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2021
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While the mobile phone has revolutionized some sectors of the economy such as banking, its impact in agriculture in Zimbabwe is yet to be established. For farmers to adapt to the fastchanging global environment and remain competitive and relevant, they must integrate ICTs in their farming activities. The study was carried out on farmers in Mushandike Irrigation Scheme in Masvingo district in Zimbabwe. Because of the farmers’ long stay in commercial farming activities, they were clearly aware of their information requirements in farming. Questionnaires were distributed to 54 farmers and interviews were conducted with 10 farmers from the Irrigation Scheme. The level of use of mobile phone applications was found to be very poor. The extension worker was seen as the main source of information when it comes to dealing with traditional issues such as pests and crop diseases. Small scale farmers were not benefitting from mobile applications. The mobile phones were mainly used for voice com...
Scholarly publication , 2021
Mobile devices have become the primary connection tools for most people in the world and they can provide the ability to get connected to new knowledge and information sources in real-time. Zimbabwe, like many other developing countries, is adopting the use of mobile phones in many sectors including the agricultural sector. This study investigated the emerging potential of mobile phones and digital applications in disseminating relevant information and providing affordable services to the rural people involved in farming activities. The overall objective of this study was to determine the potential of mobile phone usage in agriculture. The specific objectives addressed were to: first, characterize the kinds of agricultural information and services valued by the smallholder farmers in the present-day farming activities. Second, to determine the factors that influence the use of mobile phones in communicating agricultural information. Third, to measure the magnitude of change on the use of other alternative forms of communication in agriculture ever since the farmers adopted mobile phones. The fourth objective was to characterize the benefits of using mobile phones in communicating agricultural information. A sample of 120 smallholder farmers from Mazoe District of Mashonaland province was used in the study. This study revealed that farmers are constantly searching for different kinds of information in order to make better decisions in their farm business management activities. About 95% of the study sample indicated the importance of having knowledge about upcoming events like weather forecasts and warnings about pests and diseases since most of them are largely dependent on natural environmental patterns. Evidence from the regression model revealed that age, gender; mobile phone ownership, period of ownership, and digital literacy level influence the levels of usage of mobile phones in communicating agricultural information. The introduction of mobile phones has significantly changed the agricultural development landscape with major disruptions being noted in the extension services and use of letters and posts. About 93.8% of the respondents indicated that there is a large decrease in the use of letters and post offices as a channel for communicating agricultural information. Mobile phones allow farmers to use various interaction mechanisms, such as text messaging or interactive voice response which is more efficient and effective when compared with letters and posts. The study concluded that mobile phones are becoming more and more important in making useful information widely available. An increasing number of people in Zimbabwe nowadays have access to mobile services such as Voice Calls, Short Message Services, and Agricultural Value-Added Services such as Mobile agriculture platforms and Mobile-money or mobile banking services. The study also concluded that farmers are using these mobile services to conduct business and to interact with other stakeholders in the various agricultural value chains. It is therefore recommended that the government and the private sector players in the agribusiness sector should consider the information needs of farmers and should develop mobile-based agricultural information dissemination systems and platforms to enhance efficiency in value chains.
This article provides findings from a baseline study on mobile phone use by smallholder farmers in Zimbabwe. The study investigated use of mobile phones by 58 farming households in a village in Zimbabwe's Midlands Province. Via a survey questionnaire and a focus group discussion, the study found that 100% of the surveyed households identified "asymmetry of information" as a challenge they face in their agricultural activities, and 90% cited "absence of market information" as a challenge. Yet at the same time, the study found low levels of household mobile phone usage, with only 50% of households were found to be using mobile telephony in support of a farming activity. The article concludes with a recommendation for how to close this apparent gap between the smallholder farmers' felt need for increased agricultural information and, at the same time, their lack of use of mobile telephony to access such information.
IST AFRICA, 2021
The introduction of mobile phone technology seems to have brought many benefits to many farmers, especially in developing countries, as it provides access relevant and reliable agricultural information to make more effective farming decisions. Many rural farmers face information asymmetry problems, which seem to emanate from pitfalls in the agriculture or farming extension services that could be solved through the use of mobile devices and technologies. To explore how farmers use mobile devices to access information to aid them in their agricultural practices, this study explored farmers use of mobile devices in the rural arears in Namibia, specifically, the Uukwiyu Uushona community in the Oshana Region for farming purposes. Applying a quantitative research method, data was collected from 140 participants using questionnaire. Thematic analyses to unearth trends were undertaken. The results show that farmers' use of mobile devices adds value and economic benefits to their practices. The study further found that farmers use mobile devices to get up to date information on input and output market transactions, weather information, and banking services. Based on the findings that some of the information on mobile phones are complex and hence difficult to comprehend, it is recommended that mobile agricultural information service providers team up with information systems experts to develop mobile applications or USSD applications that provide agriculture information in its simplest and comprehensive form so as for most farmers if not all, with all kinds of mobile devices will to be able to access agriculture information. Having some of the mobile agricultural information in native or local languages will be helpful especially for the illiterate group of farmers. Considering that only scanty literature similar studies especially in rural Namibia exist, this study contributed to the body of knowledge of mobile device use by farmers in rural areas.
African Journal of Information and Communication, 2018
This article provides findings from a baseline study on mobile phone use by smallholder farmers in Zimbabwe. The study investigated use of mobile phones by 58 farming households in a village in Zimbabwe's Midlands Province. Via a survey questionnaire and a focus group discussion, the study found that 100% of the surveyed households identified "asymmetry of information" as a challenge they face in their agricultural activities, and 90% cited "absence of market information" as a challenge. Yet at the same time, the study found low levels of household mobile phone usage, with only 50% of households were found to be using mobile telephony in support of a farming activity. The article concludes with a recommendation for how to close this apparent gap between the smallholder farmers' felt need for increased agricultural information and, at the same time, their lack of use of mobile telephony to access such information.
South African Journal of Agricultural Extension (SAJAE), 2016
Smallholder farmers are major contributors of horticultural produce. Women's contribution is noteworthy. Meeting market demand on time and avoiding market 'floods' is a challenge among communal farmers, leading to post harvest losses partly due to lack of information and uninformed decision making. Mobile phones have potential to connect farmers to markets, close the information gap and enable informed decisions. Currently most farmers target a few markets leading to market 'floods', low prices and fresh produce deterioration while some potential markets remain untapped. A survey conducted in 2015 covering 131 farmers in Svosve-Wenimbi, Marondera district of Mashonaland East province in Zimbabwe evaluated mobile phone ownership and use in farming; and its potential in transforming production and marketing. High literacy and mobile phone ownership of 95.32% and 94.45% respectively was reported, with 16% already accessing advisory services over mobile phone. 51.1% utilised various mobile phone services including accessing market information on inputs and produce, advisory services, weather data, mobile phone money transfers for transaction and crop insurance. By using mobile phones farmers made informed decisions and saved time and transport cost. Mobile phone ICT can promote better production, marketing, food security and livelihoods and more farmers may adopt the technology.
2016
Chisama, Benjamin, F., Purdue University, August 2016. Farmers' Use of Mobile Phone Technology for Agricultural Information Services in Lilongwe District, Malawi. Major Professors: Roger Tormoehlen and Neil Knobloch. Mobile phone technology can be a useful tool to provide farmers with relevant and reliable agricultural information for critical farming decisions in developing countries such as Malawi. An increasing number of rural farmers have been faced with information asymmetry challenges due to some pitfalls in the extension systems. In addition, knowledge gaps on farmers’ use of mobile phone technology; their awareness and use of MAIS; and their preferred topics to be delivered using mobile platforms were identified. However, little was known on how farmers were using existing MAIS. This study’s aim was to explore the potential of providing mobile agricultural information services to farmers in Malawi’s Lilongwe District. The mixed research mode was used to capture informati...
IFIP Advances in Information and Communication Technology, 2019
The pervasive use of smartphones to acquire diverse information among small-scale farmers has received little attention in studies. This study, therefore, explored the experience of Chamwino's small-scale farmers of the usage of smartphone to address ownership pattern, farming practices, information needs, encountered challenges and training needs for future technological alterations. The study employed qualitative design for data collection and thematic analysis was used. The findings revealed that the longer the distance from Dodoma city centre, the fewer the number of smartphones owners. That, less than half of farmers in Mvumi and Makangwa owned smartphones while, less than a quarter in Itiso, Mpwayungu, and Chilonwa Divisions. That youths owned more smartphones than elders, and mostly secondhand that were inadequately used for farming business. This was because, there was no special farming enabled information system to disseminate agricultural information. Accordingly, the frequently used features were SMS and voice calls. Consequently, farmers need information on inputs, weather, market and finance among others. Alternatively, there was no official training on the use of the device thus the new technology was therefore underutilized. Furthermore, challenges identified were farmers' lack of expertise of utilizing the device, uncomfortable large size and the interface of smartphones. Accordingly, farmers were interested in capacity building as many features were not used adequately. Consequently, the study provides deep understanding of farmers' experience and recommends for technological alteration to increase usability of the device.
The role of ICTs is to facilitate rapid, efficient and cost-effective learning, communication of information, knowledge generation and dissemination of innovations. This study investigated the role of ICTs, in specific mobile phones, among smallholder farmers toward improving coverage of agricultural extension services in rural Tanzania. Four studies that were done in Tanzania show that about 47 percent of the farmers own mobile phones. In this study, the respondents agreed that illiteracy rates and poverty, among others, limited their use of mobile phones. Hence, it is recommended that the Kilosa District Council should educate smallholder farmers on the use of mobile phones, and provide loans to speed up the use of mobile phones for communicating agricultural information to enhance agricultural production.
Information and communication technologies are increasing day by day in developing countries and have provided positive results in different sectors of the society.
2018 International Conference on Multidisciplinary Research
The Ministry of Agriculture, through the Department of Agriculture Extension Services, intensified the use of ICTs in Agriculture extension as one way of mitigating the high extension worker to farmer ratio in Malawi. ICT-based agricultural extension in Malawi has evolved from using traditional ICT tools to modern ones. Of interest to this study is the Mchikumbe 212 platform. This service was launched by Airtel Malawi, in partnership with the Human Network International (HNI) in September 2015. The service aims to transform farming by increasing farmers’ access to information and advisory services. It provides farmers with access to practical information about agriculture via interactive voice response and short messaging services, where farmers listen to agriculture extension advisory services on a crop of their choice on their mobile phones by dialing 212. However, the adoption of the Mchikumbe 212 platform has not been satisfactory as the number of registered users has decreased ...
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