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    THE 5 C's of The New Media Technologies

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    Pooja303
    The document outlines five frameworks for understanding new media technologies: enumeration, Web 2.0, old vs new, historical, and characteristics. It argues that the defining characteristics of new media technologies are the five C's: communication, collaboration, community, creativity, and convergence. New media allow for networked, two-way communication and collaboration. They enable online communities and user-generated content that drives creativity. Finally, new media represent a convergence of technologies, media, consumption, and roles.

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    THE 5 C's of The New Media Technologies

    Uploaded by

    Pooja303
    28 views24 pages
    The document outlines five frameworks for understanding new media technologies: enumeration, Web 2.0, old vs new, historical, and characteristics. It argues that the defining characteristics of new media technologies are the five C's: communication, collaboration, community, creativity, and convergence. New media allow for networked, two-way communication and collaboration. They enable online communities and user-generated content that drives creativity. Finally, new media represent a convergence of technologies, media, consumption, and roles.

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    The document outlines five frameworks for understanding new media technologies: enumeration, Web 2.0, old vs new, historical, and characteristics. It argues that the defining characteristics of new media technologies are the five C's: communication, collaboration, community, creativity, and convergence. New media allow for networked, two-way communication and collaboration. They enable online communities and user-generated content that drives creativity. Finally, new media represent a convergence of technologies, media, consumption, and roles.

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    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    28 views24 pages

    THE 5 C's of The New Media Technologies

    Uploaded by

    Pooja303
    The document outlines five frameworks for understanding new media technologies: enumeration, Web 2.0, old vs new, historical, and characteristics. It argues that the defining characteristics of new media technologies are the five C's: communication, collaboration, community, creativity, and convergence. New media allow for networked, two-way communication and collaboration. They enable online communities and user-generated content that drives creativity. Finally, new media represent a convergence of technologies, media, consumption, and roles.

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    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    of 24

    THE 5 Cs of the NEW MEDIA TECHNOLOGIES

    New Media Technologies


    Blogs, wikis, online social networking, virtual worlds,
    Wide variety of Internet-based social media and technologies What ties them all together?

    Some Possible Frameworks


    Enumerate
    Web 2.0

    Old vs New
    Historical Characteristics

    The Enumeration Perspective


    Blogs Wikis Mashups Social networking Social bookmarking Video search sites Virtual worlds like SecondLife

    The Web 2.0 Perspective


    Modern internet applications second generation internet applications
    Two-way communication (and control)

    Empowers users, stimulates innovation and growth

    The Old Vs. New Perspective


    Old media: newspapers, magazines, radio, television Newness of the new media convergence of old and new Transformation of existing media Old vs new doesnt always work do all new media have an old counterpart?

    The Historical Perspective


    Timeline of innovations: media, technology, commerce, Trend towards interconnectivity and globalization Trend towards ownership of intellectual property

    See, e.g., http://cisnet.baruch.cuny.edu/friedman/newmedia/n_history.htm

    Perspective: Characteristics of the NMTs


    What are some of the distinguishing & / or defining characteristics of the new media technologeis?

    Communication
    Media as communication modality Unidirectional Collaborative Networked Viral- Implication of rapid speed of transmission throughout networked society.

    Collaboration
    New media technologies enable collaboration over the Internet The Wiki: A solution to waste of resources (time, inbox capacity, hard drive and susceptibility to viruses and other malware) Blogs, Google Docs, Facebook, SecondlLife, Skype

    Community
    Social networking sites: Facebook, MySpace Virtual universes: SecondLife, Webkinz Social bookmarking technologies: de.icio.us Internet connectivity among like-minded people Technology as a great equalizer

    Creativity
    User generated content: much more active audience members who create, edit, post and contribute content. Digitization of media promotes creativity Post-purchase behavior- product no longer finished when it goes into production and distribution.

    Convergence
    Convergence: a driving force
    o Convergence of technology o Convergence of media o Convergence of consumption o Convergence of roles

    Convergence of technology
    Convergence of computer technology and entertainment: Tivo
    Web application hybrid: Google Maps

    Convergence of media
    Old media were distinct and separate New media: convergence due to technology: Newspapers have online presence, blogs. Most of the old media producers have converged into a few large corporations.

    Convergence of consumption
    Consumers use several media simultaneously: computer, internet, music, newspapers, camera, etc. Which drives which? Relationship between technological convergence and consumer convergence

    Convergence of Roles
    Blurring of the line among users, developers, distributors, producers, and consumers.
    User-generated content encouraged, distribution channels provided for aspiring artists.

    Characteristics of NMTs:
    Communication

    Characteristics of NMTs:
    Communication Collaboration

    Characteristics of NMTs:
    Communication Collaboration Community

    Characteristics of NMTs:
    Communication Collaboration Community Creativity

    Characteristics of NMTs:
    Communication Collaboration Community Creativity Convergence

    The 5 Cs!
    Defining characteristics Do ALL new media forms have ALL five characteristics?
    No, but they have most and will evolve to have all (e.g., community)

    Conclusion
    Other possible perspectives?
    Impact of the new media technologies, e.g., globalization, democratization, etc. By area of study. Every area from politics to business to medicine will be affected by these technologies.

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