How Do the Arts Build
Communities?
THOMAS TRESSER
Arts Partners, Chicago
In the United States there is a growing interest in the intersection of
community development and cultural programming. Two national
studies have recently been published addressing this subject. "Culture
Builds Communities" is a study published by Partners for Livable
Communities' and "Community Development and the Arts" has been
published by the Manchester Craftsmen's Guild as part of a major
Ford Foundation initiative.2 The National Assembly of Local Arts
Agencies has recently established the Institute for Community
Development and is collecting over 2,000 case studies of arts at work
in solving community problems and building neighborhoods.3
This paper is designed to give an overview of how the arts can be
used in a community development setting, especially as part of a community development corporation (CDC).
CDCs are non-profit organisations, exempt from paying federal
income tax and able to accept grants and contributions, which are
deductible from income tax, from individuals. Most CDCs are locally
controlled and accountable to the neighborhoods they serve. The
majority of CDC boards of directors consist of people who live in the
community and who represent the community's interests.
There are approximately 3,000 CDCs in the United States. They
serve urban and rural areas, targeting their services to low-income
people and communities. CDCs engage in a wide range of activities to
develop their communities and they bring services into neighborhoods which have been neglected and abandoned by banks, insurance companies, supermarket chains and other mainstream
marketplace institutions.
Nationally, CDCs have developed 320,000 units of affordable housing for very poor people. Almost 90,000 permanent jobs were created
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146
THOMAS TRESSER
or retained by CDCs during the period 1986 to 1991. These CDCs created 17.4 million square feet of commercial/industrial space and
made over 3,500 loans in 1991 through a variety of programs supporting micro-enterprise. CDCs are also involved in civic advocacy,
community organization, homeowner and tenant counseling, home
repair and weatherization, health-care services, youth programs and
other community building work.4
One such organisation, Peoples Housing, was a private, non-governmental nonprofit community development corporation located in
north Rogers Park, Chicago which was founded by neighborhood
activists in 1979. Peoples Housing was one of 35 CDCs in the city of
Chicago which produced over 10,000 units of low-income housing
over the past 15 years. In 1994, 9 of the 14 members of Peoples
Housing's Board of Directors were African-American, 9 were women,
9 lived in the immediate service area of the organization and 5 were
residents in Peoples Housing operated properties. Peoples Housing
ceased formal operation in December 1995.
Over the years, Peoples Housing developed a number of initiatives and community improvement programs, and I served as
Director of Cultural Development from March 1993 to December
1995. Its main area of work was the development of 19 properties
for low-income housing. Over 400 people live in these properties
and half of the buildings are located in an area known as North of
Howard, a neighborhood covering about 20 blocks with a reputation for high levels of poverty and crime. The bulk of this neighborhood is contained in Census Tract 101. Approximately 51% of
the residents of the Tract 101 are African-American, with Whites
and Latinos numbering roughly 25% each.' The median household income in 1989 was $16,549 and there are many young people
in the community. In 1989, 1,353 residents, or 21% of the total
population of North of Howard was in the range 11 years old or
younger. There were also 671 teenagers, representing 10% of the
total.7
Over the years, Peoples Housing had expanded and revised its concept of community development. Originally concerned with issues of
housing justice, it turned to producing affordable housing development in the early and mid-eighties. This involved acquiring multi-family properties (12 to 40 units) and renovating them inside and out
often completely gutting and refurbishing the apartments.
ÿ
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HOW DO THE ARTS BUILD COMMUNITIES?
147
Peoples Housing completed its first rehabilitation project in 1983.
They were one of the first organizations in Chicago to use the low
income housing tax credit vehicle of financing projects, and by 1995
had generated $23 million of reinvestment in north Rogers Park.
At first, Peoples Housing was concerned with acquiring properties,
renovating them and moving in low-income residents. But as time
went on, the organisation moved into a variety of community development and civic improvement projects. These included hiring community organizers who helped create clubs, organized local school
council elections, operated a youth drop in-center and participated
strongly in a pilot program for community policing. Peoples Housing
also spent a great of deal of time and resources perfecting a lowincome co-operative model where residents "rented to own" their
units.
Peoples Housing also tried its hand at operating a small laundromat, which did not prove successful. They renovated a six story building for 50 units of senior housing and became involved in issues of
service and advocacy for senior citizens as well as operating a small
community loan program. They were a subcontractor for Chicago's
Depar tment of Hum an Se rv ice s and the May or 's Office of
Employment and Training for a number of short term programs.
In the late 1980's the board and management developed a more
complex framework for looking at community development. Asking
themselves, "What makes a strong community?", Peoples Housing
developed the concept of "a hospitable community" as a framework
for talking about the kind of community they were working to
develop. The management of Peoples Housing came to the conclusion that a strong community needed four essential dimensions: (1) a
stock of affordable and decent housing units, (2) a safe and neighborly streetscape, (3) a strong and effective public school system, and
(4) a set of vibrant and accessible cultural resources.
Over the years, Peoples Housing had become more concerned
with issues of human development and less concerned with physical
development and, although they continued to produce low income
units, senior management became increasingly involved in issues of
human development, community coalition building, crime and safety
projects, gang intervention programs and economic development.
In terms of a mind set, one might say that in the early days of
Peoples Housing, the staff considered their job essentially accomplished once a building was developed and brought on-line for management. But, in the late 80's and early 90's that view changed to the
realization that their work was only beginning when a building was
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completed.
It was in this context that the Peoples Housing acquired the Howard Theater
Building in 1992. The 78 year-old Howard Theater Building is located in the
heart of Peoples Housing service area and contains 30 apartments, 10
occupied store fronts and several spaces suitable for cultural activities. The
largest is the Howard Theater, a 20,000 square foot movie theater, which had
been unused since the late 1970's. I was hired in March of 1993 to create a
community arts program that would turn the Howard Theater into a
community cultural center.
My responsibility at Peoples Housing was to create a community
arts program that combined grass roots programming with youth
development and economic development. This paper reflects my
practical experience of developing programs there as well as research
in this field.
I have come to see that a community arts program can help in community building in several arenas:
Human Development
Physical Place
Economic Exchange
Human Development
The area of human development is where an arts program can have
the greatest impact on community development. The power of the
arts is to unleash a person's creativity, to give him/her a voice, to open
up a channel for a person to succeed and thrive in hitherto unknown
and unpredictable ways. Research indicates that human beings possess multiple intelligences. Educator, Howard Gardner, working at
Harvard University's Graduate School of Education over the past 15
years, has identified seven different types of intelligence common to
all people:
1.
2.
3.
4.
5.
6.
7.
ÿ
Language facility with words.
Math & Logic reasoning & problem solving.
Music the world of sound.
Spatial Reasoning visual relationships.
Movement kinesthetic ability.
Interpersonal understanding others.
Intrapersonal understanding yourself.8
ÿ
ÿ
ÿ
ÿ
ÿ
ÿ
Most public education teaches, recognizes and rewards only two
(Language and Math/Logic) out of all the types of intelligence that a
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HOW DO THE ARTS BUILD COMMUNITIES?
149
young person possesses. Experiencing, making and participating in
arts activities primarily exercises and builds on six of the seven types
of intelligence (with least emphasis placed on Math/Logic).
However, it is a common experience for teachers who use the arts in
the classroom to report that even the most unresponsive students
come alive and show great success when they get a chance to work on
an art project.
There has been a great deal of research and reporting on the
effects of arts programs in the traditional school setting. The
Roosevelt Middle School in Milwaukee adopted an arts rich curriculum in 1984 and as a result of introducing the arts into many aspects
of the school, dramatic changes occurred. The percentage of students
meeting reading level standards jumped from less than 30% to 80%.
By 1989 60% of the students met the math competency standard, up
from 10% from 1983. Average daily attendance rose from 85% to
92%. The percentage of failing students fell from 16% to 6%.
Behavior problems also declined; before the arts program over 50%
of the students had been suspended after the arts program was in
place, less than 10% were suspended.9
Working with an artist can be fun, stimulating, challenging and
exhilarating. While not all artists are good teachers, many of the arts
disciplines are people-intensive undertakings. To put on a play or a
dance requires collaboration, team work, listening, discipline and
good communication skills. This involves a wide spectrum of practical
tasks, ranging, for example, from measuring items for the construction of scenery, and the ability to quickly absorb and follow a complex
set of directions, to the writing of press releases and the ability to
speak in front of the public. Of course, no one person masters all
these skills at any one time, but they are illustrative of the kinds of
skills needed for collaborative work.
All working artists are resourceful and experienced in solving problems and visualizing solutions. Even if the artist does not possess academic credentials for teaching English, or even for teaching his or her
own discipline, he or she has the ability to bring creative and often
unorthodox solutions to problems and tasks. Therefore, when we create a community arts program which offers people chances to interact
with artists, to take classes, to participate in collaborative projects and
to practice their own skills, we are putting our constituents in touch
with a powerful personal development resource.
ÿ
A key point here is that to maximize the possibilities for personal
-5-
interaction between our artists and non-artist neighbors, we should
strive to employ artists who live in, or close by, our neighborhoods
whenever possible. These artists are our neighbors and will become
known and respected in the neighborhood. They will become role
models for our young people and once they start to interact with our
constituents, I believe they will involve themselves in the life of the
community outside the boundaries and interests of the arts
programs.
Exposure to, and participation in, arts projects also gives people a
voice to speak out and express themselves. Participating in arts projects puts people in touch with their heritage and helps give definition
to community identity. This has a direct impact on community pride
and solidarity. We know that union organizers have used song and
graphic arts to help bring people together, and that the civil rights
movement turned to song and hymns many times to give voice to their
struggles.
The arts speak to the spirit. We can experience the entire spectrum
of human emotion and diversity through the arts, which work on our
imaginations and fire up our creative engines. The arts create beauty
and order where there appears to be none, and the creative act can
reveal and bring into light contrasts and contradictions in ways that
speak powerfully and directly to a wide range of audiences across
boundaries of language and education. The arts show us how to change
the world around us by allowing us to change our inner world. This is
extremely relevant for the work of community organizers in order to
change the world, you first must be able to imagine a better world.
Making art and experiencing art is an act of hope and renewal.
Participating in a community arts program may not directly put bread
in the mouth, but is provides a rich and nourishing spiritual meal that
is often underrated. Referring to the nationally recognized community arts program he has built at the Manchester Craftsmen's Guild in
Pittsburgh, William Strickland says "This isn't art just to have a nice
day. This is a way of saving kids' lives, oftentimes quite literally." He has
also elaborated on the power of the arts for our at-risk youth: "They're
all with spiritual cancer. They're all dying, every one of them . . . This
is an alternative to dying for a lot of these kids. They don't see anything like this in their lives, in school, or in the communities where
they live. Where people say you're something. And they're looking at
beautiful things . . . and they're looking at people who are excited
about that . . . The idea of the program is to get them addicted to living like this, so they want to live like this for the rest of their lives."'
Mr. Strickland has built a $5 million arts center in the poorest section of Pittsburgh which offers classes in photography and pottery and
ÿ
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HOW DO THE ARTS BUILD COMMUNITIES?
151
ceramics, as well as programming a state-of-the-art jazz recital hall.
They operate a culinary arts training program which has spawned a
catering and food service business doing over $1.5 million in business
annually. The centre runs a jazz school and a training program in
sound engineering, and is building a new greenhouse facility which
will combine gardening and commercial production of flowers and
plants with the rehabilitation of juvenile offenders. 80% of the students who finish programs at Manchester go on to college, compared
with only 20% of all Pittsburgh high-school graduates.
While the power of the arts is not just relevant for children, opportunities and options for the young people are especially pressing
issues. In the case of north Rogers Park, where Peoples Housing operated, the Gale Academy, our elementary school, is in session yearround, so there are approximately 200 young people at liberty at any
given time of the year. Our area is especially lacking in recreation
facilities and so poverty, combined with aggressive gang recruiting,
and a lack of positive activities for young people create a too familiar
pattern of no-where-to-go, no-chance, no-options scenario for the
young. Community-based arts activities and training projects are alternatives to gang affiliation because they open new vistas for young people whose limited incomes and often stressful family situations have
permitted them extremely constrained access to cultural opportunities and creative exercise.
This experience is more applicable to young people at various
stages of development and inclination than even sports and athletics.
While there is much merit in after-school athletic programs, corporate commercial culture would have young people emulate millionaire basketball stars in an effort to get them to purchase over-priced
athletic gear and consumer goods. This reinforces a violent, maledominated, competitive and unrealistic set of expectations for youth.
Participation in the arts can be a more inclusive way to reach young
people and may serve them better in the longer run."
In summary, personal participation in the arts, especially in a neighborhood setting, as part of an ongoing community arts program that
uses local artists and is grass roots responsive to people, can excite,
empower, energize and educate. Combining accessible public spaces
with the creativity of local artists and the needs and talents of the
neighbors is a powerful catalyst for human development and neighborhood building. Having the process nurtured, managed and
brokered by a community development corporation or other
-7-
similarly neighborhood-based group is a bold and logical choice for
such an approach to community building. In this way the arts become
part of a community's spiritual infra-structure, as important to the life
of the community as its churches or shared ethnic heritage. And like
the physical infrastructure of a community, the spiritual infrastructure
needs attention, maintenance, resources and advocacy.
Physical Place
Many of our CDCs are involved in designing and building or re-building physical places. Peoples Housing generated over $23 million in
rehabilitation work over the past 15 years, most of it coming from outside the community. It is important to explore ways in which a community design component of the work can come from residents and
potential residents within the community, for example on the configuration of the projects, the interior design, the exterior look, the
landscaping and painting schemes. The establishment of apprentice
programs to train young people in construction techniques and
design basics is necessary and this would require architects to use
graduates as apprentices on community projects. It might be possible
to collaborate with a design or architecture school to accept graduate
apprentices into their programs with scholarships. We could offer
such students work/study assignments in our organizations, helping
us draft concept drawings or continue apprenticeships with our chosen architect. This could also apply to gardens and exterior spaces,
with gardening and landscaping programs that add beauty, value and
a distinctive identity to our properties.
It may even be possible to theme a building, for example along
musical lines, with members of a community art team producing artistic elements. Floors might be named after famous songs. A music
practice room might be included in the layout, and donations sought
for instruments. Residents could be encouraged to pursue musical
instruction and organize choirs, concerts and other events. At Peoples
Housing, we started in this direction with the Tile Project, under the
supervision of a ceramist and educator. We set up a small art studio on
the first floor of our headquarters building and taught a group of children and adults how to glaze tile and create three dimensional sculptured tile. This group installed a mural, entitled "People of Rogers
Park", composed of over 170 hand made tiles, in Peoples Housing's
office. This group has formed a for-profit micro-enterprise called The
Tile People and in six months of part-time sales work have sold $6,000
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HOW DO THE ARTS BUILD COMMUNITIES?
153
of hand made tiles. They are seeking commissions from architects and
home remodelers. The group has had three exhibits of their work and
given several demonstrations. In all cases young people, some as
young as 12 years old, are in leadership and equity positions. One 12
year-old has made over $400 from the sale of his tiles.
This is an admittedly modest beginning, but just as Peoples
Housing was failing, we were beginning to build relationships with
national manufacturers of tiles and plumbing fixtures as well as local
furniture showrooms. We were also negotiating with youth enterprise
training programs to teach each of the young participants of The Tile
People the basics of business planning. I am still working with the tile
crew and I am confident that we will get soon receive a significant contract where all the proceeds will be split among the team members.
A model program of this sort is Young Aspirations/Young Artists
(YA/YA) in New Orleans. Founded in 1988 by artist Jana Napoli, YA/YA is
a nonprofit organization that guides students from the L. E. Rabouin
Career Magnet High School toward becoming self-sufficient artists with
professional skills and solid business know-how.
The teenage YA/YA artists paint on used furniture, design watches
for the Swatch Corporation, operate a small fabric-printing workshop
and do murals for corporate clients. In 1995 they netted $165,000
through their design contracts.
Participants must maintain a C grade point average (B if they want to
travel with YA/YA to other cities for exhibits or commissions) and
they receive ongoing training in art techniques and business.12
In Philadelphia, the Village of the Arts and Humanities has been
using a collaborative approach to transform the Adler Street area
since the mid eighties. Under the artistic leadership of Lily Yeh, a professor of painting and Oriental art history at Philadelphia's University
of the Arts, the Village is a unique collaboration of artists, local adults
and children which has literally transformed vacant land and abandoned buildings into sculpture gardens, arts classrooms, a crafts
building, and even started rehabilitating townhouses.13
"The current buzz phrase," Yeh says, "is 'art for social change.' Art
may or may not change society, but making art is like striking a match,
it invites other people to light a match. It invites other people to light
the candles of their imaginations, and it begins to illuminate the darkness of despair.'
CDCs are important resources and community assets. We know
how to develop, build, and manage spaces. In many of our communi-9-
ties public space is at a premium and there are few, if any, enclosed
places where neighbors young and old can meet for recreation. CDCs
can provide a valuable asset for neighborhood creation by developing
and nurturing public spaces which promote community safety, celebration and unity. This is the idea of a public plaza or "town square"
which was once a feature of many small towns and neighborhoods. In
many countries, town or village life revolved around a public square
or plaza and, for many of our neighbors who have recently come to
America, this aspect of community life is difficult to re-establish. In
the case of Peoples Housing, we managed three spaces which were
used for a wide variety of community purposes. We used spaces in the
Howard Theater for performances, dance classes, festivals, rehearsals,
weddings, parties, benefits and teen dances. On the first floor of our
headquarters building we created a small art studio for tile classes.
We spent about $40,000 in setting up these spaces with basic
amenities, including a small stage in the lobby. An open door policy
was instituted which invited arts groups, other youth serving organizations, local recreation programs, local artists and many others to use
these spaces. The mandate was to activate the spaces and to encourage a wide variety of groups to come up with projects for the spaces. A
minimal rent was charged to incubate and subsidize the risk of trying
out the space. This cost can not be born indefinitely, but our experience has shown us that some users can afford to pay more and can put
on events that will generate income (rap concerts, dance parties). We
were working out a system where we could generate sufficient revenue
from these types of events on weekend nights to cover the cost of
keeping the space open during the week for classes and drop-in activities that do not generate income.
To run such a space, the position of Space Facilitator was being
investigated. This person would be a combination of host, janitor,
organizer and trouble shooter who would help spread the word about
our community spaces and the activities going on in them. He or she
would encourage groups to use them and help them with organization if necessary. A guest book would be kept by the Facilitator who
would also informally distribute information about Peoples Housing's
various programs. Under this unrealized scenario, each public space
that we operated would be guided and staffed by a Space Facilitator
whose task would be to maximize the use of that space by as wide a
range of users and for as much of the time as possible.
This is a different model of community organizing and community
building in that we would not strive to create programs and then
recruit neighborhood participation into them. Instead, we would cre- 10 -
HOW DO THE ARTS BUILD COMMUNITIES?
155
ate spaces for community members to use and support those activities
to the fullest extent possible.
Community development companies construct buildings and so
are in the space creation business, but more attention should be paid
to the physical design of our projects. We should seek to employ
neighborhood workers in as many aspects of the design and construction as possible, and we should look at building in community-use
spaces in our projects or outside of them.
Economic Exchange
Nationally, the arts contributes over $36.8 billion to the United States
economy every year. The nonprofit arts industry supports 1.3 million
jobs annually. This is 1% of the American workforce more than is
employed by the legal services or building construction industries.15
In the New York City-New Jersey metropolitan region the arts had an
economic impact of $9.8 billion in 1992.16 Much of this impact is due
to major downtown institutions, whose staffs are mostly white and
whose patrons are mostly upper middle and upper income whites.
The economic impact of the arts at the neighborhood level has not
been broken down or studied in depth. However, we can cite anecdotal evidence and extrapolate from the impact studies we do have.
In San Antonio, the Guadeloupe Cultural Arts Center was created
in 1980. They have renovated the historic Teatro Guadeloupe, an old
neighborhood movie theater in the heart of Mexican-American
Westside. The GCAC has grown to become a business as well as a
major cultural resource, employing 17 people with an annual budget
of $1.5 million. It provides an extensive array of classes, festivals and
cultural enterprises. In addition to holding a large arts and crafts fair
every December, GCAC operates the CineFestival and the InterAmerican Book Fair and Literary Festival. The median income for
families surrounding the GCAC is $10,455. Clearly, the investment
made by the Center's founders and leaders in that neighborhood has
paid off hugely.17
ÿ
On 19th Street in Pilsen, on the near south side of Chicago, the
Mexican Fine Arts Center Museum is housed in a refurbished boatstorage facility in Harrison Park. The museum was founded in 1987
with a budget of $900 by Helen Valdez and Carlos Tortolero. They
started out their careers as bilingual teachers at Bowen High School
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on the Southeast Side, were frustrated by the lack of Mexican cultural
education and set out to create a community-based institution which
combined education with cultural celebration and preservation.
Today, the MFACM is a bustling hub of classes, exhibits and performances. It has a staff of 21 and a budget of $2 million. In 1994 the
MFACM embarked on a four year, $4 million expansion plan that will
triple the facility's size and enable it to serve thousands of new patrons
annually.18 8
The push by locally controlled CDCs to invest and build in their
communities is wonderfully echoed by community cultural activists
such as the founders of the Guadeloupe Cultural Arts Center and
Chicagoans Valdez and Tortolero. "It always cracks me up when someone says, 'I really love what you're doing, but you should be downtown,' " says Tortolero ÿBut they don't understand what we're about.
We think every community should have [this kind of museum]. As
beautiful as Chicago's downtown skyline is and we should be proud
of that and all the great cultural institutions downtown Chicago is
rooted in its neighborhoods." '
The Greenpoint Manufacturing and Design Center in Brooklyn,
New York City, is housed in a 360,000 square foot warehouse built in
the 1880s. It is home to 50 artisans who specialize in furniture design
and refurbishing, woodworking and the decorative arts. The artisans
have formed a co-op to help combine equipment needs, collaborate
on large projects and joint marketing. The co-op has led to the creation of the Greenpoint Manufacturing and Design Center Local
Development Corporation which is negotiating to purchase the facility from the City of New York and renovate a large portion of the
ÿ
ÿ
b
These projects are examples of how neighborhood-based cultural
activists created programs and facilities to serve their diverse constituents. Their successes are hard won, with projects started in spite
of, or in the face of, indifference by the major cultural funders. I
believe that cultural activists and community activists who are trying to
rebuild their neglected and disinvested neighborhoods should work
together to bring new sources of cultural capital into the neighborhoods.
The economic exchanges generated from neighborhood based
arts projects and arts facilities fall into several categories:
Jobs in the program or facility.
Increased use of neighborhood services (staff eating at restaurants, office supplies, lumber, security, etc.)
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HOW DO THE ARTS BUILD COMMUNITIES?
157
Volunteers, visitors and patrons use neighborhood servicesÿ
especially restaurants and other shops if available.
The sale of locally made art work or crafts. This can be in local
open air markets or local outlets or through export to galleries,
mass merchandisers and chain stores located far from the community.
The creation of live performance attractions which draw people
from outside the community. This is different from the normal run
of performances operated by the neighborhood based arts
program, which is aimed and priced for neighborhood residents.
The creation of cultural ventures that are spin-offs of work being
done in the neighborhood arts program.21
Cautions and Obstacles
I have found that many community activists are a bit suspicious of the
arts and artists. There are several reasons for this. Part of the explanation is due to the belief that artists in a community are a sign of gentrification, and there are numerous examples of artists being used by
real estate developers to "seed" a neighborhood as a precursor to
planned gentrification efforts.
But the truth is that most artists and arts groups seek cheap space
which meets their creative needs, and that they will go to fringe areas
of the city to find it. They do not have enough capital to purchase
their spaces, nor the development knowledge or access to financing
necessary to purchase space. Unfortunately, some artists turn a blind
eye to the communities they move into and are mute accomplices to
the market forces which start to uproot the longtime residents of the
community.
So, in some communities, artists have organized co-operative ventures to purchase and rehabilitate spaces according to their own
needs. This is a time consuming and risky proposition.22 A further
caution is the need to be sure that the artists working in this arena
have some sort of training or exposure to community organizing techniques and a working knowledge of urban policy issues. They should
know the history and power dynamics of the community in which they
live and work. This is not to suggest that our artists must be community organizers or servants of some political agenda of the organization which hosts them. But they should have a viewpoint on grass
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roots empowerment and understand how their community works. At
Peoples Housing I built a steady routine of community networking
into the job responsibilities of the artists in the Community Arts
Program. They were to meet other staff serving youth from neighboring organizations, the local city councilman, school officials, block
club members and other local leaders. My intention was to have each
of the artists working in the CAP build their own informal network of
supporters and community resources.
In my experience, most artists trained in the United States do not
have this sort of preparation. I have met many who combine their creative careers with activism of every sort, but their formal arts training
did not lead them to community work or offer any training that would
be useful in this arena. Much has been written on the subject of the
American art industry and how our arts training institutions prepare
artists to work in the world of commodity and product." I call this the
"Big Art" or "Red Carpet" art world. If we want our artists to join in the
community development movement, they will need some coaching
and training to make them effective.
Of course, there will also be some resistance from the non-arts staff
of the host organization to the artists appearing in their midst. I
operated independently at Peoples Housing, but I attended regular
meetings of the organizing and housing development staff and
constantly urged our staff to take advantage of our events to publicize their programs. The offices were decorated with plants and art
work and the creative touch was injected into flyer design, live performances into our annual meetings and theater games into our
board retreat.
The power of our programs spoke for themselves. Over 12,000 people
participated in Peoples Housing's community arts activities in
1995 which included classes, open mike shows, teen dances,
farmer's markets, concerts, private parties and banquets and community meetings.24 Gradually, many staff members who were at first skeptical of the presence of an arts program inside a CDC like Peoples
Housing became strong supporters and were open to a wide range of
collaborations.
ÿ
Finally, there is the difficulty of raising funds for this type of work. I
was determined not to plunge ahead with a grand rehabilitation
scheme and capital campaign for the theater before we knew what
types of activities the community would support. We needed to build a
solid base in order to guide our program development and also to
show skeptical funders that residents of the Howard Street community wanted and would support a community cultural center.
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HOW DO THE ARTS BUILD COMMUNITIES?
159
"People of Rogers Park" is a mural produced by the participants of the free tile class.
Kids and adults produced the 170 hand made tiles under the supervision of artist Kay
Hauck.
Photo: Thomas Tresser
ÿ
This is a subject for a separate analysis funders place many more
obstacles in the way of community based arts programs and facility
- 15 -
development. It remains easier to raise $1,000,000 for the Chicago
Symphony Orchestra than it is to raise $10,000 for a program like the
one we created at Peoples Housing.
Theater artist and community resident Oba William King initiated many of the cultural
programs at Peoples Housing. Here he is engaging a group of pre-schoolers in the
Howard Theater Lobby.
Photo: Thomas Tresser
The Alyo Children Dance Theater performs at the Howard Theater Family Arts
Festival, June, 1994.
Photo: Thomas Tresser
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HOW DO THE ARTS BUILD COMMUNITIES?
161
CONCLUSION
In summary, I have indicated that a neighborhood-based arts program can help in the
community development process in many ways. Some of these ways are intangible and
not immediately measurable, and some of the impacts are dramatic and
overpowering.
This is, by no means, an exhaustive study of the community-building impacts of
locally controlled and situated arts programs. I am still gathering data and
investigating best practices. My work at Peoples Housing was "a work in progress,"
with members of the community as collaborators.
Nevertheless, I feel there is ample evidence to warrant support for efforts such as
these in the United States, and my experience on Howard Street tells me that the
results can be exciting and unique. I encourage community workers in all disciplines
and regions to work with local artists and cultural programs to promote the powerful
development of neighborhoods.
NOTES
1. Culture Builds Communities—A Guide to Partnership Building and Putting Culture to Work on
Social Issues, Kathy Booth for Partners for Livable Communities, Washington,
DC, 1995. This is part of their "Arts Builds Communities" Project.
2. Community Development and the Arts, Elinor Bowles for the Community Development
Corporation-Arts Resource Initiative at the Manchester Craftsmen's Guild,
Pittsburgh, PA, September 1995.
3.
4.
5.
The Institute for Community Development at NAALA is directed by Randy Cohn,
at 202-371-2830.
Changing the Odds The Achievement of Community Based Development
Corporations, a report of the National Congress for Community Economic
Development, December 1991.
Peoples Housing ceased operation in December 1995. Federal programmes such
as the National Equity Fund and the Local Initiatives Support Corporation caused
funds to be made available for low-income housing development projects as part of
a complex financial package. This mechanism presented problems and caused
groups like Peoples Housing to overcommit themselves to projects. For a discussion of the factors causing Peoples Housing demise, see Neighborhood works, "Death of
a CDC." Sept.ýOct. 1996.
ÿ
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U.S. Census of Chicago, Chicago Department of Planning, February 1991, p15
U.S. Bureau of the Census, Web site: cedr.lbl.gov/cdrom.
8. Frames Of Mind—The Theory of Multiple Intelligences, Howard Gardner, 1983, pp. 73-276.
See also: Seven Kinds of Smart—Identifying and Developing Your Many Intelligences, Thomas
Armstrong,
1993,
pp.
7-12.
Understanding How the Arts Contribute to an Excellent Education, National Endowment for the
Arts Research Paper, OMG, Inc., Fall 1991, p. 48-49.
9. "The Art of Saving Kids' Lives," by Vince Sehle, in The Chronicle of Philanthropy,
February 23, 1995. P. 6.
10.
An excellent overview of community based arts programs is contained
in the recently released report by the President's Committee of the Arts and
Humanities, Coming up Taller-Arts and Humanities Programs for Children and
Youth at Risk, by Judith Humphreys Weitz (202-682-5409)
11. NEA Web Site: Arts.endow.gov, "Design for Success: Young Aspirations/Young
Audiences", Stepanie Madden and Missy Bowen.
12. "The Village of the Arts and Humanities," by Gil Ott in High Performance, Winter
1994. P. 33.
13. Quoted in "A Village With Heart," by Judith Stein, in Metropolitan Home,
July-August 1993, p. 35.
14. Jobs, The Arts and The Economy, National Assembly of Local Arts Agencies, 1994.
15. The Arts as an Industry, The Port Authority of NY & NJ, October 1993.
16. "The Guadeloupe Cultural Art Center," by Lynn Gosnell in High Performance,
Winter 1994, p. 29.
17. Profile of Helen Valdez and Carlos Tortolero by Dale Eastman, in "Chicagoans Of
The Year-Seven Who Made A Difference," in Chicago Magazine, January 1995, pp. 50-52.
18. ibid, p. 50.
6.
7.
Letter from Dan Dray, Director of Economic Development for the Greenpoint
Center, dated November 23, 1993. See also "Co-op Turns Relic Into Profitable
Plant," in Custom Woodworking Business, May-June 1993, pp. 41-46.
20.
One example is the cassette tape, "The Best of Howard Street, Volume 1"
produced by the Community Arts Program at Peoples Housing in 1995. This is a
one-hour compilation of some of the best talent which performed at a series of
shows at the Howard Theater. It involved working with a musician who recorded
young people and adults performing rap, poetry, blues, spirituals and
drumming. 200 copies were sold at $6. each and the marketing and distribution of
the tape has become a community arts project. Further details from the author.
21.
For example, in Chicago it has taken a group of 30 artists-The Acme Artists
CoOp-five years to organize, find a building, secure bank financing and
produce member down-payments. They did this through collaborations with
local civic groups, block clubs, neighborhood activists, local politicians,
19.
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schools and churches. They are located in a community called Bucktown (which
has become a Mecca for artists and upscale restaurant) and have organised a
community forum on the topic of gentrification and affordable housing.
22.
See particularly, Crossroads-Reflections on the Politics of Culture, Don Adams and
Arlene Goldbard, 1990. You can learn more about these insightful cultural critics
and their work in the area of cultural democracy by visiting the 'Webster's World
of Cultural Democracy" site on the World Wide Web at http://www.wwcd.org.
23. The arts program generated 33 positive articles and feature stories in local and
national newspapers and journals.
Tom Tresser is a consultant, producer, educator and trainer who can help individuals, companies and communities leverage and
amplify their creative assets in order to solve problems, create economic value and trigger civic engagement. Tom has been a longtime advocate for an increased appreciation for the role of creativity in the life of the community. In 1991 he started an organization that
organized artists and cultural workers for political activism and taught "Arts and Public Policy" at Roosevelt University, where he
organized a center for the study of cultural policy. Tom was Director Cultural Development at Peoples Housing, a nonprofit community
development corporation operating in northeast Chicago, where he organized a community arts program that combined culture and
economic development. Tom served as lead organizer for the Chicago Park District for two years in a pilot project that transformed a
major regional park into a community cultural center. In April 2004, Tom was elected to a two-year term for the Local School Council for
the Abraham Lincoln Elementary School in Chicago’s Lincoln Park neighborhood. He lectures on “The Politics of Creativity” and
conducts leadership training sessions for artists and creative professionals. He teaches classes on arts and civic engagement at
DePaul University and Loyola University. He is working on a new civic effort to stop privatization and defend the commons @ www.publicassets.us
www.tresser.com –
[email protected]
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