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    Propositioning of Saffola Masala Oats (SMO) As Anytime Snacks From Breakfast Cereals

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    RickMartin
    The document discusses positioning Saffola Masala Oats (SMO) as an anytime snack in the Indian snacks market. It notes that the Indian snacks market is worth INR 10000 cr and growing at 10% annually, dominated by regional snacks. It recommends strengthening SMO's proposition by focusing on taste, ease of cooking, and accessibility through various recommendations like social media campaigns, new product formats like oat papads, and partnerships with gyms and offices to promote SMO as a healthy snack.

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    Propositioning of Saffola Masala Oats (SMO) As Anytime Snacks From Breakfast Cereals

    Uploaded by

    RickMartin
    43 views3 pages
    The document discusses positioning Saffola Masala Oats (SMO) as an anytime snack in the Indian snacks market. It notes that the Indian snacks market is worth INR 10000 cr and growing at 10% annually, dominated by regional snacks. It recommends strengthening SMO's proposition by focusing on taste, ease of cooking, and accessibility through various recommendations like social media campaigns, new product formats like oat papads, and partnerships with gyms and offices to promote SMO as a healthy snack.

    Original Description:

    Marico Case Study

    Original Title

    brandmaniacs_faceoff_marico

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    The document discusses positioning Saffola Masala Oats (SMO) as an anytime snack in the Indian snacks market. It notes that the Indian snacks market is worth INR 10000 cr and growing at 10% annually, dominated by regional snacks. It recommends strengthening SMO's proposition by focusing on taste, ease of cooking, and accessibility through various recommendations like social media campaigns, new product formats like oat papads, and partnerships with gyms and offices to promote SMO as a healthy snack.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    43 views3 pages

    Propositioning of Saffola Masala Oats (SMO) As Anytime Snacks From Breakfast Cereals

    Uploaded by

    RickMartin
    The document discusses positioning Saffola Masala Oats (SMO) as an anytime snack in the Indian snacks market. It notes that the Indian snacks market is worth INR 10000 cr and growing at 10% annually, dominated by regional snacks. It recommends strengthening SMO's proposition by focusing on taste, ease of cooking, and accessibility through various recommendations like social media campaigns, new product formats like oat papads, and partnerships with gyms and offices to promote SMO as a healthy snack.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 3

    Propositioning of Saffola Masala Oats (SMO) As anytime snacks from breakfast cereals

    Snacks Market In India

    Current Positioning

    Core of SMO
    should remain
    its High Health
    and Nutrition
    Value
    Focus on taste,
    the form in
    which its eaten,
    the ease of
    cooking and it
    being an on-thego snack.

    Taste is the main factor.


    Freshness, crispiness and short
    cooking time is required too.
    Weight
    Loss

    INR 10000 cr. of Indian snacks


    market growing at 10% p.a.

    Dominated
    mainly
    by
    unorganized
    sector
    with
    regional snacks and specialties.

    High
    fibre

    Large growth potential for


    branded segment with 25%
    Y.O.Y growth.

    Team Name:
    Brand Maniacs

    Presented
    By:

    Aditya
    Gupta

    Desired Positioning

    Controls
    asthma,
    cancer, blood
    pressure and
    cholesterol

    Akash
    Gupta

    Focus
    on
    accessibility and
    availability of raw
    as well as cooked
    oats. It should be
    served in office
    canteens.

    Kashish
    Narula

    Varun
    Gupta

    Recommendations To Strengthen SMOs Proposition as Anytime Snack


    CUP-A-OATS

    #MySaffolaOatstory

    Kahin bhi khaao..


    Kaise bhi Khaao..
    Healthy khaao..

    Instant
    preparation by
    adding hot
    water.
    Anytime healthy
    snack that
    replaces
    conventional
    snacks.

    Focus on Packaging

    Make your favorite Chinese and


    Italian recipes with new saffola
    oats.
    Post your experience on Saffola
    FB page with hashtag.

    Indians just love


    Papad. What if they
    are made of Oats?

    OATS PAPAD
    A ready to eat Indian
    snack to accompany food
    and drinks.

    Recipes with most


    number of likes will
    be published here.
    Focus on marketing

    Can be served in form of


    nachos and masala
    papad.
    Focus on product design

    Recommendations To Strengthen SMOs Proposition as Anytime Snack


    Add Taste Enhancers Such
    as chilly flakes with Chinese
    flavor or oreganos with
    Italian flavor.
    Now Add More
    Taste To Your
    Healthy Life

    Gyms
    Tie-up and promote Saffola
    oats in gym canteens as
    healthy tummy filler.

    Taste
    Enhancers

    Office canteens
    Promote Saffola oats in
    office canteens and break
    areas, serving cup-a-oats
    as anytime snack.

    Focus on product placement

    These will add to the 2nd desired


    proposition Taste as mentioned
    in the first slide and will motivate
    people to eat Oats as a Healthy
    Chinese or Italian meal.

    Focus on taste & packaging

    Tie up with tiffin and meal box


    service providers to serve a
    Saffola oat dish as snacks
    twice a week.

    Focus on Promotions

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