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    Activity Instructions:: 1. Context

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    Freddie Mendez

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    © All Rights Reserved
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    Activity Instructions:: 1. Context

    Uploaded by

    Freddie Mendez
    81 views2 pages

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    5512838_1545027979.pdf

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    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    81 views2 pages

    Activity Instructions:: 1. Context

    Uploaded by

    Freddie Mendez

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 2

    Activity Instructions:

    Four Actions Framework

    1. CONTEXT

    You have already completed steps 1 to 3 of the Blue Ocean Strategy. Now you will take up step 4 of applying
    the Four Actions Framework.

    With the help of the Four Actions Framework, you need to plot your strategy to see how you are going to be
    different from the competition. The four actions- Reduce, Eliminate, Create, and Raise are explained below:
    1. Reduce refers to benefits that can be reduced well below industry standards.
    Foundational Course in Entrepreneurship

    2. Eliminate refers to those benefits that the industry takes for granted and can be eliminated.
    3. Create refers to those benefits that can be created but the industry has never offered before.
    4. Raise refers to those benefits that can be raised well above the industry standards.

    2. EXAMPLE

    To understand the above four terms better, look at the Four Actions Framework for Cirque du Soleil.

    Validation Page 1 of 2
    © Wadhwani Foundation For Students’ Use
    www.nen.org V01
    Activity Instructions:
    Four Actions Framework

    3. INSTRUCTIONS

    1. Use this worksheet to list the relevant actions related to your business idea in the respective boxes.
    2. Remember, it is not necessary that all the four actions will apply to your business idea; focus only on
    those actions which make sense in your context – your product/service and your customer segment.
    3. Revisit your Strategy Canvas and plot the blue line for your business idea.
    4. You will get 55 minutes to complete this activity.
    Foundational Course in Entrepreneurship

    Reduce Eliminate

    Create Raise

    Validation Page 2 of 2
    © Wadhwani Foundation For Students’ Use
    www.nen.org V01

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