowledge about document derivatives, their types, and the nature of their use.
4. To develop students' skills to manage the national language and the use of professional terminology.
5. To develop students' skills to analyse the documents.
6. To develop students' skills of drafting different types of regulatory documents independently.
7. To develop students' skills of drafting and certifying document derivatives.
8. To develop students' skills with drafting and forwarding documents, using software and other information
technology.
Lecture (including seminars, discussions) hours

No.
Theme
full-time part-time studies with e-
part-time studies
studies learning elements*
75. Introduction into record
management
1.1. Document: concept and
characteristics.
1.2. Information: concept and
meaning.
1.3. Document classification.
8 2
1.4. Review of documents, record 5
management and data
protection regulatory
framework.
1.5. Types of legal responsibility in
relation to punishable action
with documents.
76. The original document, duplicate and
derivatives, their preparation and
4 2
use. 3
77. Working with documents

3.1. Business document standards
and formats.
3.2. Document drafting
requirements.
3.3. Document mandatory details 8 2
5
and formatting.
3.4. Signature, stamp, their types
and use.
3.5. Service tag formatting.
Signature of approval.
Lecture (including seminars, discussions) hours
No.
Theme
full-time part-time studies with e-
part-time studies
studies learning elements*
78. Working with electronic
documents
4.1. The order of drafting, storing,
formatting and circulating
electronic documents.
4.2. Electronic document circulation
4 2
between state and municipal 3
authorities, or between these
institutions and the natural or
legal persons.
4.3. Electronic signature, secure
electronic signature, time stamp.
Total:
24 8
16
Study course schedule:

The course schedule is available on the University's e-environment
Study course requirements:

For full-time students study course requirements are as follows:
- successfully complete four independent tasks;
- successfully pass two tests;
- attend 50% of the lectures;
- successfully pass the final examination.
For part-time students and part-time with e-learning elements students the course requirements are as
follows:
- successfully complete three independent tasks;
- successfully pass two tests;
- attend 50% of the lectures;
- attend 50% of practical classes;
- successfully pass the final examination.

Type of independent task Control form
Independently draft different type of administrative and civil Independent work
documents.
Draft and certify document derivatives. Independent work
Find, read information about electronic documents, their Independent work
development, use, circulation and storage procedures.
Types of e-signature, their differences, advantages and Essay
disadvantages.//
Types of legal responsibility in relation to punishable action
with documents.
Find, analyse errors and improve 3 (preferably in public Test, presentation
administration) erroneously drafted documents.
Study course structure:

Contact hours
Lecture Tutorials, final Independent Mandatory reading
(including test work and/or audio and video Total hours of
Study form
seminars, (number of material the course
discussions) hours) (listening/watching)
hours
Full-time 24 12 20
Part-time 16 8 32
24 80
Part-time
studies with e- 8 4 44
learning
Study form Contact hours Independent Mandatory reading Total hours of
work and/or audio and video the course
elements (number of material
hours) (listening/watching)
Assessment Assessment criteria

The result of the studies
method 40-69% 70-89% 90-100%
KNOWLEDGE AND UNDERSTANDING

Knows and understands
the concept of
document, nature, 40-69% of tasks 70-89% of tasks 90-100% of tasks
Test
presentation and storage executed correctly executed correctly executed correctly
requirements
Know and understand There is a difficulty Able to find the

Able to find the
what is electronic to find the necessary
necessary
signature, how to use it, necessary information
Independent work information and
what are electronic information and independently, but
analyse it
documents, their analyse it there are difficulties
independently
peculiarities. independently in analysing it
Know and understand
what document 40-69% of tasks 70-89% of tasks 90-100% of tasks
derivatives are, what are Independent work executed correctly executed correctly executed correctly
their types and specific
use.
SKILLS (the ability to apply knowledge, communication, general skills)
Familiar with 40- Familiar with 70- Familiar with 90-
Able to draft different
69% of the 89% of the 100% of the
kinds of documents Independent work
document drafting document drafting document drafting
independently
standards standards standards
Able to analyse 40-69% of the 70-89% of the 90-100% of the
documents, find errors Test errors found and errors found and errors found and
and correct them corrected properly corrected properly corrected properly
Able to find, analyse Familiar with 40- Familiar with 70- Familiar with 90-
errors and improve 3 69% of the 89% of the 100% of the
Group work, test
improperly drafted document drafting document drafting document drafting
documents standards standards standards
There are Able to present their
difficulties in the work results,
Able to present work
Presentation of compilation of however, it is Able to present their
results, using the latest
results and test results and their difficult to do that in work results
information technology
presentation to an understandable
others way to others
COMPETENCE (analysis, synthesis, evaluation)
There is a difficulty Able to find the
Able to find the
Able to independently to find the necessary
necessary
use appropriate legal necessary information
Independent work information and
sources. information and independently, but
analyze it
analyze it there are difficulties
independently
independently in analyzing it
There has been a Able to Able to
difficulty to use the independently use independently use
latest information the latest the latest
Able to build skills
technology information information
working with the latest Independent work
independently technologies, but technologies and
information technology
reaching the final complete the task
result poses
difficulties
There are
difficulties to offer a Able to offer a Able to offer a
solution to an solution to an solution to an
Able to draft
identified problem, identified problem, identified problem
administrative Independent work
there is a lack of however, there is and can draft the
documents
understanding difficulty in drafting necessary
about document a document document
drafting
INTELLECTUAL CAPITAL MANAGEMENT

Asoc.prof. Dr.oec. Oksana Lentjušenkova
4 6
Exam
Management theories
Study course aim:

Provide students with knowledge and to develop students’ skills and competence in the field of intellectual capital
management.
1. Understands the concept of intellectual capital and related concepts.
2. Understands the principles of the intellectual capital management.
3. Is able to define main directions of the intellectual capital development strategy in enterprise.
4. Is able to calculate return on the intellectual capital investments.
5. Is able to analyze situation, based on available information and using research methods, and to define
problems.
6. Is able to discuss about certain questions in the field of intellectual capital management.

1. The concept of intellectual capital
2. Intellectual capital management
3. Intellectual capital influence on entrepreneurship and economic performance
4. Return on the intellectual capital investments
The number of contact hours could be changed due to students prerequisites, interests and needs
No. Topic
full-time part-time part-time studies with e -
studies studies learning elements
79. The concept of intellectual capital 12

• The formation and development of the concept of
intellectual capital
• Related concepts and theories to intellectual capital
• Intellectual capital in modern management theory
• The structure of intellectual capital
80. Intellectual capital management 12
• The concept of intellectual capital management
• Intellectual capital management strategies
• The concept of intellectual capital investments
• Classification of intellectual capital investments
• Factors influencing intellectual capital in enterprises
81. Intellectual capital influence on entrepreneurship and 12
economic performance
• Necessary amount of intellectual capital in enterprise
• Predicted outcomes form intellectual capital investments:
financial and non - financial outcomes.
• The global trends of intellectual capital from
macroeconomic perspective
82. Return on the intellectual capital 12
investments
• Methods of return from the intellectual capital
investments calculation
• Financial return on the investments
• Non – financial return on the investments
Total: 48
1. Read scientific articles published in the Moodle and Essay, Seminar, Discussion
prepare critical analysis of concept of intellectual capital
Compulsory literature: 1, 3, 4, 5
2. Define directions of intellectual capital development Presentation, Seminar, Discussion
strategy at enterprise
Compulsory literature: 2, 10
Additional literature: 4
Other information sources: 1
full-time studies 3. Describe types of intellectual capital in enterprise and Presentation, Seminar, Discussion
evaluate amount of it. Explain what are main factors
influencing decision about intellectual capital investments
in the enterprise
Compulsory literature: 2, 7, 8
Additional literature: 9
4. Calculate non-financial return from the intellectual capital Workshop
investments.
Compulsory literature: 9
Other information sources: 3, 4

Contact hours
Consultations,
Compulsory
seminars, material
business course
etc.)
games and
simulations etc.
full-time
48 12 4 64 64 32 160
studies

Students have to attend 50% of online lectures, 2 seminars, 1 workshop and prepare 3 tasks according requirements. The final
mark consists of: student's activity during the lectures and seminars, marks for tasks and final exam.
Evaluation criteria
method/-s (40% till 64%) (65% till 84%) (85% till (95% till
94%) 100%)
1. Understands the concept Essay, Understands of Understands main Understands Could explain
of intellectual capital and seminar, exam main concepts concepts, but has main and analyze
related concepts. difficulties with concepts relationships
understanding of and among
relationships relationships concepts
among different among
concepts them
2. Understands the Presentation Understands of Understands main Understands Could explain
principles of the seminar, exam main principles principles, but has main and analyze
intellectual capital difficulties with Principles relationships
management. understanding of and among
relationships relationships principles
among different among
concepts them
3. Is able to define main Presentation Is able to define Is able to define Is able to Is able to
directions of the seminar main directions strategic directions, define prepare
intellectual capital of intellectual but has difficulties strategic intellectual
development strategy in capital with definition of the directions capital
enterprise. development predicted outcomes and development
predicted strategy
outcomes
4. Is able to calculate return Workshop, Is able to Is able to define Is able to Is able to
on the intellectual capital exam calculate return some outcomes and calculate calculate
investments. on investments, calculate return on return on return on
but has investments investments investments,
difficulties with using certain to define
definition of methods and predicted
predicted to define outcomes and
outcomes and predicted to analyze
usage of outcomes results
methods
5. Is able to analyze Discussion Is able to Is able to analyze Is able to Is able to
situation, based on analyze information, to apply analyze analyze
available information and information, but research methods, information information
using research methods, has difficulties but has difficulties and define and to define
and to define problems. with application with problem problems problems and
of research definition propose
methods and solutions
problem
definition
6. Is able to discuss about Discussion Can discuss Can discuss about Can discuss Excellent
certain questions in the about actualities, but has about rhetoric skills
field of intellectual capital actualities, but difficulties with actualities
management. cannot argue reasoning and
own opinion argue own
opinion

1. Andriessen, D. (2006). On the Metaphorical Nature of Intellectual Capital: a Textual Analysis. Journal of
Intellectual Capital, 7 (1), 93-109.
2. Canibano, L., Sánchez, M. P., García-Ayuso, M. and Chaminade, C. (2002). Guidelines for Managing and
Reporting on Intangibles: Intellectual Capital Report [skatīts 20.02.2018.]. Pieejams:
http://www.pnbukh.com/files/pdf_filer/MERITUM_Guidelines.pdf
3. Dumay, J., Garanina, T. (2013). Intellectual Capital Research: a Critical Examination of the Third Stage. Journal
of Intellectual Capital, 14 (1), 10-25.
4. Edvinsson, L. (2013). IC 21: Reflections from 21 Years of IC Practice and Theory. Journal of Intellectual Capital,
14 (1), 163-172.
5. Inkinen, H., Kianto, A., Vahala, M., Ritala, P. (2017). Structure of Intellectual Capital an International
Comparision. Accounting, Auditing&Accountability Journal, 30 (5), 1160 – 1183.
6. Lentjušenkova, O., Lapiņa, I. (2014). Intellectual Capital Investments Influence on Entrepreneurship and
Economics Performance. In: Business and Management: 8th International Scientific Conference, Lithuania,
Vilnius, 15-16 May, 2014. Conference Proceedings, 93-100.
7. Lentjušenkova, O., Lapiņa, I. (2015). Factors Influencing Investments in Intellectual Capital: Case of Latvia.
In: Proceedings of the 19th World Multi-Conference on Systemics, Cybernetics and Informatics (WMSCI 2015),
Vol. 1, United States of America, Orlando, 12–15 July, 2015. Conference Proceedings, 82–87.
8. Lentjušenkova, O., Titko, J., Lapiņa, I. (2016). Intellectual Capital Investments: Analysis of the Predicted
Outcomes. In: 21st International Scientific Conference, Economics and Management 2016 (ICEM 2016)
“SMART and Efficient Economy: Preparation for the Future Innovative Economy” Proceedings, Czech Republic,
Brno, May 19-20. Conference proceeding, 94-101.
9. Ordonez de Pablos, P., Edvinsson, L. (2018). Intellectual Capital in Organizations: Non-Financial Reports and
Accounts. New York: Routledge.
10. Roos, G., Pike, S. (2018). Strategic Management of Intellectual Capital. 2nd Edition. New York: Routledge.
1. Asiaei, K., Jusoh, R., Bontis, N. (2018). Intellectual capital and performance measurement systems in Iran.
Journal of Intellectual Capital, 19 (2), 294-320.
2. Dumay, J. (2009). Intellectual capital measurement: a critical approach. Journal of Intellectual Capital, 10 (2),
190–210.
3. Dumay, J. (2012). Grand theories as barriers to using IC concepts. Journal of Intellectual Capital, 13 (1), 4-15.
4. Gogan, L.M., Rennung, F., Istis, G., Drahici, A. (2014). A proposed tool for managing intellectual capital in small
and medium size enterprises. Procedia Technology, 16, 728-736.
5. Jordão, R. V. D., Novas, J. C. (2017). Knowledge management and intellectual capital in networks of small and
medium-sized enterprises. Journal of Intellectual Capital, 18 (3), 667-692.
6. Kianto, A., Andreeva, T., Pavlov J. (2013). The impact of intellectual capital management on company
competitiveness and financial performance. Knowledge Management Research and Practice, 11, 12-22.
7. Lapiņa I., Borkus I., Stariņeca O. (2012). Corporate Social Responsibility and Creating Shared Value: Case of
Latvia. World Academy of Science, Engineering and Technology: Special International Journal Issues, 68,
1886-1892.
8. Lentjušenkova, O., Lapina, I. (2016). The transformation of the organization’s intellectual capital: from resource
to capital. Journal of Intellectual Capital, 17 (4), 610-631.
9. Lentjušenkova, O., Lapiņa, I. (2015). Intellectual Capital Investments: Company’s Additional Expenditures or
Creating Shared Value? In: Perspectives of Business and Entrepreneurship Development: Economic,
Management, Finance and System Engineering from the Academic and Practioners Views: Proceedings of
Selected Papers, Czech Republic, Brno, 28-29 May, 2015. Conference Proceeding, 207-216.
10. Petty, R., Guthrie, J. (2000). Intellectual capital literature review: measurement, reporting and management.
Journal of Intellectual Capital, 1 (2), 155-176.
11. Piekkola, H. (2011). Intangible capital: The key to growth in Europe. Intereconomics, 4 (4), 222-228.
12. Zéghal, D. , Maaloul, A. (2011). The accounting treatment of intangibles – A critical review of the literature.
Accounting Forum, 35, 262–274.
13. Zéghal, D., Maaloul, A. (2010). Analyzing value added as an indicator of intellectual capital and its
consequences on company performance. Journal of Intellectual Capital, 11 (1), 39 – 60.
14. Viedma, J.M. (2001). ICBS Intellectual Capital Benchmarking System. Journal of Intellectual Capital, 2 (2), 148-
164.
1. Confédération Européenne des Associations de Petites et Moyennes Entreprises (CEA-PME), Fraunhofer
Institut für Produktionsanlagen und Konstruktionstechnik (Fraunhofer IPK), London School of Economics and
Political Sciences (LSE) (2007). Intellectual capital statement - Made in Europe (InCaS). [skatīts 12.01.2019.]
Pieejams: http://www.psych.lse.ac.uk/incas/page114/files/page114_1.pdf
2. OECD (2013). Supporting Investment in Knowledge Capital, Growth and Innovation. [skatīts 12.01.2019.].
Pieejams: doi:10.1787/9789264193307-ne
3. Social Value UK (2012). A Guide to Social Return on Investment. [skatīts 12.01.2019.]. Pieejams: http://www.
socialvalueuk.org/resources/sroi-guide/
4. Sveiby, K.E. (2001b). Methods for Measuring Intangible Assets. [Skatīts 12.01.2019]. Pieejams:
http://www.sveiby.com/articles/InvisibleBalance.html
BUSINESS VALUE MANAGEMENT

Associate Professor, Dr.oec., Jelena Titko
4 6
Exam
Corporate Finance Management
Study course aim:
To provide students with knowledge, skills and competences in the field of business value management.
1. Understands the core of the value-related concepts.
2. Understands the principles of valuation fundamental approaches.
3. Is able to apply valuation techniques to perform business valuation.
4. Is able to determine cost of capital.
5. Is able to discuss value-related issues in well-argued manner.

1 Concept of Value and Value-based management (VBM)
2 Valuation process: principles, stages, main approaches
3 Techniques within the Asset approach to business valuation
4 Techniques within the Income approach to business valuation
5 Techniques within the Market approach to business valuation
6 Cost of capital
7 Value creation
No. Topic
83. Concept of Value and Value-based Management (VBM) 4

84. Valuation process: principles, stages, main approaches 4
85. Techniques within the Asset approach to business 8
valuation
• Net Adjusted Asset method
• Other Asset approach methods
86. Techniques within the Income approach to business 8
valuation
• Discounted Cash Flow (DCF) method
• Capitalization of income method
87. Techniques within the Market approach to business 8
valuation
• Guideline public company method
• Guideline company transactions method
88. Cost of capital 8
• Cost of equity
• Cost of debt
No. Topic
89. Value creation 8

• Value metrics
• Value creation models
• Value drivers
Total: 48

1. Content analysis of the value- related text information Individual home task
Compulsory literature: At least 10 scientific papers available in

EBSCO data basis devoted to the value-related issues
2. Cost of equity calculation, applying Capital Asset Pricing Individual home task
Model (CAPM)
Compulsory literature: No. 4

Additional literature: No. 3
full-time Other information sources: No. 1
studies 3. Cost of capital calculation, applying build-up approach Presentation
In-class reporting
4. Investigation of value drivers in the selected industry/field; Group work
Creating Balanced Scorecard Presentation
In-class reporting
Additional literature: No. 1, No. 2, No. 4, No. 5

Contact hours
Consultations,
Compulsory
seminars, material
business course
etc.)
games and
simulations etc.
full-time
48 12 4 64 64 32 160
studies
Evaluation criteria
Learning Evaluation
No. Minimum level Average level High level Excellent level
outcome method/-s
1 Understands Tests Understands the Understands the Understands the Understands the
the core of the Exam meaning of value-related core of the value-related
value-related basic terms concepts, but has concepts and is concepts at the level
concepts some difficulties to able to discuss to be able to explain
discuss about about in a well- them to others
argued manner
2 Understands Tests Understands the Understands the Understands the Understands the
the principles Exam basic principles principles, but has principles and is principles of
of valuation some difficulties to able to discuss valuation
fundamental discuss about about in a well- fundamentals at the
approaches argued manner level to be able to
explain them to
others
3 Is able to apply Tests Is able to apply Is able to apply Is able to apply Is able to apply
valuation Exam basic valuation valuation various valuation various valuation
techniques to techniques, but techniques, but techniques and techniques, interpret
perform sometimes has has some interpret the the results and
business difficulties to difficulties to results suggest application
valuation apply them interpret the improvements
properly results
4 Is able to Tests Is able to apply Is able to apply Is able to apply Is able to apply
determine cost Exam basic techniques various various various techniques to
of capital to determine techniques to techniques to determine cost of
cost of capital, determine cost of determine cost of capital, interpret the
but sometimes capital, but has capital and results and suggest
has difficulties to some difficulties to interpret the application
apply them interpret the results improvements
properly results
5 Is able to Group work Is able to Is able to discuss Is able to discuss Is able to discuss
discuss value- Presentation discuss only value-related value-related value-related issues
related issues Discussion basic value- issues, but has issues in well- and suggest to solve
in well-argued related issues some difficulties to argued manner problems
manner find arguments

1 Koller, T., Goedhart, M. & Wessels, D. (2015). Measuring and Managing the Value of Companies. 6th ed. Hoboken,
New Jersey: John Wiley & Sons, Inc.
2 Koller, T., Goedhart, M. & Wessels, D. (2015). Step-by-Step Exercises and Tests to Help You Master Valuation.
Hoboken, New Jersey: John Wiley & Sons, Inc.
3 Atrill, P. (2017). Financial management for decision makers. 8th ed. London: Pearson Education.
4 Anderson, P.L. (2012). The Economics of Business Valuation. Stanford: Stanford University Press.
5 Titko, J. & Lace, N. (2013). Bank Value Measurement Based on Fundamental Analysis. In International Conference
on Management Innovation and Business Innovation (ICMIBI 2013), Singapore, April 21-22, 2013. Conference
proceedings, 467-472.
6 Titko, J. & Lace, N. (2012). Cost of Equity for Bank Valuation: Empirical Study in Latvian Banking Sector. In
International Conference “Trends in Economics and Management for the 21st Century”, Brno, September 20-22,
2012. Conference proceedings, 10 p.
1 Titko, J. & Shina, I. (2017). Non-Financial Value Drivers: Case of Latvian Banks. Procedia Engineering, 178C, 192-
199.
2 Bistrova, J., Titko, J. & Lace, N. (2014). Sustainable Shareholder Value: Analysis of Value Drivers. Economics and
Management, 19(2), 129-139.
3 Brigham, E.F. & Houston, J.F. (2013). Fundamentals of Financial Management. 3rd ed. South-Western Cengage
Learning.
4 Witcher, B.J. &Chau, V.S. (2014). Strategic Management: Principles and Practice. Hampshire: Cengage Learning.
5 Ashton, R.H. (2007). Value-Creation Models for Value-Based Management: Review, Analysis, and Research
Directions. Advances in Management Accounting, 16, 1-62.
1 Damodaran, A. (2019). Damodaran Online. [viewed 25.01.2019]. Available: http://pages.stern.nyu.edu/~adamodar/
2 Rigby, D.K. (2017). Management Tools 2017: An Executive Guide. [viewed 24.01.2019]. Available:
https://www.bain.com/contentassets/109d90597d774549850226aaa67e249e/bain_book_management_tools_2017
.pdf
3 Latvia’s Most Valuable Enterprises (2018). [viewed 25.01.2019]. Available from http://www.top101.lv
Study course Corporate Finance Management
Credits (Latvian) 8
ECTS 12
Field of study Management
Responsible instructor:
degree, position Dr.oec. assoc. prof. Jelena Titko
Instructor/s
degree, position Dr.oec. assoc.prof. Jelena Titko
Dr.oec. assist.prof. Konstantins Kozlovskis
Dr.oec. assist.prof. Julija Bistrova
Study course prerequisites: Management, Business economics, Basics of

Accounting, Financial mathematics
Study course annotation: The course is elaborated for students of master programmes in fields of economics,
management, or finance. The focus is made on development of students’ skills to search and analyze the information
to identify problems in a financial sector or in the fields of corporate finance management, as well as on development of
students’ competence to provide substantiated solutions of the identified problems, applying scientific research and
analysis methods.
Study course aim and tasks:

The aim of the course is to provide students with knowledge, skills and competences in the field of business value
management.
The tasks of the course:
9. Provide students with knowledge about financial concepts and terms
10. Provide students with knowledge about financial markets and financial instruments
11. Provide students with knowledge about financial institutions
12. Provide students with knowledge about the structure of company’s financial reports
13. Provide students with knowledge about main financial ratios
14. Provide students with knowledge about the principles of financial planning and management
15. To develop students’ skills to understand specific information regarding financial markets and financial
instruments
16. To develop students’ skills to evaluate different types of financial instruments
17. To develop students’ skills to calculate financial ratios
18. To develop students’ skills to read and analyze company’s financial reports
19. To develop students’ skills to develop a company’s financial plan
Study course thematic plan

Lecture hours (incl. seminars, discussions)
No. Theme
part-time part-time studies with e -
full-time studies
studies learning elements *
90. Introduction to the course „Corporate finance

manage 4 2 1
ment”
91. Theory of finance 4 2 1
92. Introduction to financial markets and
4 2 1
instruments. Demand for investments.
93. Basic definitions: investments, financial
4 2 1
markets, financial instruments.
94. Basics of technical analysis 2 1 -
95. Currency market 4 2 1
96. Debt securities market 6 3 2
97. Stock market 6 3 2
98. Option market 6 3 2
99. Forward market 4 2 1
100. Other financial markets 4 2 1
101. Financial institutions and their role in the
4 2 -
economy
102. Introduction. Financial
reporting/statements, analysis,
4
management, planning; accounting
standards
103. Income statement analysis (I/S ppt) 4
104. Balance sheet analysis (B/S analysis) 4
105. Cash Flow statement analysis (Debates
on whether the company is good or bad 4
for investments, providing a loan etc.)
106. Ratio analysis (ppt of ratio analysis) 4
107. Ratio analysis. Bankrupt forecast
4
models. (ppt of ratio analysis)
Lecture hours (incl. seminars, discussions)
No. Theme
part-time part-time studies with e -
full-time studies
studies learning elements *
108. Working Capital Management 4

109. Long term assets mgmt 4
110. Earning and Financial reporting Quality
4
Analysis (ppt)
111. Capital management and dividend policy 4
112. Financial planning 4
Total: 96 40 20
The study course schedule

The study course schedule is available in the university e-environment
The study course requirements

The final assessment of the course is a mean value of grades received in the result of evaluation of students’
knowledge and skills in the field:
1. Financial markets and instruments
2. Financial reporting, analysis and planning
The final assessment of each part is based on the results of the final exam, which includes:
- Multiple-choice theoretical knowledge test
- Practical tasks
To be admitted to the final exam, the following should be completed:
- Attendance not lower than 50% of lectures, seminars
- Individual / home tasks completed
- Tests completed at 40% (and higher)

Type of independent work Form of control
Looking for the information about the pension system in Essay uploaded to Moodle
a country and describe the main features of the system
To evaluate different type of financial instruments Practical home tasks
Subject-related tasks included into the final test
To make an Income statement analysis for a company Presentation
To calculate and analyze financial ratios for a Presentation
company
To make an Earning and Financial reporting Quality Presentation
Analysis
To prepare a financial plan for a company Business plan uploaded to Moodle
Structure of the study course

Contact hours
Compulsory reading
Lecture hours Consultations, Total
Individual and/or audio and
Study form (including final evaluation course
work hours video material
seminars, in the course credit hours
listening/watching
discussions)
Full-time 96 32 96 96
Part-time 40 20 130 130
320
Part-time studies with
20 20 130 150
e-learning elements
The study course evaluation results
Evaluation Evaluation criteria

Learning outcomes
method 40-69% 70-89% 90-100%
KNOWLEDGE AND UNDERSTANDING

Lack of Understands the Understands the
Aware of and understand
In-class understanding of subject-related subject-related
the core of the main
discussion the subject-related concepts and concepts at the level
financial concepts
concepts and principles, but to explain them to
principles cannot explain them others in a clear
to others manner
Knows and understands

Theoretical
the meaning of the basic
knowledge
terms regarding financial 40-69% of the tasks 70-89% of the tasks 90-100% of the tasks
test
markets, financial performed correctly performed correctly performed correctly
In-class
instruments, and corporate
discussion
financial management
Theoretical
Knows about and
knowledge
understands of functioning 40-69% of the tasks 70-89% of the tasks 90-100% of the tasks
test
specifics of financial performed correctly performed correctly performed correctly
In-class
markets
discussion
Understands the
Understands the
Lack of structure and
structure and
Knows about and Presentation understanding of principles of
principles of
understands structure and In-class structure and development of
development of
principles of development discussion principles of financial reports at
financial reports, but
of financial reports development of the level to explain
has difficulties to
financial reports them to others in a
discuss them
clear manner
Knows about and
Practical 40-69% of the tasks 70-89% of the tasks 90-100% of the tasks
understands main financial
tasks performed correctly performed correctly performed correctly
ratios
Understands the
Understands the
Lack of principles of financial
Knows about and principles of
understanding of planning and
understands principles of In-class financial planning
principles of management at the
financial planning and discussion and management,
financial planning level to explain them
management but has difficulties
and management to others in a clear
to discuss them
manner
SKILLS (ability to apply knowledge, communication, general skills)
Is able to formulate Is able to formulate
Is not able to
research goal, research goal,
Is able to formulate formulate research
Independent subject, object, and subject, object, and
research goal, subject, goal, subject,
work hypothesis, but hypothesis
object, and hypothesis object, and
needs an independently,
hypothesis
assistance without assistance
Is able to read and Is able to read and
Is able to read and Is not able to read
analyze a analyze a specialized
analyze a specialized and analyze a
In-class specialized literature, as well as
literature regarding specialized
discussion literature, but to explain material to
financial markets and literature to acquire
cannot explain others in a clear
instruments new knowledge
material to others manner
Is able to evaluate
Practical 40-69% of the tasks 70-89% of the tasks 90-100% of the tasks
different types of financial
tasks performed correctly performed correctly performed correctly
instruments
Practical
tasks in class
Is able to calculate main 40-69% of the tasks 70-89% of the tasks 90-100% of the tasks
Individual
financial ratios performed correctly performed correctly performed correctly
work
Practical
Is able to read and tasks in class
40-69% of the tasks 70-89% of the tasks 90-100% of the tasks
understand company’s Individual
performed correctly performed correctly performed correctly
financial reports work
Is able to develop a
Is able to develop a
financial plan for a
Is able to develop a Individual Is not able to financial plan for a
company, but has
financial plan for a work develop a financial company, as well as
some difficulties to
company plan for a company to substantiate every
discuss and
item
substantiate it
COMPETENCES (analysis, synthesis, evaluation)
Is able to find necessary
Is not able to find Is able to find
information in the field of Is able to find new
Independent necessary necessary
corporate finance sources of necessary
work information with no information without
management, financial information
assistance an assistance
markets and investments.
Is able to analyze the Is able to apply
Does not
situation in a financial appropriate
understand, which Is able to analyze the
sector or in the field of methods for
methods are situation, applying
corporate finance Independent situation analysis,
appropriate to appropriate research
management, applying work but it is difficult to
situation analysis. Is methods, as well as
appropriate research make conclusions
not able to identify to identify problems
methods, as well as to and identify
problems
identify problems problems
Is able to find a solution of
the identified problem in a Is able to provide a
Independent Is not able to Is able to provide a
financial sector or in the solution, but cannot
work provide a solution substantiated solution
field of corporate finance substantiate it
management
Literature (01 – textbooks):

McGuigan, J.R., Kretlow, W.J., Moyer, R.C. (2006). Contemporary Financial Management. 3rd ed. South-
Western, Thomson. ISBN 0-324-31437-X
Brigham, E.F., Houston, J.F. (2013). Fundamentals of Financial Management. 3rd ed. South-Western Cengage
Learning., ISBN 978-0538-48260-8
Fundamentals of corporate finance. Canadian ed. Toronto: McGraw-Hill Ryerson, 2007. 834 lpp. ISBN 9780070959101
Jones, Charles P. Investments: principles and concepts. Hoboken, N.J.: Wiley, c2010. xxvi, 608 p. ISBN
9780470553077
Literature (02-additional literature):
Brealey, R.A., Myers St.C. (1991). Principles of Corporate Finance. 4th ed. McGraw-Hill, Inc., ISBN 0-07-007405-4
Schoenebeck, Karen P. Interpreting and analyzing financial statements: a project-based approach. Upper Saddle
River, N.J.: Pearson/Prentice Hall, 2013. 339 lpp. ISBN 9780132746243
Literature (03 – recommended periodical and Internet resources):
1) Financial visualization: finviz.com
2) Trading economics: http://www.tradingeconomics.com/
3) Eurostat data warehouse: http://ec.europa.eu/eurostat/data/database
4) Market information on financial instruments: https://www.tradingview.com/
5) Theoretical concepts: http://accountingexplained.com/
6) Information on companies and industries: https://www.bloomberg.com/europe http://www.reuters.com/

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(EKA University of Applied Sciences)

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