Droom Overview Booklet July 2019
Droom Overview Booklet July 2019
Droom Overview Booklet July 2019
la c e
Droom Overview
JUNE
2019
info
About
Droom
Droom is the 3rd largest E-commerce company in India in
of GMV and the largest online auto marketplace for buying
terms
and selling new and used automobiles with over 80%
market share of the automobile transactions online.
Droom has in-built tech and data science tools to create the
entire eco-system around used automobiles, including OBV
335K+ $1.2Bn
(pricing engine), Eco (1000+ points vehicle inspection),
History (200 million vehicle history records), Discovery
India's Largest Auto Dealer
Community Online
+
GMV (Annualized)
(dozens of pre- buying tools) and Credit (India’s first and only
marketplace for used vehicles’ loans). The company is
currently generating $1.2 Billion in annualized GMV and
growing at a rate of 150% Y/Y. Droom has a presence in
920+ cities across India (India’s largest hyper-local 42Mn+ 1.6Mn+ $15Bn+ 6Mn+ 8Mn+
marketplace), 335K+ auto dealers (largest auto dealer MONTHLY LISTINGS LISTED GMV FB COMMUNITY APP
platform in World), 42 Million+ monthly visitors, nearly 8 TRAFFIC DOWNLOADS
Million+ app downloads and 6 Million+ Facebook followers. * Market share for online transactions of automobile
S ea rch & Pay 3 % Token Amount* Visit Seller & Pay Remaining Drive Your
Find Vehicle Online Via Droom & Get C he c k 97% To Seller Vehicle Home
Unmatchable B enefi ts Vehicle
(Fully Refundable)
Bundling Option:
1. Doorstep Test Drive
2. Certification Package
3. Insurance
4. Auto Loan
5. Registration Service
2
PRODUCT MILESTONES
assist
3
DROOM ECOSYSTEM
Droom Credit
D r o o m is I n d i a ' s fi r s t a n d la r g e s t Auto Loan Decision online in 30 sec,
100% Paperless, A ff ordable Credit Terms
m a r k e t p la c e f o r used a u t o m o b i l e s
(everything from bicycles to planes). With
transactions worth $1.2 billion+, Droom H ist or y
Check 2 00 M n + Vehicles' Hi st or y CORE ECO
not only runs the largest automobile On li ne I n 10 Seconds f o r MARKETPLACE Independent, Objective,
Free Unbiased, 1000+ Checkpoint
marketplace in India, but has also built PLATFORM Auto Inspection
India’s No 1 Auto focused
the complete package for the used Market Place
u n c er t a in t y or information 2
CC B C B B
CB
On-Droom
OEMs
O ff -D room
asymmetry around a used automobile
Pricing Formats
C2C/Buyer/Seller
YE R
BU
Insurers
4
SUPPLY SIDE
Auto
Dealers
274,727 Listings 1,672,145
Active Auto
Dealers 79,074
Active
Listings 850,045
$ 15Bn+ 920+
Listed GMV Cities
DEMAND SIDE
5
TRANSACTIONAL SIDE
296.74
GMV (in $ Mil)
269.42
229.28
189.41
162.89
150.40
144.57
125.84
99.50
78.21
52.44
44.25
40.69
27.82
193+ 72,225+
Cycles Scooters/Scooty
Total
Assets
Sold
LTD
Jan’15 To Jun’19
64,878+ 1,12,348
Bikes/Superbikes Cars/Supercars
6
MARKET OPPORTUNITY
1.55 2 5%
$252Bn
0.55%
25% 83m 289m
$384Bn
4-5%
7
COMPETITION
Youxinpai
RenRenChe
Ye
s
Gauzi
Marketplace
Online
No
SouChe
8
STRATEGIC BUSINESS UNITS (SBU’s)
Since Nov 2014 Since June 2018 Since June 2018 Since Sep 2018 Since Nov 2018
9
THE 21ST CENTURY AUTOMOBILE BUYING & SELLING EXPERIENCE
MARKETPLACE
YER
BU
Marketplace Formats
Pricing Formats
assist
Pay 3% Online World Class
& 97% O ffl ine Customer Support
CATEGORIES
BIG ANCILLARY SERVICES CERTIFICATION SERVICES DROOM FINTECH
ASSETS
droo
Car Bike
Credi
m
Auto
Inspection
Servicing &
Repairs
t
21 Century Auto Financing
Scooter Bicycle
SuperBike SuperCars
Histor
Vintage Vintage Car Care & Doorstep y Insurance
Bike Detailing Test Used Vehicle H istor y R epo rt
Scooter Drive
Electric Commercial
Vehicles Vehicles Half Day Buyer
Insurance
Surety
Planes
1
0
QUICKSELL
Know the benchmark price from India's most Exclusive access of massive inventory from
trusted pricing engine serious sellers
Get paid what is buyer is willing to pay with
Upto 25% cheaper than market price
non middle man margin
Completely transparent and respectful
experience Dealer financing
1
1
FULL CIRCLE TRUST
SCORE
Data Science to
Build Trust at
Scale
Pricing Seller Health Transparency
Score Score Score
Score
Am I Paying
the fair market
What is the value? Who is the
Seller
Transparency Score Seller Score 9/1
0
seller is not a
genuine
can I trust 4/10 7/10
him?
seller
Number of image
Verified Seller
7/
listing
10
Pro-Seller -Basic or Premium
Description
Quality of Images
Seller Rating and Review
7/ 10
FULL
Health Score Pricing Score CIRCLE
5/10 9/10 TRUST
Inspection Report No. of Similar Vehicles SCORE
Copy of RC Less than the Marked Price 4/
10
Logs Value
BUYER
1
2
DROOM DISCOVERY TOOLS
BU YI N
V EH I
Data Driven Comprehensive One Stop Research
Free G A Smart Buying Tools
C LE
Vehicle On Road Vehicle Top 10 Total Cost of Expert Auto EMI Affordability
Research Price Compare Automobiles Ownership Reviews News Calculator Calculator
Emergency Buying Used Pricing Fuel Buy by Driving Rating and Brochure & Vehicle
Pocket Guide Vs New Research E ffi cienc Reviews Videos Maintenance
y Budget School
DI
d o it yourself
1
3
DROOM ASSIST
VIP Assistance by
One Stop Shop for Auto Experts
assist
Services
Vehicle Buying & Selling
Doorstep
Test
drive
Registration RTO
Certification
Services Services
Auto LOAN
Insurance
Loan
Histor
Doorstep Auto Inspection
y
Used Vehicle H is tory Report
1
5
ORANGE BOOK VALUE
CR-V 2014
`8,89,105 - ` 9,44,101
Fair Good Very Good Excellent
1
6
EC
O
Doorst ep Auto I nspect ion
Certified Technicians
Vehicle Inspection
with 1,000+ Check
Points
48
1
7
HISTORY
Histor
y
Used Vehicle H i s to ry R eport
RTO
1
8
LOAN & INSURANCE
65% 70%
60% Pain Points in Getting Used Vehicle Auto Loan
High Rejection Rates
40% Lots Of Paperwork
25% Longer Processing Times
10% Highly Unfavourable
Credit Terms
2018 2022
2020
Note: Attach Rate: % of Loans disbursed Per Vehicle Sold
Droom Has Built a Robust Technology Stack, Algorithms and Computational Infrastructure To Enable Its Fintech offerings
RSA
1
9
DROOM CREDIT
droo
Credi
30
m
Instant Affordable Paperless Data Driven
21 C en tu r y A u t o F i n a n c i n g
Loan Approval Multiple Real-Time Proprietary Credit End to End Loan Paperless Unbeatable
in 30 Secs Quotes Risk Engine Automation & e-Signature Loan
Terms
20
DROOM ENTERPRISE
Solutions
Certif ication
Solutions
Service Solutions
Droom Fleet solutions (DFS)
catering to ride hailing companies/
Enterprise Droom provides its suite of certification
services to various banks, insurers,
taxi aggregators, 3 PL, foodtech etc. repose, leasing and auction houses.
Marketing Solutions
2
1
DROOM FLEET
SOLUTIONS
Enterprise
Solutions
Bulk
Extended Warranty
Bulk Bulk
RSA Merchandise
Bulk Bulk
Insurance RTO Services
Bulk Bulk
Loans Selling via
QuickSell
Bulk OBV
Buying Buyback
22
DROOM DIGITAL & MARKETING SOLUTIONS
Compelling ROI
Wide range of
with highly
ad
targeted audience
properties
23
DROOM ENTERPRISE CERTIFICATION SOLUTION
History
Used Vehicle H is t o r y Re port
Doorstep Auto Inspection
Premium digital 1,000+ check points with Check historical data upto
report digital report 40 data points
24
DROOM OEM SOLUTIONS
Enterprise Solutions
25
DROOM INTERNATIONAL
In 2019-20
Take OBV to 50 countries Droom
Discovery to 20 countries
Core Marketplace, Certification
Services, Droom Fintech and
Enterprise in 10 countries Internati nal
Markets Attractiveness Criteria
2.
25% smart phone users
3.
$1 Bn or more in e-commerce GMV
4.
$10 Bn or higher in automobile market size At SE Asia Malaysia
Middle East Singapore
5. least 1 e-commerce marketplace & Africa (2019) Thailand
(2020) Indonesia
6.
At least 1 online classifieds
Philippines
At least 1 online discovery platform
7. UAE Vietnam
Saudi Arabia
At least 2 large online payment gateways and at
8. Kenya
least 1 mobile wallet Nigeria
Ivory Coast
9. Minimum market capitalization for Internet Uganda
companies to be $2 Bn or higher Zambia
Tanzania
10. Used vehicle transaction is 80% or higher as %
of new
26
DROOM FOR BUYERS AND
SELLERS
Buyer Seller
Information Asymmetry
Systems are Disparate Lack of Technology Adoption
Moral Hazard Slow
No Market Efficiency Sellers are Not Rated or Sophisticated
Trade Velocity
No Benchmarking Pricing Engine No Lemon Law
27
DROOM CORE VALUES
Core
Learn from
Mistakes
High Work
Ethics
Value Frugality
Result
Oriented
s
Taking Positive Data
Ownership Humility
Drive
Attitude n
“Droom is built on very strong core values and competencies that empower each
individual to make a huge impact and do impossible things”
Sandeep Aggarwal
founder & ceo
28
DROOM CULTURE
Droom’s culture is casual, fun loving, high energy, vibrant, and non-political. There are two things that
are placed on top-passion and merit
5 Innovation is not a project but a lifestyle 10 Passion for technology & automobiles
29
ABOUT FOUNDER &
CEO
Sandeep is the founder of two marketplaces in India - Droom, India's first automobile marketplace
and ShopClues, India's first and largest managed marketplace.
In April 2014, Sandeep started Droom, an online transactional marketplace for buying and selling
of used and new automobiles. Droom is a completely disruptive business, which has created an
unparalleled trust and pricing advantage for buyers.
Sandeep has successfully built ShopClues as one of the top 5 Unicorns in Consumer Internet in
India despite of being the 35th entrant into Indian E-Commerce. Sandeep founded ShopClues.com
at his house in California in Oct 2010 and moved to India in August 2011 to empower 15Mn SME
sellers.
Prior to his entrepreneurial journey, Sandeep worked for 14 years - as an Internet research analyst
for nearly a decade on wall street, and in strategy roles at Microsoft in Redmond, Washington
and Schwab.com in San Francisco working closely with the founders Bill Gates and Charles
Schwab.
Sandeep is one of the masters in MTV Dropout, a reality TV show on entrepreneurship. He has an
MBA from Washington University in St. Louis and holds a US patent.
Sandeep Aggarwal
Founder & CEO, droom
30
DROOM MILESTONES
2014
April May June June October 21 November
st
Sandeep Aggarwal Sandeep Aggarwal made Droom got incorporated Droom raised First Droom raised Second Android App
started droom in wireframe for the App in Singapore round of capital round of capital Launch
April 2014
2015
January 7 , January
th
February April May July August
Rishab joined as First Vehicle Website iOS App Crossed Droom raised Reached
Co-founder & VP of Sold Launch Launch 1,000 Orders Third round of capital 50,000 Listings
Business
Development
August 2 , October
nd
October October November December 12 , December
th
Launched Aerial Reached 1 Million Reached 1 Million Reached Crossed Rs. 300 Cr Onboarded Launches National Level
Vehicle Category App Downloads Facebook Fans 100 Employees Annualized GMV 20,000 Sellers TV Campaign
2016
12 , March
th
30 , March
th
March 9 , April
th
June July July 13 , July
th
Reached 2 Million Launched ECO App, for Rs.800 cr+ Annualized Droom TVC Wins ABBY’s Droom Raised Droom Wins EComm Power Droom Awarded 20 Hot Droom Recognized as
App Downloads independent & unbiased GMV, 41k Pro-Sellers, 5k Bronze at Goafest 2016 Series B Funding Brand of the Year by India Start-ups in India by Coolest Start ups –
auto inspection Active Sellers Crossed 3 Leadership Conclave Forbes, Japan Riding
Million Monthly Traffic High by Business Today
14 , July
th
16 , July
th
2 , August
nd
5 , August
th
21 , August
st
11 , November
th
16 , December
th
22 , December
nd
Droom Featured As Top Award Win – India’s most Droom lunched Droom Launched TVC Droom has been Droom Launched Droom won 3 Prestigious Launched
Tech Start-Ups 2016 admired E-commerce OrangeBookValue.com “Feeling New Wali” awarded as “Tech start- OBV TVC E ffie Awards 2016 History
by PC Quest Magazine company up of the year” by
Entrepreneur Magazine
3
1
DROOM MILESTONES
2017
2 , February
nd
31 , March
st
13 , April
th
10 ,July
th
29 , July
th
June 4 , September
th
September
Become 5th Largest Droom Becomes #1 Online Droom Launched Droom Launched Droom MTV Dropout Droom Raised Series Became 3rd Largest Launched Bittu ji Beemer
Ecommerce in Auto Portal in India – Pro- Droom Credit Ecosystem Services Went Live C Funding eCommerce Company, Video Ad Launched OBV
India Sellers – 109K & Monthly TVCs `300 Cr Monthly Revenue for Used Mobile Phones
Visitors – 14.5 Mil 1 Mil Daily Traffi c
5 , October
th
27 October
th
1 , November
st
30 , November 6 , December
th th
Launched Bittuji ki Beemer on Top 10 Bittuji ki Beemer at 5th Launched Used Mobile Launched
Droom Discovery YouTube Ads Leaderboard position in Economic Electric Phones as category Vehicle
Q3 – 2017 in India Times Brand Equity
2018
6 , January
th
8 , January
th
15 , January
th
31 , January
st
21 , February
st
Droom ecosystem Awarded "30 fastest growing Won Bronze in Telecom & Technology Asian Super Startup for Droom in association with the Lung
service Ads Won Bronze companies in Asia 2017” by for OBV-Bakra Mat Bano ad Won Silver the year 2017-18! Care Foundation successfully participated in the
in Effi e Awards Silicon Review magazine in E-commerce, online Media, mobile Guinness World Record for Largest Human
apps for ECO ad Image Of An Organ.
9 , March
th
31 , March
st
17 , May
th
July October
We are happy to share that Reached Anualized GMV of `4100 Cr Droom Raised Droom Launched Droom Raised
Droom has won an award at "Digixx 2018 Series D Funding QuickSell Series E
by Adgully in Association with Adtech" Funding
under the category "Sponsorship and
Partner Marketing
3 , November 2018
rd
5 , Decemeber 2018
th
11, Decemeber 2018
Droom Launched Droom Launched Droom’s First Pre-Owned
in Malaysia in Singapore Auto Awards
2019
24 , April
th
6 , June
th
32
OFFICE LOCATIONS
Gurgaon, India
Singapore
28.4595° N
1.3521° N
77.0266° E 103.8198° E
FUNDING HISTORY
JUN 2014 OCT 2014 JUL 2015 JUN 2016 JUN 2017 May 2018 OCT 2018
33
SOCIAL
PRESENCE
Do o r st ep Au t o I n sp e c t io n
I n d ia ’ s M o s t Tr u s t e d M o t o r p
la c e
Histor
y
vehiclehistory.in |
droomdiscovery.com
droomcredit.com
Used Vehicle History Report
FB 210K | Twitter 15K
FB 935K | Twitter 22K FB 994K | Twitter 27K
facebook.com/DroomDiscovery
facebook.com/DroomHistory facebook.com/DroomCredit
twitter.com/droomdiscovery
twitter.com/droom_history twitter.com/droomcredit
linkedin.com/company/13438074/
linkedin.com/company-beta/13275737 linkedin.com/company-beta/13275730
34
Pricing Seller Health Transparency
Score Score Score
Score
info