What Goes Into Business Plan Appendix?

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What Goes Into Business Plan

Appendix?

Again, not everything might need to be shown to everyone who


reads your plan, but here is a full list of items you might want to
prepare for your appendix:

 Credit histories for both the business and its owners

 Business and personal tax returns

 Resumes of the owners and key management

 Photos of your products or their prototypes

 Samples of marketing materials, logos, and mockup ads

 Reference letters from business associates and community leaders

 Details of your market research studies

 Information about your competitors

 Press clippings about you and the business

 Any relevant news articles on your product or industry

 Legal documents such as your incorporation papers, shareholder


certificates, etc.

 Copies of patents, permits or licenses you hold

 Copies of your property and equipment leases or rental agreements

 Contact info for your professional staff, including your accountant


and attorney

 Contracts for current or future work

 Spreadsheets and documentation for financial projections

The appendix will be the final section of your business plan, and just
as with every other part, take the time to meticulously prepare these
supporting materials, especially if you’re presenting the information
to a potential lender or investor. The care and thoroughness you put
into your backup documents will be a big clue to your readers about
your general approach to business, and could help sway opinion one
way or the other.

The Small Business Administration suggests keeping a record of who


has copies of your plan and what items you’ve included in the
appendix. That way, you can update items as necessary. Do keep
tight control over who you distribute it to. You may want to consider
having your readers sign a Non-Disclosure Agreement, or NDA, to
help protect the confidentiality of your information. SCORE, the
Service Corps of Retired Executives, has a free template on its website.

And again, because of the highly privileged nature of some of what


you’re providing, be very particular who you share what with.
Creditors will likely need to have access to all of your documentation,
but more casual readers, who might just want a bit of information
about your business, don’t need to see the appendix at all, or at most,
just a few select items.

How to Organize a Business Plan


Appendix
Because the documents substantiate the information presented in
your business plan, it’s best to keep them in the same order as they
are referred to in the plan. If you have more than a few pages of
documentation in the appendix, start with a table of contents page
that lists each section of the business plan, broken up with letters or
Roman numerals; then list each item you’ve included in the appendix
for that particular section.
This will make it easier to refer to the items as you need to in the
plan. For example, when you talk about your planned advertising
campaign in the Sales and Marketing section, you can refer to
“Appendix, Section IV”• for copies of what the ads may look like.

If the appendix contains a lot of material, you can also consider using
tabs to break it up, which will make it even easier to locate things.
Have each document clearly labeled so readers will know exactly
what they’re looking at when they refer to them, and make sure
your copies are high quality, clear and legible. Do not include original
documents.

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