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Addiction and Alcohol Consumption: Evidence from Italian Data

Rivista internazionale di scienze sociali

In this paper we estimate the demand for alcoholic beverages in Italy following the rational addiction framework by Becker and Murphy (1988) and using a GMM estimator. To increase confidence on the reliability of such framework we use two different data sets: (i) a time series of annual aggregate alcohol consumption from 1960 to 2002 supplied by ISTAT; (ii) a time series of households' data on wine, beer and liquors consumption recorded on a four-week basis from 1999:3 to 2004:4 and supplied by ISMEA-Nielsen. Both data sets support the hypothesis that alcohol consumers are actually forward looking. Past consumption is significant in explain- ing current consumption thus detecting the addictive nature of alcohol. Short and long run price elasticities as well as the income elasticity of demand are also cal- culated. Interestingly, the long run income elasticity of demand, as derived from the rational addiction model, is higher than one both for aggregate and specific products so t...

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