Holy Month of Ramadan: Call of The Wild
Holy Month of Ramadan: Call of The Wild
Holy Month of Ramadan: Call of The Wild
Airport Security
An IATA Report
Ferrari World
Abu Dhabi Playground
CONTENTS
6 5 6 10 12 14 16 19 24 26 28 32 36 Editorial Call of the Wild International Year of the Forests Adventure Tourism Airport Security Ferrari World Abu Dhabi Business News 1 Becoming a Strategic Thinker Know your Fats Business News 2 Holy Month of Ramadan Ramadan Recipes 24 19 19 3 16 14 12 10
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Managing Editor Sunil Pvee Senior Editor Yacoub Omar Editorial Assistant Marcel Assousi Content Contributors Jon Butcher - Ken Rubin - Leena Ayyad - Martin Tobola - Rick Schefren Art Director Reyas Ensign Design & Layout TMC Kaur Web Designer Mohammed Abbas Photography Ashraf Hassan Marketing Analyst Namaya Jayamanae Sales Co-Ordinator Michelle Paule For Content [email protected] For Advertisement [email protected] For more info [email protected] Website www.vivalife1.com TIMES Group Publication - All rights reserved
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Pvee Sunil
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Nature Tourism that calls for better environmental protection and sustainable social development in local communities that attract tourism, is gaining precedence across the world. This raises significant challenges to conventional tourism industry, as governments, environmental bodies, social organizations and, more importantly, the tourists themselves demand changes to the way tourism is operated and delivered.
At the onset we would like to clarify that the term Nature tourism is used here in a generic sense to represent the many flavors of tourism, which have in common a desire to protect and preserve the environment. Today, Nature tourism is taking roots and flourishing in many parts of the world, especially in places where all stakeholders in the tourism industry tourism promoters, tourists, as well as local people and communities are participants in the process.
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According to the United Nations World Tourism Organization (WTO), Nature tourism is considered the fastest growing market in the tourism industry with an annual growth rate of 5 percent worldwide. With this tourism model representing 6 percent of the worlds gross domestic product, and 11.4 percent of
any time you spend out in an open natural landscape, even a day out in the park could be termed a nature tour or a nature visit. A second term that has been around for awhile is Eco-tourism or ecological tourism. This in essence involves any travel
all consumer spending it is definitely a market to be taken seriously. According to the WTO, Rather than being a type of product, Nature tourism is an ethos that underpins all tourism activities in this field. As such, it is integral to all other aspects of tourism development and management rather than being an add-on component. However, with so many different flavors of nature tourism ecological tourism, sustainable tourism, responsible tourism, ethical tourism and green tourism among others it often becomes difficult to discern what exactly a specific form of nature tourism represents. Here, we attempt to clear some of the fuddle associated with nature tourism. Let us start off with Nature Tourism, which has been around the longest and has the widest possible connotations. It is often used as an umbrella term to denote all the other sub genres in this model of tourism. However, the term Nature tourism could apply broadly, and
to natural areas that also involves conserving the environment while being aware to the well-being of local people. Eco-tourism, often categorized as a sub-sect or segment of nature tourism, focuses on local cultures, wilderness adventures, volunteering, personal growth and learning new ways to live on our vulnerable planet. It is typically defined as travel to destinations where the flora, fauna, and cultural heritage are the primary attractions. Essentially, what differentiates Eco-tourism from Nature tourism is that, Ecotourism provides environmental, cultural and economical benefits to the locality and community, nature tourism is more about just visiting natural environment. When you go out on your own birdwatching, that is a form of Nature tourism. However, when you do the same bird-watching activity, while staying at a local ecologically friendly venue, diligently caring for the environment and helping the local economy by using the 7
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services of a local guide, you are in effect practicing Eco-tourism. Sustainable Tourism, a third term that is often bandied around when speaking of Nature tourism, is more of a tourism model that follows guidelines and standards made obligatory through laws and policies imposed by governments or other authorities. Sustainable tourism is designed to reduce environmental impacts, discourage the use of non-renewable resources and follow measurable benchmarks. Sustainable tourism is aimed at improving tourisms contribution to sustainable development and environmental conservation of a region. The WTO defines sustainable tourism as tourism that meets the needs of present tourists and host regions while protecting and enhancing opportunity for the future. Sustainable Tourism, helps estab-
lish a suitable balance between the environmental, economic and socio-cultural aspects of tourism development, while playing an important role in conserving biodiversity. Sustainable tourism attempts to minimize the impact of tourism on the environment and local culture so that the ecology will be available for future generations, while contributing to generate income, employment, and the conservation of local ecosystems. Green Tourism, historically the definition of this term has been for travel which is environmentally friendly or benign, but which in general does not concern itself with cultural or economic elements of the destination. Current uses of the term are becoming broader to incorporate full sustainable tourism principles. Ethical tourism has evolved as a term when one considers traveling to, or de-
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veloping tourism in a destination where ethical issues are the key driver. For instance, social injustice, human rights, animal welfare or the environment. Ethical tourism is geared towards encouraging both the consumer and industry to avoid participation in activities that contribute or support negative ethical issues. Responsible tourism generally refers to a holistic approach to tourism that takes into consideration the preservation of natural habitats, respect for heritage and traditions of local communities and aims to provide a better life for people living in these environments. Responsible tourism is the closest definition to sustainable tourism; however it tends to refer to the consumers choice of destination and mode of transport based on their ethical, political and racial sensitivities as well as being concerned for the environment and local culture.
Responsible tourism includes programs that minimize the adverse effects of traditional tourism on the natural environment, and enhance the cultural integrity of local people. Therefore, in addition to evaluating environmental and cultural factors, initiatives by hospitality providers to promote recycling, energy efficiency, water re-use, and the creation of economic opportunities for local communities are an integral part of Responsible tourism. The objective of responsible tourism is to retain the economic and social advantages of tourism development while reducing or mitigating any undesirable impacts on the natural, historic, cultural or social environment. This is achieved by balancing the needs of tourists with those of the destination. Text excerpted with permission from the online site at: www.kakayamresorts.com
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In 2011, the world marks the United Nations International Year of Forests. The map shown above depicts current forest cover across the world (shown in green) from what it was in the past (shown in red). The significant deforestation that has taken place is matter of concern not just to the nations involved, but to humanity as a whole. The United Nations General Assembly declared 2011 as the International Year of Forests to raise awareness on sustainable management, conservation and sustainable development of all types of forests. The year provides a global platform to celebrate peoples action to sustainably manage the worlds forests.
Various events are being organized throughout the world during the year to promote dialogue on forests and to convey the theme of Forests for People celebrating the central role of people in the sustainable management, conservation and sustainable development of our worlds forests. A special logo, shown here, was chosen by the UN body to represent the International Year of Forests. The logo depicts some of the multiple values of forests and the need for a holistic perspective that recognizes the fact that forests provide shelter to people and habitat to biodiversity. The logo also recognizes that forests are a source of food, medicine and clean wa-
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ter; and play a vital role in maintaining a stable global climate and environment. All of these elements taken together reinforce the message that forests are vital to the survival and well being of people all over the globe; all 7 billion of us. The logo is available in all 6 UN official languages, and has since been translated into over 40 local languages. The International Year of Forests aims to raise awareness on the importance of forests, their relationship with people and the planet we share, and consequently, to inspire a sense of personal responsibility/stewardship for a greener, more equitable, sustainable future. The year designated for forests aims to Recognize that forests and sustaiable forest management can contribute significantly to sustainable development, poverty eradication and the achievement of internationally agreed development goals, including the Millennium Development Goals Convince that concerted efforts should focus on raising awareness at all levels to strengthen the sustainable management, conservation and sustainable development of all types of forests for the benefit of current and future generations Reverse the loss of forest cover worldwide through sustainable forest
management (SFM), including protection, restoration, afforestation and reforestation, and increase efforts to prevent forest degradation Enhance forest-based economic, social and environmental benefits, including by improving the livelihoods of forest-dependent people Increase significantly the area of sustainably managed forests, including protected forests, and increase the proportion of forest products derived from sustainably managed forests Reverse the decline in official development assistance for sustainable forest management and mobilize significantly-increased new and additional financial resources from all sources for the implementation of SFM. Forests are home to 300 million people around the world. Trade in forest products was estimated at $327 billion in 2004 Forests cover 31 percent of totalland area30 percent of forests are used for production of wood and non-wood products Forests are home to 80 percent of our terrestrial diversity Primary forests account for 36 percent of forest area The livelihoods of over 1.6 billion people depend on forests.
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Forests are the treasure of humanity and its protection is our responsibility.
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Adventure Tourism
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Adventure tourism is a special kind of tourism which allows explorers to feel an adrenalin rush while expecting the unexpected to happen. Adventure tourism offers a wide variety of activities such as rock-climbing, surfing and sail boarding, skiing and snowboarding, skydiving, scuba diving; parasailing, bungee jumping, snorkelling, mountain-biking and exploring the wild outdoors. These are only some of the most common adventurous activities enjoyed by thousands of tourists around the globe each year. If one is interested in adventure tourism then a numberof countries provide excitement and adventures to meet the most adrenalin pumping needs of visitors. However, people should be careful while enjoying these adventure sports as these involve acts which are dangerous. However, it is this fear of uncertainty and excitement which makes adventure tourism special and a favourite destination for adventure tourism junkies.
Adventure tourism belongs to one of the fastest growing industries worldwide. Travelers are spending thousands on adrenalin activities and each year brings more and more inventions and new daring attractions. While this means the industry is doing well, the downside of it are many unfortunate incidents, and in worst cases deaths caused by the lack of health and safety regulations and their fulfillment. For instance, over five years, between 2004 and 2009, 39 people died during adrenalin or adventure tourism activities in New Zealand alone. Many of these deaths could have been prevented by enforcing better health and safety rules and ensuring thie abidement. Following the spate of accidents, the New Zealand government created a plan that called for compulsory registration of all providers of adventure tourism as well as an initial audit and subsequent regular checks to assure health and safety pro-
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cedures were being maintained. In addition, all staff needs to be fully qualified and tested to ascertain they can provide maximum possible safety and reliability to visitors. These policies could be easily implemented in other places offering adventure tourism. With the above in mind if you are still looking for inspiration for adventure travel, then we have lined up some of the best spots in developing countries in Europe, which are great value and even greater excitement. The ranking is based on the Adventure Tourism Development Index published by the Adventure Travel Trade Association. The Adventure Tourism Development Index is based on 10 pillars of adventure and tourism market competitiveness: Sustainable Development Policy, Safety and Security, Tourism Infrastructure, Natural Resources, Cultural Resources, Adventure Activity Resources, Entrepreneurship, Humanitarian, Health, and Image. Latvia is located in North East Europe and borders with Estonia, Lithuania and Russia. The country separated from the former USSR in 1991 and in 2004 joined the EU in 2004. It lies on East European plain and is largely covered by forests. As such it is an ideal place for observing wild life. Hiking in the rural areas is one of the most popular activities why adventure tourists choose Latvia for their holiday. Bulgaria, a country situated in South Eastern Europe, varies from the Black Sea coast and Danube Plain with its mild climate to the Alpine snow capped peaks of Rila, Pyrin and Balkan mountains. Bulgaria offers a large variety of activities in its seaside resorts such as swimming, sailing, diving, as well as in the winter resorts. Bulgarian mountains also lure
numerous hikers who enjoy here both spectacular views as well as quiet atmosphere. Slovenia moved up considerably in this years Index thanks to good opinions on its safety and cultural resources. Slovenia is located in Central Europe and borders with Croatia, Hungary, Austria and Italy. It has 43 km of coastline and half of the country is forested but mostly the country is mountainous. In the Index Slovenia got positive ranking especially for its infrastructure, image, and adventure resources. Estonia, in the Eastern Europe, gained its freedom after the collapse of Soviet Union in 1991. Today the country offers dramatic landscapes and rich wildlife. Almost half of the country is covered with forest. Estonia also has the lowest population density in Europe, which offers ideal opportunities for hiking, camping and observing wildlife in a quiet atmosphere. According to the Index, Estonias strengths lie especially in infrastructure, entrepreneurship and cultural resources. Czech Republic is famous especially for its historical capital Prague. Its other regions however also offer a number of unique natural attractions including cave systems, lakes, mountain ranges, low hills, plains, and rivers. Among the most popular adventure activities are cycling, various water sports, fishing and hiking. In the Index the Czech Republic got positive ranking in sustainable development, entrepreneurship, and infrastructure. Slovakia ranked number one in adventure tourism among European developing countries. The country is famous for its Tatra Mountains with its beautiful valleys and lakes. Slovakia got high rankings especially in the category of image, infrastructure, natural resources, and entrepreneurship.
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Airport Security
Checkpoint of the Future
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The new process must amalgamate intelligence based on passenger information and new technology. That means moving from a system that looks for bad objects, to one that can find bad people.
Giovanni Bisignani
We spend $7.4 billion a year to keep aviation secure. But our passengers only see hassle. Passengers should be able to get from curb to boarding gate with dignity. That means without stopping, stripping or unpacking, and certainly not groping. That is the mission for the Checkpoint of the Future. We must make coordinated investments for civilized flying, said Giovanni Bisignani, IATAs former Director General and CEO. The main concepts of the Checkpoint are (1) strengthened security by focusing resources where risk is greatest, (2) supporting this risk-based approach by in-
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tegrating passenger information into the checkpoint process, and (3) maximizing throughput for the vast majority of travelers who are deemed to be low risk with no compromise on security levels. Todays checkpoint was designed four decades ago to stop hijackers carrying metal weapons. Since then, we have grafted on more complex procedures to meet emerging threats. We are more secure, but it is time to rethink everything. We need a process that responds to todays threat. The new process must amalgamate intelligence based on passenger information and new technology. That means moving from a system that looks for bad objects, to one that can find bad people, said Bisignani, speaking to delegates attending the 67th Annual General Meeting of IATA and World Air Transport Summit, in Singapore. How does it work? The Checkpoint of the Future ends the one-size-fits-all concept for security. Passengers approaching the checkpoint will be directed to one of three lanes: known traveler, normal, and enhanced security. The determination will be based on a biometric identifier in the passport or other travel document that triggers the results of a risk assessment conducted by government before the passenger arrives at the airport. The three security lanes will have technology to check passengers according to risk. Known travelers who have registered and completed background checks with government authorities will have expedited access. Normal screening would be for the majority of travelers. And those passengers for whom less information is available, who are randomly selected or who are deemed to be an Elevated risk would have an additional
level of screening. Screening technology is being developed that will allow passengers to walk through the checkpoint without having to remove clothes or unpack their belongings. Moreover, it is envisioned that the security process could be combined with outbound customs and immigration procedures, further streamlining the passenger experience. Next Steps Through the International Civil Aviation Organization (ICAO) 19 governments, including the United States, are working to define standards for a Checkpoint of the Future. IATA is also coordinating closely with the US Department of Homeland Securitys Checkpoint of Tomorrow program which has similar goals. We have the ability to move to the biometric scanning and three-lane concept right now. And while some of the technology still needs to be developed, even by just re-purposing what we have today, we could see major changes in two or three years time, said Bisignani.
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Ferrari fans around the world now have a world class destination for the Ferrari experience, without stepping out onto a motor race track visit Ferrari World Abu Dhabi, the largest indoor theme park in the world.
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Inspired by the classic Ferrari GT with its double curve side profile, the Ferrari World is a bright red architectural marvel emblazoned with a 66 meter diameter Ferrari logo, also the largest in the world. Indoors and out, Ferrari World Abu Dhabi features 20 rides and attractions including the worlds fastest roller coaster. This humongous red dome is proving to be the latest tourist beacon for GCC visitors to the UAE. Since it opened on 4 November 2010, Ferrari World Abu Dhabi the worlds largest indoor theme park and only Ferrari Park in the world is quickly becoming a must-visit destination on every regional tourists itinerary. In our first few months of operation we have seen a huge influx of regional tourists, from Kuwait, Saudi, Oman, Bahrain and Qatar. We generally see a spike in visitor numbers especially families over the weekend and during key holiday periods, said Andy Keeling, Park Manager of Ferrari World Abu Dhabi. The Park is a first for the region in many ways, with technologically advanced attractions and the unique appeal of an indoor venue. In addition, the twin draws of a prestigious sports car brand and an exciting family-friendly destination makes Ferrari World Abu Dhabi a compelling experience for regional visitors, he added.
The theme park brings together more than 20 Ferrari inspired rides and attractions, all of which incorporate impressive Ferrari design and technology, in one spectacularly designed air-conditioned space that also incorporates a priceless collection of more than 30 vintage and contemporary Ferraris. Featuring high adrenaline rides, fun learning attractions suitable for guests of all ages and a unique taste of Italy through its authentic dining experiences, Ferrari World Abu Dhabi is the premier family entertainment centre in the region. This is a new idea for the Middle East. It is awesome and its nearby. I will return for sure, again and again, said one Bahraini visitor, Tamim, during his visit to the Park. Racing attractions such as the state-ofthe-art simulators at Scuderia Challenge, which allow visitors to speed around the virtual Yas Marina Circuit, as well as Fiorano GT Challenge, which recreates competitive drag racing between guests, rate the most popular at Ferrari World Abu Dhabi among adult visitors from the GCC region. The spine-chilling 62-metre drop of G-Force and the parks most talked about ride, Formula Rossa the fastest rollercoaster in the world, that clocks an acceleration speed of 0 to 240 kmph in 4.9 seconds are other top picks.
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The roller coaster Formula Rossa and the Fiorano GT challenge were my favourites, said Ahmed al-Sulaiti from Qatar, while Kuwaiti visitor Abdullah Ali added: The collection of cars inside Galleria Ferrari and the cars all around the park are awesome. The overall concept and construction is a wonderful idea. According to Keeling, GCC families with younger children were amongst the Parks biggest fans. Families who visit are amazed at the number of kid-friendly attractions. Many are drawn here by the destinations landmark status but they leave realising that Ferrari World Abu Dhabi is without doubt Middle Easts premier family entertainment centre. Theres something for everyone thrilling rollercoasters for the teens, a priceless collection of classic Ferraris at Galleria Ferrari for those interested in the brands heritage and easy joy-rides such as BellItalia for the whole family. The technological superiority of many of the rides have also garnered admiration among GCC visitors. From immersive attractions such as Speed of Magic that combines a 4-D journey through fantasy landscapes with the fourth dimension of temperature changes and movement, to
the completely interactive Driving with the Champion, which recreates the feeling of being in the passenger seat alongside Fernando Alonso, Scuderia Ferrari F1 driver. The modernity and technology here is unique, said Mishal, a visitor from Kuwait. In addition, the unique appeal of attractions such as Paddock and Made in Maranello that let guests get up close and personal with the cars themselves and with the inspiring story behind their creation have also won quite a few fans within the region. I really enjoyed Made in Marenello, said Omani visitor, Omsiyat. It was great to see and know how the car is made, he added. Ferrari World Abu Dhabi is one of the signature features of Yas Island, a 2,500 hectare island dedicated to leisure, entertainment and lifestyle. GCC visitors who come to Ferrari World Abu Dhabi are always impressed and most of them plan to return the next time they visit UAE. Also, for shoppers and memorabilia collectors, there are two signature Ferrari stores at the park and even a Red Glove personal shopper service to help pick out the perfect souvenir to take back home, Keeling concluded.
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Wataniya Telecom
honored for Blood Donation Campaign
Based on its Social Responsibility Strategy and emphasizing its support to the community and in its attempts to increase health awareness in Kuwait, Wataniya Telecom has been honored recently by the Central Blood Bank of Kuwait for its generous donation campaign. Wataniya Telecom was on the list of top ten highest contributors in the donation campaigns and helped in saving more than 90 lives in the past year.
Blood Bank and said that Wataniya Telecom management and all employees are sparing no effort in contributing to this humanitarian and noble deed which is a big part of our social responsibility towards the community. Al-Balool added saying This is a very significant achievement that contributes to saving the lives of many people who one day may need some blood to save their lives or the lives of their loved ones. 19
An honoring ceremony was held and organized by the Central Blood Bank under Wataniya Telecom was on the list It is worth mentionthe auspices of the ing that the award of top ten highest contributors Minister of Health Dr. ceremony was part of in the donation campaigns and a campaign organized Hilal Al-Sayer and was helped in saving more than 90 by the Central Blood attended by Assistant lives in the past year. Manager of Public ReBank of Kuwait on lations from Wataniya the occasion of World Telecom Hamad Al-MaBlood Donor Day untar, Assistant Undersecretary for Clinider the slogan Paint Kuwait Red in line cal Support Services at the Ministry of with the Worlds motto Paint the World Health Dr. Qais Al-Dowairi and Director Red. of the Department of Blood Transfusion Services Dr. Reem Radwan. The campaign included a series of events aimed at educating the public to donate On this occasion, Director of Public blood and at the same time attract more Relations at Wataniya Telecom, Abdoladonors during the summer season which ziz Al-Balool expressed his gratefulness usually witnesses less numbers of and appreciation to the management of donors in Kuwait. www.vivalife1.com
The WAVE
20 The Wave, Omans premier US $3 billion integrated residential and tourism project, was recently showcased for the first time to Kuwaiti investors and members of the press at the Marina Hotel following its milestone handover of 500 homes. Armed with a mandate to create a world-class destination while promoting the Sultanates vast tourism potential, The Wave, Muscat has built an undisputed reputation as Omans leading property development and is the first available to foreign investors. Set on over 6 kilometers of natural beach and a total area of over 2.5 million square meters including a signature 18 hole PGA Links golf course designed by the legendary Greg Norman and 400 berth marina, The Wave Muscat, has continued to sell successfully since its launch in 2006 in spite of the challenges of the worldwide property market over the last few years. In 2010 alone, the project celebrated over US$ 90 million in off-plan sales and with the marina and golf course opening later this year, plans are already underway to commence construction on a new beachfront five star Kempinski Hotel. Announcing the handover of its 500th home and more than 1,000 properties sold to date, Deputy CEO, Abdulla Al Shidi, said the secret to The Wave, Muscats success was its location and quality of build underpinned by the strong fundamentals of the Omani economy, the commitment of the Government and the support of its shareholders. The event which was held in conjunction with the Kuwait branch of BankMuscat,
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Omans largest Bank by asset backing, showcased progress of the development which is ahead of construction schedule. Al Shidi said The Wave, Muscat kept its promise and has delivered all 500 homes to date within two years of the start of construction a record that the company is proud of. The Wave, Muscat is an investment in quality living. Our diverse property offerings continuously appeal to growing markets and the number of sales to date is a testament to the markets confidence in our mixed use project which has attracted a large spectrum of international buyers and investors. Al Shidi further elaborated on Kuwaits and Omans brotherly ties that share a strong strategic bond across culture, history and lifestyle. In addition, The Wave, Muscat is keen to strengthen the relationship between the two countries by offering unparalleled quality investment opportunities and lifestyle options in the heart of the capital city of Muscat. Al Marsa Village, forming the centerpiece of the master-planned community,
promises to be a unique and vibrant centre for on and off-water activities in the Gulf region, providing unrivalled facilities for sailing and boating enthusiasts with a wide range of retail facilities, restaurants and coffee shops. The Wave, Muscat is being developed through a joint venture comprising of Omans Waterfront Investments (representing the Government of the Sultanate of Oman), National Investment funds Company (representing the Omani Pension Funds), and the UAE-based Majid Al Futtaim Group. Multiple recipient of various awards, including the 2010 Bloomberg Arabian Property Awards for Best Development, the project has been designed to set a benchmark of quality for Integrated Tourism Complexes in the region. The Wave, Muscat is home to over 38 different nationalities, as the project is one of the few in Oman that has been granted a Royal Decree to sell property to foreigners on a freehold basis and provide residency.
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Emirates A380
Next destination - Johannesburg
22 Emirates has announced that Johannesburg, the industrial and economic capital of South Africa, will be the next destination slated for its flagship A380 aircraft. The daily A380 service will start 1 October 2011.
As an official partner for the FIFA World Cup 2010 in South Africa, Emirates helped to bring the world to South Africa by flying in football fans from across its network of six continents.
The announcement of Emirates first scheduled A380 service to Africa comes as the airline unveiled its full year financial results for 2010-11. These revealed a surge in the number of South African travellers flying with Emirates - with total passenger growth up 12 percent over the previous financial year. Overall revenue from the South African market also rose sharply, up 34 percent from 2009-10. The year that saw South Africa host the highly successful 2010 FIFA World Cup also saw Emirates record a huge rise in inbound traffic to South Africa - with
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The return flight, EK762, departs Johannesburg at 1410hrs (local) and arrives in Dubai at 0010hrs (local) the following day. The arrival time of the A380 in Dubai will offer passengers from South Africa convenient connections to an extensive range of destinations within Europe, which following the 1 June launch of Geneva and the Copenhagen launch on 1 August, will stand at 27. Passengers will also be able to connect seamlessly to a wide range of points within the Middle and Far East.
passenger volumes up 20 percent in the calendar year 2010. As an official partner for the FIFA World Cup 2010 in South Africa, Emirates helped to bring the world to South Africa by flying in football fans from across its network of six continents. We have enjoyed a successful partnership with South Africa since launching services in 1995, and now connect our Johannesburg, Cape Town and Durban gateways to our vast global network through 42 non-stop flights each week to Dubai, said Tim Clark, President Emirates Airline. The very positive trends we have witnessed over the last 12 months will only be boosted by the arrival of our flagship A380 aircraft, which has set a new benchmark for air travel. The 489-seat Emirates A380 offers 14 Private First Class Suites, 76 lie-flatbeds in Business Class and 399 seats in Economy Class. First Class passengers have access to two Onboard Shower Spas, while all premium passengers on the upper deck can socialise at 40,000 feet in the Onboard Lounge. Beverages and bar snacks are served once the aircraft reaches cruising altitude - all the way until descent. The A380 service will operate daily as EK 761, departing Dubai at 0440hrs (local time) and arriving at O R Tambo International Airport at 1050hrs (local).
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Joburg as Johannesburg is known to residents and the well-traveled is the heartbeat of South Africa. A dynamic cosmopolitan city with great places to eat, interesting sites to visit and a good range of places to stay, Joburg is the economic and cultural centre of South Africa, where people work hard and play harder. Above is the image of a hippo feeding at the sprawling 54 hectares Johannesburg Zoo, in central Parktown, one of the many attractions in and around this wonderful city of South Africa.
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Let me ask you. What does being strategic really mean and how does it relate to you and your business? Not sure? Well, it has to do with how you think and what you think about. How you think and what you think is critical in todays rapidly changing world It really does not matter if you are running a business with 50 employees, are the sole-proprietor of a booming one-man (or woman) show, or even if you are still working 9 to 5 and are looking to plan your escape. You always have to think strategically. Thinking strategically involves thinking about the fewest things you need to succeed. If you are not focused on them,
your results will not be very beneficial. You must think accurately and focus on the few things that actually matter. So I want to lay out five steps - five things you need to think about - to becoming a more strategic thinker. The very first step you have to take in becoming a strategic thinker is to understand the game you are playing. You need to understand the role of the entrepreneur, how it changes, how that relates to business growth, etc. And you need to know your role in that bigger picture. That is step number one. The next step in the process is gathering insight into your prospects unmet
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needs. Why is knowing these unmet needs so important? Because what you will find is that to grow your business the the fastest and have the healthiest profit margins. What you really need is to provide something that your prospects do not believe they can substitute their way around. That is not always easy, but that is the ideal. If you look at companies where there is a high degree of possible substitution, you will never see incredibly high profit margins. Take a company like McDonalds. McDonalds has a 7 percent ROI (Return on Investment). They will never have more than that because if McDonalds prices get too high, everyone will start heading to Burger King. A less obvious example is BMW and Mercedes. You would think these companies would have very high profit margins because of their luxury status and the prices they charge. But the truth is they do not. Because even luxury cars are interchangeable. You do not want to be in that position. It is only when there are no substitutes, or when the prospect believes there are no substitutes, that a much higher profit margin can be commanded. The way you do that is by positioning yourself as a unique solution to your prospects unmet needs. So how do you position yourself to meet those unmet needs in a unique manner? That is the next step - what I call understanding your context. Understanding your context means understanding the marketplace; understanding your competitors; understanding what is going on in the world of your business such as where your prospects are gathering, etc. The more you understand here, the easier it is to position yourself so you have no substitutes. It is essential to know
what is currently happening in all those places. So, you need to understand your context. The next step is to think about the source of your competitive advantage. What are you going to provide that will provide superior value making you a better choice? OK. Now you understand the game you are playing. You have insight into your prospects unmet needs. You understand the context of the marketplace and your competitors. You have thought about your competitive advantage - how you will offer superior value. There is one last, very important thing you need to think about. Last but not least, you have to think about how you allocate your resources. Because at the end of the day, the strategic decisions you make about where and how you allocate your resources will determine how big your business will grow. It is what lets you grow a spectacular business with even the most modest resources. In this day and age this may be the biggest advantage you can have in business. And bottom line, you can only determine how to allocate your resources when you know the answers to the other four questions. The source of your competitive advantage; the context of the marketplace; insight into your prospects and you understand the game you are playing. But you cannot allocate your resources appropriately if you do not have those other four steps in place. So sit down and think these questions through. What is the best allocation of your resources? When you answer these questions, you will be on your way to becoming a world class strategic entrepreneur.
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Mild Mild
MuS-70% MuS-59% PuS-30% 9% omega-3 20% omega-6 S-86% PuS-55% MuS-28% 54% omega-6 PuS-55% MuS-28% 54% omega-6 PuS-66% MuS-20% 53% omega-3 PuS-70% 70% omega-6 MuS-74% 72% omega-9 S-49% MuS-37% S-82% MuS-46% PuS-32% 32% omega-6 MuS-46% PuS-32% 32% omega-6 MuS-39% PuS-35% PuS-75% 75% omega-6 PuS-75% 75% omega-6
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205C
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105C
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Grapeseed Nutty Olive unrefined Palm unrefined Palm Kernel Peanut unrefined Peanut refined Rice Bran Safflower unrefined Safflower refined Fruity Strong Strong Nutty
+ +++ ----++
+ + + +++ +++
230C
255C
++ -
++ --------
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Type
Taste
Fat Type
Healthy
Cooking
Stays Fresh ++
Sesame unrefined Sesame refined Sunflower refined Sunflower high-oleic, unrefined Sunflower high-oleic, refined Soybean refined Walnut unrefined Walnut refined
Nutty
205C 230C
Nutty
160C
PuS-42% + MuS-40% 41% omega-6 PuS-42% + MuS-40% MuS-45% PuS-40% 40% omega-6 MuS-84%
++ ---
230C
MuS-84%
230C 150C
Mildy Nutty
205C
PuS-45% 40% omega-6 PuS- 63% 53% omega-6 10% omega-3 PuS-63% -53% omega-6 10% omega-3
----
--
--
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Green = Smoke point of at least 205C (400 F). Blue = Consider for healthy cooking. +++ = Highest rating in the associated category. --- = Lowest rating in category. Healthy = How healthy is the associated oil at room temperature? Cooking = How healthy is the associated oil at higher temperatures? Stays Fresh = How long before the associated oil turns rancid? The best cooking oil has high smoke point, does not break down when heated, contains healthy ingredients, lacks unhealthy ingredients and has appropriate flavor. In general, healthy oils tend to break down into unhealthy chemicals when heated. Unless heated the healthiest fat is MuS. It raises the goodHDL cholesterol ratio. The unhealthiest fat is Saturated fat. It is associated with artery-clogging LDL cholesterol, but it is also the most stable when heated. Trans fatty acids are twice as unhealthy as saturated fats. Trans fatty acids are in hydrogenated and partially-hydrogenated oils. Avoid them. Linolenic (Omega-3) and Linoleic (Omega-6) are essential fatty acids. They are healthy, but they break down when heated and become unhealthy. Oils have a relatively short shelf life and become rancid rather quickly. Rancid fats have been associated with atherosclerosis, heart disease and cancer. Shelf life for cooking oils is about 3-months to 1-year. Exposure to oxygen, heat and light diminish an oils shelf life. Anti-oxidants extend an oils shelf life. Refined oils stay fresh longer and can be heated to higher temperatures, but they contain more impurities than unrefined oils. Polyunsaturated fat readily combines with oxygen in the air to become rancid. Dark cooking oils have shorter shelf lives than light-colored or clear oils.
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Oula Fuel Marketing Company is always aiming to create smart new solutions and services that provide customers with a more rewarding experience. Whether it is car fueling, car wash service or oil change Oula guarantees a smooth and hassle-free experience at its stations. Oulas latest investment into its stations has been witnessed in the new retractable hoses at some of its high traffic stations. Retractable hoses will help in easy the flow of traffic allowing customers to fuel from either side of the car therefore enhancing the customers experience. Oula has also built four new customer rest areas for the carwash center, in addition to the already two existing ones. And in order to make the payment procedure a much faster and easier one, Oula has introduced wireless K-Net service at its high traffic station for more convenience and flexibility. DMD of Operations Abdulmehsen Khajah spoke of the latest introductions and
the superior services at Oula stations by saying: At Oula the customer is our supreme priority; our services are based on international standards and fine quality ensuring that our customer is receiving convenient service in return. Khajah also confirmed: Since the start of our operations in the Kuwaiti market we have not hesitated to heavily invest in our services making them comprehensive ones to suit the needs and expectations of our customers. In addition to all the mentioned, now customers can find all of Oulas 40 stations on Google Map so they will no more need to worry about finding the closest station to them therefore serving the largest customer base in Kuwait. The series of achievements introduced lately by Oula Fuel Marketing is nothing but an inevitable process to keep the customer satisfied ensuring high quality of services and supreme safe environments at all its stations in Kuwait.
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Qatar Airways
30 In a move to provide passengers with more flexible travel options, Qatar Airways has launched an additional daily flight between Kuwait and Doha. Qatar Airways, one of the fastest growing airlines in the world, now operates five flights daily between Kuwait City and the airlines Doha hub taking it up to 35 weekly services. The new daily flight QR135 departs Kuwait at 1745 hrs (local), arriving in Doha at 1900 hrs (local) every day. The additional capacity has been introduced to provide added convenience for both business and leisure travellers. Passengers now have better connections across key business and leisure destinations in the Middle East, Europe, Africa and Asia Pacific. Qatar Airways Chief Executive Officer Akbar Al Baker said: We are committed to offering our customers the best travel experience and now customers in Kuwait have even more convenient access to our network of over 100 global destinations. We have experienced spectacular customer response in the past year in Kuwait and thanks to our excellent connections, our passenger growth crossing through our Doha hub has seen exponential growth annually. Similarly, passengers from across our international network now have a greater choice of flights to Kuwait via our Doha hub. As part of our growth strategy, we will continue to step up frequency on existing routes, which is a strong lever to facilitate development in the business and tourism sectors, added Al Baker.
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Over the last six months, Qatar Airways has added eight new routes to its burgeoning global network Bucharest (Romania), Budapest (Hungary), Brussels (Belgium), Stuttgart (Germany), Aleppo (Syria), Shiraz (Iran), Venice (Italy) and Montreal (Canada). During the second half of 2011, Qatar Airways expands in Saudi Arabia with its fourth gateway to the holy city of Medina, operating four weekly flights starting from July 14; daily to Kolkata (Calcutta) from July 27; Bulgarian capital Sofia on September 14; Norwegian capital Oslo from October 5; Entebbe in Uganda from November 2; Azerbaijan capital, Baku on November 30; and the Georgian capital Tbilisi, also on November 30. Qatar Airways currently operates a modern fleet of 98 aircraft from its Doha hub to over 100 key business and leisure cities across Europe, Middle East, Africa, Asia, North America and South America and Australia. In June 2011, Qatar Airways achieved a remarkable feat, just 14 years after its relaunch, being named Airline of the Year 2011 in the annual Skytrax World Airline Awards with over 18 million travellers worldwide casting their votes. Qatar Airways operates one of the youngest fleet of aircraft in the skies today. It has orders worth over US$ 40 billion for more than 200 aircraft, including Boeing 787s, 777s, Airbus A350s, A380s, A320 Family of aircraft and Bombardier corporate jets. The rapid expansion of Qatar Airways prompted the State of Qatar to embark on one of its biggest projects the construction of a brand new international airport in Doha, which is scheduled to open in 2012.
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Fasting in Ramadan is practiced by Muslims all over the world. The most significant aspect of Siyam is the development of Allah-consciousness (Taqwa) in the heart and the soul of a fasting Muslim. One must abstain from immoral behavior and attitude as well. Refraining from food and such is essential during fast but it is not sufficient. The Prophet of Allah is reported to have said: If one does not abandon falsehood in words and deeds, Allah has no need for his abandoning of his food and drink. (Al-Bukhari) WHO IS EXEMPT FROM SAWM? Fasting is mandatory on every Muslim who is sane, adult, able and resident. The following exemptions apply: 1. The insane; 2. Children who are not adolescent yet; 3. The elderly and chronically ill for whom fasting is unreasonably strenuous; Such persons are required to feed at least one poor person every day in Ramadan for which he or she has missed fasting. 4. Pregnant women and nursing may postpone the fasting at a later time; 5. The ill and the travellers can also defer their fasting.
Allah says in the Quran, Surah AlBaqara: But if anyone is ill, or on a journey, the prescribed period should be made up by days later. Allah intends every facility for you; He does not want to put you to difficulties. 6. Women during the period of menstruation or of postchildbirth confinement. Fasting during these periods is forbidden and should be made up later, a day for a day. DURATION OF SAWM: Fasting starts everyday in Ramadan at the break of dawn, which is also the start of the Salatul Fajr time. Fasting ends at sunset or with the call of Salatul Maghrib. VALIDITY OF FASTING: The validity of fasting depends on the following: 1. Abstaining from food, liquids and sexual activity from dawn to sunset. 2. The intention to fast must be made every day before dawn. The intention(niyyah) may be made during night before going to sleep or it can also be made at the time of Suhoor before dawn. Suhoor is eating before fasting. It should be as close to Fajr time as possible. Prophet Muhammad (pbuh) says: Partake Suhoor, for there is blessing in Suhoor. (Bukhari and Muslim) 33
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It is desirable to break the fast as soon as possible after sunset. Breaking the fast with dates or water is a tradition of the Prophet. Following is one of the Dua for breaking fast: Allahumma laka sumtu wa ala ridhqika aftartu (O Allah! For You did I fast and with Your bounties did I break the fast.) The things which invalidate fast are of two kinds. The first one requires Qada (only making up missed days), the other one not only requires Qada but also Kaffarah(a penalty). The following actions require Qada only: 1. Eating or drinking intentionally. This includes non-nourishing items taken by mouth. 2. Throwing up deliberately. 3. The beginning of menstruation or post-childbirth bleeding even in the last moment before sunset. 4. Ejaculation for reasons other than sexual intercourse. 5. Intending to break the fast before sunset even if one changes his mind, since intention is one of the pre-requisites of the validity of fasting. 6. Eating, drinking or having intercourse after dawn on the mistaken assumption that it is not dawn yet. Similarly, engaging in these acts before Maghrib on the
mistaken assumption that it is already sunset. Things that not only require Qada but also Kaffarah are the following: Sexual intercourse during fasting(dawn to dusk). The penalty is to fast an additional period of 60 continuous days. If one is not able to do so then he must feed sixty poor people-one average meal each. Before the days of the Prophet Muhammad(PBUH), slavery was a common practice in the Arab world. Islam eliminated slavery from the society in a very short period of time. A useful approach was to allow people free a slave as a charity or as a penalty for a sin. Thus during the time of the Prophet(PBUH), setting a slave free was the penalty one must pay as a kaffarah, if he or she had a slave. What does not break the fast: 1. If anyone forgets that he is fasting and eats or drinks, he should complete his fast, for it is only Allah who has fed him and given him drink.(A Hadith from Muslim). 2. Unintentional vomiting. 3. Swallowing things which are not possible to avoid, such as ones saliva, street dust, smoke, etc. 4. Brushing the teeth. 5. Injection or intra-venous which is solely medical and not nutritional. Breaking of fast under exceptional conditions: Muslims are permitted to break the ordained fast of Ramadan when there is danger to their health. In this situation a Muslim should make up his fast later at any other time of the year.
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4. Fasting in Ramadan: A Muslim fasts from dawn to sunset during the month of Ramadan, abstaining from food, drinks, smoking and sexual relations. Through this month-long exercise, the Muslim has the opportunity to develop mindfulness of God,, patience and self-restraint. 5. Hajj: A Muslim performs the pilgrimage to Mecca, known as Hajj, once in his lifetime on the condition that he is physically and financially able. 35
2. Five Daily Prayers: Prayers are prescribed five times a day as a duty towards the Creator. If done conscientiously, it strengthens faith, purifies the heart and controls temptation and wrong doing. 3. Zakat: A Muslim pays Zakat (compulsory charity) to the poor and others in need. It amounts to 2.5 percent of ones excess wealth that has accumulated for a year. Zakat helps to establish economic balance and social justice in the society and promotes goodwill between the rich and the poor.
ARTICLES OF FAITH
There are six main articles of faith 1. Belief that the One True God is the only being worthy of worship
2. Belief in angels who were created to carry out Gods commandments on earth and in the heavens 3. Belief in the divinely revealed books, including the Torah, the Gospel, the Psalms and the Quran 4. Belief in all Gods prophets and messengers, 25 of whom are mentioned in the Quran 5. Belief in the Day of Resurrection, on which people will stand accountable before God for their faith and deeds
6. Belief in Gods Will and Predestination, which alludes to Gods wisdom in choosing aspects of our lives over which we have no control.
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Ramadan Recipes
This Ramadan why not try out ome of these simple, straight-forward recipes that are authentic, full of rich goodness and designed to fortify the body after a day of fasting.
Directions 1. Pat lamb dry with paper towels. In nonreactive 5-liter Dutch oven, heat 1 tablespoon oil over medium high heat until very hot. Add half of lamb and cook until browned, using slotted spoon to transfer meat to bowl as it is browned. Repeat with remaining 1 tablespoon oil and remaining lamb. 2. To drippings in Dutch oven, add garlic, cumin, and coriander; cook 30 seconds. Return lamb to Dutch oven. Stir in onion, tomatoes, cinnamon stick, salt, ground red pepper, and water; heat to boiling over high heat. Reduce heat; cover and simmer, stirring occasionally, 45 minutes. Stir in sweet potatoes; cover and simmer 30 minutes longer. 3. Prepare couscous as label directs. 4. Add garbanzo beans and raisins to Dutch oven. Cover and cook, stirring once or twice, until lamb and vegetables are tender, about 5 minutes longer. 5. Just before serving, stir in cilantro. Serve lamb stew on couscous. Makes 8 main-dish servings. Beef Kabobs Over Rice Ingredients 1 cup parboiled white rice 1/4 tsp tumeric 250g frozen peas and carrots, thawed 1 tbsp chili powder 1 tbsp soy sauce 1 tsp jalapeo pepper sauce 2 tbsp vegetable oil 750g boneless beef top sirloin steak, 1 1/4 inches thick 3 green onions 8 large mushrooms
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Moroccan-Style Lamb with Couscous Ingredients 1kg boneless lamb shoulder, trimmed and cut into 1 1/4-inch pieces 2 tbsp olive oil 2 cloves garlic, finely chopped 1 1/2 tsp ground cumin 1 1/2 tsp ground coriander 1 large onion, cut into 8 wedges 1 can (480ml) stewed tomatoes 1 stick (3 inches) cinnamon stick 1 1/4 tsp salt 1/4 tbsp ground red pepper 1 cup water 3 large sweet potatoes , peeled and cut into 2-inch pieces 2 cup couscous also known as Moroccan pasta 1 can (480ml) garbanzo beans, rinsed and drained 1 cup dark seedless raisins 1/4 cup chopped fresh cilantro
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Saudi Puff Pastry with Meat Ingredients 3 cups plain flour 1 tsp salt 1 egg 3 tbsp ghee 190ml water For the stuffing: 750 g minced beef 2 medium onions, finely chopped 1 tsp ground black pepper 2 cubes Chicken Bouillon, dissolved in 3 tablespoons water 2 cup oil for deep frying
1 medium zucchini 1/2 tsp salt 8 cherry tomatoes Directions 1. Prepare rice as label directs, adding turmeric. Stir in frozen peas and carrots during last 10 minutes of cooking time. Keep warm. 2. Meanwhile, in medium bowl, with fork, mix chili powder, soy sauce, jalapeno pepper sauce, and 1 tablespoon oil. Cut beef into 12 chunks. Add beef chunks to chili mixture to coat. 3. Cut green onions into 3-inch-long pieces. Trim ends from mushrooms. Cut zucchini into bite-size chunks. 4. In large bowl, mix salt and remaining 1 tablespoon oil; add green onions, mushrooms, zucchini and toss to coat. 5. Preheat broiler. On four 14-inch-long skewers, alternately thread beef, greenonion pieces, mushrooms, zucchini, and tomatoes. Place kebabs in broiling pan (do not use rack). 6. Place pan in broiler at closest position to source of heat; broil kebabs 8 to 10 minutes until beef is medium-rare and vegetables are tender, turning skewers once. 7. Arrange rice mixture and kebabs on 4 dinner plate; drizzle with any drippings from pan.
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Directions 1. Sift the flour in a large bowl. Make a well in the center and add ghee and egg. 2. Rub flour with fingertips adding little water gradually and mixing thoroughly to form homogenous dough. 3. Divide the dough into 4 portions. Cover and set aside for 1 hour. 4. Combine the minced meat with onion, black pepper and the dissolved Chicken Bouillon . Mix well and set aside. 5. Roll out each piece of dough. Using a cup and cut the dough into round pieces. Place a tablespoon of meat mixture in the center of each piece and seal the edges by twisting them. 6. Deep fry the meat puffs in 180C preheated oil until golden brown. Serve hot.
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