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    Advantages of Digital Marketing

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    varad
    Digital marketing offers several key advantages for organizations: 1) It allows for precise targeting of audiences based on demographics and geography, enabling organizations to efficiently reach their desired customers. 2) Digital ads are highly measurable, allowing organizations to track the effectiveness of their campaigns and calculate return on investment. 3) The internet is an interactive medium that engages customers, such as through interactive ad campaigns where users can customize content. 4) Digital marketing campaigns can reach target audiences more quickly than traditional methods and are typically less expensive.

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    Advantages of Digital Marketing

    Uploaded by

    varad
    47 views1 page
    Digital marketing offers several key advantages for organizations: 1) It allows for precise targeting of audiences based on demographics and geography, enabling organizations to efficiently reach their desired customers. 2) Digital ads are highly measurable, allowing organizations to track the effectiveness of their campaigns and calculate return on investment. 3) The internet is an interactive medium that engages customers, such as through interactive ad campaigns where users can customize content. 4) Digital marketing campaigns can reach target audiences more quickly than traditional methods and are typically less expensive.

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    Advantages of Digital Marketing

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    Advantages of DM

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    Digital marketing offers several key advantages for organizations: 1) It allows for precise targeting of audiences based on demographics and geography, enabling organizations to efficiently reach their desired customers. 2) Digital ads are highly measurable, allowing organizations to track the effectiveness of their campaigns and calculate return on investment. 3) The internet is an interactive medium that engages customers, such as through interactive ad campaigns where users can customize content. 4) Digital marketing campaigns can reach target audiences more quickly than traditional methods and are typically less expensive.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    47 views1 page

    Advantages of Digital Marketing

    Uploaded by

    varad
    Digital marketing offers several key advantages for organizations: 1) It allows for precise targeting of audiences based on demographics and geography, enabling organizations to efficiently reach their desired customers. 2) Digital ads are highly measurable, allowing organizations to track the effectiveness of their campaigns and calculate return on investment. 3) The internet is an interactive medium that engages customers, such as through interactive ad campaigns where users can customize content. 4) Digital marketing campaigns can reach target audiences more quickly than traditional methods and are typically less expensive.

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    Advantages of Digital Marketing

    Digital Advertising is increasingly an inherent budgetary component of many


    organization today. Organizations of all sizes use the medium to promote their products and
    services. So well, why do so many organizations use the medium? Simply put, it is due to the
    numerous advantages that online advertising offers. These are discussed in the paragraphs
    ahead..

    Reach - The ability of the online medium to target a certain demographic of users is one
    of the greatest advantages of digital advertising. In addition, the geographical reach of the online
    medium is far greater than that of traditional media. It’s not only cost effective to achieve a
    wider geographic area but the ads can also be targeted to the desired audience. For example,
    if an advertiser is keen on selling his or her products targeted to a certain demographic of
    people, it is quite possible through online advertising. Digital advertising has matured to the
    extent that web publishers, media agencies and advertisers themselves know the optimal
    ways and websites for a certain category of products or services.

    Measurement - With various tools becoming available, tracking effectiveness of ad


    campaigns is becoming possible today. In other words, measuring Return of Investment
    (ROI) is increasingly possible today. Organizations that were previously reluctant to spend
    online, now realize that the online medium does offer means to alleviate any such fears.
    Moreover, when properly designed online marketing campaigns generate the desired results,
    advertisers are further encouraged to continue advertising online
    .
    Interactive and Engagement - The Internet is arguably the most interactive and
    engaging medium among various others. Interactive campaigns have become a norm with the
    power of the online medium. One such advertisement worth mentioning is the campaign by AXE
    where the end user could alter the smile of a woman as he/she liked to i.e. in an interactive
    framework. The advertisement struck an instant chord with the youth to which AXE the
    brand is positioned for Customers are basically just a click away from the advertisers. In
    other words, direct response between end users and advertisers is possible through the online
    medium.

    Time - Through the Internet, an advertiser can reach a desired target group or
    demographic in a much shorter time frame. For example, if an advertiser needs to plan some sort
    of ambush marketing, the online medium can be an effective means of achieving it. Even
    otherwise i.e. for regular marketing campaigns, the total time necessary to complete an online
    advertising campaign is less than that of traditional advertising methods.

    Cost - When compared to traditional forms of advertising, digital advertising is


    cheaper. Various payment models are available between the advertisers and publishers. Many a
    time, advertisers are charged only when visitors click on their ads.

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