Structure of Media: TV: Joseph Weston

Structure of Media:
TV
JOSEPH WESTON
Ownership
The TV industry, in the UK, employs around 50,000 people
TV channels can be owned in one of two ways, either PRIVATELY or

PUBLICALLY
Private ownership is when the channel is funded by advertising. The

channel is paid money by other companies to advertise their
product during and between programmes
Channels that are privately owned tend to have a large variety in

programmes.
Public ownership involve the channel being funded by the public. In

the UK this is done through a TV Licence Fee, which is 145.50.
These publically owned channels take in feedback from their

audience and change their content based on it.
Ownership
Public ownership has many benefits, the largest of which being that
there will always be a steady budget coming in (as long as TV licence is
still around).
Although they dont have as much control of what they produce due
to it being shaped by feedback from the public, they know that this
feedback will make their channel be the best they can to gain more
viewers.
When it comes to private ownership, though it does have the benefit of

being in complete control of what they produce, they are funded by
advertising.
So to make sure they gain advertising for funding, the channel will need
to make a large variety of shows so they can gain a varying
demographic of viewers and, in turn, more companies wishing to
advertise through them.
Public Ownership - BBC
The main publically owned channel is the BBC, which was founded
in 1922 by John Reith, and is the oldest national broadcasting
organisation.
Nowadays the Channel has grown to have many subsidiaries,

including: News (Which fragments into local areas depending
where you live), Worldwide, Symphony Orchestra and many more.
BBC 1 and 2 attracted 44% of average viewing figures (Peake 1992).

Figures provided by the book Television: A media students guide
by David McQueen. (Book obtained from the College Library).
The Channel sometimes has indirect and direct pressure exerted by

the governing party, which can be seen through coverage of
controversial issues.
Private Ownership Channel 4 and

ITV
Channel 4 was founded in 1982 and gains funding through

advertising.
Despite the source of funding, the company is ultimately publically

owned.
Main subsidiaries include: 4seven, Film4 and E4.
ITV was launched in 1955 under the name Independent Television

and is the oldest commercial network in the UK.
The two main subsidiaries are STV and UTV, which produce regional
programming for Scotland and Northern Ireland.
Integration
There are two types of integration, VERTICAL and HORIZONTAL
Vertical is when a single company owns the different sections on a

production chain, i.e. a TV company would own the different parts
of the production of a programme (writing, filming, editing, sourcing
etc.).
Horizontal integration involves a company owning multiple different

outputs, such as a company making TVs, Phones and Games
Consoles.
Integration is a huge benefit within TV, as it allows for multiple

sources of income, as well as developing other companies and
subsidiaries.
All of this adds to the amount of content various companies can

produce for viewers.
Integration - BBC
Examples of both types of integration can be found within the BBC
BBC Studios and Post Production are what cover the post
production area of the programme production. This is an example
of vertical integration
For the programme Doctor Who the BBC need to produce DVDs
to sell for it. They do this by partnering with 2|Entertain, and is an
example of horizontal integration
Conglomerates and Multinationals
The definition of conglomerate is a corporation that is made up of large amount

of businesses. These businesses can sometimes be seemingly unrelated and will
always run independently
Similarly, a multinational company has various assets across the globe, with a
particular office that is considered The Head or Centre of the corporation
Being a conglomerate is beneficial toward making a much more varying TV

channel, due to having lots of different businesses under their name. This would
allow for a larger viewing demographic.
A multinational channel would be better suited to a particular show or channel

(E.g. News broadcast), as it is a single business that has access to different
locations. As mentioned, news channels would benefit because they can get
more stories they can broadcast.
The BBC itself is a conglomerate, through its various and branching subsidiaries,
but isnt a multinational. However the subsidiary BBC Worldwide is multinational.
Shares
A shareholder is an someone who owns part of a company and can

earn a potential profit from them
In 1922, the BBC had six companies that had equal shares on them
These included: Marconi's Wireless Telegraph Company,

Metropolitan Vickers Electrical Company, Radio Communication
Company, The British Thomson-Houston Company, The General
Electric Company and Western Electric Company.
These shareholders were entitled to 7.5% of the yearly earnings.
Mergers
A merger is when two companies become a single company for a

mutual benefit
The TV channel that is ITV today was created through the mergers of
many companies they owned. This took place when the ownership
laws were more relaxed in 1993. Below is a diagram that shows
these mergers:
Mergers
Mergers can be beneficial as it will increase budget for both

channels, and will increase the audience demographic for the new
merged channel.
It will also gain more attention to the channel sue to people being
curious toward the activity and can greatly elevate productivity
due to the now increased workforce.
Customers
The general kind of viewers (In gender and age) is shown quite
accurately in the graph below. I have circled BBC1, ITV and
Channel 4.
Objectives
Each Channel has a goal or objective that they try to achieve in

their programming
The BBCs objective is To Inform, Educate and Entertain
The ITVs Channel objective is to produce content that is relevant

for a global market and that authentically portrays its audience
Finally, Channel 4 has a much longer objective in the form of a

Statement of Promises. This can be found here
Cross-Media
This is simply when company uses multiple platforms of media to

make a profit on a product. It is explained well here
The BBCs main cross media subsidiaries are its four TV channels
(BBC1, BBC2, BB3, and BB4), but also has radio channels along with
various magazines
Similar to the video above, the BBC has used the same industry for
one of their TV programmes Doctor Who. Paired with company
Screenlife (example of horizontal integration) the BBC produced the
Doctor Who: Scene It? board game.
Cross-Media Regulation
To make sure that profits are shared fairly across the different
companies operating the different media platforms, certain
regulations have to be put in place to ensure this.
The way this is done is by putting certain caps on how much a

paired company can make
For example: Murdochs News Corporation which, currently, cannot

own more than 20% of ITV
Range of Products
All the three channels have various products that they make
In the way of programming: BBC1 primarily outputs factual shows,

ITV mostly shows Soap Operas and Channel 4 focuses more on
Reality and Sitcom programmes
Each company also produce DVDs for their shows, an example of

horizontal integration
Furthermore, BBC also has a line of toys based on programmes like

Doctor Who. These are produced by Character toys PLC

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Structure of Media:

The TV industry, in the UK, employs around 50,000 people

TV channels can be owned in one of two ways, either PRIVATELY or

Private ownership is when the channel is funded by advertising. The

Channels that are privately owned tend to have a large variety in

Public ownership involve the channel being funded by the public. In

These publically owned channels take in feedback from their

When it comes to private ownership, though it does have the benefit of

Public Ownership - BBC

Nowadays the Channel has grown to have many subsidiaries,

BBC 1 and 2 attracted 44% of average viewing figures (Peake 1992).

The Channel sometimes has indirect and direct pressure exerted by

Private Ownership Channel 4 and

Channel 4 was founded in 1982 and gains funding through

Despite the source of funding, the company is ultimately publically

Main subsidiaries include: 4seven, Film4 and E4.

ITV was launched in 1955 under the name Independent Television

There are two types of integration, VERTICAL and HORIZONTAL

Vertical is when a single company owns the different sections on a

Horizontal integration involves a company owning multiple different

Integration is a huge benefit within TV, as it allows for multiple

All of this adds to the amount of content various companies can

Examples of both types of integration can be found within the BBC

Conglomerates and Multinationals

The definition of conglomerate is a corporation that is made up of large amount

Being a conglomerate is beneficial toward making a much more varying TV

A multinational channel would be better suited to a particular show or channel

A shareholder is an someone who owns part of a company and can

These included: Marconi's Wireless Telegraph Company,

These shareholders were entitled to 7.5% of the yearly earnings.

A merger is when two companies become a single company for a

Mergers can be beneficial as it will increase budget for both

Each Channel has a goal or objective that they try to achieve in

The BBCs objective is To Inform, Educate and Entertain

The ITVs Channel objective is to produce content that is relevant

Finally, Channel 4 has a much longer objective in the form of a

This is simply when company uses multiple platforms of media to

The way this is done is by putting certain caps on how much a

For example: Murdochs News Corporation which, currently, cannot

In the way of programming: BBC1 primarily outputs factual shows,

Each company also produce DVDs for their shows, an example of

Furthermore, BBC also has a line of toys based on programmes like

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