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    Corporate Logos

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    api-351729826
    The document discusses the logos of three companies - Foo Fighters, British Telecom, and Siemens AG - over time. [1] Foo Fighters initially had a simple logo representing their music, but later wanted something more robust and industrial while keeping the band name. British Telecom used bright colors and fonts in the 1980s, changed to reflect a streamlined company in the 1990s, and modernized in 2003. Siemens' logos evolved from initials to adding a ring and the company name, with the current logo utilizing round shapes and unusual coloring for recognition.

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    Corporate Logos

    Uploaded by

    api-351729826
    75 views4 pages
    The document discusses the logos of three companies - Foo Fighters, British Telecom, and Siemens AG - over time. [1] Foo Fighters initially had a simple logo representing their music, but later wanted something more robust and industrial while keeping the band name. British Telecom used bright colors and fonts in the 1980s, changed to reflect a streamlined company in the 1990s, and modernized in 2003. Siemens' logos evolved from initials to adding a ring and the company name, with the current logo utilizing round shapes and unusual coloring for recognition.

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    corporate logos

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    The document discusses the logos of three companies - Foo Fighters, British Telecom, and Siemens AG - over time. [1] Foo Fighters initially had a simple logo representing their music, but later wanted something more robust and industrial while keeping the band name. British Telecom used bright colors and fonts in the 1980s, changed to reflect a streamlined company in the 1990s, and modernized in 2003. Siemens' logos evolved from initials to adding a ring and the company name, with the current logo utilizing round shapes and unusual coloring for recognition.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    75 views4 pages

    Corporate Logos

    Uploaded by

    api-351729826
    The document discusses the logos of three companies - Foo Fighters, British Telecom, and Siemens AG - over time. [1] Foo Fighters initially had a simple logo representing their music, but later wanted something more robust and industrial while keeping the band name. British Telecom used bright colors and fonts in the 1980s, changed to reflect a streamlined company in the 1990s, and modernized in 2003. Siemens' logos evolved from initials to adding a ring and the company name, with the current logo utilizing round shapes and unusual coloring for recognition.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4

    Corporate logos

    Foo Fighters logos

    The US music band was formed in 1994 and on their first products their
    had a simplistic style of font, spacing and a rustic earth colour scheme to
    represent their tone of music but it was rather simple and matter of fact.
    As this was designed as an afterthought, by the lead singer (Dave Grohl)
    to be added to the debut album sleeve cover.

    After this initial release, the band wanted a more robust and industrial
    design for their logo, but again they just kept with the name of the band,
    but with no background colour to keep it clean.

    Colours of the bands Logo:

    They have used numerous rich and different schemes over the duration of
    the bands life. The boldest range is the most current Red/Black and White
    scheme.

    British Telecom logos


    1980-1991:

    The colours and font were in keeping with the 9bright bold styles of the
    decade. The dots along the top of the letter T were used to represent the
    numbers on a telephone and were designed to have a trigger a memory of
    having to call someone when this logo is seen. The off yellow, towards
    orange colour was used to stand out from sides of vehicles, payphones
    etc. to easily been seen by consumers.

    1991-2003:

    The company was restructured so the company decided to change the


    design with firstly removing the name of the organisation to reflect the
    companys commitment to meetings customers needs the customer is
    King. The colour scheme was modified to reflect the cleaner, streamed
    lined company, the full name was removed due to the wide
    acknowledgement of the recognition of the initials are known as the
    company.
    The humanoid was used to show the king, as per their corporate
    manifesto. The logo was designed by Wolff Olins.

    2003-present day

    The company wanted to modernise their logo after King design was
    thought to represent a trumpeting of their brand, there were negative
    feedback as it was portrayed as a piper i.e. leader image connotation from
    then being all inclusive of their consumers. Instead the connected world
    was created by weareseventeen to invoke their global presence in the
    telecommunication market. The design was used to reflect and embody
    BTs five corporate values: trustworthy, helpful, inspiring, straightforward,
    heart. The new design was used to add a new flavour of flat design that
    embraces the 2D nature of a screen.

    Colours of the BT Logos


    The strong blue theme was been constant for decades with the brand to
    distil the bold, empowerment feeling in the audience. The new multi
    coloured designed was reflective of the openness of the company and to
    welcome all forms of interaction.

    Siemens AG logos

    The Siemens logo is often thought of as one of the most recognized


    logos/brands in the world.

    The earlier versions of the Siemens logo featured a interlocking


    monogram with the companys initials SH. (Siemens & Halske, the old
    name of the company). In 1928 a ring was introduced to the logo along
    side the name. The initials were used until 1973 when the logo was finally
    adjusted just to reflect the brand itself.

    The most recently design (logotype) was created in 2001,


    It displayed a major change in weight of typeface, utilizing round shapes
    and unusual colouring to maximize the logos emotional appeal and visual
    recognition.

    It showed a bold new change in the design for the company using a
    different weight of typeface and rounder shapes. This was used to
    maximize the emotional appeal and visual recognition of the overall
    design. The current company was added to the logo also in 2001.

    Colours of the Siemens Logo

    The use of the turquoise colour in the companys logo is used to portray;
    freshness, serenity, nature and energy.

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