Entrepreneurial Cognition in the Lean Startup Method

The lean startup model emerging from the Silicon Valley recently has become worldwide practice. In this model, search and execution are the two primary activities conducted by entrepreneurial firms. Search activities focus on learning and discovery, such as exploring new customer and market segments, while execution activities focus on implementing well-defined plans and scaling up. Effectuation and causation are two different cognitive approaches an entrepreneur might use to conduct strategic moves. We argue that entrepreneurial effectuation cognition is associated with more search behaviors and that entrepreneurial causa-tion cognition is associated with more execution behaviors. We test these hypotheses in a survey of 160 firms and find evidence in support of our arguments.

The International Journal of Entrepreneurship and Innovation, 2009

Researchers in management science are increasingly concerned with the rigour of their research work and their capacity to build knowledge based on a cumulative research model. This article examines the strength of the entrepreneurial orientation construct, extensively used in entrepreneurship and strategy. Based on a close analysis of the seminal literature, the authors propose a critical evaluation of the development of the construct, which is a preliminary condition to enhancing its operationalization.

2020

The present study attempts to highlight the role of Lean Thinking and investing in it as a development strategy to Enhance the Entrepreneurship Orientation of the academic organisation as a philosophy based on maximizing the delivered value of the customer to enable the organisation to achieve a competitive position for on the path to success and sustainability. In order to achieve the objectives of the study, a questionnaire of 30 items was devised and administered. The sample included 60 academics from different departments of the organisation. According to the purpose of the study, two main hypotheses and the use of a set of statistical methods were formulated through the statistical software spss vr.24. The research reached a set of relevant conclusions and relevant recommendations.

Social Science Research Network, 2018

The lean startup approach has garnered tremendous amount of interest in recent years and has become mainstream among entrepreneurs. However, this practitioners' conversation has been largely decoupled from the broader academic literature in management and technology strategy. This paper attempts to fill this gap. We situate the construct of lean startup within its underlying roots in the research traditions of organizational learning, real options, new product development, and technology evolution. We then comment on the economic and technological forces that have caused this organizational form to become prevalent. By juxtaposing these related, but distinct, lines of research we are able to identify a number of novel and interesting avenues for researchers in both entrepreneurship and the broader management literature that lie at the intersection of these domains.

International Journal of Applied Business and International Management

The Entrepreneurial orientation (EO), is a company activity that are related to proactive decision-making practices that pay attention to innovative strategies, risk-taking and exploiting market opportunities. This study aims to explain the development of the EO with a qualitative approach with the literature study method. Results obtained, EO was first introduced by miller in 1983, stating the importance of innovation, risk taking, productiveness in the EO concept, later developed by Morris and Paul (1987), and Merz and Sauber (1995). In 1996 Lumpkin and Dess perfected the EO concept of Miller (1983) by adding autonomy and competitive aggressiveness in measuring EO. But in its development to date, EO measurements based on several earlier studies EO measurements combine between the studies of Miller (1983) and Lumpkin and Dess (1996).

Entrepreneurship Theory and Practice, 2011

In this manuscript, we examine the evolution of the Entrepreneurial Orientation (EO) concept in an effort to identify areas of concern for the future development of knowledge around the construct and provide conceptual analyses to suggest how we might best move forward in the construct's development. We suggest that the continued accumulation of knowledge in the field is best facilitated by conceptualizing EO as a reflective model utilizing three dimensions that can be extended through the use of a classical classification scheme and that additional subcategories of EO should be developed within the EO conceptual family utilizing new measurement items.

2020

This dissertation is concerned with the concept of entrepreneurial orientation (EO) and, more specifically, the question ‘Why are firms conducting entrepreneurial actions?’ This question rests upon two premises. First, entrepreneurial actions represent an important domain of scientific inquiry. Essentially, this makes the concept of EO, wherein entrepreneurial actions are treated as equivalent to that of the concept of EO (i.e., engaging in innovation, proactively entering new markets, and engaging in risky ventures), relevant for investigation. Second, to adequately answer the question, the concept of EO needs to be reconceptualized. More precisely, I argue that (1) EO represents a form of being; that is, a firm either is or is not ‘entrepreneurially oriented’, a necessary condition for conducting entrepreneurial actions; however, (2) EO is not the same as entrepreneurial actions; that is, being entrepreneurially oriented is not the same as the actions that are to be explained. Thi...

Entrepreneurial Orientation (EO) is one of the widely researched areas in entrepreneurship studies. Yet researchers have to come to agreement to the dimensionality of this important construct. EO is a multi-dimensional construct with varying impact on the performance and success of an enterprise in a developing context. The present study is conducted to investigate the role EO plays in the success of an enterprise. Success of an enterprise has been measured through subjective measures as opposed to financial measures. The results are quite varied and contradict many of the past researches. The study results indicate that proactiveness and autonomy are the most significant dimensions in the success of an enterprise, whereas, risktaking, innovativeness and competitive aggressiveness have been found to have insignificant relationship with the success. The study concludes that cultural setting of entrepreneurial businesses and entrepreneurs themselves are subject to cultural norms and values and this cultural setting inhibit certain aspects of entrepreneurial activity, limiting the growth of entrepreneurship in a country. Study also recommends and points out future directions for further research.

Entrepreneurship Theory and Practice, 2011

International Journal of Management in Education, 2018

In an attempt to develop greater interest in enterprise start-up, this study examines the level of awareness of lean start-up model and its effect on entrepreneurial intentions among Malaysian youths. In this study, we argue that greater entrepreneurial interest could be ignited in the youths if lean start-up model is applied in teaching and learning. Using a survey, data were collected from 191 university students at three universities in Malaysia peninsula. These data were analysed with descriptive statistics and regression methods. We found that majority of the students were not aware of lean start-up model. Our research also established a significant positive effect of lean start-up on entrepreneurial intentions among Malaysian youths. We recommend that the government and university authorities should draft appropriate strategies (e.g. inclusion in syllabus) that will engender greater awareness and adoption of lean start-up, especially among students and lecturers, for enterprise creation in the country.