Myanmar Youth 2013 PDF
Myanmar Youth 2013 PDF
Myanmar Youth 2013 PDF
Q&Me is online market research provided by Asia Plus Inc. Asia Plus Inc.
Purpose
30-39,
22%
Female, 18-24,
47% Male, 46%
53%
25-29,
32%
Interests in fashion
Very interested Interested Average Not interested very much Least interested
Faceboo
(by
k(celebrit
Faceboo looking at Internet(b TV Newspap
Internet( y/ Internet Store- Shop
k(friends Friends people) rand program / er / Family Others
EC page) fashion- (Others) front staff
page) on the page) TVCF Magazine
related
street
pages)
Male 35% 42% 37% 27% 32% 33% 33% 26% 31% 22% 16% 21% 2%
Female 46% 36% 41% 39% 31% 28% 27% 33% 26% 21% 25% 11% 1%
All 41% 39% 39% 33% 32% 31% 30% 30% 29% 22% 21% 16% 2%
10%
6%
5% 5% 5% 5%
3%
I rarely buy once in several once in 2-3 once a month 2-3 times a month once a week More than once /
fashion items months months week
25% Male
23%
22% Female
21%
19%
18%
18%
All
17% 17%
16%
14% 14%
12% 12% 12%
11%
10%
8%
4%
2% 3%
2%
1% 1%
Up to 100,000 100,001 VND - 300,001 VND - 500,001 VND - 700,001 VND - 1,000,001 VND 2,000,001 VND 3,000,001 VND
VND 300,000 VND 500,000 VND 700,000 VND 1,000,000 VND - 2,000,000 - 3,000,000 and more
VND VND
The budget that they have in mind gives the limited options
for what they would purchase
Q. How much are you willing to pay for XXX for a good quality?
Location to buy fashion items - Clothes
Clothes Shoes
54%
50%
35%
31%
26%
23% 22%
25%
22% 22%
14% 12% 20% 18%
10%
13% 13%
2%
7%
1% 1%
Local fashion stores are still dominant followed by shopping malls or chains
Q. Where do you purchase your clothes most? /Q. Where do you purchase your shoes most?
Associated keywords
60%
51%
48%
46%
44%
41%
35%
33% 32% 33%
30% 30%
25% 26%
21% 20% 20%
13% 13%
10%
69%
29% 29%
24%
14%
11% 11% 10% 10% 10%
7% 6% 5% 4% 3% 3%
Ninomaxx 1998 20 5 33 58
278
Elise 2011 9 12 27 48
NEM 2002 4 11 19 34
Ha Gattini 1999 8 0 1 9
PT2000 2000 13 3 8 24
HCM Hanoi Other
Total 121 61 313 495
Reference: Fashion apparel chains in Vietnam 2
Name of the company Establis HCM Hanoi Other Total
455 hed store store stores store
s s s
G2000 1980 11 6 2 19
Topshop 1964 4 1 0 5
185
Warehouse 1976 2 0 0 2
Zara 1974 1 0 0 1
Mango 1984 7 4 0 11
Canifa 1997 8 33 56 97
HCM Hanoi Other
Total 47 46 65 158
Reference: Fashion apparel chains in Vietnam 3
HCM Hanoi Total
Establis Other
455 Name of the company store store store
hed stores
s s s
Oasic 1991 2 1 0 3
Lacoste 1933 5 4 0 9
Nike 1964 19 11 7 37
Adidas 1920 18 19 11 48
HCM Hanoi Other
Total 53 36 18 107
Reference: Fashion apparel chains in Vietnam 4
HCM Hanoi
Establis Other Total
455 Name of the company store store
hed stores stores
s s
Puma 1948 9 3 2 14
Levi's 1869 10 5 7 22
Vans 1965 12 8 16 36
185
MIRABELLA 2014 2 0 1 3
FCUK 1972 2 3 0 5
HCM Hanoi Other
Total 55 35 57 147
The priority to buy their fashion items
70% 69% 68%
64%
56% 57%
42%
38%
33% 33% 31%
28% 27% 26%
14% 14%
0% 2%
ZARA, Calvin Klein are best recognized (The brand recognition might have
come from the brand popularity as well as fake product penetrations)
Q17.Please choose the brand that you could recognize(clothes)
Brands recognitions – Shoes brand
90% 87%
85% 82%
Male
54%55%
Female
42%
27%
15%
10%
6% 9% 2% 6% 6% 7%
2% 4% 2% 2% 2% 1% 2% 0% 2% 0%
Nike and adidas are best recognized among all the shoes brand
Q17.Please choose the brand that you could recognize(clothes)
Brands that Vietnamese want nearby (Clothes)
36%
24% 23%
19% 19%
14%
10% 9%
7% 6%
4% 3% 2%
Calvin Klein, H&M, Mango are the top 3 brands that they expect to
have around their area
Q17. What of the following brand do you wish to have around your residential area?(Clothes brand)
Brands that Vietnamese want nearby (Shoes)
68% 65%
31%
18%
8% 5% 5% 3% 2% 1% 1% 1% 1% 1%
22% 19%
18%
44% 47%
14%
56% 18%
7%
6%
3% 3%
1% 1%
0% 3% 3% 4%
Male Female HCM Hanoi Can Tho Da Nang
Hai Phong Dong Nhai Others
Our Advantage: Direct Panel Management
Our strength is 16-39 years old and urban areas. This is where most biz
customers would like to research. 180,000 members as of Nov, 2016
Married Status Household income Smartphone ownership
URL: http://www.qandme.net
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