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A las personas que colaboraron para que este Trabajo alcanzara el resultado que hoy
presentamos. Diana María Ruiz Arroyave por su valiosa asesoría y acompañamiento, María
Teresa Luna Carmona por sus excelentes consejos y aportes, y a nuestras familias y amigos por
el apoyo permanente en este recorrido.
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+#38'#-
+#38'#Según nuestro criterio, la palabra cambio se ha hecho familiar en las más diversas organizaciones
y se ha convertido en un protagonista del quehacer empresarial. Hoy, el paradigma parece ser,
quien no se adapte al cambio morirá en el camino, por lo cual resulta absolutamente
indispensable apostarle a la transformación. Existe un consenso general de que el cambio es una
realidad que afecta fuertemente; de hecho, lo único valido a lo cual es posible aferrarse es a la
certeza de que cualquier cosa que pasa hoy ya habrá cambiado al día siguiente.
Consideramos que el ambiente en general que envuelve a las organizaciones está en
continuo movimiento y es dinámico, lo que exige una elevada capacidad de adaptación. Por este
motivo las personas deben enfrentarse a un entorno inestable, de cambio constante. Así pues,
para sobrevivir y competir hay que involucrarse en el cambio rápido y eficazmente. La
transformación que hoy se realice afecta en algún grado las relaciones de poder, estabilidad de
roles y satisfacción individual al interior de la organización.
Por otra parte es bien sabido que los individuos llevan consigo emociones que afectan sus
modos de pensar y actuar, consideramos que si la gente no vive con sus sentimientos, no existe
en el mundo real, los sentimientos son la verdad, lo que acompaña las personas, lo que no
pueden negar de sí mismas determinando si viven en la realidad o en la mentira. El hombre no se
puede escindir, su esencia no lo permite, entonces no se pueden desligar sus sentimientos pues
sólo quedaría un cuerpo inerte, sin vida.
Sin duda alguna es en los procesos de transformación donde afloran con más profundidad
los estados emocionales de la gente, de ahí que se deba prestar atención a estos fenómenos
organizacionales pues las empresas están llenas de personas que sufren, sueñan y se afligen
dadas sus realidades personales, y es aquí donde cobra vital importancia el papel de los líderes
como guías de estos procesos .
Finalmente, a través de la vida hemos visto que generalmente el cambio genera sentimientos
dolorosos que muchas veces es preferible evitar a toda costa. Este proceso de cambio puede ser
complicado, exigir mucho tiempo, y estar lleno de verdades que quizás nunca quisiéramos
afrontar, pero también puede ser el trabajo más lleno de satisfacciones, retos y entusiasmo que
podríamos emprender, donde se verán cuestionadas algunas posiciones y se descubrirán aspectos
de fortaleza y debilidad que ni siquiera se tenia conciencia de poseer.
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?C;:ER;@>D KI ?;D<?C> BEB:E>T?W=EG> JCDJC J>D QC?DQCG<EX;D4 JCDJC :> >?T;IER;GE>I;: A
JCDJC :> QDEG>:STEG>Y 3C ;HU PKC IKCD<?> <?;B;Z> DC JCI>@EIC .: ';@BE> 0?T;IER;GE>I;:
A :; .[QC?ECIGE; .@>GE>I;: JC :;D 2C?D>I;DY .D<; C[Q:>?;GESI <CS?EG; :> PKC BKDG; CD
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?C;:ER;@>D KI; Q?CDCI<;GESI JC: <C@; JC CD<KJE> A Q:;I<C;@>D :>D >BZC<EX>D PKC
JC:E@E<;I C: @ED@>Y .I CD<C <?;B;Z> DC JCD;??>::;?>I J>D CZCD <C@W<EG>D GCI<?;:CDV Q>? KI
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PKEDE@>D G>IGCQ<K;:ER;? JC =>?@; G:;?; A QKI<K;: :> PKC DC D;BC ?CDQCG<> ; CD<C <C@;
PKC A; CD @KA G>@¥I A JC: GK;: A; DC H; H;B:;J> B;D<;I<CV :; EJC; =KC JC=EIE? C: G>IGCQ<>
G>@> <;: A ;I;:ER;? ZKI<> ; CD<C ;:TKI>D C:C@CI<>D G>@> C: Q;QC: JC :; TC?CIGE; A C:
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Q?>GCD>D JC <?;ID=>?@;GESI JC =>?@; ;GC?<;J;Y
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C@>GESI ; :; :KR JC X;?E>D ;K<>?CDV G>I C: =EI JC CIG>I<?;? QKI<>D JC CIGKCI<?> A
DCQ;?;GESI CI DKD <C>?U;DV ; DK XCRV JE=C?CIGE;? CD<C <]?@EI> JC ><?>D G>I :>D PKC DC
G>I=KIJC G>ID<;I<C@CI<C Q>? C: JCDG>I>GE@ECI<> PKC C[ED<C JC: <C@;Y +;@BE]I
?C;:ER;@>D KI; G:;DE=EG;GESI A JCDG?EQGESI JC :;D C@>GE>ICD @WD BWDEG;D ; =EI JC
CI<CIJC?:;D G>I @WD G:;?EJ;JY $DU @ED@> ?C;:ER;@>D KI; JED<EIGESI CI<?C :>D G>IGCQ<>D
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0<?> JC :>D ;DQCG<>D PKC G>IDEJC?;@>D CI CD<C DCTKIJ> G;QU<K:> CD :; =>?@; CI :; PKC
DC C[Q?CD;I :;D C@>GE>ICD JC :;D QC?D>I;D A Q;?; =EI;:ER;? Q:;I<C;@>D CD<?;<CTE;D Q;?;
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"Si entendemos por aprendizaje, en su sentido más elemental, el proceso por el
cual adquirimos la capacidad para asimilar y responder a los cambios que
ocurren en el medio, y aceptamos que las organizaciones son los órganos
sociales que mayor cambio generan y asimilan, podemos concluir que es en ellas
donde tiene lugar la mayor parte del aprendizaje individual y colectivo" 12
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JC Q?C>GKQ;?DC Q>? :> PKC Q>J?U; D;:E? @;:Y 3CDJC IKCD<?> QKI<> JC XED<; CD<;D J>D
C@>GE>ICD PKC ;G;B;@>D JC Q?CDCI<;? cCDQC?;IR; A >Q<E@ED@>dV D>I =KIJ;@CI<;:CD
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PKC =>?<;:CRG;I CD<>D DCI<E@ECI<>DV PKC :>D G;I;:EGCI Q>? BKCI ?K@B> Q;?; >B<CIC?
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CI C: E@Q;G<> PKC Q?>JKGCI CI :;D QC?D>I;D PKC :;D ?CGEBCIV PKECI DC CIGKCI<?; G>I KI;
QC?D>I; PKC CD<W CI KI CD<;J> JC E?; Q?>=KIJ;V PKCJ; ;BD>:K<;@CI<C QC?Q:CZ> Q>? :> PKC
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'?CC@>D PKC CD X;:E>D> G>I>GC? :> PKC C: ><?> DECI<C CI JC<C?@EI;J>D @>@CI<>DV QKCD
CD<> I>D QC?@E<C CI<CIJC? :> PKC CD<W Q;D;IJ> Q>? DK @CI<C ;I<CD JC C@E<E? ZKEGE>D Q>?
DE@Q:CD E@Q?CDE>ICD̲ ; DK XCR Q>DEBE:E<; ;AKJ;?:C ; G:;?E=EG;? DKD QCID;@ECI<>DV G>I KI
BKCI G>IDCZ>V KI; Q;:;B?; JC ;:ECI<> > DE@Q:C@CI<C G>I TK;?J;? DE:CIGE>Y
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DCa;:CD ;=CG<;I ; ;PKC::;D QC?D>I;D G>I :;D PKC DC CIGKCI<?;IY (> EI<C?CD;I<C CD
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Q?>JKG<> D>GE;: ;BD>:K<;@CI<C X;:E>D>V D>I :>D EIJEXEJK>D ; PKECICD :>D JC@WD ?CGK??CI
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CI<>IGCD PKC CD @KA E@Q>?<;I<C PKC DC Q?>GK?C @;I<CIC? KI CPKE:EB?E> CI<?C ;@B>D
CD<;J>DV PKC I> Q?E@C :; JCD@CDK?; DCI<E@CI<;:V QC?> <;@Q>G> :; ?ETEJCR JC :; ?;RSIY
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JCDG>I<?>: @CI<;: JC ;:TKECI ;I<C KI HCGH> PKC Q;?CGC ; DE@Q:C XED<; I> TCIC?;?
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J>D GC?CB?>D A J>D @CI<CDV @WD PKC >QKCD<;D DC G>@Q:C@CI<;I Q;?; TCIC?;? KI IEXC:
?CTK:;? CI :;D QC?D>I;DV PKC I> DC;I DC?CD PKC DC JCZCI EIJKGE? <><;:@CI<C Q>? DK
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CD :; B;<C?U;V PKC ;:TKI;D XCGCD CD<W G;?T;J; A :> H;GC @>D<?;?DC =C:ER ;I<C :; XEJ; A G>I
T;I;D JC CI=?CI<;? :;D ;JXC?DEJ;JCDV QC?> PKC ><?;D <;I<;D CD<W DEI CIC?TU; A ::CX; ; :;
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XC? :; XEJ; G>@> KI Q;?;UD>V :>D Q?>B:C@;D JC: G>:CG<EX> G;J; JU; D>I @WD T?;IJCDV :;D
ICGCDEJ;JCD @WD ;Q?C@E;I<CD A C: DED<C@; G;J; XCR @WD C[G:KACI<C A JCDETK;:V :>D PKC
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WIE@>V JC ;HU PKC :; =>?@; JC ?C;GGE>I;? ;I<C KI EIGEJCI<C G;@BEC ?CQCI<EI;@CI<C
JCBEJ> ; :>D DCI<E@ECI<>DV PKC G;@BE;I G>@> C: G:E@;V JC =>?@; ?CQCI<EI; A DEI Q?CXE>
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A ?CDQ>IJC? ;: TCD<> G>IGE:E;J>? JC :; ><?; Q;?<CY (; ;G<E<KJ JC=CIDEX; CI KI;
G>IXC?D;GESI ;J>Q<; :; =>?@; JC ?CGH;R;? JC EI@CJE;<> :; Q>DEGESI ;ZCI;Y
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PKECICD E@QK:D;I ; DKD Q;?CD ; PKC DC ;G>@>JCI ; :>D IKCX>D ?>:CDV D>I CD>D
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