Business Plan For International Computer Driving License (ICDL)
Business Plan For International Computer Driving License (ICDL)
Business Plan For International Computer Driving License (ICDL)
for
International Computer Driving
License (ICDL)
The ICDL training programme is ideal for persons from corporate, educational and
government institutions. Small scale entrepreneurs, students and other individuals desiring to
catch up with technology could also learn or improve their computer skills by enrolling as
ICDL participants.
2.0 Mission
AITI-KACE's mission for undertaking the ICDL training programme is to promote and provide
quality computer-based IT training that empowers individuals, organizations and society to be
resourceful in the use of technology/computer to achieve positive results.
The success of the ICDL training programme will be dependent on a number of factors,
including:
Quality training
Effective training methodology
Moderate tuition fees
Flexible time tabling
4.0 A SWOT Analysis of AITI-KACE (in relation to the ICDL training programme)
Strengths Weaknesses
Excellent infrastructure Limited promotional activities
Qualified trainers Access to resources
Excellent Use of obsolete machines
customer/client care
Exceptional quality
service
Opportunity Threats
Ability to liaise with other Price wars
institutions Increased in competition
Ability to capture the target Threat of new entrants
market Economic condition
Ability to identify customer
needs
Corporate institutions/workers
Government institutions/workers
Senior High School graduates
Junior High School graduates
Individuals
Seeking excellence
We will strive for excellence in all personal encounters and business transactions because we
recognize the validity of “the butterfly effect.” As an institution, we know that a one-time
meeting with a client handled with much professionalism and enthusiasm may be the catalyst
for many future successful business dealings.
Competitive edge
ICDL programme provides the personal touch that other competitors usually do not provide.
The maximum class size is 12, allowing for a more direct and strong relationship between the
trainer and participants as a smaller class size is relatively easier to handle and fit into our
training methodology.
The ICDL programme will be promoted and marketed through the following:
Advertisement to create awareness and encourage more people within and even
outside the target groups to enroll on the programme. Such advertisements will be
done via the AITI website, print media, other websites, direct mailings and open-day
talks.
Provision of discount to groups – more than 12 people 5%
Family discount- 3rd person and above get 5% discount
Personal selling – working visits to government and private institutions, as well as
Senior and Junior High Schools.
Distribution of ICDL brochures and flyers to the target groups and to the general public.
Text messaging
Product (services)
The ICDL programme will be packages as follows:
Office suite special (any two modules carefully selected for the general public)
We will offer the above range of quality services suitable for the widest possible range of
participants in order to achieve the revenue and profit targets.
Price
The pricing for ICDL Start and Core will be standard. We will continue the differential price
policy, depending on the type of clientèle. The prices are for individuals and corporate
institutions respectively
ICDL Core (7 modules) GH¢ 400/ GH¢ 480
ICDL Start (4 modules) GH¢ 250/ GH¢ 300
Office suite Corporate ( based on number of modules selected)
Office suite Special (any two modules carefully selected ) GH¢ 160
Promotion
Innovative promotional activities are required to market the ICDL programme to the target
groups identified, as well as the general public. Our promotion will encourage maximum
utilization of personal selling, print media and the internet. Brochures and flyers will also be
strategically distributed to make the general public aware of the programme.
We also plan to collaborate with tertiary institutions to offer ICT training on their campuses as
a precursor to ‘attracting’ more students to our facilities and, possibly, enrolling on the ICDL
programme.
Place
Decision variables include:
Quarterly review of Marketing Strategy and Core Implementation Practices – check out
the progress or otherwise being made and determine whether any changes need to be
made.
Regular market research to ascertain who our competitors are and to find out what
they are doing differently. This will help us think strategically to position ourselves well
enough for the competition and to continue to have a competitive edge over our
competitors.
Use of customer feedback form. This will help us know and understand our clients
better with respect to their needs and aspirations, and to make the ICDL programme
client-focused.
Letters 200
Transportation 1000
Total 14200
Appendix 2