Media Convergence

Media
Convergence
What is Media Convergence?
• Media Convergence simply refers to the merging of different
types of mass media such as Traditional Media, Print Media,
Broadcast Media, New Media and the Internet as well as portable
and highly interactive technologies through digital media
platforms. This results in the combination of 3Cs, i.e. Communication,
Computing and Content as all three are integrated through technology. The
most relevant example of media convergence is a Smartphone that blends
together various media, i.e. print media (e-books, news apps), broadcast
media (streaming websites, radio, music apps) as well as new media (the
internet) into a single device that performs various functions from calling
and texting to photography, videography, gaming and so much more.
EXAMPLES
The most popular examples of Media Convergence are:

• Smartphones (converging camera, music, the internet,
books, and all other media together)
• Online Radio (converging radio with the Internet)
• E-books (converging paperbacks with the digital
technology)
• News Websites and Apps
ADVANTAGES
Media convergence has proved to be beneficial in the digital era which is filled with content seeking our
attention continuously. Here are the most important advantages of Media Convergence:
• The instant availability of news and moment-based content is one of the top advantages of media
convergence between traditional media and new media.
• The content producers can specifically target the best audience or group they are aiming towards by
publishing customized content.
• With media convergence, the audience has also become the creator themselves. From memes to social
media posts, media convergence has truly been beneficial to integrate audience on a global level.
• Another important benefit of media convergence that it has broadened the limitations of traditional
media by blending it with new media, thus providing instant and latest content on an international
level.
• With the media convergence between traditional media and new media, the cost of digital marketing
has also become economical thus making this process beneficial and affordable
TYPES OF MEDIA CONVERGENCE
The three main types of Media Convergence are:
• Technological Convergence
• Economic Convergence
• Cultural Convergence
TECHNOLOGICAL CONVERGENCE
• Technological convergence is a term that describes the layers of
abstraction which enables different technologies to interoperate
efficiently as a convergent system. It is when new technologies are
created and take over from past technologies and perform the same
task in a more efficient manner. Technological convergence is the
combination of computing, communication, and content around
networked digital media platforms. It further aims to convert existing
media into a digital form of technology, for example, viewing a book
online (E-books, Kindle).
ECONOMIC CONVERGENCE
• In Economic convergence large companies use old and new

media to their advantage by selling merchandise or the
rights of the product.
• It is the horizontal integration of the entertainment industry
companies such as Sony, AOL, Time Warner now has an
interest in film, TV books, games, and the internet, music
real estate, etc.
CULTURAL CONVERGENCE
• This concept of media convergence occurs when two or more cultures adopt each
other’s traits and become more alike. Those Increasing similarities between
cultures are not limited to beliefs of consumer brands and media. Some of the
major forms of cultural media convergence are:
• Acculturation: When weaker among two cultures adopt traits from more dominant
culture e.g Indians mostly speaking the English language.
• Assimilation: When original traits of weaker culture are completely erased and
replaced by traces of more dominant culture e.g war immigrants no longer speak
the native language.
IMPORTANCE OF MEDIA CONVERGENCE
• It transforms the modes of communication, news reporting, and journalism.
For example, Media journalism.
• It led to cross-media since a huge amount of content is now being accessed
through portable devices. For instance, news organizations no longer simply
rely on print or AV transmission.
• Many new media forms are born like news portals, podcasts, news feeds,
blogging, websites and mobile applications.
• The newly converged media platforms provide online access to the archives,
and endless opportunities for users to comment on the story or provide links
to relevant material.
3 Cs of MEDIA CONVERGENCE
The 3Cs of Media Convergence are

Computing, Communications, and Content.
Media Convergence unites these 3Cs of
Computing, Communications and Content and
is an immediate result of digitization and
promotion of the Internet. To put it even more
simply, the convergence of Content with
Communication technologies and Computer
Networks is what leads to Media
Convergence.
DISADVANTAGES OF MEDIA CONVERGENCE
• Difficulty in assessing consumer responses and reactions scattered across diverse
converged platforms.
• More competition for consumer’s time and attention with various media platforms in one
device.
• Audiences often feel overwhelmed with massive amounts of information overload.
• The older generation and the disabled sections of the community find it hard to learn the
digital skills to use different types of media
• Highly relied on technology and the internet thus the areas deprived of these two aspects
can face issues with using online information.
• Prone to cyber-attacks and malfunctioning.
UNIVERSALIZATION
• By providing open access to cultures around the world
• Increased cross-cultural consumption through digital media
• Promotion of pop culture on the Internet
• Diversity and inclusion in media (be it through the content we
consume or content creators)
• The internet is an hybridization of cultures and identities as we
consume content from around the world and learn about diverse
cultures
CAREERS IN MEDIA
• Staff or Freelance Writers
• Editors • Photojournalists
• Reporters • Proofreaders
• Travel Journalism • News Analysts
• Columnists • Critics
• Correspondents • Cartoonists
• Illustrator

Media Convergence

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Media

The most popular examples of Media Convergence are:

The three main types of Media Convergence are:

• In Economic convergence large companies use old and new

The 3Cs of Media Convergence are

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