2017

APPLE COMPANY

A
PROJECT REPORT
ON
“APPLE COMPANY”

ST. SOLIDER MANAGEMENT TECHNICAL INSTITUTE, JALANDHAR

(2015-2017)

SUBMITIED BY: SUBMITIED TO:

POOJA PROF. RAMANDEEP (HOD)

B.COM [PART III (5THsem.) PROF. NUPUR CHOPRA

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ACKNOWLEDGEMENT FOR PROJECT REPORT

I take this opportunity to thanks my college to provide me this opportunity to make a project
on “APPLE COMPANY”. I would like to gratitude all the people who have helped me
throughout the project. I am extremely grateful to my teacher PROF. RAMDEEP and PROF.
NUPUR CHOPRA for assigning this project to me. The project helped me to gain usefu l
knowledge about the working of the corporate world. She navigated me throughout the course
of this project and under her guidance, i was able to carry out the project and prepare the
report.

I am highly obliged to all those who helped me out in completing in project.....

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ABSTRACT

This report is a financial report of Apple Inc. The study will help us to find out about the
overall performance of the company. It will also help us to learn about the way of management
of finance of Apple, Inc. By analysing the different financial ratios , we can know about the
performance and the position of the company in the market. Apple brand’s strengths,
weakness, opportunities and threats can be known by using SWOT analysis tool. We can know
how to segment the market, target the customers and position the products. Therefore, since
the competition in the technology industry is increasing, BCG matrix is a technique to classify
products as low or high performers depending upon their market growth rate and relatives
market share. It is very useful tool to identify the product line of an organisation. A PEST
analysis tool will help in knowing about the different political, economic, social and
technological factors affecting the performance of the company, to gain competitive edge, to
attain goals set by the company, to make improvements for the future related to products etc.
Therefore, it will help us to evaluate whether the financial management will affect Apple
Inc.’s success rate or not.
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CONTENTS

1. INTRODUCTION…………………………………………………………….
2. APPLE INC……………………………………………………………………
3. TELECOMUNICATION INDUSTRY………………………………..............
4. MARKET SEGMENTATION………………………………………………...
5. MOBILE INDUSTRY………………………………………………………....
6. MOBILE HISTORY…………………………………………………………...
7. HISTORY OF APPLE COMPANY…………………………………………..
8. PRODUCTS…………………………………………………………………...
9. iPHONE…………………………………………………………………….....
10. APPLE WATCH………………………………………………………………
11. APPLE TV………………………………………………………………….....
12. SOFTWARE…………………………………………………………………..
13. MISSION STATEMENT……………………………………………………..
14. VISSION STATEMENT……………………………………………………...
15. LOGO………………………………………………………………………….
16. BRAND LOYALTY………………………………………………………......
17. FINANCE……………………………………………………………………..
18. SAMSUNG........................................................................................................
19. COMPETITORS……………………………………………………………...
20. OPPORTUNITIES……………………………………………………………
21. STRENGHTS…………………………………………………………………
22. WEAKNESS………………………………………………………………….
23. CONCLUSION……………………………………………………………….
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APPLE

INTRODUCTION:

Apple Inc. is an American

multinational technology company headquartered in Cupertino, California that designs, develops, and sells
consumer electronics, computer software, and online services. The company's hardware products include
the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media
player, the Apple Watch smartwatch, the Apple TV digital media player, and the HomePod smart speaker.
Apple's consumer software includes the macOS and iOS operating systems, the iTunes media player, the
Safari web browser, and the iLife and iWork creativity and productivity suites. Its online services include
the iTunes Store, the iOS App Store and Mac App Store, Apple Music, and iCloud.

Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to develop and sell
personal computers. It was incorporated as Apple Computer, Inc. in January 1977, and sales of its
computers saw significant momentum and revenue growth for the company. Within a few years, they had
hired a staff of computer designers and had a production line. Apple went public in 1980 to instant financial
success. Over the next few years, Apple shipped new computers featuring innovative graphical user
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interfaces, and Apple's marketing commercials for its products received widespread critical acclaim.
However, the high price tag of its products and limited software titles caused problems, as did power
struggles between executives at the company. Jobs resigned from Apple and created his own company. As
the market for personal computers increased, Apple's computers saw diminishing sales due to lower-priced
products from competitors, in particular those offered with the Microsoft Windows operating system. More
executive job shuffles happened at Apple until then-CEO Gil Amelio in 1997 decided to buy Jobs' company
to bring him back. Jobs regained position as CEO, and began a process to rebuild Apple's status, which
included opening Apple's own retail stores in 2001, making numerous acquisitions of software companies
to create a portfolio of software titles, and changed some of the hardware technology used in its computers.
It again saw success and returned to profitability. In January 2007, Jobs announced that Apple Computer,
Inc. would be renamed Apple Inc. to reflect its shifted focus toward consumer electronics and announced
the iPhone, which saw critical acclaim and significant financial success. In August 2011, Jobs resigned as
CEO due to health complications, and Tim Cook became the new CEO. Two months later, Jobs died,
marking the end of an era for the company. Apple is the world's largest information technology company
by revenue and the world's second-largest mobile phone manufacturer after Samsung. In February 2015,
Apple became the first U.S. company to be valued at over US$700 billion. The company employs 116,000
full-time employees as of October 2016 and maintains 498 retail stors in 22 countries as of July 2017. It
operates the iTunes Store, which is the world's largest music retailer. As of January 2016, more than one
billion Apple products are actively in use worldwide.

Apple's worldwide annual revenue totaled $215 billion for the 2016 fiscal year. The company enjoys a high
level of brand loyalty and has been repeatedly ranked as the world's most valuable brand. However, it
receives significant criticism regarding the labor practices of its contractors and its environmental and
business practices, including the origins of source materials.

Apple Inc.
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The Apple Campus in Cupertino, California

Apple Computer Company

(1976–1977)
Formerly called
Apple Computer, Inc.
(1977–2007)

Type Public

NASDAQ: AAPL

NASDAQ-100 component

Traded as DJIA component

S&P 100 component

S&P 500 component

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Computer hardware

Computer software

Consumer electronics

Industry Digital distribution

Semiconductors

Fabless silicon design

Corporate venture capital

Founded April 1, 1976; 41 years ago

Steve Jobs

Founders Steve Wozniak

Ronald Wayne

Headquarters Apple Campus, 1 Infinite Loop, Cupertino, California, U.S.

Number of locations 498 retail stores (2017)

Area served Worldwide

Arthur D. Levinson(Chairman)

Tim Cook(CEO)

Key people Jonathan Ive(CDO)

Luca Maestri(CFO)

Jeff Williams(COO)

Macintosh

iPod

Products iPhone

iPad

Apple Watch
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Apple TV

HomePod

macOS

iOS

watchOS

tvOS

iLife

iWork

Apple Pay

Apple Store

iTunes Store

App Store
Services
Mac App Store

iBooks Store

iCloud

Apple Music

Revenue US$215.639 billion(2016)

Operating income US$60.024 billion(2016)

Net income US$45.687 billion (2016)

Total assets US$321.686 billion(2016)

Total equity US$128.249 billion(2016)

Number of employees 116,000 (2016)

Subsidiaries FileMaker Inc.

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Anobit

Braeburn Capital

Beats Electronics

Apple Energy, LLC

Apple Sales Internationa

Website apple.com

APPLE COMPANY
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Apple inc. formerly Apple computer, inc. is a multinational corporation that creates consumer
electronics, personal computer, servers, and computer software, and is a digital

Distribution of media content. The company also has a chain of retail stores known as Apple stores.

Apple’s core product lines are the iPhone smart phone, iPod tablet computer, iPod portable media
players, and Macintosh computer line. Founders Steve jobs and Steve wozniak created Apple
computer on January 3, 1977 in Cupertino, California.

APPLE WAS STARTED BY:

APPLE’S FOUNDERS

• STEVEN PAUL

“STEVES” JOBS was an American entrepreneur, market and

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Inventor who was the co-founder, chairman and CEO of Apple Company.

• STEPHEN GARY

“STEVE” wozanik, known as “woz.”

He is an American investor, computer engineer and programmer

And co-founder apple computer with Steve jobs and Ronald wayne.
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TIM COOK (CURRENT CEO)

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Timothy Donald cook (born November 1, 1960) is an American business executive, industrial
engineer and develop. Cook is the chief executive officer of Apple inc. previously serving as the
company’s chief operating officer, under its founder Steve jobs.

Cook joined Apple in March 1998 as senior vice president of worldwide sales and operations. He
was made chief executive on August 24, 2011.

TEECOMMUNICATIONS INDUSTRY
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The telecommunications industry within the sector of information and communication

technology is made up of all telecommunications / telephone companies and internet service
providers and plays the crucial role in the evolution of mobile communications and information
society.

Telecom today is less about voice and increasingly about text (messaging,
email) and images (e.g. video streaming). High-speed internet access for computer- based data
applications such as broadband information services and interactive entertainment is pervasive.
Digital subscriber line (DSL) is the main broadband telecom technology. The fastest growth comes
from services delivered over mobile networks.

Think of telecommunications as the world’s biggest machine. Strung together by complex

networks, telephones, mobile phones and internet – linked PCs, the global system touches nearly
all of us. It allows us to speak, share thoughts and do business with nearly anyone, regardless of
where in the world they might be. Telecom operating companies make all this happen.

MARKET SEGMENTATION
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Of all the customer markets, residential and small business markets are the toughest. With
hundreds of players in the market, competitors rely heavily on price; success rests largely on brand
name strength and investment in efficient billing systems. The corporate market remains the
industry's favorite. Big corporate customers are concerned mostly about the quality and reliability
of their telephone calls and data delivery while being less price-sensitive than residential
customers. Multinationals, spend heavily on telecom infrastructure and premium services
like high-security private networks and videoconferencing. Network connectivity can also be
provided to other telecom companies by wholesaling circuits to heavy network users like internet
service providers and large corporations

MOBILE INDUSTRY

A mobile phone is a portable telephone that can make and receive calls over a radio frequency link while
the user is moving within a telephone service area. The radio frequency establishes a connection to the
switching systems of a mobile phone operator, which provides access to the public switched telephone
network. Modern mobile telephone service use a cellular network architecture, and, therefore, mobile
telephones are often also called cellular telephones or cell phones. In addition to telephones,
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2000s-era mobile phones support a variety of other services, such as text messaging, MMS, email,
internet access, short-range wireless communications , business applications, gaming, and digital
photography . Mobile phones which offer these and more general computing capabilities are
referred to as smart phones.

The first handheld mobile phone was demonstrated by JOHN F. MITCHELL and MARTIN
COOPER of MOTORALA in 1973, using a handset weighing c. 2 kilograms (4.4 lbs). In 1983,
the DynaTAC 8000X was the first commercially available handheld mobile phone. From 1983 to
2014, worldwide mobile phone subscriptions grew to over seven billion, penetrating 100% of the
global population and reaching even the Bbottam of thin first quarter of 2016, the top smartphone
manufacturers were Samsung, Apple, and Huawei (and "[s] Smartphone sales represented 78
percent of total mobile phone sales").

HISTORY OF MOBILE PHONES

MARTIN COOPER

A handheld mobile radio telephone service was envisioned in the early stages of radio engineering.
In 1917, Finnish inventor Eric Tigerstedt filed a patent for a "pocket-size folding telephone with a
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very thin carbon microphone". Early predecessors of cellular phones included analog radio
communications from ships and trains. The race to create truly portable telephone devices began
after World War II, with developments taking place in many countries. The advances in mobile
telephony have been traced in successive "generations", starting with the early zeroth-generation
(0G) services, such as Bell System's Mobile Telephone Service and its successor, the Improved
Mobile Telephone Service. These 0G systems were not cellular, supported few simultaneous calls,
and were very expensive.

The first handheld mobile phone was demonstrated by John F. Mitchell and martin
Cooper of Motorola in 1973, using a handset weighing c. 4.4 lbs (2 kg). The first commercial
automated cellular network was launched in Japan by Nippon Telegraph and Telephone in 1979.
This was followed in 1981 by the simultaneous launch of the Nordic Mobile Telephone (NMT)
system in Denmark, Finland, Norway, and Sweden.Several other countries then followed in the
early to mid-1980s. These first-generation systems could support far more simultaneous calls but
still used analog cellular technology. In 1983, the DynaTAC 8000x was the first commercially
available handheld mobile phone.
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In 1991, the second-generation (2G) digital cellular technology was launched in Finland
by Radiolinja on the GSM standard. This sparked competition in the sector as the new operators
challenged the incumbent 1G network operators.

Ten years later, in 2001, the third generation (3G) was launched in Japan by NTT DoCoMo on
the WCDMA standard. This was followed by 3.5G, 3G+ or turbo 3G enhancements based on
the high-speed packet access (HSPA) family, allowing UMTS networks to have higher data
transfer speeds and capacity.

By 2009, it had become clear that, at some point, 3G networks would be overwhelmed by the
growth of bandwidth-intensive applications, such as streaming media. Consequently, the industry
began looking to data-optimized fourth-generation technologies, with the promise of speed
improvements up to ten-fold over existing 3G technologies. The first two commercially available
technologies billed as 4G were the WiMAX standard, offered in North America by Sprint, and
the LTE standard, first offered in Scandinavia by TeliaSonera.

HISTORY
1976–84: Founding and incorporation

Apple Computer Company was founded on

April 1, 1976, by Steve Jobs, Steve Wozniak and Ronald Wayne.The company's first product was the Apple
I, a computer single-handedly designed and hand-built by Wozniak,[4] and first shown to the public at the
Homebrew Computer Club. Apple I was sold as a motherboard (with CPU, RAM, and basic textual-video
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chips), which was less than what is now considered a complete personal computer.The Apple I went on
sale in July 1976 and was market-priced at $666.66 ($2,806 in 2016 dollars, adjusted for inflation)

Apple Computer, Inc. was incorporated on January 3, 1977 without Wayne, who sold his share of
the company back to Jobs and Wozniak for $80Multimillionaire Mike Markkula provided essential
business expertise and funding of $250,000 during the incorporation of Apple.During the first five
years of operations revenues grew exponentially, doubling about every four months. Between
September 1977 and September 1980 yearly sales grew from $775,000 to $118m, an average
annual growth rate of 533%.

APPLE II

The Apple II, also invented by Wozniak,

was introduced on April 16, 1977, at the first West Coast Computer Faire. It differed from its major
rivals, the TRS-80 and Commodore PET, because of its character cell-based color graphics and
open architecture. While early Apple II models used ordinary cassette tapes as storage devices,
they were superseded by the introduction of a 5 ¼ inch floppy disk drive and interface called the
Disk II. The Apple II was chosen to be the desktop platform for the first "killer app" of the business
world: VisiCalc, a spreadsheet program. VisiCalc created a business market for the Apple II and
gave home users an additional reason to buy an Apple II: compatibility with the office. Before
VisiCalc, Apple had been a distant third place competitor to Commodore and Tandy.
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1984–91: Success with Macintosh

In 1984, Apple launched the Macintosh,

the first personal computer to be sold without a programming language. Its debut was signified by "1984",
a $1.5 million television commercial directed by Ridley Scottthat aired during the third quarter of Super
Bowl XVIII on January 22, 1984. The commercial is now hailed as a watershed event for Apple's
successand was called a "masterpiece" by CNN and one of the greatest commercials of all time by TV
Guide.

1991–97: Decline and restructuring

The success of Apple's lower-cost consumer

models, especially the LC, also led to cannibalization of their higher priced machines. To address this,
management introduced several new brands, selling largely identical machines at different price points
aimed at different markets. These were the high-end Quadra, the mid-range Centris line, and the ill-fated
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Performa series. This led to significant market confusion, as customers did not understand the difference
between models.

2007–11: Success with mobile devices

During his keynote speech at the

Macworld Expo on January 9, 2007, Jobs announced that Apple Computer, Inc. would thereafter be known
as "Apple Inc.", because the company had shifted its emphasis from computers to consumer electronics.
This event also saw the announcement of the iPhone and the Apple TV.The company sold 270,000 iPhone
units during the first 30 hours of sales,and the device was called "a game changer for the industry".Apple
would achieve widespread success with its iPhone, iPod Touch and iPad products, which introduced
innovations in mobile phones, portable music players and personal computers respectively. Furthermore,
by early 2007, 800,000 Final Cut Pro users were registered.

PRODUCTS
Macs currently in production:

iMac: Consumer all-in-one desktop computer, introduced in 1998.

Mac Mini: Consumer sub-desktop computer, introduced in 2005.

MacBook: Consumer ultra-thin, ultra-portable notebook, introduced in 2006 and relaunched in

2015.

MacBook Pro: Professional notebook, introduced in 2006.

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Mac Pro: Workstation desktop computer, introduced in 2006.

MacBook Air: Consumer ultra-thin, ultra-portable notebook, introduced in 2008.

Apple sells a variety of computer accessories for Macs, including Thunderbolt Display, Magic
Mouse, Magic Trackpad, Magic Keyboard, the AirPort wireless networking products, and Time
Capsule.

iPod

On October 23, 2001, Apple introduced the iPod

digital music player. Several updated models have since been introduced, and the iPod brand is now the
market leader in portable music players by a significant margin. More than 350 million units have shipped
as of September 2012.Apple has partnered with Nike to offer the Nike+iPod Sports Kit, enabling runners
to synchronize and monitor their runs with iTunes and the Nike+ website.

In late July 2017, Apple discontinued its iPod Nano and iPod Shuffle models, leaving only the
iPod Touch available for purchase.

iPhone
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iPhone is a line of smartphones designed and marketed by Apple Inc. They run
Apple's iOS mobile operating system. The first generation iPhone was released on June 29, 2007, and there
have been multiple new hardware iterations with new iOS releases since.Theuser interface is built around
the device's multi-touch screen, including a virtual keyboard. The iPhone has Wi-Fi and can
connect to cellular networks. An iPhone can shoot video (though this was not a standard feature
until the iPhone 3GS), take photos, play music, send and receive email, browse the web, send and
receive text messages, follow GPS navigation, record notes, perform mathematical calculations,
and receive visual voicemail. Other functionality, such as video games, reference works, and social
networking, can be enabled by downloading mobile apps. As of January 2017, Apple's App Store
contained more than 2.2 million applications available for the iPhone.

Models of iPhone

• iPhone (2007-2008)
• iPhone 3G (2008-2010)
• iPhone 3GS(2009-2012)
• iPhone 4 (2010-2013)
• iPhone 4S (2011-2014)
• iPhone 5 (2012-2013)
• iPhone 5C (2013-2015)
• iPhone 5S (2013-2016)
• iPhone 6 (2014-2016)
• iPhone 6 plus (2014-2016)
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• iPhone 6S (2015-present)
• iPhone 6S Plus (2015-present)
• iPhone 7 (2016-present)
• iphone7plus (2016-present)

• iPhone 3G (2008-2010)

iPhone 3G is a Smartphone that was designed and marketed

by Apple inc. It is the second generation of iphone, and was introduced on June 9, 2008, at the
WWDC 2008 at the Moscone centre in San Francisco, United States.The iPhone 3G is internally
similar to its predecessor, but included several new hardware features, such as GPS, 3G data and
tri- band UMTS/HSDPA. The device was originally loaded with the concurrently launched iPhone
os 2.0. In addition to other features (including push email and turn-by-turn navigation), this new
operating system introduced the App store—Apple's new distribution platform for third-party
applications.

iPhone 3GS (2009-2010)

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The iPhone 3GS (originally styled iPhone 3G S) is a

Smartphone that was designed and marketed by Apple inc. It is the third generation iphone,
successor to the iphone 3G. It was introduced on June 8, 2009, at the WWDC 2009 which took
place at the mosconecenter, San Francisco.

This iPhone is named "3GS" where "S" stood for Speed (Phil schiller had mentioned it in the
launch keynote). Improvements include performance, a 3-megapixel camera with higher resolution
and video ability, video control and support for 7.2 Mbit/s HSUPA downloading (but remains
limited to 384 kbps uploading as Apple had not implemented the HSUPA protocol). It was released
in the USA, Canada, and six European countries on June 19, 2009, in Australia and Japan on June
26, and internationally in July and August 2009.

iPhone 4(2010-2013)

The iPhone 4 is a Smartphone that was designed and marketed

by Apple Inc. Following a number of notable leaks, the iPhone 4 was first unveiled on June 7,
2010. The iPhone 4 introduced a new hardware design to the iPhone family, which Apple's CEO
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Steve jobs touted as the thinnest Smartphone in the world at the time; it consisted of a stainless
steel frame which doubles as an antenna, with internal components situated between
aluminosilicate glass.

The iPhone 4 also introduced Apple's new high-resolution "retina display" with a pixel display of
326 pixels per inch while maintaining the same physical size and aspect ratio as its precursors. The
iPhone 4 also introduced Apple’s A4 system-on-chip, along with ios 4—which notably introduced
multitasking functionality and Apple's new face time video chat service. The iPhone 4 was also
the first iPhone to include a front facing camera, and the first to be released in a version for CDMA
networks, ending AT&T's period as the exclusive carrier of iPhone products in the United States.

iPhone 4s(2011-2014)

The iPhone 4S is a Smartphone that was designed and

marketed by Apple inc.it is the fifth generation of the iphone.

This iPhone was named "4S" where "S" stood for Siri an iPhone 4S-exclusive intelligent personal
that was later included in future generations of mobile Apple products. Retaining the most of the
external design of the iPhone 4, the 4S hosted major internal upgrades, including an upgrade to the
chipset, and an 8-megapixel camera with 1080P video recording.

iPhone 5 (2012-2013)
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The iPhone 5 is a Smartphone designed and marketed by

Apple inc. The iPhone 5 featured a major design changes in comparison to its predecessor. These
included an aluminium-based body which was thinner and lighter than previous models, a taller
screen with a nearly 16:9 aspect ratio, the Apple A6 system-on-chip, LTE support, and lighting, a
new compact dock connector which replaced the 30-pin design used by previous iPhone models.

iPhone 5c (2013-2015)

The iphone 5c is a Smartphone that was designed and market

by Apple Inc. The device was part of the iPhone series and was unveiled on September 10, 2013
and released on September 20,2013, along with its higher end counterpart, the iphone 5c. The
iPhone 5C is a variant of the iphone 5, with similar hardware specifications but a hard-
coated polycarbonate shell instead of the aluminium of the original iPhone 5. The iPhone 5C was
available in several color options, and shipped with ios 7. The iPhone 5C was sold at a discounted
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price point in comparison to the 5S: unlike Apple's prior practice of lowering the price of the
previous model upon release of a new version, the iPhone 5 was explicitly discontinued and
replaced by the 5C.

iPhone5S(2013-2016)

The iPhone 5S is a Smartphone that was designed and marketed by apple inc. part of the iphone
series, the device was unveiled on September 10, 2013 at apple’s Cupertino headquarters. It was
released on September 20, 2013, along with its lower-cost counterpart, the iPhone 5c.

The iphone 5S includes major internal upgrades but maintains almost the same external design as
its predecessor, the iphone 5, although the 5S received a new white silver and space grey/black. A
redesigned home button with touch ID, a fingerprint recognition system which can be used to
unlock the phone and authenticate app store and itunes store purchase was introduced.
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iPhopne 6 and iphone 6 Plus (2014-2016)

The iPhone 6 and iPhone 6 PLUS are smart phones designed and
marketed by apple inc. the devices are part of the iPhone series and were announced on September
19, 2014. The iPhone 6 and 6 Plus include larger 4.7 and 5.5 inches displays, a faster processor,
upgraded

Cameras, improved LTE and Wi-Fi connectivity and support for a near field communications-
based mobile payments offering.

iPhone 6S and iPhone 6S Plus (2015 presented)

iPhone 6S and iPhone 6S Plus are smart phones

designed, developed and marketed by Apple inc. they were announced on
September 9, 2015, at the bill graham civic auditorium in san Francisco by apple
CEO Tim cook , with pre-orders beginning September 25, 2015. The iPhone 6S and
6S Plus were succeeded by the iPhone 7 and iPhone 7 Plus in September 2016.
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iPhone 7 and iPhone 7 Plus(2016 presented)

iPhone 7 and iPhone 7 plus are smart phones

designed, developed, and marketed by apple inc. they were announced on September
7, 2016, at the bill graham civic auditorium in san Francisco by apple CEO Tim
Cook and were released on September 16 , 2016, succeeding the iPhone 6s & iPhone
6s plus as the current Flagship device in the iPhone series.

Apple Watch

The Apple Watch smartwatch was announced by

Cook on September 9, 2014, and released on April 24, 2015. The wearable device consists of
fitness-tracking capabilities that are similar to Fitbit, and must be used in combination with an
iPhone to work (only the iPhone 5, or later models, are compatible with the Apple Watch).
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The second generation of Apple Watch, Apple Watch Series 2 and Apple Watch Series 1 were
released in September 2016.

Apple TV
At the 2007 Macworld conference, Jobs demonstrated the Apple TV (previously known as the
iTV), a set-top video device intended to bridge the sale of content from iTunes with high-definition
televisions. The device links up to a user's TV and syncs, either via Wi-Fi or a wired network, with
one computer's iTunes library and streams content from an additional four. The Apple TV
originally incorporated a 40 GB hard drive for storage, included outputs for HDMI and component
video, and played video at a maximum resolution of 720p. On May 31, 2007, a 160 GB hard disk
drive was released alongside the existing 40 GB model. A software update released on January 15,
2008, allowed media to be purchased directly from the Apple TV.

SOFTWARE
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Apple develops its own operating systems to run on its devices, including macOS for Mac personal
computers,iOS for its iPhone, iPad and iPod Touch smartphones and tablets,watchOS for its Apple
Watch smartwatches, and tvOS for its Apple TV digital media player.

For iOS and macOS, Apple also develops its own software titles, including Pages for writing,
Numbers for spreadsheets, and Keynote for presentations, as part of its iWork productivity suite.
For macOS, it also offers iMovie and Final Cut Pro X for video editing, and GarageBand and
Logic Pro X for music creation.

Apple's range of server software includes the operating system macOS Server; Apple Remote
Desktop, a remote systems management application; and Xsan, a storage area network file system.

Apple also offers online services with iCloud, which provides cloud storage and synchronization
for a wide range of user data, including documents, photos, music, device backups, and application
data, and Apple Music, its music and video streaming service.

MISSION STATEMENT

“Apple is committed to bringing the the best personal computing experience to students, education,
creative professionals and consumers around the world through its innovative hardware software
and internet offerings”
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VISION STATEMENT

We are “committed “in producing high quality

product and providing high quality service thus setting high industry standards for other
competitors.

LOGO

CURRENT LOGO

BRAND LOYALTY
Apple customers gained a reputation for devotion and loyalty early in the company's history. BYTE
in 1984 stated thatThere are two kinds of people in the world: people who say Apple isn't just a
company, it's a cause; and people who say Apple isn't a cause, it's just a company. Both groups are
right. Nature has suspended the principle of noncontradiction where Apple is concerned.

Apple is more than just a company because its founding has some of the qualities of myth ... Apple
is two guys in a garage undertaking the mission of bringing computing power, once reserved for
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big corporations, to ordinary individuals with ordinary budgets. The company's growth from two
guys to a billion-dollar corporation exemplifies the American Dream. Even as a large corporation,
Apple plays David to IBM's Goliath, and thus has the sympathetic role in that myth.

Environmental practices and initiatives

Following a Greenpeace protest, Apple released a statement on April 17, 2012, committing to
ending its use of coal and shifting to 100% renewable clean energy. By 2013 Apple was using
100% renewable energy to power their data centers. Overall, 75% of the company's power came
from clean renewable sources.

In 2010, Climate Counts, a nonprofit organization dedicated to directing consumers toward the
greenest companies, gave Apple a score of 52 points out of a possible 100, which puts Apple in
their top category "Striding". This was an increase from May 2008, when Climate Counts only
gave Apple 11 points out of 100, which placed the company last among electronics companies, at
which time Climate Counts also labeled Apple with a "stuck icon", adding that Apple at the time
was "a choice to avoid for the climate conscious consumer".

As of 2016, Apple states that 100% of its U.S. operations run on renewable energy, 100% of
Apple's data centers run on renewable energy and 93% of Apple's global operations run on
renewable energy. However, the facilities are connected to the local grid which usually contains a
mix of fossil and renewable sources, so Apple carbon offsets its electricity use.The Electronic
Product Environmental Assessment Tool (EPEAT) allows consumers to see the effect a product
has on the environment. Each product receives a Gold, Silver, or Bronze rank depending on its
efficiency and sustainability. Every Apple tablet, notebook, desktop computer, and display that
EPEAT ranks achieves a Gold rating, the highest possible. Although Apple's data centers recycle
water 35 times, the increased activity in retail, corporate and data centers also increase the amount
of water use to 573 million gallons in 2015.

In During an event on March 21, 2016, Apple provided a status update on its environmental
initiative to be 100% renewable in all of its worldwide operations. Lisa P. Jackson, Apple's vice
president of Environment, Policy and Social Initiatives who reports directly to CEO, Tim Cook,
announced that as of March 2016, 93% of Apple's worldwide operations are powered with
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renewable energy. Also featured was the company's efforts to use sustainable paper in their product
packaging; 99% of all paper used by Apple in the product packaging comes from post-consumer
recycled paper or sustainably managed forests, as the company continues its move to all paper
packaging for all of its products.Apple working in partnership with Conservation Fund, have
preserved 36,000 acres of working forests in Maine and North Carolina. Another partnership
announced is with the World Wildlife Fund to preserve up to 1,000,000 acres of forests in China.
Featured was the company's installation of a 40 MW solar power plant in the Sichuan province of
China that was tailor made to coexist with the indigenous yaks that eat hay produced on the land,
by raising the panels to be several feet off of the ground so the yaks and their feed would be
unharmed grazing beneath the array. This installation alone compensates for more than all of the
energy used in Apple's Stores and Offices in the whole of China, negating the company's energy
carbon footprint in the country. In Singapore, Apple has worked with the Singaporean government
to cover the rooftops of 800 buildings in the city-state with solar panels allowing Apple's Singapore
operations to be run on 100% renewable energy. Liam was introduced to the world, an advanced
robotic disassembler and sorter designed by Apple Engineers in California specifically for
recycling outdated or broken iPhones. Reuses and recycles parts from traded in products.

Apple announced on August 16, 2016, that Lens Technology, one of its major suppliers in China,
has committed to power all its glass production for Apple with 100 percent renewable energy by
2018. The commitment is a large step in Apple's efforts to help manufacturers lower their carbon
footprint in China.[429] Apple also announced that all 14 of its final assembly sites in China are
now compliant with UL's Zero Waste to Landfill validation. The standard, which started in January
2015, certifies that all manufacturing waste is reused, recycled, composted, or converted into
energy (when necessary). Since the program began, nearly, 140,000 metric tons of waste have
been diverted from landfills.

FINANCE
Apple is the world's largest information technology company by revenue, the world's largest
technology company by total assets,and the world's second-largest mobile phone manufacturer
after Samsung. It is also the largest publicly traded corporation in the world by market
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capitalization, with an estimated market capitalization of $800 billion in May 2017. In February
2015, Apple became the first U.S. corporation to be valued at over $700 billion.

In its fiscal year ending in September 2011, Apple Inc. reported a total of $108 billion in annual
revenues—a significant increase from its 2010 revenues of $65 billion—and nearly $82 billion in
cash reserves. On March 19, 2012, Apple announced plans for a $2.65-per-share dividend
beginning in fourth quarter of 2012, per approval by their board of directors. On September 2012,
Apple reached a record share price of more than $705 and closed at above 700With 936,596,000
outstanding shares (as of June 30, 2012),

On April 30, 2017, The Wall Street Journal reported that Apple had cash reserves of
$250 billion,officially confirmed by Apple as specifically $256.8 billion a few days later. Coupled
with a strong market capitalization around the same time, reports predicted Apple will soon
become the world's first $1 trillion dollar company.

Financial Net sales (Million Net profits (Million Revenue Return on net
period USD) USD) growth sales
FY 1977 0.773 n/a --- ---
FY 1978 7.856 0.793 920% 10%
FY 1979 47.867 5.073 508% 11%
FY 1980 117.126 11.698 146% 10%
FY 1981 335 39.420 184% 12%
FY 1982 583 61 74% 10%
FY 1983 983 77 69% 8%
FY 1984 1,516 64 54% 4%
FY 1985 1,918 61 27% 3%
FY 1986 1,902 154 -1% 8%
FY 1987 2,661 218 40% 8%
FY 1988 4,071 400 53% 10%
FY 1989 5,284 454 30% 9%
FY 1990 5,558 475 5% 9%
FY 1991 6,309 310 12% 5%
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FY 1992 7,087 530 12% 7%
FY 1993 7,977 87 13% 1%
FY 1994 9,189 310 15% 3%
FY 1995 11,062 424 20% 4%
FY 1996 9,833 -816 -11% -8%
FY 1997 7,081 -1,045 -28% -15%
FY 1998 5,941 309 -16% 5%
FY 1999 6,134 601 3% 10%
FY 2000 7,983 786 30% 10%
FY 2001 5,363 -37 -33% -1%
FY 2002 5,724 65 7% 1%
FY 2003 6,207 57 8% 1%
FY 2004 8,279 266 33% 3%
FY 2005 13,931 1,328 68% 10%
FY 2006 19,315 1,989 39% 10%
FY 2007 24,006 3,496 24% 15%
FY 2008 32,479 4,834 35% 15%
FY 2009 42,905 8,235 32% 19%
FY 2010 65,225 14,013 52% 21%
FY 2011 108,249 25,922 66% 24%
FY 2012 156,508 41,733 45% 27%
FY 2013 170,910 37,037 9% 22%
FY 2014 182,795 39,510 7% 22%
FY 2015 233,715 53,394 28% 23%
FY 2016 215,639 45,687 -8% 21%

SAMSUNG

Samsung Group is a South Korean multinational conglomerate headquartered in Samsung Town,

Seoul. It comprises numerous affiliated businesses, most of them united under the Samsung brand,
and is the largest South Korean chaebol (business conglomerate).
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Samsung was founded by Lee Byung-chul in 1938 as a trading company. Over the next three
decades, the group diversified into areas including food processing, textiles, insurance, securities
and retail. Samsung entered the electronics industry in the late 1960s and the construction and
shipbuilding industries in the mid-1970s; these areas would drive its subsequent growth. Following
Lee's death in 1987, Samsung was separated into four business groups – Samsung Group,
Shinsegae Group, CJ Group and Hansol Group. Since 1990, Samsung has increasingly globalised
its activities and electronics; in particular, its mobile phones and semiconductors have become its
most important source of income.

Notable Samsung industrial affiliates include Samsung Electronics (the world's 2nd largest
information technology company measured by 2015 revenues, and 5th in market value), Samsung
Heavy Industries (the world's 2nd largest shipbuilder measured by 2010 revenues), and Samsung
Engineering and Samsung C&T (respectively the world's 13th and 36th largest construction
companies). Other notable subsidiaries include Samsung Life Insurance (the world's 14th largest
life insurance company), Samsung Everland (operator of Everland Resort, the oldest theme park
in South Korea) and Cheil Worldwide (the world's 15th largest advertising agency measured by
2012 revenues).

Samsung has a powerful influence on South Korea's economic development, politics, media and
culture and has been a major driving force behind the "Miracle on the Han River". Its affiliate
companies produce around a fifth of South Korea's total exports. Samsung's revenue was equal to
17% of South Korea's $1,082 billion GDP.

SAMSUNG ELECTRONICS

Samsung electronics co. Ltd (stylized as Samsung ) is a south Korean multinational electronics
company headquartered in suwon, south korea. Through extremely complicated ownership
structure with some circular ownership it is a part of the Samsung group, accounting for 70% of
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the group’s revenue in 2012. It is the world’s second largest information technology company by
revenue in 2012

COMPETITORS

OPPORTUNITIES
• Strong growth in Smartphone and tablet markets to boost Apple’s revenues
• Robust outlook for mobile advertising market provides growth opportunity
• Shipment of Smartphone expected to be 850 million by the end of 2013
• I phone business continues to increase
• Strongest player in mobile apps market (35,000 apps)
• Mobile advertising market is forecast to reach approximately $25 billion by 2015
• Increasing demand of online music and other like cloud based services

STRENGTHS
• Well recognized, product differentiation unique design, easy to use products
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• 4th largest players in the global mobile phone market
• Strong brand image, brand stability, high brand loyalty
• Powerfully financial performance
• Focused R&D driving innovation holds 5% market share in mobile phone market
• 18.5% market share of global Smartphone market
• Complete hardware/software package

WEAKNESSES
Patent infringement lawsuit may affect financial condition and operating results Product recalls, defects
may harm reputation and as significant warranty and other expenses 2010, antennae problems in iphone
4 replacements free of charge.

CONCLUSION
• Apple is one of the biggest electronic gadgets Industry in the world. It has posted revenue
of $108 billion.
• Established in 1976, apple has its network around the word. It is the first company to launch
I pod and I pad.
• It is a pubic oriented company & has computer hardware and software, electronic industries
as well.
• Head quarters are at U.S. & has highest services all over the globe
• In spite of high strengths, company’s high prices product faulty battery back ups of laptops
and mobile phones prove a drawback for company as well as its products.
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