FUND MANAGEMENT AND ADMINISTRATION

Special Course, 2024

First session of the short course "Προορίζω: Predestination. A Critical Approach" Primera sesión del curso breve "Προορίζω: La Predestinación. Una Mirada Crítica" Video here: https://www.youtube.com/watch?v=lODhmg8XsP8&t=321s

Aim: To review and discuss the use of social media platforms as digital marketing tool and promotional strategy by brands. The digital age inevitably brings changes and increased competition in ways businesses target, reach and recruit customers. This phenomena raises the question of which medium or media do businesses adopt in the marketing effort to reach, inform and convert customers; ultimately for survival? This review is an attempt to address this question within the context of the promotional activities of a beauty brand, Taliah. Approach: A review was conducted on the social media marketing activities of Taliah. It discusses different social media platforms such as Facebook, Twitter, Instagram and YouTube which the brand has combined to target, reach, persuade and convert their customers. In addition, the review identified four factors that reasonably affect the social media marketing as time and date; personality, call to action and post type. Consequently, this logical approach towards the subject-matter would help to provide knowledge and facilitate reaching the best-fit decision that can optimize the marketing activities of brands and businesses; considering the increasingly evolving technological era. Findings: The review considers the evolving changes in business as a result of the presence of various digital and interactive platforms and technologies. The study recognizes that the social media platforms provide opportunities for media content; including information on products and services to be processed and distributed to the targets. There is a worry that the market space is increasingly becoming competitive; particularly as consumers are empowered by the digital technologies to make informed choices among different brands and businesses. Arguably, this is one of the major factors that triggered the competition in the market and among brands. Review limitations/implications: The characteristics of the impact of the social media marketing on brands and businesses have recently been widely discussed because of their general applicability. Consequently, it is impossible to review and cover all the important aspects of the subject-matter in this review. This review focuses on the Taliah brand and how it has particularly conducted its social media and digital marketing management. It also examines four factors that reasonably affect the social media marketing; namely, time and date; personality, call to action and post type. The review examines and provides its own views based on content analysis of the social media marketing activities of Taliah brand. Practical implications: The review highlights the activities, benefits and challenges of applying social media as a marketing and promotional strategy. Social media platforms provide the channel through which brands and businesses can develop and disseminate information about their activities to their targets in an easy, less expensive and convenient manner. On the other hand, if brands and business understand the factors affecting the social media marketing; namely, time and date; personality, call to action and post type – they would be better prepared to checkmate these factors; including been able to aptly adapt the strengths of the social media in their marketing activities. This complement would strike the balance and potentially present a practical means through which brands could coordinate their marketing efforts in using various social media platforms. It is also crucial to gain insight into other factors that potentially impacting the activities of social media marketing strategy. Value: The review considers that the increasing changes in the market is itself an opportunity for the brands to rethink strategy on how various digital technologies and networking platforms can be optimized in marketing their activities and information. It is crucial and beneficial to emerging businesses and academics to understand how Taliah brand Business and Management Studies Vol. 4, No. 3; 2018 59 combined and utilized diverse social media platforms to target, reach out and recruit target customers; ultimately boosting its market shares.

Dünyanın pek çok bölgesinde devasa ölçeklerde megapoller ve birbirine yüksek düzeyde bağımlı kent ağları günümüzün yerleşmeler hiyerarşisini oluşturur. Devasa bir çap ve yoğunluktaki bu kentleşme eğilimi, tüm ülkelerde nüfusu yerinden ederek, geleneksel tarımsal ve geçimlik ekonomileri ortadan kaldırmakta, kentlerde yaşayan ve gittikçe artan nüfusun ekolojik sistem ve üretim organizasyonu üzerindeki etki ve yüklerini de artırmaktadır. Yanı sıra barınma sorunu bağlamında kentsel çevre kalitesi, altyapı yatırımları, sosyal yatırımlar gibi ilave gereksinimler ortaya çıkmakta, karmaşık miras ve mülkiyet hukuku sorunları kentsel mekan siyasetinin temel tartışma konularını oluşturmaktadır. Ayrıca, yenilenen tarihî şehirlerde ve yeni ortaya çıkan tüm dünya kentlerinde de konut sorunu değişik boyutlarıyla sanayi devriminden itibaren olduğu gibi kamusal tartışmanın merkezî konularından birini oluşturmaya devam etmektedir. 1961'de Lewis Mumford şehirleşmenin geldiği aşamada şu öngörüde bulunmuştu: "Metropolün biçimsiz megalopolis bileşik kentine dönüşecek biçimde sürekli yayılması ve bileşik kentlerin çoğalıp büyümeleri bugün her toplumun yüz yüze olduğu durumun ciddiyetini ortaya koyar." 1 Mumford'un metropolün makro ölçeğinde ve panoramik olarak düşünülmüş "endişeli" kentsel öngörüleri, pek çok dünya kenti için, kentsel siyaset ve ekonominin kalbine dokunan yeni olguları da içerecek biçimde hâlâ güncelliğini korumaktadır. Mumford'un eleştirmenlerinden Jane Jacobs, ki kente sokak düzeyinden ve mahalle hayatının canlılığı ve dinamizmi içinden bakan çağdaş eleştirinin en parlak isimlerindendir, aynı yıl Mumford'un kastettiğinin tersi

Intelligenza artificiale e rapporti bancari. Umano e non umano nelle relazioni tra intermediari e clienti, a cura di M. Proto, 2024

Producing agricultural products are difficult task as the plant comes to an attack from various microorganisms , pests and bacterial diseases. The symptoms of the attacks are generally distinguished through the leaves, steams or fruit inspection. The present paper discusses the image processing techniques used in performing early detection of plant diseases through leaf features inspection. The objective of this work is to implement image analysis and classification techniques for extraction and classification of leaf diseases. Leaf image is captured and then processed to determine the status of each plant. Proposed framework is model into four parts image preprocessing including RGB to different color space conversion, image enhancement; segment the region of interest using K-mean clustering for statistical usage to determine the defect and severity areas of plant leaves, feature extraction and classification. texture feature extraction using statistical GLCM and color feature by means of mean values. Finally classification achieved using SVM. This technique will ensure that chemicals only applied when plant leaves are detected to be effected with the disease.