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    The Convergence of TV and The Internet

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    The BBC planned to launch BBC News and BBC Sport smartphone apps, but the BBC Trust asked them to delay the launch. The Trust wanted to assess the plans further due to concerns from the newspaper industry that the BBC apps could undermine commercial organizations' ability to establish business models on smartphones. The Trust will examine the financial implications, impact on users, how long the activity will last, and if it represents a change in BBC services. However, the Trust is not launching a full review and wants the BBC to provide more information.

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    The Convergence of TV and The Internet

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    The BBC planned to launch BBC News and BBC Sport smartphone apps, but the BBC Trust asked them to delay the launch. The Trust wanted to assess the plans further due to concerns from the newspaper industry that the BBC apps could undermine commercial organizations' ability to establish business models on smartphones. The Trust will examine the financial implications, impact on users, how long the activity will last, and if it represents a change in BBC services. However, the Trust is not launching a full review and wants the BBC to provide more information.

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    The BBC planned to launch BBC News and BBC Sport smartphone apps, but the BBC Trust asked them to delay the launch. The Trust wanted to assess the plans further due to concerns from the newspaper industry that the BBC apps could undermine commercial organizations' ability to establish business models on smartphones. The Trust will examine the financial implications, impact on users, how long the activity will last, and if it represents a change in BBC services. However, the Trust is not launching a full review and wants the BBC to provide more information.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    89 views17 pages

    The Convergence of TV and The Internet

    Uploaded by

    api-25890286
    The BBC planned to launch BBC News and BBC Sport smartphone apps, but the BBC Trust asked them to delay the launch. The Trust wanted to assess the plans further due to concerns from the newspaper industry that the BBC apps could undermine commercial organizations' ability to establish business models on smartphones. The Trust will examine the financial implications, impact on users, how long the activity will last, and if it represents a change in BBC services. However, the Trust is not launching a full review and wants the BBC to provide more information.

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    of 17

    The Convergence Of TV And

    The Internet
    • “Personal Computers (PCs), through the
    process of technological convergence, are
    rapidly becoming the Sovereign Provider for
    most forms of media entertainment”.  
    • The Internet is rapidly becoming a key way in which 
    audience consume television text.
    • Whilst it is still nowhere near being the sovereign 
    p
    provider for TV the convergence of all media forms 
    g
    with the Internet mean that VoD is clearly the future 
    of television.
    • T
    Technological
    h l i l Convergence
    C
    • “…the coming together of
    i f
    information
    ti and d communication
    i ti
    technologies, especially the
    merging of telecommunications
    and traditional media
    technologies to create new ways
    technologies,
    of producing, distributing and
    usingg knowledge,
    g , information and
    entertainment.”
    • P.J. Fourie
    • Convergence and VoD
    • Some TV channels now
    offer exclusive web
    content,, which is onlyy
    available via VoD services
    such as BBC’s iPlayer.
    y
    • EastEnders E20 is a
    typical BBC example
    example.
    • http://www.bbc.co.uk/easte
    nders/e20/
    • EastEnders E20 Case Study
    • EastEnders: E20 is a 12-part Internet Soap
    Opera which originally aired between 8
    Opera,
    January and 25 January 2010.
    • A spin-off of the flagship BBC soap
    EastEnders
    • EastEnders: E20 aired as part of the main
    show's
    show s 25th anniversary celebrations
    celebrations.
    • It was devised in a bid to develop and
    nurture new talent, including writers, actors,
    composers and d remixers,
    i andd ttargett a
    younger audience, as well as to attempt to
    drive more people onto the Internet.
    • The show's
    Th h ' writers,
    i allll newcomers aged
    dbbetween 17 and d 22
    22, were
    selected through a writing competition, and created the series at a
    BBC summer school.
    • The theme tune was also selected through a competition, promoted
    on BBC Radio 1 ,1Xtra and Asian Network.
    • It primarily operates as a standalone series but also cross-
    cross
    references storylines of the main soap, and features cameo
    appearances from several of the regular characters from
    E tE d
    EastEnders.
    • The twelve episodes between three and 16 minutes each in length
    and are available via EastEnders' official website with omnibus
    editions available on BBC iPlayer and BBC Red Button.
    • Between E20's launch on 8 January 2010 and 25 January 2010, its
    episodes and supporting content have received 1 1.77 million views
    across the EastEnders website and BBC iPlayer.
    • EastEnders
    E tE d
    E20 and
    Web 2.0
    20
    • EastEnders E20 Web Links
    • http://www.bbc.co.uk/eastenders/e20/
    http://www bbc co uk/eastenders/e20/
    • http://www.youtube.com/watch?v=3UJBt6s
    t9 Y
    t9wY
    • http://www.facebook.com/pages/BBC-
    ttp // aceboo co /pages/ C
    EastEnders-E20/195063842004
    • http://en.wikipedia.org/wiki/EastEnders_E2
    http //en ikipedia org/ iki/EastEnders E2
    0
    • Institutional
    I tit ti l And
    A d Technological
    T h l i l Convergence
    C
    • BBC iPlayer is available on the following platforms:
    • BBC and YouTube
    • In 2007 the BBC struck a deal with YouTube to show BBC content
    on the
    th site.
    it
    • The BBC gets a share of the advertising revenue generated by traffic
    to the new YouTube channels.
    • There are three basic BBC YouTube Channels:
    1. BBC
    2. BBC World Wide
    3. BBC News
    • There are also specific YouTube channels for specific BBC TV
    shows.
    • BBC and YouTube: BBC
    • One of the BBC's two entertainment channels is a "public service"
    proposition,
    iti ffeaturing
    t i no advertising.
    d ti i
    • It shows clips like trailers and short features that add value - for
    example,
    p , video diaries of David Tennant showing g viewers around
    the set of Dr Who or BBC correspondent Clive Myrie explaining how
    difficult it is to report from the streets of Baghdad.
    • The channel
    channel's s main purpose is to popularise current programming
    and drive traffic back to the BBC's own website, and point the
    audience to the BBC's pages, where they can watch or download
    programmes in i full,
    f ll e.g. iPlayer.
    iPl
    • http://news.bbc.co.uk/1/hi/business/6411017.stm
    • BBC and YouTube: BBC
    • http://www.youtube.com/user/BBC
    • BBC and YouTube: BBC Worldwide
    • The second entertainment channel features self-contained clips -
    about
    b t three
    th to
    t six
    i minutes
    i t long
    l - mining
    i i popularl programmes iin th the
    BBC's archive.
    • Excerpts
    p from Top p Gear,, The Mighty
    g y Boosh and nature p programmes
    g
    presented by David Attenborough are top candidates for this
    channel.
    • This YouTube page will carry advertising such as banner adverts
    adverts,
    and possibly pre-roll adverts (shown as part of the video clip) as
    well.
    • Controversially, the BBC Worldwide page - adverts and all - can be
    seen in the UK.
    • In the United States
    States, several television programmes experienced a
    discernible audience increase after they made clips available on
    YouTube.
    • BBC and YouTube: BBC Worldwide
    • http://www.youtube.com/user/BBCWorldwide
    • BBC and YouTube: BBC News
    • It  is advertising funded like a similar deal with Yahoo USA. 
    • BBC News is also offered to non‐UK subscribers of Real Networks. 
    • Because of the advertising, these clips can be seen outside the UK only. 
    Any UK users clicking on a link to one of the news clips on YouTube will get
    Any UK users clicking on a link to one of the news clips on YouTube will get 
    a message that they have no access to this clip.
    • This material is available on the BBC News Website for UK users.
    • Examples Of Other BBC YouTube
    Channels
    • BBC and
    dSSmartt Ph
    Phones .
    • The launch of BBC News and BBC Sport smartphone applications is to be delayed, after the BBC Trust heeded
    industry calls for it to review the corporation's apps proposals.
    • Today the BBC Trust has informed the corporation's
    corporation s management that it plans to assess the plans for a series
    of apps for smartphones including the iPhone and BlackBerry.
    • The trust said it had also asked for the launch of the first apps to be delayed. The BBC had been planning to
    launch its BBC News app next month and a BBC Sport app in May. There are also plans for an iPlayer app.
    • When it unveiled the app proposals in February, BBC management argued that the new mobile content
    offerings were an extension of existing services and are "plainly not a new content service and therefore
    doesn't need to be regulated as such".
    • However, earlier this month the Newspapers Publishers Association, which represents UK national newspaper
    groups, appealed to the BBC Trust arguing that the corporation's apps plans would undermine commercial
    organisations' ability to establish economic models on smartphones.
    • "There remains some uncertainty about the potential significance of whether it [the BBC's plans] constitutes a
    change
    h off service,"
    i " saidid a spokeswoman
    k ffor th
    the BBC T
    Trustt today.
    t d
    • The BBC Trust added it had moved to look into the plans "following representations from the industry". The
    trust will now look at four areas: the financial implications, the impact on "users and others"; how long the
    activity will last; and the extent to which the change would "involve the BBC in a new area of untested activity".
    • However, the BBC Trust is not, at this stage, looking to launch a full public value test into the proposed
    smartphone services.
    services
    • "We are focused on making BBC Online's core web propositions more user-friendly, convenient and
    accessible, and using existing content to create truly distinctive products around our core public service areas,"
    said a spokeswoman for the BBC. "We look forward to helping the trust with any further information they require
    about our plans.“

    • M k Sweney
    Mark S (2010)
    • SWENEY, M (2010). BBC Told To Delay iPhone Apps, guardian.co.uk [Online], 29/03/10, Available at:
    http://www.guardian.co.uk/media/2010/mar/29/bbc-digital-media, Guardian News And Media Limited.

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