3as Eaxam Advertising
3as Eaxam Advertising
3as Eaxam Advertising
From the consumer's point of view, the basic criticism of advertising is that it leads him to
buy product that he does not need by presenting misleading and untruthful statements or by
creating wants, needs, and desires in his mind that might not otherwise exist. In the first instance
it is accepted that the consumer, of his own volition, has a need that is filled by the description of
the advertised product but not necessarily by the product itself, whereas in the second the need is
artificial and is stimulated entirely by the media.
From an economic viewpoint, critics of advertising point to the enormous amount of money
involved money that, they state, does not benefit the consumer although he is compelled to pay
it. A second criticism is that advertising restricts competition because only large companies can
afford expensive, nationwide campaigns, thus limiting freedom of entry of new firms into an
established market.
A definitive answer to these critics is obviously impossible. Regarding the first, it might be
fair to say that economic growth and the creation of wealth might come more slowly without the
aid of advertising.
Regarding the second major criticism that advertising encourages the concentration of
industry, there is no doubt that this is true. But not everyone agrees that industrial concentration
necessarily acts against the interests of the consumer.
(www.food.org/advertising)
1. Find in the text words, phrases or expressions that are closest in meaning to the following:
a. opinion ( §1) =……… b. limits ( §2) =………….. c. help( §3) =…………
3. Combine the following statements using the connectors in brackets making the necessary changes.
Choose one of the following topics and write a composition of about 80 words.
Either:
Toic One :
Do you think that money companies devote to advertising is wasted money? Give your reasons
Or
Topic Two:
Suppose you are working in a company where the moral values are not respected. Write a letter to the
minister in which you describe the situation using the following notes :
- child labour
- false accounting ,
- no safety measures
- unhealthy conditions
- bad payment..
The solar system consists of the sun and everything that orbits around it: the eight planets and their
moons, comets, asteroids, and various other objects. The solar system itself is a relatively tiny part of the
enormous Milky Way galaxy. It orbits around the center of the galaxy once every 225 million years. The Milky
Way galaxy is just one of billions of galaxies in the universe.
At the center of the solar system is the sun, which is an average star. The sun contains 99 percent of the
mass of the entire solar system. It is a huge ball of hydrogen and helium gas that is 1,392,000 kilometers in
diameter. It has a temperature, at its core, of more than 15,600,000° C. The intense radiation emitted by the sun
provides almost all the energy to heat the planets, and, in the case of Earth, to allow life to exist.
After the sun, the largest bodies in the solar system are the planets. The eight planets in the solar system
are Mercury, Venus, Earth, Mars, Jupiter, Saturn, Uranus, Neptune, They all have roughly circular orbits in the
same direction, and most have at least one moon. They vary widely in size, temperature, composition, and
distance from the sun.
The solar system contains billions of comets, but most of them are too small or too far from the sun to be
seen from Earth. Comets are dirty chunks of ice and rock that orbit the sun in highly elongated orbits. When
their orbits bring them close to the sun (called perihelion), the sun's radiation causes them to shed particles and
glow. At this point they are visible in the sky, but when their orbits take them far from the sun (called aphelion),
they cool down until their next perihelion.
(www.nasa.org/solarsystem)
a. similar ( §1) ≠…….. b. most ( §3) ≠ ……… c. far from ( §4) ≠……….
Either:
Topic one :
It is said that money spent on space research should be used to fight dangerous diseases, hunger and
natural disasters instead. What do you think?
Or :
Topic Two: Imagine you are organizing a campaign to show the importance of advertising in
business. You are addressing an audience.
Make a short speech in which you
a. Welcome and thank your audience.
b. Explain the reasons for the campaign.
c. Tell them about the importance of advertising.
d. Close up the speech