Tourism Characteristic and Planning Implications

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Ivy Eunice S.

Jacosalem 07/12/19

BSTM IV – 01

TOURISM PLANNING

TOURISM CHARACTERISTIC AND PLANNING IMPLICATIONS

- A COMPOSITE PRODUCT
tourist product is the combination of different products. It has not a single entity
in itself. In the experience of a visit to a particular place, various service
providers contributes like transportation The tourist product cannot be provided
by a single enterprise unlike a manufactured product. The tourist product covers
the complete experience of a visit to a particular place. And many providers
contribute to tourism experience. For instance, airline supplies seats, a hotel
provides rooms and restaurants, travel agents make bookings for stay and
sightseeing, etc.
- INTANGIBLE

Tourism is an intangible product means tourism is such kind of product which


cannot be touched or seen and there is no transfer of ownership, but the facilities are
available for specified time and for a specified use. For e.g. a room in the hotel is
available for a specified time.

- WITH LONG GESTATION PERIODS


Tourism destinations have long gestation period. The tourism plan must cover
long term horizon and tourism entities should give it their enduring
commitments.
- CAPITAL INTENSIVE

A plan must be able to present realistic estimates of the financial requirements.


Feasibilities study can help potential investor to firm up their decision whether to
venture or not.

- CULTURE AND IT’S NATURE AS IT MAIN ASSETS


It is true that they are free and finite.
- SUBJECT TO ETERNAL FORCES
Tourism is subject to eternal forces that are largely uncontrollable
- EXERTS IMPACT
Tourism exerts impact on the environment, culture and economy of
destinations. Planners must help avoid undesirable changes by drawing up
precautionary measures at the early stage of tourism development.
- DYNAMIC AND COMPETITIVE
Tourism is a highly dynamic and competitive industry. Must devise competitive
and collaborative strategies at the same time.
- INVOLVE STAKEHOLDERS
Should not devise stakeholders such as the tourism association, government
offices, indigineous people that are already in tourism business.

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