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    Diversity at American Airlines

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    RickMartin
    American Airlines values diversity and inclusion in its employees, customers, community initiatives, and suppliers. The company has diversity training and employee resource groups to promote diversity in its leadership. It also has dedicated sales teams for diverse customer groups and websites for women travelers. American involves its employees in various community programs through its volunteer program. Further, its supplier diversity program aims to increase spending with minority- and women-owned businesses. Overall, American sees diversity as key to its success and hopes to inspire other companies to embrace diversity.

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    Diversity at American Airlines

    Uploaded by

    RickMartin
    44 views2 pages
    American Airlines values diversity and inclusion in its employees, customers, community initiatives, and suppliers. The company has diversity training and employee resource groups to promote diversity in its leadership. It also has dedicated sales teams for diverse customer groups and websites for women travelers. American involves its employees in various community programs through its volunteer program. Further, its supplier diversity program aims to increase spending with minority- and women-owned businesses. Overall, American sees diversity as key to its success and hopes to inspire other companies to embrace diversity.

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    American Airlines

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    American Airlines

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    American Airlines values diversity and inclusion in its employees, customers, community initiatives, and suppliers. The company has diversity training and employee resource groups to promote diversity in its leadership. It also has dedicated sales teams for diverse customer groups and websites for women travelers. American involves its employees in various community programs through its volunteer program. Further, its supplier diversity program aims to increase spending with minority- and women-owned businesses. Overall, American sees diversity as key to its success and hopes to inspire other companies to embrace diversity.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    44 views2 pages

    Diversity at American Airlines

    Uploaded by

    RickMartin
    American Airlines values diversity and inclusion in its employees, customers, community initiatives, and suppliers. The company has diversity training and employee resource groups to promote diversity in its leadership. It also has dedicated sales teams for diverse customer groups and websites for women travelers. American involves its employees in various community programs through its volunteer program. Further, its supplier diversity program aims to increase spending with minority- and women-owned businesses. Overall, American sees diversity as key to its success and hopes to inspire other companies to embrace diversity.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Diversity at American Airlines

    At American, Diversity and Inclusion isnt an inspirational goal, it is the way we achieve
    success CEO, Doug Parker.
    American Airlines operating in 40 countries understands the criticality of diversity inclusion and
    business success.
    Employees
    Leadership hiring targets, diversity training, and development of Employee Resource Groups and
    discussions of diversity at the top management are the diversity best practices at American. Mid-Level
    and senior executives include African-American, Hispanic, Asian-American and females.
    American is the first airline to hire a female pilot and captain. The companys first Women in Aviation
    ERG was set up in 1996, Oklahoma.
    American is the pioneer airline to implement fair-minded policies for its LGBT stakeholders and add
    both sexual orientation and gender identity into its workplace.
    ERGs create avenues for bringing in ideas, developing strategies, serve as consultants and help
    implement business initiatives. For example, Americans Indian ERG acted as subject-matter experts
    for service between Chicago and Delhi, devising culturally relevant in-flight meal menus.
    Customers
    American has dedicated sales teams that focus solely on diverse customer groups, including the
    African-American, Hispanic, and LGBT communities.
    American uses the web to generate revenue and loyalty among its customers as well as inform them
    of travel related information. AAVacations.com also aims to serve Americans loyal LGBT customers,
    eager to explore vacation destinations. 50% Americans travellers are women, and it was the first to
    publicly state its commitment to female travellers. www.AA.com/women offers travel tips, lifestyle and
    business related events for women consumers.
    Community
    Americans volunteer program launched in 2004, has 10,000 participants involved in initiatives to
    increase employee loyalty and employer branding.
    Americans employees are involved in building houses to support Habit for Humanity, reconstructing
    an AIDS orphanage in Nairobi, Kenya, or participating in a relief activities in Haiti.
    American is a major contributor to Airline Ambassadors International, an NGO that provides
    humanitarian aid to the underprivileged.
    Employees help raise money for UNICEF and Red Cross through Disaster Relief Funds. American
    pledged to raise $8 million and is the first funder of Komens new category of grants, Promise Grants.
    The first American grant is funding a five-year study of inflammatory breast cancer (IBC) at The
    University of Texas.
    Suppliers

    Americans Supplier Diversity Program was designed to bring diversity to its


    purchasing process by seeking minority- and women-owned enterprises and providing
    opportunity to participate as suppliers of products and services to the airline.
    American benefits by using environment friendly local suppliers to incorporate geographical diversity.
    Since the SDP began in 1989, total expenditures with diverse suppliers reached $3.3 billion.
    Americans philosophy is to develop a supply base that reflects its customer base.
    Conclusion

    American takes pride in its unique diversity initiatives, and the future
    opportunities it represents. American hopes that their business model is one that
    inspires other companies to embrace a new outlook in diversity and corporate
    citizenship.

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