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Organis

ation
and
An example of a Public Service Broadcaster is the Channel 4 as they have a public service
remit and are not owned by the government. The first PSB was introduced in 1936 and it
was called the BBC. A PSB is funded by the public paying a TV licence but can have individual
contributions or commercial sources. They also are only allowed to broadcasted up to an
average of eight minutes on advertising per hour in peak The role of a PSB is to deliver
impartial and trusted news along with informing the public on an understanding of the
world, an reflect on the UK’s cultural identity and represent a range of people and their
viewpoints. PSB are made and controlled by the public and for the public. It is neither
commercial nor state-owned, free from political interference and pressure from commercial
forces. The characteristic for a PSB are to have high quality filming and sound, all
programmes and radio recordings should be as original as possibly, have Innovative in them,
be challenging and creative, be engaging so the public will keep an interest in the program
and radio channel and be widely available for the public. Four key public policy objectives of
PSB is to have consumer satisfaction with all their programmes and radio channels, they
should ensure that wider social or citizenship benefits are delivered throughout PSB, to
achieve a fair distribution of access and take up across society, and finally to support a
thriving and dynamic UK creative business sector that contributes to the overall health of
the UK economy. There are debates today that PSB aren’t relate. Some people would say
that Public Service Broadcasting are more important today than ever as the media if full of
fake news and are very discriminative against certain people. Therefore, the public needs a
genuine trusted news that informs our democracy in an era of widespread fakery along with
the original programmes that help define our national culture, and the economic growth
and international influence that flow from our creative excellence. While others may say
that PSB is outdated as new companies much as Netflix or Sky are taking over the PSB
channels for example Channel 5 and overall, the whole industry. People also believe it is
unfair on the public as they should not have to pay for a TV licence. ITV, E4 and 5Star are
three examples of a Commercial Broadcaster. Commercial Broadcasters programmes obtain
their revenue is largely funded by broadcast receiver licences, public donations, payments
by companies for showing their products on advertisements or government grants.
Compare the PSB who gets their most of their revenue from public paying for their TV
licence. But recently there has been debates on product placement on Commercial
Television. Product Placement can be good as it gives Commercial Broadcaster more money
to fund more show therefore give a lot of jobs to people. There can also to product
placement and adverts that can help people for example adverts for child line and a new
product that helps people with metal conditions new medicine. But some of the products
advertise can inflict bad metal health on people for example I skinny person taking protein
powder could inflict body image on people.
Benefits of Sky 1:

 It is fresh and original.


 Sky 1 is a multi-generational channel.
 They have a variety of genres.
 You get Sky World package, including access to free films and sports.
 There is free broadband with Sky 1.
 Discounted telephone services are available.
 Tablet and Sky TV purchase via a salary sacrifice arrangement.
 Free access to Wi-Fi through The Cloud.
 They have a trust-based defined contribution scheme.
A Multinational Media Conglomerates company that owns numerous companies involved in
mass media enterprises, such as television, radio, publishing, motion pictures, theme parks,
or the Internet. According to the magazine The Nation. But Media conglomerates strive for
policies that facilitate their control of the markets around the world. and use their access in
multiple areas to share various kinds of content such as news, video or music between
users. to do this. Examples of Multinational Media Conglomerates are Walt Disney
Company, TimeWater, Viacom and Sony. Walt Disney Company owns Disney Toys, Walt
Disney Records, Disney Land, ABC Radio and Disney ABC Television. Viacom owns
Nickelodeon, Comedy Central, logo, SpikeTV and MTV. TimeWatwer owns Cartoon Network,
CNN, DC Comics, Adult Swim and New Line Cinema. Sony owns Pop, Sony Max, Animax and
Syco Music. A Monopoly contains a single firm that produces goods with no close substitute
along with the seller that has the power to influence the price of the products and there’s
many buyers in the market of that product. Compare to an Oligopoly market with has a
small number of relatively large firms that produce similar with slightly different products
and only a few sellers. But there’s intense competition among the players and the buyers to
have the choice to choose the identical alternative of the product among the available ones
of the market. Here is some key difference between Monopoly and Oligopoly. In a
Monopoly there is a single seller of the good in the marketplace and for an Oligopoly few
sellers in the market. On a Monopoly, there is no competition among the sellers as they are
only one in the market whereas in Oligopoly there are few sellers in the market, and it is
intense or fear competition among the sellers. Oligopoly’s customer has a various of choices
among the products and are mainly driven by the price, customer taste and preference and
brand loyalty whereas in Monopoly the customer has no choice or alternative to pick among
the goods. In a Horizontal Integration the company takes over another that operates at the
same level of the value chain in an industry. But a Vertical integration on the other hand,
involves the acquisition of business operations within the same production vertical. Due to
lesser competition, there operates an environment of consolidation and monopoly in the
industry. However, it can also create an oligopoly if there are still some independent players
in the market. There are some of the difference between Horizontal and Integration. With
Horizontal Integration the companies can diversify their products and services. They can
also achieve its growth in its operational size and economies of scale due to increased
production level as this helps the company in spanning its reach to a larger customer base
and market. An example of Horizontal Integration in the Media industry is when Walt Disney
Company’s $7.4 billion acquisition of Pixar Animation Studios in 2006. In Vertical Integration
is an expansion strategy used to gain control over the entire industry. A merger situation
where the company acquires control over its distributors, then it is referred to as
downstream or forward integration whereas when the company acquires control over its
supplier, then it is upstream or backward integration. Usually in Vertical Integration there
are better cost and quality control as the company can set their own prices for raw goods
and manufacturing. An example of Vertical Integration in the Media industry is when the
20th Century Fox owns the studios in Hollywood as well as their own the cinemas, the TV
channels and the DVD rental shops. An Independent Production Company produces
independent films by smaller production companies. They do not follow the same formula
as studio films but are often designed to make you think about certain subjects and feature
challenging storylines that are more realistic and less escapist than in studio films. Examples
of an Independent Production Company produces are Netflix, Amazon Studios, YouTube
Premium. Stranger Things, Orange is the New Black, American Vandal and Mindhunter are
examples of some of the TV programmes Netflix makes. Jack Ryan, The Romanoffs,
Homecoming and Hanna are examples of some of the TV programmes Amazon Studios
makes. Scare, PewDiePie, Mind Field, Broke and Top Management are examples of some of
the TV programmes YouTube Premium makes.

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