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    Web Advertising

    Uploaded by

    Hammad Ullah
    The document discusses marketing on the web through various strategies like blogging, email marketing, pay-per-click ads, social media marketing, and influencer marketing. It explains how market segmentation helps create stronger marketing messages, identify effective tactics, and design hyper-targeted ads by understanding customer characteristics. The document also covers online advertising methods like mobile, social media, and sponsored search ads, and benefits such as low cost, speed, global coverage, and targeting capabilities.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Web Advertising

    Uploaded by

    Hammad Ullah
    18 views10 pages
    The document discusses marketing on the web through various strategies like blogging, email marketing, pay-per-click ads, social media marketing, and influencer marketing. It explains how market segmentation helps create stronger marketing messages, identify effective tactics, and design hyper-targeted ads by understanding customer characteristics. The document also covers online advertising methods like mobile, social media, and sponsored search ads, and benefits such as low cost, speed, global coverage, and targeting capabilities.

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    The document discusses marketing on the web through various strategies like blogging, email marketing, pay-per-click ads, social media marketing, and influencer marketing. It explains how market segmentation helps create stronger marketing messages, identify effective tactics, and design hyper-targeted ads by understanding customer characteristics. The document also covers online advertising methods like mobile, social media, and sponsored search ads, and benefits such as low cost, speed, global coverage, and targeting capabilities.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    18 views10 pages

    Web Advertising

    Uploaded by

    Hammad Ullah
    The document discusses marketing on the web through various strategies like blogging, email marketing, pay-per-click ads, social media marketing, and influencer marketing. It explains how market segmentation helps create stronger marketing messages, identify effective tactics, and design hyper-targeted ads by understanding customer characteristics. The document also covers online advertising methods like mobile, social media, and sponsored search ads, and benefits such as low cost, speed, global coverage, and targeting capabilities.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 10

    E- Buiness

    •N A M E : H A M M A D U L L A H
    •C L A S S : B B A ( 6 )
    •R O L L N O : 2 3
    Marketing On Web

     Marketing on Web is the marketing of products or


    services over the Internet & it ties together creative
    and technical aspects of the Internet, including
    design, development, advertising and sale.

    Marketing on Web is used by companies selling


    goods and services directly to consumers as well as
    those who operate on a business to business model.
    Strategies of Web Marketing

    Blogging
    Email marketing
    PPC ads
    Social media marketing
    Affiliate Marketing
    Influencer marketing
    Communicating With Different market Segments

    Market segmentation helps you get to know your


    customers, identify what's needed in your market
    segment, and determine how you can best meet those
    needs with your product or service.

    1. Create stronger marketing messages :


    When you know whom you’re talking to, you can develop
    stronger marketing messages. You can avoid generic,
    vague language that speaks to a broad audience. Instead,
    you can use direct messaging that speaks to the needs,
    wants, and unique characteristics of your target audience.
    2. Identify the most effective marketing tactics :
    With dozens of marketing tactics available, it can
    be difficult to know what will attract your ideal
    audience. Using different types of market
    segmentation guides you toward the marketing
    strategies  that will work best. When you know the
    audience you are targeting, you can determine the
    best solutions and methods for reaching them.
    3. Design hyper-targeted ads:
    On digital ad services, you can target audiences by
    their age, location, purchasing habits, interests, and
    more. When you use market segmentation to define
    your audience, you know these detailed
    characteristics and can use them to create more
    effective, targeted digital ad campaigns.
    Advertising On Web

    Online advertising, also known as online


    marketing, Internet advertising, digital
    advertising or web advertising, is a form
    of marketing and advertising which uses the Internet
    to deliver promotional marketing messages to
    consumers. Many consumers find online advertising
    disruptive and have increasingly turned to ad
    blocking  for a variety of reasons.
    Advertising On Web

    Mobile advertising
    Social media marketing
    Sponsored search
    Text ads
    Benefits of online advertising

    Cost:
    The low costs of electronic communication reduce the cost of
    displaying online advertisements compared to offline ads. Online
    advertising, and in particular social media, provides a low-cost
    means for advertisers to engage with large established
    communities. Advertising online offers better returns than in other
    media.
    Speed :
    Once ad design is complete, online ads can be deployed
    immediately. The delivery of online ads does not need to be linked
    to the publisher's publication schedule. Furthermore, online
    advertisers can modify or replace ad copy more rapidly than their
    offline counterparts.
    Benefits of online advertising

    Coverage :
    Online advertising can reach nearly every global
    market, and online advertising influences offline
    sales.
    Targeting :
    Publishers can offer advertisers the ability to reach
    customizable and narrow market segments for
    targeted advertising. Online advertising may use
    geo-targeting to display relevant advertisements to
    the user's geography.

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