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    12 - Text and Subtext in Print Ads

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    This document provides information about analyzing the text and subtext of print advertisements. It defines text as the literal words, images, graphics, sounds and organization presented in an ad. Subtext is the implied or suggested meaning that is interpreted from the text. The document uses an example advertisement for Tide detergent to demonstrate how to identify examples of text and subtext in an ad, and how ads appeal to ethos (credibility), pathos (emotion) and logos (reason) through the use of imagery, slogans and messages. Students are then instructed to analyze the text and subtext of an ad for "Got Milk" or one they bring from another source using a T-chart, and to evaluate which rhetorical

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    12 - Text and Subtext in Print Ads

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    api-305845489
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    This document provides information about analyzing the text and subtext of print advertisements. It defines text as the literal words, images, graphics, sounds and organization presented in an ad. Subtext is the implied or suggested meaning that is interpreted from the text. The document uses an example advertisement for Tide detergent to demonstrate how to identify examples of text and subtext in an ad, and how ads appeal to ethos (credibility), pathos (emotion) and logos (reason) through the use of imagery, slogans and messages. Students are then instructed to analyze the text and subtext of an ad for "Got Milk" or one they bring from another source using a T-chart, and to evaluate which rhetorical

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    12 - text and subtext in print ads

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    This document provides information about analyzing the text and subtext of print advertisements. It defines text as the literal words, images, graphics, sounds and organization presented in an ad. Subtext is the implied or suggested meaning that is interpreted from the text. The document uses an example advertisement for Tide detergent to demonstrate how to identify examples of text and subtext in an ad, and how ads appeal to ethos (credibility), pathos (emotion) and logos (reason) through the use of imagery, slogans and messages. Students are then instructed to analyze the text and subtext of an ad for "Got Milk" or one they bring from another source using a T-chart, and to evaluate which rhetorical

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    4K views17 pages

    12 - Text and Subtext in Print Ads

    Uploaded by

    api-305845489
    This document provides information about analyzing the text and subtext of print advertisements. It defines text as the literal words, images, graphics, sounds and organization presented in an ad. Subtext is the implied or suggested meaning that is interpreted from the text. The document uses an example advertisement for Tide detergent to demonstrate how to identify examples of text and subtext in an ad, and how ads appeal to ethos (credibility), pathos (emotion) and logos (reason) through the use of imagery, slogans and messages. Students are then instructed to analyze the text and subtext of an ad for "Got Milk" or one they bring from another source using a T-chart, and to evaluate which rhetorical

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 17

    TEXT AND SUBTEXT

    IN PRINT
    ADVERTISEMENTS
    English III

    Mrs. Oualline & Coach Svien

    ANALYZING ARGUMENTS

    TEXT

    Written or Spoken Words

    Pictures, Graphics

    Moving Images

    Sounds

    Arrangement,
    Organization, Sequence

    Manifest Text

    ANALYZING ARGUMENTS

    SUBTEXT

    Interpretation

    Between the Lines

    Can be SUGGESTED from text

    Can be CREATED by individual

    Latent Text

    TEXT AND SUBTEXT


    PRINT ADVERTISEMENT

    WHAT IS THE TEXT TELLING US?


    The sun is
    shining; its a
    beautiful day.
    A catchy slogan!
    You make it
    work. Well keep
    it clean. The
    emphasis is on
    work and
    clean.
    Another catchy
    slogan, but smaller.
    Style is an option.
    Clean is not.
    The second part is
    bolded.

    The model is
    smiling, and
    wearing fresh
    makeup.
    Shes wearing Tides
    colors (orange and blue);
    her clothes are clean and
    bright (not faded). She
    also has on a trendy
    scarf and belt.
    The Tide LOGO,
    so we know
    what is being
    advertised.

    WHAT IS THE SUBTEXT TELLING


    US?
    Its always a
    beautiful day
    when you are
    wearing
    bright, clean
    clothes.
    Tide will keep your
    fashionable clothes
    clean so you can
    keep being
    fashionable.
    Looking great is
    your choice. Even if
    you arent stylish,
    you will still look
    better if your
    clothes are clean.

    She looks great and


    feels great.
    Thanks, Tide!

    Shes wearing
    Tides colors, which
    are apparently very
    fashionable.

    The Tide
    LOGO. My
    Mom uses
    Tide.

    HOW DOES THE AD USE THE


    RHETORICAL APPEALS?
    PATHOS
    (emotion)
    Beautiful, sunny
    day makes people
    think of
    happiness,
    spring/summer,
    the fresh smell of
    the air outside.

    LOGOS
    (logic, reason)
    Tide is going to
    keep your clothes
    clean (whether
    stylish or not).
    Clean is important.

    PATHOS
    (emotion)
    The model is happy,
    wearing fresh
    makeup.
    ETHOS
    (credibility)
    Her clothes are
    clean and bright.

    ETHOS
    (credibility)
    Tide is a
    trusted name
    brand.

    YOUR TURN

    Got Milk Advertisement


    Explore the TEXT and SUBTEXT of
    your Got Milk Ad.
    5

    examples of TEXT
    5 examples of SUBTEXT
    Write in COMPLETE SENTENCES

    TEXT

    Evaluate how the Ad appeals to:


    ETHOS

    (credibility)
    PATHOS (emotion)
    LOGOS (logic)

    SUBTEXT

    GROUP 1

    GROUP 2

    GROUP 3

    GROUP 4

    GROUP 5

    GROUP 6

    GROUP 7

    HOMEWORK:
    YOUR ASSIGNMENT:
    Locate an advertisement in either a magazine,
    newspaper, or online. Print or cut out the ad and
    bring it to class on TUESDAY.

    TEXT/SUBTEXT ANALYSIS

    Get out your PRINT ADVERTISEMENT or pick one


    from my folder in the front of the room.

    On your T-chart, list five examples of TEXT


    from the ad and five examples of SUBTEXT
    from the ad.

    All answers must be reasonable examples with a


    detailed description (TWO SENTENCE MIN.).

    TEXT

    Which appeal (ethos, pathos, logos) is this


    advertisement using?

    Explain your answer with SPECIFIC REFERENCES


    to the advertisement.
    SIX SENTENCE MINIMUM (two for each).

    SUBTEXT

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