Web Promotion

This article highlights some of the challenges one has to face when promoting  video games in multiple countries. Those issues were divided in three basic groups: language challenges, cultural differences and legal aspects. Each group is thoroughly described in a separate paragraph, and given examples where needed.

During the 1980’s the internet was introduced into the world. The internet as it was then, consisted of a web of linked computers, which enabled people to access information within the boundaries of the internet’s infrastructure. During the early years of the internet a lot of university computers around the world started to join the internet, focusing on the innovation of the internet and thereby exploring the possibilities of a global information and communication structure (Castells, 2001). Over the course of the last twenty years the internet has grown, developed and innovated beyond anyone’s wildest imagination. Billions of internet pages and applications have become available to us through the use of internet, making the internet the largest accumulation of data in the whole history of the human race. Coping with the immense number of pages and the incomprehensible amount of data are search engines. They are our guides to this vast and enormous cyberspace.

This Impact Report identifies and summarises the diverse impacts, resulting from the £500m of UK funding of Science and Technology in 2013, using numerous quantitative metrics and short case study extracts.  It shows how the varied impacts of a national science and technology organization and its many funded programmes can be annually identified, captured, tracked, and summarised in a public document.

The report was produced for, and by, the Science and Technology Facilities Council (STFC) -  the UK Research Council responsible for funding: (1) all UK astronomy, particle and nuclear physics research, (2) related UK science and technology facilities (e.g. as Harwell and Daresbury), (3) the UK contribution to international science (e.g. CERN, international telescopes and space missions), (4) innovation and business spin-off programmes, and (5) UK public engagement activities.

The Report was co-researched and co-authored by the STFC Impact Team, including myself while Impact Evaluation Manager in 2013, with Dr. Claire Dougan-McCallie (lead author/Head of Impact) and Jenny Beard, with additional input from senior managers, and many data and case study contributions from other key managers across STFC.

Varied key impacts are identified and reported including:

• Research amongst the best (by citation impact) in astronomy, nuclear and particle physics.
• Supported research of 226 Principal Investigators in 70 universities, led to 1,100 peer-reviewed papers in 2012.
• Facilities (the Diamond Light Source, ISIS and CLF) were used in 2012/13 by over 4,200 unique users , in over 2,400 experiments, producing over 1,000 papers in peer-reviewed journals.

• Technology from CERN benefited the UK economy by over £100 billion every year.
• Funding the development of the UK’s space, internet and computer animation industries, returned over £500 billion to the UK economy per annum.
• Funded Innovation Campuses hosted over 230 enterprises and supported over 5,000 jobs.
• UK industry won £43 million in contracts from the international subscriptions funded, and had accumulated a total of £150 million since 2005.

• Funded research inspired future generations to study STEM subjects, attracting 90% of UK undergraduates to study physics, funded 782 PhD students  and 16,800 student training days.
• Between 2009 to 2012 public engagement programmes engaged people on 58 million occasions, with 2 million people engaged in face-to-face activities in 2013 alone.

Sektor pariwisata merupakan salah satu sektor yang potensial untuk dikembangkan pada masa modern sekarang ini, namun tidak semua tempat wisata dapat berkembang dengan baik. Salah satu faktor yang menyebabkan kurang berkembangnya tempat wisata adalah kurangnya promosi atau penyampaian informasi kepada para wisatawan. Perkembangan internet sekarang ini semakin maju sehingga banyak dimanfaatkan oleh pengelola tempat wisata sebagai media informasi dan  promosi. Desa  wisata Karangrejo di  daerah Loano Purworejo memiliki potensi untuk lebih berkembang. Untuk itulah perlunya memanfaatkan nternet dengan membuat rancangan website desa wisata Karangrejo sebagai media informasi dan promosi. Penelitian yang dilakukan untuk merancang website tersebut menggunakan metode air terjun dan menggunakan tekhnik pengumpulan data berupa wawancara, observasi, dan studi pustaka. Sedangkan perangkat lunak yang digunakan dalam merancang website desa wisata Karangrejo adalah XAMPP, DreamweaverCS 5.5, AdobePhotoshop CS 5 serta menggunakan bahasa pemrograman seperti HTML, PHP, CSS, Java Script, dan JQuery. Implementasi dari website ini disertai dengan pengujian blackbox.

The problem of PR-texts transformation in social nets is considered in the article. The main methods of maximum spread of information about the brand, which used by leading Ukrainian mobile operators, are determined. Primary objective of PR  in social nets is wider audience acknowledgment about the brand. In order to achieve this goal PR-writers care not only about brand promotion, but provide interesting and useful information on the official account.

This article describes the modern video games market, and chosen ways of promotion that are common in this industry. While some of described methods present only a new approach to traditional promotion techniques, some of them are solely based on innovation and new technology. These methods cover both promoting games and also using games and gaming platforms as a new channel of promotion for other goods

Corroborating contemporary biographers report that Jesus of Nazareth was born of a virgin, changed water to wine, made the blind see, healed the lame, raised the dead, walked on water, calmed a violent storm, fed 5,000 people with five loaves and two fishes, lived again after his execution, and ascended into the clouds. According to witnesses and contemporary biographers, this Jesus also made the listed claims.

Gathering and analysing data about the usage of websites can assist in understanding customer behaviour, improving services and potentially increasing profit. However, changing technologies and evolving web analytics methods and processes present a challenge to organisations embarking on web analytics projects. In this paper we examine current theory and practice in the field of Web Analytics (WA) to identify methods and techniques, issues and challenges. Our analysis identifies the need to move from a data-centric view of WA towards a more user- and business-focused view. We propose a framework for establishing sustainable WA programmes, which widens the focus of the WA process to fully account for business requirements and to focus attention on achieving actionable outcomes.

The advertising has a foremost and vital impact on purchasing behavior of consumers. With the growth of mobile phones industry in Pakistan, the need for effective advertising has raised. Most of times, advertisements do not have an impact on purchase behavior on consumers due to ineffectiveness. The basic objective of this study is to examine how much emotional responses are generated after watching effective add that persuade consumer purchase behavior. Environmental responses i.e. information rate and sensory stimulated activities represented in advertisements has also influence or even can change the buying behavior of consumers. Data was collected using non-probability sampling (N=300) through a pre-tested questionnaire from seven cities of Pakistan. Collected data was analyzed using correlation, regressions, tstatistics, reliability analysis and descriptive statistics. Demographics such as gender, age and qualification were also included. Findings revealed that factors of emotional and environmental response have a significant impact on behavior of Pakistani consumers. Implications and limitations of study were also included.

Tourism has been identified as a strategic solution for the development of rural areas. This hegemonic narrative has been adopted as guideline for several national and regional agents. Locally, the municipalities, among other entities, are in charge of creating an official tourist identity, promoting it across different media. The Internet emerges as a strategically place promotion tool for the municipalities. This function coexists, in a more or less peaceful way, with its administration and citizenship ethos. Tourism is based on “imaginaries” and narratives about places (Selwyn, 1996; Butler, 1998; Pereiro, 2009; Salazar, 2011). It is mainly through these representations that the potential tourist establishes the first contact with the destination, being these images crucial in the destination choice (Echtner and Ritchie, 1993; Baloglu and McCleary, 1999). The municipal websites become an official representation of a place that is intended to be touristic. Thus, the effectiveness of the promotional discourse relies on the narrative models of tourism marketing and on the creation of a place branding (Gold and Ward, 1994; Dann, 1996; Morgan and Prichard, 1998; Kotler, 2014). The goal of this research is to analyze the destination image projected by the official Douro sub-region municipal websites. Douro is part of the Porto and Northern Portugal tourism region, one of the five tourism regions of Continental Portugal, and holds three UNESCO classifications: the wine-growing landscape of “Alto Douro Vinhateiro”, the archaeological park of “Foz-Côa” and the pottery of “Barro Preto de Bisalhães”. This article is a result of a methodological and theoretical approach that combines qualitative and quantitative analysis techniques and also theoretical perspectives from the disciplines of marketing, anthropology and geography. It is structured in three phases: analysis of quality and functionality of the websites based on Choi et al. (2007) previous study; content analysis based on the destination atributes (pull factors) established by Crompton (1979); concluding with a critical analysis of the websites touristic discourse, in line with the study of (Hallett and Kaplan-Weinger, 2010). A clear dissonance has been detected between the “ideology of tourism” (Ribeiro, 2004:54) as a local development strategy and its application in the technical, aesthetic and narrative contents of on-line touristic promotion. This is reflected, among other results, in the poor quality of the websites. With regard to the destination positioning, there is a misunderstanding between the identification and description of the existing natural and cultural resources and their availability as products and experiences accessible to the visitor. The language used for the touristic promotion isn´t strategically marketing oriented, and moreover the relation between text and image communicate contradictory messages. In spite of the relevance of this research to the body of knowledge in Douro region´s tourism, as well as its usefulness to the different stakeholders involved, further analysis of Internet dimension 4.0 is required in order to provide a new approach to the influence of the virtual and digital interactions on the destination promotion.

Tree SMS is the leading Bulk SMS service provider in India. We provide Promotional and Transactional Bulk SMS with effective https API and faster SMS Gateway network. As being the most popular Bulk SMS service provider company in India, our pricing is affordable and services are quality effective.

"Resumen: Cada vez más es reconocida la relevancia en el entorno digital de los “líderes de opinión” o usuarios influyentes: aquellos que, por medio de su actividad online (publicación de tweets y entradas en blogs, actualización de su estado en las redes sociales, recomendación de lecturas...), cumplen con la función de crear contenidos o de filtrarlos hacia personas sobre las que tienen ascendencia. Por eso han proliferado las herramientas que evalúan la influencia de una persona o marca a través de la monitorización de su uso de los medios sociales. En el artículo se analizan las dos más importantes: Klout y PeerIndex. Se explican los parámetros que constituyen la base de sus algoritmos de medición, así como sus carencias. La comprensión de cómo se ejerce y cómo puede medirse la influencia digital es una de las cuestiones más interesantes del fenómeno 2.0

Palabras clave: influencia digital, medios sociales, redes sociales, Web 2.0, analítica web, Klout, PeerIndex, Twitter, Facebook.

Title: Digital influence measurement tools: an analysis of Klout and PeerIndex

Abstract: The digital realm increasingly recognizes the relevance of "opinion leaders" or influential users: those who, through their online activity (publishing of tweets and blog posts, updating social networks status, recommending readings, etc.) create or filter content to people over whom they exert personal influence. Hence the proliferation of tools that assess the influence of a person or brand by monitoring use of social media. The article discusses the two most important tools: Klout and PeerIndex, explaining the parameters that form the basis of their measurement algorithms as well as the deficiencies of these models of analysis. Understanding how digital influence is exercised and how to measure digital it is one of the most interesting questions of the "2.0" phenomenon.

Keywords: digital influence, Social media, Social network sites, Web 2.0, Web analytics, Klout, PeerIndex, Twitter, Facebook."

"Recent research has suggested that consumers collectively co-create value through consumption practices. This paper provides additional insights into value creation by
demonstrating how individual consumers play distinct roles in the value creation process. By focusing on micro dimensions of co-consuming groups, we show how individual consumers
engage in value creation processes in the context of brand culture. We bring together concepts of value creation, working consumers, and double exploitation to demonstrate the roles played by consumers and communities in value co-creation. We focus on value creation in a particular type of co-consuming group: an online football fan community. Results show that co-consuming groups are platforms for value creation. We argue that double exploitation is not necessarily a threat to consumers because it may instead enable them to play active
roles in value co-creation and gain power against brand owners. This paper contributes to the existing literature on brand community and the value co-creation paradigm by: 1)
demonstrating the dynamic roles played by consumers in the value co-creation; 2) revealing new forms of consumer organisation; and 3) illustrating how working consumers work
among themselves in managing brand communities."

Web spammers used Search Engine Optimization (SEO) techniques to increase search-ranking of web sites. In this paper we have study the essentials SEO techniques, such as; directory submission, keyword generation and link exchanges. The impact of SEO techniques can be applied as marketing technique and to get top listing in major search engines like Google, Yahoo, and MSN. Our study focuses on these techniques from four different companies' perspectives of United Kingdom and Pakistan. According to the these companies, these techniques are low cost and high impacts in profit, because mostly customers focus on major search engine to find different products on internet, so SEO technique provides best opportunity to grow their business. This paper also describes the pros and cons of using these searh engine optimization techniques in above four companies. We have concluded that these techniques are essential to increase their business profit and minimize their marketing cost.

Web spammers used Search Engine Optimization (SEO) techniques to increase search-ranking of web sites. In this paper we have study the essentials SEO techniques, such as; directory submission, keyword generation and link exchanges. The impact of SEO techniques can be applied as marketing technique and to get top listing in major search engines like Google, Yahoo, and MSN. Our study focuses on these techniques from four different companies' perspectives of United Kingdom and Pakistan. According to the these companies, these techniques are low cost and high impacts in profit, because mostly customers focus on major search engine to find different products on internet, so SEO technique provides best opportunity to grow their business. This paper also describes the pros and cons of using these searh engine optimization techniques in above four companies. We have concluded that these techniques are essential to increase their business profit and minimize their marketing cost.

The Discourse of Tourism and National Heritage: A Contrastive Study from a Cultural Perspective presents an in-depth research study in the field of online tourism promotion. It focuses on the national online promotion of UNESCO World Heritage Sites, on two different types of websites – institutional and commercial – from three countries, Romania, Spain and Great Britain.
The book analyses the way in which each country combines various modes to create a virtual brochure with a promotional message from both institutional and commercial positions. In doing this, it studies the organization of the websites and their webpages, as well as the lexico-grammatical and visual features of their promotional messages. The theoretical framework used is Systemic Functional Linguistics (Halliday 1985, 1994; Kress and van Leeuwen 1996, 2006; Halliday and Matthiessen 2004).
The results are compared in relation to the types of websites and to the countries in which they were produced. These are further interpreted from a cultural perspective, showing that the findings can be accounted for by cultural variability, in particular the dimension of context (Hall 1976, 1990, 2000).

Pemasaran merupakan salah satu cara agar suatu perusahaan dapat mencapai tujuan serta mendapatkan nilai konsumen. Dalam pemasaran terdapat beberapa alat pemasaran yang dapat digunakan sehingga dapat menarik perhatian konsumen. Salah satu strategi pemasaran yang umum digunakan adalah dengan promosi penjualan. Dengan menggabungkan kemajuan teknologi dan pengemasan promosi penjualan, serta semakin menarik sebuah program pemasaran maka produk yang terjual akan semakin banyak.

The rapid increase in the volume and variety of product placement approaches has outpaced research in the field. There is a marked shortage of studies that address particular product placement (pp) techniques in specified situational contexts. This paper reports the category of pp known as explicit, non-integrated product placement in the context of British television programmes. The study used a small convenience sample of young, mixed-nationality TV viewers who were familiar with the British and non-British shows on British commercial TV. Their attitudes to and recognition of pp in this context were explored. The findings are set within a wider-ranging review of previous research, and suggest important implications for promotional practice and future research.

The present study is based on exploring the link between online branding and tourism destination"s promotion. From the last two decades, the online media(s) and internet tools contributing enormously in promotion of products as well as services. With the advent of globalization, the service sector also upgraded and the world-class customers are emerged. Henceforth, the promotion of tourism destination by using the online media(s) has drawn extensive attention with ample amount of opportunities. The strategic role played by internet and online technologies in the promotion of tourism destinations across the globe has been catching the attention of researchers to fully explore this segment and utilizing it to earn the desired results. The overall process of online branding contributes in the worldwide promotion of tourism destinations" and ultimately it helps to secure the sustainable competitive advantage. There are several case studies of the tourism destinations which preferred and utilized the latest online technologies as their main conduit to promote and nourish their destinations to reach their potential markets and able to promote it and also creating the wider scope for future online branding strategies. The findings of the study suggesting also considered the online branding strategies along with traditional methods of destination branding.

Web spammers used Search Engine Optimization (SEO) techniques to increase search-ranking of web sites. In this paper we have study the essentials SEO techniques, such as; directory submission, keyword generation and link exchanges. The impact of SEO techniques can be applied as marketing technique and to get top listing in major search engines like Google, Yahoo, and MSN. Our study focuses on these techniques from four different companies' perspectives of United Kingdom and Pakistan. According to the these companies, these techniques are low cost and high impacts in profit, because mostly customers focus on major search engine to find different products on internet, so SEO technique provides best opportunity to grow their business. This paper also describes the pros and cons of using these searh engine optimization techniques in above four companies. We have concluded that these techniques are essential to increase their business profit and minimize their marketing cost.

In recent years, an increasing number of service providers have decided to run social-couponing campaigns. However, few studies have been conducted to investigate their satisfaction. More importantly, the results available are generally based on data collected from merchants that have run their social-couponing campaigns through the largest global daily-deals (Groupon, LivingSocial). Nonetheless, new local white-label-deals sites have entered the market. The purpose of this paper is to examine whether merchants' satisfaction with social-couponing campaigns is different when using a local daily-deals site instead of a global site.

Providing a contribution to the growing research on the aesthetics of televisual promotion, this paper offers an empirical investigation of the multisensory appeal of HBO’s marketing of Boardwalk Empire, taking it as an example of a hyperaesthetics strategy of audience capture. To this end, the paper looks at the trailers for the show’s first season, as well as to its titles sequence and character posters, arguing that their chromatic enhancement, obtained in colour grading, invites a sensorial response, also contributing to confer a distinctive identity to its channel. In this light, hyperaesthetics is taken to stand for both an innovative approach to digital design, as maintained by Peter Lunenfeld, and as a marketing strategy of sensorial mobilisation, as theorised by David Howes. A look at HBO’s partnership with Canadian Club Whisky demonstrates the multisensory appeal of Boardwalk Empire’s campaign and its goal to brand the show as a lifestyle event. Even before we consume the actual show, this promotional strategy aims at embedding us within a semiotic and affective chain that prompts a variety of effects. The sensation of unqualified expectation and even excitement that is thus generated points toward marketing’s anticipative logic whereby hyperaesthetics generates affective attachment to as-yet unaired productions.

Purpose of the paper:  In recent years, an increasing number of small service providers (e.g., restaurants, spas) have decided to run social-couponing campaigns to enhance brand awareness, attract new customers and increase sales. However, few studies have been conducted to investigate merchants’ satisfaction with social couponing. More importantly, the results available are generally based on data collected from merchants that have run their social-couponing campaigns through the largest global daily-deals sites such as Groupon and LivingSocial. Nonetheless, in the past several years, new local white-label-deals sites have entered the market. The purpose of this paper is to examine whether merchants’ satisfaction with social-couponing campaigns is different when using a local daily-deals site instead of a global site.
Methodology: This study is based on a cross-sectional design. Data were collected through two surveys conducted in the Italian context: the first among 157 Italian merchants that had used Groupon; the second among 106 merchants that sold their coupons through Kauppa, a local daily-deals site operating in six Italian provinces.
Findings: The results demonstrate similar levels of overall satisfaction for the two samples. However, significant differences between merchants using Groupon and Kauppa emerged in relation to the drivers of their satisfaction.
Research limits: it should be noted that this paper is based on the comparison of merchants’ perceptions from two daily-deals sites: Kauppa and Groupon.
Practical implications: merchants may decide to use either a global or the local daily-deals site depending on the specific objectives they intend to achieve through the couponing campaign.
Originality of the paper: The few studies about social couponing are based on data collected among merchants that have run their social-couponing campaigns through the largest, global daily deals sites. To the authors’ knowledge this is the first research involving a local daily deal site.

E-learning has the potential to be a very personalized experience and can be tailored to the individual involved. So far science museums have yet to tap into this potential to any great extent, partly due to the relative newness of the technology involved and  partly due to the expense. This chapter covers some of the speculative efforts that may improve the situation for the future, including the SAGRES project and the  Ingenious website among other examples. It is hoped that this will be helpful to science museums and centers that are considering the addition of personalization features to their own website. Currently website personalization should be used with caution, but larger organizations should be considering the potential if they have not already started to do so.

Keywords: Accessibility; Digital Collections; E-Learning; Electronic Database;Electronic Resources; Information Access; Internet Access; Internet-Based Technologies; Metadata Creation; Online Community; Online Resources; Personal Use of IT; User Expectations; User Experience; User Interface; User Needs; Virtual Community Building; Web Development; Web Resources; Web-Based Services

Ada banyak jenis iklan yang bisa anda pilih salah satunya adalah yang banyak ditawarkan oleh jasa pasang google adwords yang sekarang ini sedang populer. Dengan jasa tersebut, traffic pengunjung ke situs anda akan meningkat dengan drastis dan tentunya jumlah penjualan akan semakin meningkat setiap harinya. selain itu banyak keunggulan lainnya yang dapat bermanfaat bagi pertumbuhan bisnis anda.

This essay discusses the usefulness of analytical software for public relations and communication professionals. Using data from four organizations (academic, professional, governmental, and activist), the authors unpack web analytic tools and their potential for improving the strategic communication skills of students.

Nowadays, the most common medium used to promote tourist destinations is the internet. Amongst the great advantages of the internet in the tourism business is that it enables the customer to have much easier and direct access to a very large amount of up-to-date information and visual description of desirable location than traditional printed media.

Instagram is currently more widely used to promote business by an entrepreneur. The development of technology is currently used by business people to promote and develop their business quickly and widely by using online applications, especially Instagram. The purpose of this is to know the use of Instagram as an online business media for millennial generations in Batam. This type of research uses the descriptive qualitative method. The sample used was obtained by purposive sampling technique. Data collection techniques can be done by observation, in-depth interviews, and literature study from various sources of research material. The results of this study indicate that Instagram is used by an entrepreneur as a business promotion and can increase sales from before.

The basis of this research is to discover how social media platforms and the advertising tools it provides affects the UK Hardcore community. Discovering which social media platforms are the most effective for artists to advertise their music, and fans to discover new content and how social media has affected the attendance of gigs, and how it differs from the Hardcore scene 10-20 years ago.

Using a mixed method research approach to gather data from the Hardcore community, many intriguing insights and useful information was collected. Instagram is the preferred social media platforms of Hardcore fans, but it is believed that Facebook is overall the most useful for discovering new bands and music. Overall the response proved that social media has had a significant impact on Hardcore, with many people now relying on Facebook events to let them know when a show is happening, as well as networking and forming relationships with other members of the community. Streaming sites such as Spotify and Apple music have made it significantly easier to access new music and discover new artists, as well as social media being the perfect advertising platform for gig promoters to create awareness of their events

Respondents believed that social media has created equally a positive and negative impact on Hardcore for a variety of reasons – with its ability to connect everyone and create an online community, and discover new music instantly, but there are concerns that this also creates a toxic environment where everyone is constantly open to criticism.

This paper aims to illustrate the role of social media in the African – Egyptian
relations. Egypt has been associated with Africa over history in deep
connections, these connections due to historical, cultural and geographical relations
over time. One of these relations that needed to be supported lately is
Tourism relations. Based on Social Media is considered as a universal communication
platform and surpassed traditional websites, so why not to use it
in supporting and improving international relations. This support will be presented
through strategic steps to engage on Social Media toward better results
in tourism sector.
Keywords: Social Media, Tourism, Egyptian-African Relations

The development of web languages and the new communicative
needs of the film industry have fostered the evolution of official
movie websites. In this context, this research is aimed at establishing
a classification of the different types of these digital spaces and
their promotional strategies, as well as analysing them in the
Spanish cinema field. For this purpose, the most representative
models are described and, by means of a mixed method, different
communicative aspects of the web pages created by Spanish films
produced in 2017 are analysed. The results show that the official
movie websites have been transformed and diversified, although the
Spanish cinema is anchored in unattractive and obsolete models.