University Communication

The aim of the paper is to analyze the main on line communication issues for Italian universities and the institutionalization of communication they have attained. In fact, much research and numerous empirical studies have shown that Italian universities have changed their form of communication to a more institutionalized one over the last 10 years. This has been the result of both internal elements coming from the university system (for example the reform of didactic ordinances, the evolution of organizational and governing models) and external ones (including globalisation, the strong impact of digital media and cultural consumption).
To meet the challenge it would be necessary to build different relations with new targets unlike the classical academic ones (professors, researchers and students) such as territorial institutions, foreign interests, firms and media, in order to create institutionalized relationships. For this reason new tools have been created by Italian universities and between them web sites
have become one of the most important elements of the communication mix. To realize this study, after a review of the literature on the specific subject (section 2), quantitative and qualitative research was done using the four main internet search engines (Google.com, Yahoo.com, Virgilio.it and
Msn.com). The study of university home pages visibility, their positioning, communication tools and structures and the on line visibility of the institutionalization of communication achieved by colleges, are presented together with the methodology used in section 3. Results are shown and partially discussed in section 4, before conclusions (section 5).

Der vorliegende Beitrag befasst sich mit Fragesätzen und Fragehandlungen in authentischen institutionellen Gesprächen. Im Anschluss an eine Diskussion der in Grammatiken und DaF-Lehrwerken vorgenommenen Fokussierung auf Ergänzungs-und Entscheidungsfragen wird exemplarisch anhand eines universitären Sprechstundengesprächs aus dem DAAD-Projekt "Gesprochenes Deutsch für die Auslandsgermanistik" aufgezeigt, dass in der institutionellen Kommunikation weitere, häufig elliptische oder ko-konstruierende Formate genutzt werden, mit denen die Interagierenden rollenspezifisch Wissensdefizite bearbeiten. Abschließend werden Vorschläge für die Didaktisierung einer DaF-Unterrichtseinheit zu Fragehandlungen in institutionellen Gesprächen präsentiert.

The syllabus is designed to familiarize bachelor students studying Public Relations with the aims, specifics and practices of University PR as well as to make them aware of the current research in the sphere.

The discipline is mainly taught in the form of a workshop comprising short introductory lectures and numerous tasks fulfilled by the students under a supervision of a professor.

El objetivo del presente trabajo consiste en determinar el grado de adaptación de los departamentos de comunicación de las universidades españolas al entorno web 2.0, y  comprobar si, a través de él, atienden por igual a sus públicos internos y externos. Para ello, se han analizado sus salas de prensa virtuales y las herramientas on line que utilizan de modo más frecuente, así como su incorporación a las redes sociales y el nivel de interactuación que despliegan en ellas.
Los resultados revelan una progresiva implantación de recursos interactivos entre los gabinetes universitarios,
aunque aún son mayoría los que se limitan a trasladar sin modificaciones los contenidos que producen de forma tradicional, al tiempo que se evidencia cierto desequilibrio en la atención prestada a los distintos tipos de públicos.

The aim of the present study has been to analyze the incorporation of the Spanish universities’ press offices
to the Web 2.0, checking if they attend equally to the internal and external users. In order to achieve this, we have focused on specific features presented by their offices and their most frequently used on line communication resources, as well as their incorporation to the social networks and their degree of
interaction.
The analysis has shown that press offices have undertaken a progressive adaptation to the digital environment; although, the method used by the majority of these offices to isseminate the material remains traditional, i.e. without further modifications. Besides, we have detected than some users get more attention than others.

Even if university web sites have become the fundamental crux in the relationship design between universities and their stakeholders, most students have started to use social network tools to acquire and share information and impressions about colleges. This exploratory study, after a literature review, analyses groups created within Facebook related to an Italian university, to understand the kind of information and contents shared and whether this new digital arena can impact on students’ choices or on the perception of university experience. We will also examine the possibility that universities have to use Facebook to manage and improve the quality of relationships with their stakeholders, in particular with students.

At present, university museums represent a largely submerged backbone of Italian scientific culture and also the source of a strong relational potential which Italian universities continue to inadequately value. Based on this scenario and on available international data, this article discusses the results of a national survey of the widespread museum system belonging to Italian universities. The research, conducted in July-October 2015, examined 198 museums and 44 collections in the various fields of academic knowledge. The survey has made it possible to investigate the dimensions and major features of the museum system, with special reference to the territorial distribution of museums and collections, the variety of exhibition contents and coordination systems set up by each academic institution, naming strategies and online communication.

Graduate peer review groups were one of the first steps in renewing graduate student communication support and resources on campus. These disciplinary groups meet weekly for presentation & review of work. Come learn how the groups evolved & how they’ve helped students re-envision their work without exchanging papers.

A felsőoktatás -akár nemzetközi, akár magyar viszonylatban szemléljük -jelentősen átalakul napjainkban. A neoliberális gazdasági reformok, valamint az állami beavatkozás minimálisra csökkentésének következményei a felsőoktatási szektorban is markánsan megjelentek . Az állami támogatás nagymértékű csökkentése miatt az egyetemek kénytelenek a gazdaságból és az üzleti életből származó magántőkét bevonni saját finanszírozásukba különböző együttműködési formák keretében. Az üzleti világnak és gondolkodásnak a felsőoktatásban való megjelenése két fő következménnyel járt. Egyrészt a klasszikus oktatáskutatás egyetemi szereprepertoár tovább bővült és a felsőoktatási intézmények többek között az ún. tudásalapú gazdaság mozgatórugójaként is funkcionálnak (Altbach 2008). Másrészt az egyetem-hallgató kapcsolat is újradefiniálásra került az üzleti modell alapján és ez egyre inkább a szolgáltató-fogyasztó viszonyra emlékeztet .

Ce livre retrace la genèse et le lancement de la communauté uB-link (réseau de service public dédié à l'insertion professionnelle et à la mise en relation des membres de la communauté universitaire), ses dynamiques de croissance et ses problèmes. Il met en évidence les logiques sociales, relationnelles, de réseau et de service et les conditions institutionnelles et symboliques qui le sous-tendent. Un livre riche d'enseignements sur la communication institutionnelle numérique et ses questions à propos des liens sociaux, générationnels et professionnels, à l'heure des réseaux sociaux.

Le strategie di storicizzazione che impegnano oggi la cultura e la comunicazione delle organizzazioni, individuano nella memoria una rinnovata risorsa per la reputazione istituzionale degli atenei. A partire da una analisi di scenario volta a ripercorrere le tendenze in atto nella comunicazione universitaria, il volume offre una ricognizione delle esperienze di storicizzazione e di trasmissione dell’heritage (archivi storici, collezioni e musei, identità visiva, web etc.) promosse dagli atenei italiani ed esteri. Restituendo uno spaccato delle opportunità espressive e relazionali che un simile investimento offre, le indagini presentate incoraggiano un ripensamento dei linguaggi e delle forme di comunicazione storica delle università, fino a ridisegnare le strategie di relazione con i pubblici per rilanciare, nel presente e nel futuro, l’identità degli atenei italiani

Even if university web sites have become the fundamental crux in the relationship design between universities and their stakeholders, most students have started to use social network tools to acquire and share information and impressions about colleges. This exploratory study, after a literature review, analyses groups created within Facebook related to an Italian university, to understand the kind of information and contents shared and whether this new digital arena can impact on students’ choices or on the perception of university experience. We will also examine the possibility that universities have to use Facebook to manage and improve the quality of relationships with their stakeholders, in particular with students.

Hochschulrankings haben Konjunktur. Regelmäßig werden internationale Rankings vorgelegt – etwa vom Fachmagazin Times Higher Education, von der Firma Quacquarelli Symonds oder von der Shanghai Jiao Tong Universität. Diese Ranglisten bestimmen nicht nur mit, wie Politiker, Studienanfänger und die Öffentlichkeit Universitäten wahrnehmen. Eine aktuelle Studie des IPMZ der Universität Zürich zeigt, dass Rankings auch zu vorteilhafter Medienberichterstattung für hoch rangierte Universitäten führen.