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    Alan Fletcher was born in Kenya and moved to England at age 5. He attended four art schools including the Royal College of Art and Yale University. Fletcher is considered one of the most highly regarded graphic designers of his generation and founded the design firms Fletcher/Forbes/Gill in 1962 and Pentagram in 1972. His work was praised for its consistent use of primary colors, handmade appearance, incorporation of handwriting over typefaces, mixed media approach, and typically white or textured backgrounds.

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    New Alan Fletcher Presentation-Ilovepdf-Compressed

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    Alan Fletcher was born in Kenya and moved to England at age 5. He attended four art schools including the Royal College of Art and Yale University. Fletcher is considered one of the most highly regarded graphic designers of his generation and founded the design firms Fletcher/Forbes/Gill in 1962 and Pentagram in 1972. His work was praised for its consistent use of primary colors, handmade appearance, incorporation of handwriting over typefaces, mixed media approach, and typically white or textured backgrounds.

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    Alan Fletcher was born in Kenya and moved to England at age 5. He attended four art schools including the Royal College of Art and Yale University. Fletcher is considered one of the most highly regarded graphic designers of his generation and founded the design firms Fletcher/Forbes/Gill in 1962 and Pentagram in 1972. His work was praised for its consistent use of primary colors, handmade appearance, incorporation of handwriting over typefaces, mixed media approach, and typically white or textured backgrounds.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    357 views14 pages

    New Alan Fletcher Presentation-Ilovepdf-Compressed

    Uploaded by

    api-320298400
    Alan Fletcher was born in Kenya and moved to England at age 5. He attended four art schools including the Royal College of Art and Yale University. Fletcher is considered one of the most highly regarded graphic designers of his generation and founded the design firms Fletcher/Forbes/Gill in 1962 and Pentagram in 1972. His work was praised for its consistent use of primary colors, handmade appearance, incorporation of handwriting over typefaces, mixed media approach, and typically white or textured backgrounds.

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    of 14

    Alan Fletcher

    Presentation by Natalie Blundell

    Brief History
    Brief History
    Born in Nairobi, Kenya
    Moved back to England, aged 5
    Attended 4 art schools in his lifetime:
    Hammersmith, Central School, Royal College of Art
    and Yale University

    Most known for


    Throughout the years

    Why is he important?
    the most highly regarded graphic designer of his generation,
    and probably one of the most prolific The Daily Telegraph
    Very few designers have not read or do not own his book:
    The Art of Looking Sideways (2001)
    Founder of Fletcher/Forbes/Gill in 1962
    Founder of Pentagram in 1972
    Had a different/interesting approach to design in comparison
    with others from his time.

    Important characteristics of his work


    Consistent use of primary colours
    Hand-made and honest
    appearance
    Handwriting favoured over
    typefaces
    Mixed media approach
    Typically white or textured
    backgrounds

    Fletchers style

    My attempt

    Thoughts and approach to design

    Clients
    Clients and

    companies

    Idea development

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