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    Syllabus

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    Arsalan Lobaniya
    This document outlines a course on strategic management that covers key concepts and tools over 13 topics across 5 parts. The course aims to enable students to identify and resolve issues related to strategic management. It covers the nature and concepts of strategic management, strategy formulation including external/internal assessments and different types of strategies. It also addresses strategic positioning, implementation, and evaluation. Teaching methods include case studies and a practical problem-solving approach. The course is assessed over 4 parts, with weights ranging from 10-35% per part. Recommended textbooks are also provided.

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    Syllabus

    Uploaded by

    Arsalan Lobaniya
    155 views2 pages
    This document outlines a course on strategic management that covers key concepts and tools over 13 topics across 5 parts. The course aims to enable students to identify and resolve issues related to strategic management. It covers the nature and concepts of strategic management, strategy formulation including external/internal assessments and different types of strategies. It also addresses strategic positioning, implementation, and evaluation. Teaching methods include case studies and a practical problem-solving approach. The course is assessed over 4 parts, with weights ranging from 10-35% per part. Recommended textbooks are also provided.

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    This document outlines a course on strategic management that covers key concepts and tools over 13 topics across 5 parts. The course aims to enable students to identify and resolve issues related to strategic management. It covers the nature and concepts of strategic management, strategy formulation including external/internal assessments and different types of strategies. It also addresses strategic positioning, implementation, and evaluation. Teaching methods include case studies and a practical problem-solving approach. The course is assessed over 4 parts, with weights ranging from 10-35% per part. Recommended textbooks are also provided.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    155 views2 pages

    Syllabus

    Uploaded by

    Arsalan Lobaniya
    This document outlines a course on strategic management that covers key concepts and tools over 13 topics across 5 parts. The course aims to enable students to identify and resolve issues related to strategic management. It covers the nature and concepts of strategic management, strategy formulation including external/internal assessments and different types of strategies. It also addresses strategic positioning, implementation, and evaluation. Teaching methods include case studies and a practical problem-solving approach. The course is assessed over 4 parts, with weights ranging from 10-35% per part. Recommended textbooks are also provided.

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    of 2

    SEMESTER 6

    STRATEGIC MANAGEMENT [BML-603]


    OUTCOMES
    On com pletion of this course, students will be able to:
    Explain strategic management level and concepts,
    Explain business strategy and strategy development and
    objectives,
    Identify the different types of strategies,
    Implement strategic planning in different areas, and
    Implement strategic controls and changes in
    organization.
    Understand the method of strategic performance
    management

    INTRODUCTION
    This course of Strategic Managem ent has been designed in a
    lively and user friendly manner and presents a rich and
    com prehensive exam ination of strategic managem ent
    concepts and tools.
    OBJECTIVE
    This text enable the students to identifying and resolve the
    key issues related to strategic management.

    INDICATIVE GRID
    PART

    SYLLABUS CONTENT AREA

    WEIGHTAGE

    INTRODUCTION TO STRATEGIC MANAGEMENT


    1 . N a t u r e o f S t r a t e g i c M a n a ge m e n t

    10%

    STRATEGY FORMULATION
    2. M ission, objectives and Stakeholders
    3. The External Ass essm ent
    4 . T h e I nt e r n a l A s s es s m e nt
    5. Strategy in Action

    35%

    S TR A TE GI C P O S I TI O N A N D S TR A T E G IC O P T IO N S
    6 . R e s o ur c e a nd C a p a bi l i t i es
    7. Strategic M arketing
    8. Inform ation System and Str ategy
    9 . I s s u e s i n S t r a t e g i c M a n a ge m e n t

    25%

    S TR A TE GY IM P L E M E N TA T I O N
    1 0 . I m p l em en t i ng S t r a t e g i e s
    1 1 . O r g a ni z a t i o na l C ha n g e
    12. Enterprise Perform ance M anagem ent

    20%

    STRATEGY EVALUATION
    13. Strategy Evaluation

    10%
    TO TA L

    100%

    Note: The weightage shown against each section indicates, study tim e required for the topics in that section. This weight age does not
    necessarily specify the number of m arks to be allocated to that section in the examination.
    CONTENTS

    PART-A
    INTRODUCTION TO STRATEGIC MANAGEMENT
    1. The Nature of Strategic Management
    What is Strategic Management?
    o Defining Strategic Managem ent
    o Model of Strategic Management
    Benefits of Strategic M anagement
    o Financial Benefits
    o Non Financial Benefits
    Business Ethics and Strategic Management
    Strategic Managem ent in Non Profit and Governm ent
    Organizations
    Strategic Managem ent in Sm all Firms
    The Role and responsibility of Board of Directors

    3. The External Assessment


    What is an external analysis
    General Environment
    Econom ic Forces
    Social, Cultural, Demographic, and Environmental
    F or c e s
    Political, Governm ental, and Legal Forces
    Technological Forces
    Competitive Forces
    Competitive Analysis: Porters Five-Forces Model
    Gap Analysis
    Forecasting
    Scenario planning
    Strategic intelligence

    PART-B
    STRATEGY FORMULATION
    2. Mission, Objectives, and Stakeholders
    What is Mission?
    Mission Statem ent
    Vision Versus Mission
    The importance of a clear mission
    The characteristics of m ission statement
    Components of a mission statement
    Re-align Syllabus 2012

    Goals/ Objectives and Plans


    Strategic Goals & Strategic Plans
    Tactical Goals & Tactical Plans
    Operational Goals & Operational Plans
    Stakeholders Management

    4. The Internal Assessment


    The Nature of an Internal Audit
    o Key Internal Forces
    o The Process of Perform ing an Internal Audit
    Relationship am ong the functional areas of business
    o Integrating Strategy and Culture
    o M anagement
    1

    ICMA Pakistan

    o
    o
    o
    o
    o

    Marketing
    Finance / Accounting
    Production / Operations
    Research & Development
    Computer Information System

    Project managem ent


    Lean systems
    Strategic managem ent accounting
    decision techniques

    PART-D
    STRATEGY IMPLEMENTATION

    5. Strategies in Action
    Form ulating Corporate Level Strategies
    Grand Strategies/ Master Strategy
    Growth Strategies
    Ansoffs product/m arket grid
    o Intensive Growth Strategies
    o Integration Growth Strategies
    o Diversification Growth Strategy
    Defensive Strategies
    Methods of growth
    Organic growth
    Merger and acquisition
    Joint venture
    Divestm ent
    Form ulating business level strategy
    o Michael Porters Generic Strategies
    Form ulating functional level strategy
    BCG Growth-Share Matrix

    10. Implementing Strategies


    The Nature of Strategies Implementation
    Annual Objectives
    Polices
    Resources Allocation
    Managing Conflict
    Matching Structure with Strategy
    Restructuring and reengineering
    Creating a Strategy-Supportive Culture
    Marketing Issues
    Finance / Accounting Issues
    Research & Developm ent Issues
    Computer Information Issues
    11. Organizational Change
    Introduction to Change Management
    Triggers for Organizational Change
    Stage M odels of Change
    Force Field Analysis
    Managing Resistance to change
    Culture and Change
    Styles of Change Management

    PART-C
    STRATEGIC POSITION AND STRATEGIC OPTIONS
    6. Resource and capabilities
    Strategic resource and capabilities
    Converting resources: the value chain
    The supply chain managem ent
    Outputs; the product portfolio
    New products and innovation
    Benchm arking

    12. Enterprise Performance Management


    Control and perform ance m easurement
    Strategic control and critical success factors
    Budgetary control systems
    Perform ance m easures: financial and non-financial
    The balanced scorecard
    Developing a performance m easurement system
    Other multidim ensional measures of performance
    Perform ance: service departments and firm s
    Perform ance: manufacturing
    Regulation and perform ance

    7. Strategic Marketing
    Definition of marketing
    Marketing Strategy: nature and definition
    Marketing strategy developm ent
    Comparison of business and m arketing strategies
    Segmentation, targeting, and positioning strategies
    Custom er relationship marketing

    PART-D:
    STRATEGY EVALUATION

    8. Information System and Strategy


    Strategic inform ation system
    Information strategy
    Information sources and management
    Information for planning and control
    Knowledge managem ent
    E-business

    13. Strategy Evaluation


    The Nature of Strategy Evaluation
    A Strategy-Evaluation Fram ework
    Characteristics of an Effective Evaluation System
    Contingency Planning

    9. Issues in Strategic Management


    TEACHING METHODOLOGY: The faculty is advised to teach the topics in the m ode of case studies based on problem solving and
    decision-m aking with practical approach.
    RECOMMENDED BOOKS
    CORE READINGS
    TITL E
    CIMA, UK Study Text
    Relevant Study Text
    Strategic Managem ent Concepts & Cases

    A UTH O R
    ----Fred R. David

    PUBLISHER
    BPP
    Kaplan Publishing
    Prentice Hall /Pearson / Financial Tim es

    Strategic Managem ent

    Mary K. Coulter

    Prentice Hall International

    Managem ent Accounting Business Strategy

    PBP

    Professional Business Publications, Lahore


    ADDITIONAL READING

    Strategic Managem ent

    Re-align Syllabus 2012

    Leslie W. Rue / Phyllis G. Hollan

    M cGraw-Hill

    ICMA Pakistan

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