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    Workshop Design

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    ibnghazali
    The document summarizes a Fall 2010 design workshop on logo design and Illustrator basics. It provides an overview of the topics to be covered including the history and origins of logos, important logo designers, types of logos, why logos are important, what makes a good logo, the logo design process, and a tutorial on using Illustrator to design a logo composed of basic shapes. The workshop aims to teach participants about logo design and the logo design process through a hands-on Illustrator tutorial and examples of existing logos.

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    Workshop Design

    Uploaded by

    ibnghazali
    161 views42 pages
    The document summarizes a Fall 2010 design workshop on logo design and Illustrator basics. It provides an overview of the topics to be covered including the history and origins of logos, important logo designers, types of logos, why logos are important, what makes a good logo, the logo design process, and a tutorial on using Illustrator to design a logo composed of basic shapes. The workshop aims to teach participants about logo design and the logo design process through a hands-on Illustrator tutorial and examples of existing logos.

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    The document summarizes a Fall 2010 design workshop on logo design and Illustrator basics. It provides an overview of the topics to be covered including the history and origins of logos, important logo designers, types of logos, why logos are important, what makes a good logo, the logo design process, and a tutorial on using Illustrator to design a logo composed of basic shapes. The workshop aims to teach participants about logo design and the logo design process through a hands-on Illustrator tutorial and examples of existing logos.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    161 views42 pages

    Workshop Design

    Uploaded by

    ibnghazali
    The document summarizes a Fall 2010 design workshop on logo design and Illustrator basics. It provides an overview of the topics to be covered including the history and origins of logos, important logo designers, types of logos, why logos are important, what makes a good logo, the logo design process, and a tutorial on using Illustrator to design a logo composed of basic shapes. The workshop aims to teach participants about logo design and the logo design process through a hands-on Illustrator tutorial and examples of existing logos.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 42

    Fall 10 Design Workshop Series

    Logo Design and Illustrator Basics



    February 18, 2012 Ben Denzer, Brendan Chou
    Today
    All About Logos

    Illustrator Tutorials

    Hands-on Design
    What is a Logo?
    Graphic used to prompt instant visual recognition
    Origins of Logo Design
    Cylinder seals & coins

    Typography, posters

    Brand differentiation

    Bass Triangle (1876)

    Victorian arts

    Arts and crafts movement

    Modernism
    Logo Designers
    Paul Rand


    Saul Bass


    Ivan Chermayeff & Tom Geismar
    Types of Logos Saul Bass
    http://www.visualnews.com/2012/01/27/att-archives-logo-re-design-video-pitch/#more-33949
    hup://www.vlsualnews.com/2012/01/27/au-
    archlves-logo-re-deslgn-vldeo-plLch/
    #more-33949
    hup://www.vlsualnews.com/2012/01/27/au-
    archlves-logo-re-deslgn-vldeo-plLch/
    #more-33949
    Lettermark
    Wordmark
    Brandmark
    Combination Mark
    Why are Logos Important?
    Visual Names
    Symbolic representation of an organization

    Capstone of Brand
    Logos are the pinnacle of a companys Brand

    Logos become the organization
    What Makes a Good Logo?
    Simple/Clear
    Legible
    Clarity of Meaning
    Relevant
    To market, industry, purpose
    Memorable
    Timeless
    Avoid Trends
    Distinctive/Unique
    Versatile
    hup://cooper.edu/
    What Makes a Good Logo?
    Simple/Clear
    Legible
    Clarity of Meaning
    Relevant
    To market, industry, purpose
    Memorable
    Timeless
    Avoid Trends
    Distinctive/Unique
    Versatile
    Logo Design Process
    Concept

    Sketch

    Refine
    Examples
    Vector Graphics
    Mathematical expressions

    Doesnt lose quality upon scaling






    Software: Adobe Illustrator
    Illustrator Tutorial
    Goal:
    Learn basic tools.
    Create a logo through composition of shapes.
    Keep Designing!
    Logos are everywhere, pay attention to them.

    Seek out others work.

    Enter design competitions
    Logosauce.com

    Practice
    Make fake logos
    Experiment
    hup://brandlng10000lakes.com/lndex

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