ACKNOWLADGEMENT :

I would like to express my special thanks of gratitude to my

teacher MR SHOBHIT GANWAR, who gave me the golden
opportunity to of this wonderful project of ADVERTISINGH
FOUNDATION AND DIMENSSION on the topic TO ANALYCIES
THE TEN DIFFERENT BRAND LOGOS.
I came to know about to many things. I am really
thankful to them.
Secondly I would also like to thank my parents and friends
who helped me a lot in finalizing this project with in the
limited time frame.

SAGARIKA SINGH

MFA 1ST YR

VISIUALIZATION
INTODUCTION:
LOGO:
A Printed symbols or designs that a company or an organization used as its
Special Sing. A Logo is a symbol comprised of words, images and colours to
identify a Brand product.

The Abbreviation of logo is LANGUAGE OF GRAPHICS ORIENTED .

The logo can be abstract design or a symbol that represent a word mark.
Usually a logo represents a company organization, product and is equivalent to
a trademark.

There are many types of logos that have a combination of different types of
colours, images, shapes.

ANALYCIES THE DIFFERENT FAMOUS LOGO DESIGNS

MYNTRA

Myntra is the name of the most popular e- commerce platform in India,

which was founded by Mukesh Bansal ,Ashutosh Lawania, and Vineet
Saxena in 2007. The company is owned by Flipkart since 2014.

MEANING AND HISTORY:

Myntra is a large Indian online clothing and accessories store that has
been operating since 2007. Myntra is an undoubted leader in the indian
e-commerce market, but the company operates not only in its country
but worldwide, with its website fully in English and international delivery
service available on the platform.
2007-2011

The very first Myntra badge was introduced in 2007 and stayed active for
four years. It was a pretty naïve and amateurish badge, full of different
images, and using not the most professionally looking colour palette.it
was a bright green background with six white images set in one
horizontal line;a bag, a sweatshirt, a cap, a t-shirt, a cup, and a puzzle;
and each of white symbols had one the letters of the “MYNTRA’’ name
written on it in dark orange. The logo was meant to reflect the wide
variety of products, offered by the platform.

2011-2015
The redesign of 2011 has introduced a completely rethought logo for the
Indian e-commerce platform. The new concept was composed of
stylized colourful lettering, with each glyph formed by overlapping semi-
transparent elements, with shades from pink to orange. The stylized
logotype was set against a white background and follows by a small
black “.com” in a simple serif font.

2015-2021
In 2015 the Myntra logo was redesigned again, taking the ideas from the
previous badge and making up an emblem out of it. The new concept
was built around the enlarged stylized letter “M’’, formed by four smooth
and bold elements in orange and pink, placed against a white

2021

FONT

A modest and clam sans- serif typeface with the first letter capitalized is
used to write the company’s name on the 2015 logo. As for the
nameplate. It’s executed in a lowercase sans-serif typeface with the
letter counters reminding petals.

FLIPCART
The visual identify of Flipcart is modest and can definitely be called
“usual”. The logo composed of a simple emblem and a word mark, is
executed in a blue and yellow colour palette, which was chosen by the
company in the first years, and stayed with the brand after logo redesign
of 2015, but in bit elevated way.

2007-2015

The initial logo was executed in yellow and white and placed on a clam
dark blue background with rounded angles and their right side cut
diagonally. The name of the brand’s wesite was written in tow styles, with
the FLIPCART in large and bold white lowercase. With smooth
elongated lines, and a delicate and light yellow “com” in a smaller size .

2015-TODAY

The redesign of 2015 made the flipcart logo look more modern and solid,
removing the blue background and reducing the no of elements on logo
to just two. Now the light yet still intense blue colour was used for a
slightly italicized logotype in a tittle case of a smooth and elegant sans-
serif types face with thick lines and softened edges and angles. On the
right from the word mark there is a new blue and yellow emblem- a
cartoon shopping bag with a stylized blue “F” on it. The letter is written in
the lowercase and has its horizontal bar elongated to the left, creating a
sense of motion and speed.

FONT AND COLOR

The badge of the Indian e-commerce platform has both its text and
graphical parts very strong and bright. The logotype from the flipcart
badge is set in a bold slanted sans-serif font with the bright blue tittle
case letters massive and stable.

In terms of colour, the flipcart logo is all about brightness and intensity.
The palette of the badge is based on blue and yellow , the colours
standing for quality and reliability (blue), and energy and passion
(yellow). The combination of these bright shads make the platform stand
out in the list of competitors

CHRISTIAN DIOR:

The French company Christian Dior SE was named in honour of the

fashion designer who founded it in 1946. The interests of this
organization are not limited to just one thing. It is equally successful in
the field of high fashion, produced cosmetic and perfumes, makes
clothes for children, produces leather good, jewellery , watches and
perfumes and even produces a series of short films to consolidate its
exclusive image . Everything Christian Dior takes on becomes a top –
class product.

1948:

Like other many other premium brands, Christian Dior uses a logo with
its name. it originally featured a full version of inscription. In addition to it,
there was a symbol with the abbreviation “CD”. Then another word mark
appeared, containing the abbreviated name of the company in the early
years, it was an uppercase letter “D”, and the remaining letters were in
lowercase.
 To increase the recognisability of the company, a black and white
icon with a monogram is used. The symbol turned out to be perfectly
symmetrical: in the inverted form, it looks same as in usual one. At the
bottom, the letter “C” merge with the letter “d”, and at the top, they are
open.

2018-TODAY:

The 2018 design uses a very similar font. The only real different is that
all the letters in this version are capitalized , not just the first. As such,
the are all the same height, and more or less the same proportions, you
can clearly see the elegance- from the thin, sharp serif and the smooth,
fluid lines that change volume as they go. The two logos are used
interchangeably.

COLOR

The black is the go-to color for these logotypes although is also uses a
shade of gold on occasions. It’s particularly common packaging , but
also for branding in general. The choice has to do with the name. ‘Or’ is
French for “gold”, making it a very simple and cover connection .

FONT

The font is an artistic serif with the focus on elegance and uprightness. It
largely a unique style, although a similer approach- in particular, tall,
thin , serif letters- are used by various other fashion brands. Dior has
used largely the same font since the creation of the company.
BEN&JERRY’S:

The BEN and JERRYS logo is simple and recognizable. The emblem
hints at the main ingredints used to create their sweets treats. Behind
the symbols lies stability and loyality to beloved flavors.

A famous ice cream brand produce in pints. The brand was founded by
two friends in 1978. In addition to ice cream, Ben& JERRY’S also offers
sorbet, cookies, pancakes, frozen yogurt, and other sweet products
under its name .

1978-1979:

The first logo was intended to show that BEN&JERR’S ice cream was
made to perfection.

Inside an oval frame was a piano ,with ice cream coming out of the top
lid and a cash register tap on the sides. When playing piano, the tape on
the sides. When playing the piano, the tape moved, and the ordered
popsicle or crème brulee appeared at the top.

Three scoops were engraved with the phrases “ incredible” and

“amazing pancakes” . the name of the company and the message about
handmade production were placed around all over .

Before opening a kiosk in a former gas station, the partners took

correspondence courses in ice crème making at the university of
Pennsylvania. The inscription also indicated that each costumer could
creates their dessert , combining its fillings and toppings.

The brand became incredibly popular. People from all over the city
flocked to the small shop to buy a portion. Therefore, the friends decided
to continue the business. To mark their success, they established Free
Cone Day on the brand’s founding date, when their cones were given
away for free.

The logo was simplified, leaving only the name, as the combination of
Ben & Jerry’s no longer needed additional images. The partners wanted
customers to absorb and remember the main focus visually.

However, they couldn’t completely abandon the cheerful mood. To the

simple names in a black serif font, they added a bright element in the
form of an “&.” The lines of the ampersand were colored in three shades:
red at the top, yellow in the middle, and blue at the bottom. The color
scheme reminded customers of the variety of flavors and the multitude of
sensations their taste buds would experience – from delight to cold.

The symbol “&” was slightly transformed. It resembled a teacup with

steam rising from it and a bowl with scoops of ice cream and a spoon.
This element indicated a sweet, delicious treat and a café where one
could order dessert and a drink.

199? – 1998

Ice cream production expanded. Franchise stores appeared, and delivery

was available throughout the country in packaged containers. For the
round cups of their products, a logo in the style of a vinyl record was
designed. It featured a black circle with a photo of the partners in the
center and a white inscription around the rim, “Ice Cream by Ben &
Jerry’s.”

The logo emphasized the personalities behind the brand. The photo
brought the producers closer to the customers, making them realize that
they were dealing with specific individuals rather than a faceless factory.
The visual connection built trust, and the smiling faces conveyed the
friendliness of the brand.